Pt. Cinemaxx Global Pasifik

What Pt. Cinemaxx Global Pasifik does

Pt. Cinemaxx Global Pasifik operates the Indonesian arm of the Cinépolis cinema chain, running a multi-format movie exhibition circuit across Indonesia under the Cinépolis brand. Its product portfolio is organized around distinct experience tiers — Regular, VIP, MXE, Junior, Luxe, JOMO, 4DX, and Macro EFX — each targeting a different price point and audience segment, ranging from standard general-admission screenings to motion-seat 4D and luxury auditoriums. The company monetizes through three streams: per-transaction ticket sales, F&B concession sales at point-of-sale, and an annual membership subscription priced at Rp 30,000 that issues 35,000 reward points, birthday benefits, and exclusive member pricing on tickets and concessions.

The technology layer consists of an iOS and Android mobile application used for self-service ticket booking, F&B ordering, and membership management, alongside an e-commerce website (cinepolis.co.id). Distribution is anchored by physical cinema locations across Indonesia, complemented by social media channels (Facebook, Instagram, Twitter, YouTube, WhatsApp) for top-of-funnel marketing and in-cinema QR-code loyalty mechanics for repeat engagement. The company is privately held, was founded in 2014, and operates within the consumer entertainment segment with no disclosed enterprise customers, no disclosed funding rounds, and no disclosed management team or ownership structure beyond the Cinépolis brand affiliation.

Name

Pt. Cinemaxx Global Pasifik

Legal name

Pt. Cinemaxx Global Pasifik

Website

https://cinepolis.co.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pt. Cinemaxx Global Pasifik operates the Cinépolis cinema chain in Indonesia, offering multi-format movie screenings (Regular, VIP, MXE, Junior, Luxe, 4DX), F&B concessions, and an annual membership loyalty program to Indonesian consumers.

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYMPADAKAL

Programming, Booking & Repertory Exhibition Services

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

SECONDARYHSACALAD

Cinema & Movie Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

Keywords

• Cinema operations
• Movie ticketing services
• Concession food beverage
• Cinema membership program
• Premium movie experiences

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Movie Ticket Sales: Primary revenue stream from selling cinema admission tickets across multiple screen formats including Regular, VIP, MX4D, Junior, and Luxe experiences
2. Food and Beverage Sales: Concession sales including popcorn, beverages, and food items with member-exclusive deals and promotions
3. Membership Program: Annual membership fee of Rp 30,000 providing 35,000 reward points, exclusive access to promotions, birthday gifts, and special ticket/F&B deals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pt. Cinemaxx Global Pasifik operates the Cinépolis cinema circuit in Indonesia, offering movie screenings across multiple formats (Regular, VIP, MXE, JOMO, Junior, Luxe, Macro EFX, 4DX), along with cinema ticketing, food and beverage concessions, and a paid annual membership rewards program delivering points, birthday gifts, and exclusive promotions through physical cinema locations and mobile apps.

Product overview

Cinépolis Indonesia operates a multi-format cinema circuit with six distinct experience tiers: JOMO (premium), VIP (luxury membership-focused), MXE (enhanced viewing), Junior (children's programming), Regular (standard), and Luxe (upscale). The company offers a unified cinema platform with integrated membership rewards program, food & beverage services, and mobile applications for iOS and Android. Customers can book tickets, manage memberships, access promotions, and purchase F&B through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cinépolis Junior: Cinema format designed for children and families
• Cinépolis VIP
• Cinépolis MX
• Cinépolis Regular
• Cinépolis Luxe
• Cinépolis Macro EFX
• Cinépolis 4DX

Products and services

• Cinépolis VIP Premium VIP cinema experience featuring premium seating, enhanced service, and exclusive member benefits for customers seeking an upgraded moviegoing experience.
• Cinépolis Luxe Luxury cinema experience offering premium amenities and an upscale viewing environment for customers seeking a high-end moviegoing experience.
• Cinépolis JOMO Premium cinema experience offering enhanced viewing with special amenities and exclusive content for customers seeking an elevated moviegoing experience.
• Cinépolis MXE Premium movie experience with enhanced audiovisual technology and comfort features for customers seeking upgraded viewing quality.
• Cinépolis Junior Child-friendly cinema format designed for young audiences with age-appropriate content for families with children seeking suitable entertainment.
• Cinépolis Regular Standard cinema experience offering regular movie screenings at conventional pricing for general audiences.
• Cinépolis Membership Program Annual loyalty program priced at Rp 30,000, issuing 35,000 reward points immediately upon registration plus birthday rewards, F&B deals, and ticket offers for frequent cinema visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• CGV Cinemas Indonesia: Major multi-format cinema chain in Indonesia (part of CJ CGV) directly competing with Cinépolis on VIP/premium, 4DX, and standard formats in overlapping malls.
• Cinema XXI: Indonesia's dominant cinema chain by screen count; competes head-to-head with Cinépolis Indonesia across Regular, premium, and family formats for the same local moviegoer base.
• Lotus Five Star: Indonesian cinema chain (previously Cinemaxx-related) operating multiplex locations across Indonesia; competes for the same mall-based moviegoer pool as Cinépolis Indonesia.

Broad incumbents

• Cinépolis: Mexican parent/affiliate and the world's second-largest cinema operator; shares the same brand, format portfolio (VIP, 4DX, Junior, Macro EFX), and operational playbook that Pt. Cinemaxx Global Pasifik deploys in Indonesia.
• AMC Theatres: Largest cinema operator globally; comparable in offering multi-format experiences (IMAX, Dolby, premium recliner) and loyalty programs, though operating primarily in North America and Europe.
• Cineworld Group: Global multi-format cinema operator (parent of Regal) running premium, IMAX, and 4DX-style experiences with loyalty programs; comparable in scale and format strategy though geographically distant.

Regional players

• PVR INOX: Largest cinema chain in India with a similar mix of premium, luxury, and kids' formats plus a loyalty program; comparable in operating model and emerging-market cinema economics even though geography differs.
• Golden Screen Cinemas: Malaysia's largest cinema chain; comparable multi-format strategy (premium, family, IMAX-style halls) and membership program, but operating in a different Southeast Asian geography.
• Major Cineplex Group: Leading cinema operator in Thailand with premium formats, loyalty membership, and F&B — a direct analog in Southeast Asian consumer behavior, although not competing in Indonesia.

Emerging players

• Flix Cinemas: Emerging Southeast Asian cinema brand focused on premium and luxury formats; an adjacent emerging player pursuing a similar premium-format thesis in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/cinepolisid
• YouTubeyoutube.com/channel/UCP70SpqoP28WPYIHkzf_Y8Q
• Facebookfacebook.com/cinepolisid
• Instagraminstagram.com/cinepolisid
• LinkedInlinkedin.com/company/cinepolisid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt. Cinemaxx Global Pasifik