Pure Salt Luxury Hotels

What Pure Salt Luxury Hotels does

Pure Salt Luxury Hotels is a privately held Mallorca-based hospitality group operating a portfolio of four luxury properties: two five-star adults-only hotels (Pure Salt Port Adriano in Calvià and Pure Salt Garonda in Playa de Palma), one four-star adults-only hotel (Pure Salt Port de Sóller), and a five-star family-friendly apartment complex (Pure Salt Residences, 11 apartments in Playa de Palma). Founded in 2015 and employing 51–100 staff, the group targets affluent leisure travelers, families, MICE clients, and activity-based guests seeking Mediterranean luxury experiences.

The group's core offering is accommodation, complemented by an integrated ancillary stack: O Spa & Wellness centers at three properties (using Natura Bissé and local Gaia Mallorca products), four restaurants and bars (Salty Restaurant, Mikel & Pintxo, L'A Trattoria Pizzeria, Verd Marí, plus Garonda Sky rooftop bar), golf packages covering 24 courses within a 45 km radius, MICE facilities anchored by two Garonda function rooms, and curated experiences (cocktail workshops, hiking, cycling). The underlying technology is largely outsourced: Mirai provides the booking engine and reservation management platform across all four properties, dTouch powers spa booking, and a 3D room selection system and automated online check-in improve the guest experience. Distribution is multi-channel, combining direct website bookings (with a best-price guarantee and multi-language support), the PSCLUB/Pure Salt Pro loyalty and travel-agency programs (offering 20% commission), OTAs such as Booking.com, corporate direct sales for groups over ten, and Hotel Treats gift vouchers.

Revenue is generated through six streams: accommodation (flexible and non-refundable rates, prepayment 48 hours before arrival), spa and wellness, food and beverage, MICE and events, golf packages, and curated experiences and gift vouchers. Pricing is per-night (e.g., Junior Suite Front Sea View from 173 EUR), with a seasonal Balearic tourist tax of 4.4 EUR/night (May–October) and 1.1 EUR/night (November–April). No financials, funding rounds, or management team details are publicly disclosed.

Name

Pure Salt Luxury Hotels

Legal name

Pure Salt Luxury Hotels

Website

https://www.puresaltluxuryhotels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Salt Luxury Hotels operates a four-property Mallorca portfolio of three adults-only hotels and one family-friendly apartment complex, serving affluent leisure, MICE, and activity-based travelers via direct website bookings, OTAs, and travel-agency partnerships.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hotel accommodations
• Adults-only resorts
• Spa wellness services
• Golf vacation packages
• Mediterranean hospitality

Headquarters

HQ city

Mallorca

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation Revenue: Primary revenue stream from room bookings across four properties. Flexible and non-refundable rate options available. Payment processed 48 hours before arrival for flexible bookings, full prepayment for non-refundable rates.
2. Spa and Wellness Services: O Spa & Wellness centers at Port Adriano, Garonda, and Port de Sóller offering treatments using Natura Bissé and Gaia Mallorca products. Revenue from massage services, beauty treatments, and wellness packages.
3. Food and Beverage: Revenue from three restaurants at Garonda (Salty Restaurant, Mikel & Pintxo tapas bar, L'A Trattoria Pizzeria) and Verd Marí Restaurant at Port de Sóller. Includes breakfast buffet, à la carte dining, room service at select properties, and bar services.
4. MICE and Events: Meeting and event services including conference facilities, weddings, corporate events, coffee breaks, and business lunches. Garonda offers two meeting rooms (120m² and 20m²) with professional organization services.
5. Golf Packages: Golf packages and discounted green fees for 24 internationally renowned golf courses within 45km radius. Complimentary golf simulator sessions at Port Adriano for Garonda guests.
6. Experiences and Activities: Curated experiences including cocktail masterclasses, romantic dinners, spa packages, and honeymoon packages. Gift vouchers available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pure Salt Luxury Hotels operates a portfolio of four upscale hospitality properties in Mallorca, Spain: three hotels (Port Adriano 5-star, Garonda 5-star, Port de Sóller 4-star) and one family-friendly serviced apartment complex (Residences). The company offers luxury accommodations, O Spa & Wellness centers, golf packages across 24 nearby courses, MICE event facilities, multiple restaurants, a tiered loyalty club, and curated experiences targeting affluent leisure travelers in the Mediterranean.

Product overview

Pure Salt Luxury Hotels is a portfolio of four distinct luxury hospitality properties in Mallorca, Spain: three hotels (Pure Salt Port Adriano 5-star, Pure Salt Garonda 5-star, Pure Salt Port de Sóller 4-star) and one apartment complex (Pure Salt Residences 5-star). The properties share common brand elements and a centralized booking platform, while offering differentiated experiences: adults-only beachfront luxury at Garonda, marina-based luxury at Port Adriano, mountain-and-sea scenery at Port de Sóller, and family-friendly apartment living at Residences. Core amenities include O Spa & Wellness (spa services using Natura Bissé and Gaia Mallorca products), golf packages (24 courses within 45 km), MICE facilities for business events, diverse dining options (Mediterranean, tapas, Italian), and a loyalty program (Pure Salt Privileges Club). The brand is developed using Mirai booking technology and dTouch spa management systems.

Differentiator

Problem solved

Functional benefit

Brands

• O Spa: Luxury wellness and beauty centers at Pure Salt Port Adriano, Pure Salt Port de Sóller, and Pure Salt Garonda hotels, using Natura Bissé and Gaia Mallorca products
• Verd Marí Restaurant
• Salty Restaurant
• Mikel & Pintxo
• L'A Trattoria Pizzeria by L'Arcada
• Garonda Sky Bar

Products and services

• Pure Salt Port Adriano

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Transfer RentminorStrategic or Co-development PartnerExternal transfer provider collaborating with Pure Salt Luxury Hotels for airport transfers to and from Palma Airport. Free cancellation available up to 48 hours in advance when booked through the designated link. Transfer costs approximately 20 EUR from airport.
• Natura BissécoreStrategic or Co-development PartnerPremium beauty brand supplying spa products for treatments at O Spa centers across Port Adriano, Garonda, and Port de Sóller properties. Products used in combination with pure Mediterranean salt for wellness and beauty treatments.
• Gaia MallorcacoreStrategic or Co-development PartnerLocal Mallorca beauty brand providing spa products for treatments at O Spa wellness centers, combined with pure Mediterranean salt. Supports local product sourcing strategy.
• MiraicoreTechnology or IntegrationTechnology partner providing website development, booking engine, and reservation management platform. All four Pure Salt properties utilize Mirai's integrated hotel management system for online reservations, room selection, and operational management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meliá Hotels International: Spain's largest hotel group with multiple luxury and upscale resorts in Mallorca (Meliá Calvià Beach, Meliá Palma Marina, ME Mallorca). Directly comparable as a multi-property Mallorca luxury operator with a similar Mediterranean leisure focus.
• Iberostar Hotels & Resorts: Major Spanish hotel group operating multiple luxury beachfront resorts in Mallorca (Iberostar Selection Playa de Palma, Iberostar Alcudia Park). Comparable in product category, target market, and Mediterranean luxury positioning.
• Barceló Hotel Group: Spanish hotel group with upscale and luxury properties in Mallorca (Barceló Illetas Albatros, Occidental Playa de Palma). Comparable in geography and premium leisure segment, with broader scale and distribution.
• St. Regis Mardavall Mallorca Resort: 5-star luxury resort in Costa d'en Blanes, Mallorca operated under Marriott's St. Regis brand. Comparable as a luxury Mediterranean resort competitor in the same island market.

Direct peers

• Jumeirah Port Soller Hotel & Spa: 5-star luxury resort located in Port de Sóller, Mallorca — the same micro-market as Pure Salt Port de Sóller. Most directly comparable peer given identical geography, luxury tier, spa-led positioning, and affluent adult traveler target.
• Cap Rocat: 5-star luxury boutique hotel in Calvià, Mallorca — competing in the same adult-oriented luxury segment as Pure Salt Port Adriano with comparable pricing, design-led positioning, and Mediterranean coastal setting.
• Hospes Hotels: Spanish luxury boutique hotel collection with wellness-led positioning (Spa Hospes). Comparable in scale (small luxury portfolio), Mediterranean focus, and emphasis on curated wellness experiences.
• Hotel Nixe Palace: 5-star luxury beachfront hotel in Calvià/Playa de Palma, Mallorca. Directly comparable in product tier, beachfront Mediterranean location, and leisure luxury target customer.

Regional players

• Boutique Hotels Mallorca (BHM): Mallorca-based operator of small luxury boutique hotels across the island. Comparable in scale, regional focus, and adult-oriented luxury positioning, with overlapping target customer.
• Zafiro Hotels: Mallorca-based hotel group operating upscale resorts in Playa de Palma and Alcudia (Zafiro Palace Alcudia, Zafiro Tropic). Comparable in regional concentration and Mediterranean family/upscale positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/puresalt.luxuryhotels
• Xx.com/PureSaltHotels
• Facebookfacebook.com/puresalt.luxuryhotels
• LinkedInlinkedin.com/company/pure-salt-luxury-hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Salt Luxury Hotels