Landmarkt

What Landmarkt does

Landmarkt is a privately held Dutch fresh food market, restaurant, and webshop concept operating under Versenzo B.V. (with related entity Versenzo Stadswinkels B.V.) from a single site at Schellingwouderdijk 339–341 in Amsterdam. Founded in 2009 and now in its 15th year of operation (15th anniversary celebrated in June 2024), the business sells fresh produce, meat, fish, bakery, cheese, and pantry items sourced directly from named local Dutch producers across the Hoeksche Waard, Betuwe, Andijk, Lopikerkapel, and Bergambacht regions. The physical market operates 7 days a week, accompanied by an on-site restaurant called 'Aan Tafel' serving breakfast, lunch, and dinner, plus a consumer and B2B webshop (landmarkt.nl/producten/) offering next-day delivery across greater Amsterdam with a €25 minimum order and €8 ex-VAT delivery fee.

The business monetizes through five distinct revenue streams: on-site retail sales, restaurant dining, consumer webshop delivery, B2B corporate lunch delivery with weekly consolidated invoicing, and recurring experiential events including monthly wine tastings (€50/person, max 16 attendees, last Friday of each month) and periodic beer tastings led by certified sommeliers. It maintains a curated network of named supplier partnerships — including exclusive arrangements with Palmesteyn beef (Landgoed Palmesteyn), Hoeksche Hoeve potatoes (used to make 'Sjippies'), and Kaasboerderij Schep cheese — which it markets via a 'Helden van Landmarkt' (Heroes) producer storytelling program and a high-volume recipe blog that links ingredients to specific local producers. Customer acquisition relies primarily on content marketing (recipe blog, newsletter, Facebook/Instagram), on-site producer displays, and in-store events. The company is independently operated with no disclosed external funding, parent company, M&A activity, or AI/ML technology platform.

Name

Landmarkt

Legal name

Versenzo B.V.

Website

https://landmarkt.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Landmarkt operates a fresh food market, on-site restaurant (Aan Tafel), and webshop in Amsterdam, sourcing directly from named local Dutch farmers and artisan producers. It serves individual consumers, Amsterdam-based corporate offices via B2B lunch delivery, and experience seekers through monthly wine and beer tastings.

Ownership category

akta.pro rank

Product category

Specialty grocery / fresh food market and restaurant

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Restaurants and Other Eating Places (72251)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYCRAHAJAK

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Fresh food market
• Artisanal grocery retail
• Local farm sourcing
• On-site restaurant dining
• Corporate lunch delivery

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Fresh Food Sales: On-site sale of fresh produce, artisan foods, meat, fish, cheese, bakery, and prepared items across a multi-category physical market open 7 days a week.
2. Restaurant Dining (Aan Tafel): On-site dining service with kitchen open daily from noon, serving breakfast, lunch, and dinner. Guests can also reserve group dining experiences.
3. Consumer Web Shop Delivery: Online ordering for home and office delivery across the greater Amsterdam area, with next-day delivery before 12:00 for orders placed by 15:00 on weekdays. Minimum order €25, delivery fee €8 ex. VAT.
4. Corporate Lunch / B2B Ordering: Dedicated business ordering service for company lunches, delivered to offices in Amsterdam. Weekly consolidated invoice issued to business customers.
5. Wine & Beer Tasting Events: Monthly wine tasting events (last Friday of each month, €50 per person including 7 wines and 2 dishes) and periodic beer tastings hosted by in-house or invited sommeliers. Tickets sold directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Landmarkt runs a combined fresh food market and restaurant in Amsterdam that sells local and artisanal products — produce, meat, fish, cheese, bakery, charcuterie, pantry and prepared items — directly sourced from named Dutch farmers, gardeners, butchers, fishmongers, and bakers. Customers can shop in-store (Versmarkt), dine on-site (Aan Tafel restaurant), order online for home delivery across greater Amsterdam (webshop), or contract recurring office lunch deliveries for corporate clients. Supplementary offerings include monthly wine and beer tastings hosted by in-house sommeliers and private group/event dining via Foodbook.

Product overview

Landmarkt operates as an integrated fresh food market and restaurant concept in Amsterdam. The core offering consists of three interconnected services: a physical fresh market (Versmarkt) selling products directly from local farmers and artisans, an on-site restaurant (Aan Tafel) for dining, and a business-focused webshop for office lunch delivery. Additional services include Foodbook catering for events, monthly wine tastings with in-house sommelier Robert Schuurman, and beer tastings hosted by certified beer sommelier Koen. The product assortment spans bakery, cheese, butcher, fish, produce, dairy, and specialty artisan categories sourced from named local suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Landmarkt Versmarkt (Fresh Food Market) Fresh food market in Amsterdam selling locally and artisan-sourced produce, meat, fish, cheese, bakery, charcuterie, pantry, and prepared items directly from named Dutch farmers, gardeners, butchers, fishmongers, and bakers. Targets individual consumers seeking traceable, fresh, local food for home consumption.
• Aan Tafel Restaurant On-site restaurant at Landmarkt open for breakfast, lunch, and dinner with seasonal, chef-prepared dishes sourced from the Versmarkt. Targets both walk-in diners and group/event bookings.
• Landmarkt Webshop (Consumer & B2B Delivery) Online ordering platform for next-day home and office delivery of the full Landmarkt product range across greater Amsterdam. Supports both consumer orders and a dedicated B2B corporate lunch ordering flow with weekly consolidated invoicing; minimum order €25, delivery fee €8 ex. VAT.
• Foodbook (Catering & Events) Catering and events service offering customized food experiences and private group dining at the Landmarkt location. Targets corporate and private group bookings.
• Wijnproeverijen (Wine Tastings) Ticketed monthly wine tasting events hosted by in-house vinoloog Robert Schuurman together with partner Résidence, featuring 7 curated wines paired with two dishes. Held on the last Friday of each month, 18:30–21:00, €50 per person, max 16 attendees. Targets local consumers seeking curated wine experiences.
• Bierproeverijen (Beer Tastings) Periodic beer tasting events hosted by certified International Beer Sommelier Koen, featuring exclusive Belgian and Dutch craft beers paired with bites prepared by the Landmarkt kitchen. Targets local consumers interested in craft beer education.
• Groepen (Group Dining & Events) Private group dining and event bookings at the Aan Tafel restaurant. Targets corporate and private groups seeking curated dining experiences at the Landmarkt location.

Quantifiable outcome

• 15 years of continuous operation in Amsterdam

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• Résidence (Wijnhuis)coreStrategic or Co-development PartnerRésidence is Landmarkt's preferred wine house partner, regularly present in the store between 12:00 and 17:00 to advise customers and conduct tastings. They co-develop the wine selection and participate in in-store wine demos and tasting events.
• Robert Schuurman (Huis Vinoloog)coreStrategic or Co-development PartnerRobert Schuurman serves as Landmarkt's in-house sommelier (vinoloog), conducting wine tastings, in-store demos, and monthly formal tasting events. He co-curates the wine assortment and acts as Landmarkt's face of wine expertise for customers.
• Koen (Gediplomeerd Internationaal Biersommelier)minorStrategic or Co-development PartnerKoen is a qualified International Beer Sommelier who hosts monthly beer tasting events at Landmarkt, pairing exclusive Belgian and Dutch craft beers with house-made bites prepared by the Landmarkt kitchen team.
• Henk Scheele & René (Hoeksche Hoeve)coreStrategic or Co-development PartnerNamed 'Hero of Landmarkt,' Henk Scheele and René supply Landmarkt exclusively with self-grown potatoes used to produce 'Sjippies' — seasoned, crisped potatoes sold in the market. Landmarkt highlights the producer's sustainability practices (solar energy, natural pest control, by-product recycling) as a brand differentiator.
• René Verdonk (Boer in Andijk)coreStrategic or Co-development PartnerFeatured in the 'Tour langs de boer' (farm tour) program, René supplies local broccoli to Landmarkt, visiting the market weekly as part of Landmarkt's producer-visibility initiative.
• Maatschap Broersen (Boer in Lopikerkapel)coreStrategic or Co-development PartnerNamed as a key farm supplier in Landmarkt's weekly farm visit program. Produces spinach sold directly in the Landmarkt market.
• Familie Slagter (Boer in Lopikerkapel)coreStrategic or Co-development PartnerNamed as a key farm supplier in Landmarkt's weekly farm visit program. Produces cauliflower sold directly in the Landmarkt market.
• Jan Scholman (Aardbeiteler)coreStrategic or Co-development PartnerNamed as a key farm supplier in Landmarkt's weekly farm visit program. Produces strawberries sold directly in the Landmarkt market.
• Wouter van Everdingen (Landgoed Palmesteyn)coreStrategic or Co-development PartnerFeatured as 'Hero of Landmarkt,' Wouter supplies all of Landmarkt's beef directly from his farm in the Betuwe. He controls the full chain from birth to slaughter, producing Blonde d'Aquitaine beef noted for its leanness and quality. Landmarkt prominently features this producer in its marketing.
• Jaap & Rianne Schep (Kaasboerderij Schep, Bergambacht)coreStrategic or Co-development PartnerJaap and Rianne Schep run a family cheese farm (50+ years in the family) in Bergambacht, producing prize-winning cheeses using milk exclusively from their own cows. Landmarkt retails their cheeses. Approximately 17,000 kg of cheese leaves the farm weekly, with Landmarkt a named stockist.
• Brandt & LevieminorOthersBrandt & Levie supplies pasta sauce (Rozemarijn, Tomaat en Olijf variety) used in Landmarkt recipes and presumably stocked in the market.
• Palmesteyn RundvleescoreOthersSame as Wouter van Everdingen / Landgoed Palmesteyn — primary beef supplier referenced in multiple recipes and the producer hero section.
• Wijngaard NoordlandminorOthersSupplies specific wines (e.g., 'Blanc du Nord' white wine) featured in Landmarkt recipes. Presumably a local Dutch vineyard included in the wine assortment.
• Boeren van AmstelminorOthersSupplies yogurt referenced in Landmarkt recipes.
• La LiaminorOthersSupplies crispy chili oil (160g pot) used in Landmarkt recipes.
• Anne (Held — worstmaker)minorStrategic or Co-development PartnerNamed as one of Landmarkt's 'Heroes' (Helden van Landmarkt), Anne produces dried sausages (knoflook and naturel varieties) sold in the market under the Landmarkt hero producer label.
• B&L (Charcuterie Supplier)minorOthersSupplies charcuterie products including paté, dried sausages (droge worstjes), and liver sausage (leverworst) featured on the charcuterie/borrelplank selections.
• Korenmolen De VriendschapminorOthersSupplies wheat flour (tarwebloem) used in Landmarkt recipes.
• Kleinste SoepfabriekminorOthersSupplies the 'Madras Medley' soup mix used in recipe preparations.
• Vink (Jam Supplier)minorOthersSupplies raspberry jam (frambozenjam) used in the panna cotta recipe.
• Kesbeke (Pickles & Condiments)minorOthersSupplies pickles including gherkins (augurken) used in recipes, and capers (kappertjes) used in the cauliflower dish.
• Tomasu (Soy Sauce)minorOthersSupplies soy sauce (sojasaus) used in recipe preparations.
• Mama Djambo's (Chutney)minorOthersSupplies date chutney (dadelchutney, 280g pot) used in the andijvie stamppot recipe.
• Oh na mi (Kimchi)minorOthersSupplies kimchi used in the kimchi tosti recipe.
• Flancy (Pancake Mix)minorOthersSupplies 'Feeling Flancy' pancake mix used in the banana sushi recipe.
• De PastafabriekminorOthersSupplies fresh speltspaghetti used in the speltspaghetti recipe.
• il Tartufo di PaolominorOthersSupplies summer truffle tapenade (potje à 130g) used in the cauliflower dish.
• Boon (Lima Beans)minorOthersSupplies lima beans used in the cauliflower recipe.
• Wisselwaar (Oatmeal)minorOthersSupplies oatmeal used in the overnight oats recipe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ekoplaza: Ekoplaza is the largest Dutch organic supermarket chain with stores across the country. It is comparable to Landmarkt on values-led, local/sustainable positioning, but competes at much larger scale and lower price points as a broad-line organic retailer.
• Albert Heijn: Albert Heijn is the Netherlands' leading supermarket chain and operates an extensive online grocery delivery service in Amsterdam. It competes with Landmarkt on grocery convenience and price, though without the local-artisan provenance positioning.

Direct peers

• Boerenmarkt / Noordermarkt (Amsterdam farmers' market): Noordermarkt and other Amsterdam farmers' markets operate as recurring direct-from-producer food markets in the city. They overlap with Landmarkt's Versmarkt on local-producer retail and consumer demand for traceable fresh food, but operate as periodic markets rather than a daily storefront.
• De Vershoofd (and other neighborhood versmarkts): De Vershoofd is an Amsterdam-based neighborhood fresh market concept combining retail, prepared foods, and casual dining. It is closely comparable to Landmarkt's Versmarkt plus Aan Tafel integrated fresh-market-and-restaurant model.
• Stach: Stach is a Dutch specialty food retail and delicatessen chain offering fresh, artisan, and locally sourced products alongside prepared foods. It is the closest direct peer to Landmarkt's Versmarkt concept, with a similar curated assortment and emphasis on quality provenance, though it operates multiple locations rather than a single site.
• Foodhallen Amsterdam: Foodhallen Amsterdam is an indoor food hall concept combining multiple food vendors, drinks, and communal dining under one roof. It is comparable to Landmarkt on the integrated retail-plus-dining proposition in Amsterdam and on showcasing curated local food artisans, but with a multi-vendor rather than single-operator model.
• De Kaaskamer: De Kaaskamer is an Amsterdam-based specialty cheese and fine food shop with on-site tasting, located in the city center. It is directly comparable to Landmarkt on single-location specialty food retail in Amsterdam, on local/artisan sourcing, and on experiential in-store service.

Emerging players

• Picnic: Picnic is a Dutch app-led online supermarket with low-cost home delivery across the Netherlands. It competes with Landmarkt's consumer webshop on convenience and price, though with a mainstream rather than artisan assortment.
• Crisp: Crisp is a Dutch online-only specialty grocer focused on fresh, local, and artisan products with home delivery. It overlaps with Landmarkt's webshop channel on assortment philosophy (premium, traceable, local) but competes primarily on digital convenience and a far broader delivery geography.

Others

• Marqt (predecessor concept): Marqt was a Dutch specialty supermarket chain focused on local, fresh, and artisan products that ceased Dutch operations in 2018. It is included as a reference peer because its concept was a near-direct antecedent to Landmarkt's Versmarkt model and its failure demonstrates the operational difficulty of scaling a single-format premium-local grocery concept in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LandmarktAmsterdam
• Instagraminstagram.com/landmarkt
• Xx.com/landmarkttweets
• LinkedInlinkedin.com/company/landmarkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmarkt