Putting Kids First ®
- Company typePrivate
- Founded1993
- HeadquartersMount Pleasant, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Putting Kids First ® does
Putting Kids First® is a privately held, bootstrapped online education provider founded in 1993 and based in Mount Pleasant, USA, that delivers court-approved parenting and co-parenting classes to individuals mandated by family courts. The company serves four primary use cases: divorce and custody proceedings, CPS/DCFS cases and family reunification, adoption and foster care proceedings, and parents voluntarily seeking positive-parenting skill development. Since 1993 it claims to have served more than 500,000 parents and to be accepted by courts in all 50 U.S. states and Washington D.C.
The product is built as a self-paced, browser-based e-learning platform accessible on phones, tablets, laptops, and desktops, with cross-device progress saving and 12 months of access from purchase. Three SKUs are sold: the Co-Parenting Class ($60 one-time), the Parenting Class ($60 one-time), and a Complete Bundle combining both for $80. An optional printed mail-out version is available for offline customers, and a parallel Spanish-language site at claseparapadres.org serves Spanish-speaking parents. Notable technical components include a security-coded certificate generator with unique QR codes, a 24/7 online verification portal that courts can use to confirm authenticity in roughly five seconds, and an automatic email workflow that delivers the completion certificate directly to the customer's attorney. Payments are processed exclusively through Stripe.
The business model is a pure product-led, self-serve motion with no sales team. Customers enroll directly on the website, complete the class independently, and download a verifiable certificate. Distribution is driven by organic SEO across state-specific landing pages, attorney referrals, a 4.8/5 Google Business Profile, and statutory mandates that compel parenting education in family-law cases. The company is operated by a team of 1-10 employees, has never raised institutional capital, and shows no disclosed ownership, management team, or M&A activity in the available sources.
Putting Kids First ® firmographics
Firmographics- Name
- Putting Kids First ®
- Legal name
- Putting Kids First®
- Website
- https://puttingkidsfirst.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Putting Kids First ® industry classification
Industry- Product category
- Online Parenting Education
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Parenting Skills & Child Development Education (EDACALAA)
Keywords
Where Putting Kids First ® is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Markets served
Putting Kids First ® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Co-Parenting Class: One-time payment of $60 for access to the Co-Parenting Class, which includes divorce and custody proceedings content. Customer receives immediate access upon purchase, completes 15 short lessons at their own pace, and downloads a verifiable certificate upon completion. No subscription or recurring charges.
- Parenting Class (Positive Parenting): One-time payment for access to the Parenting Class focused on positive discipline and child development for all ages. Covers CPS, DCF, and court requirements. Same one-time payment model as the Co-Parenting Class.
- Complete Bundle: One-time payment of $80 for both classes combined (regular value $120), yielding two verifiable certificates upon completion of each class. Represents best value for customers needing both court requirements.
- Printed Mail-Out Version: Optional printed version of the class mailed to customers who lack internet access or prefer working on paper. Additional shipping/mail-out fee applies (not explicitly priced on site).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Co-Parenting Class - $60 one-time |
| One time/ perpetual license | Pay-as-you-go | Parenting Class - Not publicly priced on main page |
| One time/ perpetual license | Pay-as-you-go | Complete Bundle - $80 (Save $40) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Putting Kids First ® product offering
Product offeringCore offering
Putting Kids First ® sells self-paced online and mail-out parenting and co-parenting classes that are accepted by courts across all 50 U.S. states. The courses are aimed at parents referred by family courts, attorneys, child welfare agencies, and adoption/foster programs, and upon completion the company issues QR-code verifiable digital certificates with optional automatic attorney notification and notarized printed certificates.
Product overview
Putting Kids First ® offers three online parenting education products: the Co-Parenting Class for divorce and custody proceedings ($60), the Parenting Class for positive parenting skills ($60), and the Complete Bundle combining both classes ($80). All products deliver court-approved content with verifiable security-coded certificates featuring QR codes for instant online verification, attorney notification upon completion, and self-paced access across devices. The company has served over 500,000 parents since 1993 and claims acceptance by courts in all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- Co-Parenting Class: Online co-parenting class designed for parents going through divorce or custody proceedings, covering child adjustment, conflict resolution, and cooperative parenting.
- Parenting Class
- Complete Bundle
Products and services
- Online Co-Parenting Class
- Online Positive Parenting Class
- Combined Class Bundle (Parenting + Co-Parenting)
Quantifiable outcome
- 500,000+ parents served since 1993
- +2 more outcomes
Companies that use Putting Kids First ®
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Putting Kids First ® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Putting Kids First ® partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Putting Kids First ® competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Putting Kids First ® social profiles
Digital presencePutting Kids First ® compliance and trust
Trust signalCompliance1 record
Putting Kids First ® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Putting Kids First ® leadership team
Management profileNumber of profiles
Putting Kids First ® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Putting Kids First ® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Putting Kids First ®
What does Putting Kids First ® do?
Putting Kids First ® sells self-paced online and mail-out parenting and co-parenting classes that are accepted by courts across all 50 U.S. states. The courses are aimed at parents referred by family courts, attorneys, child welfare agencies, and adoption/foster programs, and upon completion the company issues QR-code verifiable digital certificates with optional automatic attorney notification and notarized printed certificates.
Is Putting Kids First ® a public or private company?
Putting Kids First ® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Putting Kids First ® founded?
Putting Kids First ® was founded in 1993. It employs 1 to 10 people.
Where is Putting Kids First ® based?
Putting Kids First ® is headquartered in Mount Pleasant, United States, in the North America region.
How does Putting Kids First ® make money?
Four revenue lines are on record. Co-Parenting Class are the primary driver. The others are parenting Class (Positive Parenting), complete Bundle and printed Mail-Out Version.
Does Putting Kids First ® have an API?
No public API is recorded for Putting Kids First ®.
What industry is Putting Kids First ® in?
Putting Kids First ®'s product category is Online Parenting Education. Its primary akta.pro industry code is EDACALAA, Parenting Skills & Child Development Education. Its NAICS code is 61 and its SIC code is 8200.