Bicyclic

What Bicyclic does

Bicyclic is a Belgian specialty bicycle and e-bike retailer founded in 2006, headquartered in Namur and operating 11 physical stores across Wallonia and the Brussels periphery (including Charleroi, Hognoul, Liège Centre, Bruxelles Schuman, Marche-en-Famenne, Namur/Jambes, Nivelles, Remouchamps, Tournai, Wavre, and Woluwe/Zaventem). The company sells conventional and electric bicycles across all major categories — city, trekking, mountain (VTT), gravel, road, folding, children's, speed-pedelec (45 km/h), and cargo/longtail — alongside cycling apparel, accessories, and components. The merchandise is sold through three concurrent channels: the brick-and-mortar stores, a direct e-commerce platform at bicyclic.be (with a Dutch-language site), and corporate leasing partners, supported by a 0% financing program with Cofidis and a trade-in scheme that pays €200 above market value for used e-bikes.

The business model is primarily transactional retail, with multiple revenue streams layered on top: hardware sales (bikes, accessories, equipment), workshop services operated through a dedicated legal entity (BCC CENTRALE SPRL, Villers-Le-Bouillet) under a 2-year warranty, and recurring customer-facing financial services (financing and leasing). Pricing ranges from entry-level bikes around €409 to premium models above €7,999, with accessories priced €7–€500+ and a 2-year warranty plus complimentary first revision bundled into every purchase. The core technology is a transactional e-commerce platform supplemented by an interactive Bike Finder tool — a questionnaire-based product recommendation interface — and standard marketing infrastructure (blog, email, Facebook, Instagram, YouTube, LinkedIn). Customer segments are predominantly individual consumers (commuters, leisure riders, families, sport cyclists) with a secondary B2B pipeline for corporate fleet and employee mobility programs via leasing.

Bicyclic's go-to-market relies on physical store density in Francophone Belgium, professional in-store advisory and fitting, and a full-service proposition (sales, financing, trade-in, workshop, leasing) that competes against both pure-play e-commerce and single-store independents. Ownership is private and bootstrapped; no external funding rounds, M&A, or institutional investors are disclosed. The company is organized as Bicyclic Group (Belgian enterprise number 0878.163.269) with a separately registered workshop entity (BCC CENTRALE SPRL) for after-sales operations. GDPR compliance is maintained at the workshop entity level.

Name

Bicyclic

Legal name

Bicyclic Group

Website

https://bicyclic.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicyclic is a Belgian specialty retailer of bicycles, e-bikes, cycling apparel, and accessories, operating 11 stores across Wallonia and Brussels with an e-commerce platform and value-added services (leasing, trade-in, financing, and workshop). It serves individual consumers and corporate fleet customers in Francophone Belgium.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cargo & Utility Bike Retail (CRAMAHAF)

Keywords

• Bicycle retail
• Electric bicycles
• Cycling equipment
• Bike repair services
• Bike leasing

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Sales: Retail sales of conventional and electric bicycles across multiple categories including city, trekking, VTT (mountain bike), gravel, folding, speed-pedelec, and cargo bikes
2. Accessories and Equipment: Sales of cycling equipment including helmets, eyewear, apparel (jerseys, jackets, shorts, tights), footwear, gloves, and protective gear
3. Workshop Services: Repair and maintenance services performed by BCC CENTRALE SPRL at store locations, with standard pricing and 2-year warranty on workmanship
4. Leasing and Financing: Partnership with leasing providers and Cofidis for 0% financing options to enable customer purchases through installment payments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bicyclic is a multi-channel specialty bicycle retailer selling electric and conventional bicycles across categories (city, trekking, VTT/mountain, gravel, folding, speed-pedelec, cargo, road, children's) plus cycling apparel, accessories, and complementary services including workshop repair, 0% financing, bike trade-in, and leasing. Operations span 11 physical stores in Wallonia and Brussels and a direct e-commerce storefront.

Product overview

Bicyclic is a multi-channel bicycle retailer operating 11 physical store locations across Belgium with a comprehensive e-commerce platform. The company offers a complete portfolio of bicycles and cycling services organized into two main product lines: Electric Bikes (including city, trekking, mountain/VTT, gravel, folding/compact, speed-pedelec at 45km/h, and cargo/longtail models) and Muscle Bikes (including mountain/VTT, road, gravel, children's, folding, and city models). Supporting the core bike offerings, Bicyclic provides cycling equipment and apparel (helmets, clothing, shoes, accessories) and accessory products (locks, bags, lighting, GPS, cleaning products, tools, pedals, tires, pumps, and more). The company also offers integrated services including workshop/repair services through BCC CENTRALE SPRL, financing plans (0% installment payments), bike trade-in programs, and leasing options. An online Bike Finder Tool helps customers select the right bicycle. Bicyclic is a specialist in the bicycle and e-bike market with over 19 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric City Bikes Electrically assisted city bicycles designed for urban commuting, combining comfort with practical features for everyday riding. Sold to individual consumers across Wallonia and Brussels.
• Electric Trekking Bikes Electric trekking bikes built for longer distances and varied terrain, suitable for recreational touring and commutes. Sold to individual consumers.
• Electric Mountain Bikes (VTT) Electric mountain bikes (VTT/e-MTB) designed for off-road trails and rough terrain with enhanced suspension and motor assistance. Sold to individual consumers.
• Electric Gravel Bikes Electric gravel bikes designed for mixed-terrain riding, combining road bike efficiency with off-road capability. Sold to individual consumers.
• Electric Folding/Compact Bikes Compact electric folding bikes designed for easy storage and multimodal transportation. Sold to individual consumers.
• Speed-Pedelec (45 km/h) High-speed electric pedelecs capable of 45 km/h, designed for faster commutes and longer distances where regulations permit. Sold to individual consumers.
• Electric Cargo & Longtail Bikes Electric cargo bikes and longtails designed for carrying heavy loads, children, or goods. Sold to individual consumers and families.
• Mountain Bikes (VTT) Traditional muscle-powered mountain bikes for off-road trail riding without electric assistance. Sold to individual consumers.
• Road Bikes High-performance road racing bikes designed for speed and efficiency on paved surfaces. Sold to individual consumers.
• Gravel Bikes Versatile gravel bikes designed for mixed-terrain riding on roads and light off-road paths. Sold to individual consumers.
• Children's Bikes Bicycles specifically designed for children of various ages and sizes. Sold to individual consumers and families.
• Folding Bikes Traditional folding bicycles without electric assistance, designed for easy storage and portability. Sold to individual consumers.
• City Bikes City bikes designed for everyday urban riding and casual commutes. Sold to individual consumers.
• Bike Accessories Bike accessories including locks, bags, lighting, brakes, GPS devices, cleaning products, tools, pedals, tires, pumps, bottle cages, child seats, car bike racks, handlebars, trailers, wheels, saddles, and transmission components. Sold to individual consumers.
• Cycling Equipment & Apparel Cycling clothing and gear including helmets, glasses, gloves, jerseys, jackets, tights, shorts, leg warmers, socks, shoes, overshoes, and protective equipment for various body parts. Sold to individual consumers.
• Workshop Services Workshop services provided by BCC CENTRALE SPRL including repairs, maintenance, and servicing of bicycles at store locations, with 2-year warranty on workmanship. Sold to individual consumers.
• Financing Services Financing solutions including 0% interest payment plans for new bicycles, delivered in partnership with Cofidis. Sold to individual consumers.
• Bike Trade-In Trade-in service where customers can exchange their used e-bike for credit towards a new model, currently promoted at €200 above market value. Available to individual consumers in-store.
• Leasing Services Leasing options for professional and individual customers to lease bicycles, delivered through partner leasing providers. Sold to corporate clients and individuals.

Quantifiable outcome

• Free first revision included with every bike purchase
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• OrbeacoreStrategic or Co-development PartnerPremium bike brand partnership including summer contest promotion with prizes of up to €8,000 TTC value bicycles
• BemoovminorChannel Partner/ Reseller/ DistributorBrand partnership for electric bike offerings
• O2feelminorChannel Partner/ Reseller/ DistributorElectric bike brand partnership featuring Duma and Equo models

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods giant operating large-format stores across Belgium selling bikes, e-bikes, accessories, and apparel at competitive price points. Overlaps directly with Bicyclic's core categories but competes on breadth and price rather than specialist expertise.
• Halfords: UK-listed automotive and cycling retailer offering bikes, e-bikes, parts, and workshop services. Comparable broad-line retailer with owned workshop capability, although primarily UK-focused; relevant as international benchmark for service-led retail model.

Direct peers

• Probikeshop: Major European online specialist retailer of bicycles, e-bikes, components, apparel, and accessories. Direct competitor in e-commerce channel with overlapping catalog depth and similar service offerings like financing.
• Alltricks: France-headquartered online cycling and multisport retailer with broad bike, e-bike, parts, and apparel catalog. Comparable e-commerce-first specialist competing for the same European consumer discretionary spend.
• Mantel: Dutch online bike and cycling accessories specialist offering bikes across categories with workshop service partnerships. Comparable multi-category specialist retailer with similar mix of new bikes, apparel, and accessories.
• Cyclable: French network of independent bike shops specializing in conventional and electric bicycles with strong service orientation. Operates a multi-store specialist model analogous to Bicyclic's 11-store footprint, with similar workshop and advisory focus.
• Beobike: Belgian bike specialist retailer with multi-store presence selling bikes, e-bikes, and accessories across categories. Direct regional competitor sharing the Belgian/French-speaking market with similar product breadth and service offering.
• Bikes.be: Belgian online bike retailer offering new and used bikes, e-bikes, parts, and accessories across categories. Comparable Belgium-based specialist competing on similar e-commerce value proposition and product range.
• Jumbo Bike: Belgian bike specialist retailer offering broad catalog of conventional and electric bikes with multiple Belgian store locations. Direct regional peer with comparable scale and product breadth in the Belgian market.

Emerging players

• Bike Republic: Multi-brand bike specialist retail concept with European store presence focused on premium bike and e-bike experience. Comparable specialist positioning with emphasis on curated assortment and service quality similar to Bicyclic's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMwMsZVowAPB2TDZE7H6S8Q
• Facebookfacebook.com/bicyclic.be
• LinkedInlinkedin.com/company/bicyclic
• Instagraminstagram.com/bicyclic.be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicyclic