UNITED WAY OF CENTRAL WEST VIRGINIA, INC

What UNITED WAY OF CENTRAL WEST VIRGINIA, INC does

United Way of Central West Virginia, Inc. is a 501(c)(3) nonprofit charitable organization incorporated in West Virginia and headquartered at One United Way Square, Charleston. Founded in 1956, it operates as an autonomous local affiliate of the United Way federation and delivers community programs across 20 Central West Virginia counties through four focus areas: Youth Opportunity (education and youth development), Healthy Community (mental health, substance abuse prevention, and healthcare access), Financial Security (transportation, employment readiness, financial literacy), and Community Resiliency (disaster relief, shelter, food access, rent and utility assistance). The organization serves roughly 100,142 individuals annually (13,531 children and 86,611 adults and families reported in 2024) and runs an affiliated portfolio of sponsored programs including LifeBridge AmeriCorps, the Retired Senior Volunteer Program (RSVP), the Foster Grandparent Program, the Adolescent Health Initiative, and the Earned Income Tax Credit (EITC) coalition.

The organization's core service infrastructure is the statewide WV 211 information and referral platform, accessible 24/7 by dialing 211, texting a zip code to 898211, or via WV211.org, which connects individuals and families to social services and coordinates with FEMA and WV VOAD during disasters. Beyond direct service delivery, United Way serves as the administrator and fiscal agent for the City of Charleston's Opioid Abatement Grant process, routing funding through the Opioid Community Council. The revenue model is donation- and grant-based, comprising annual workplace giving campaigns, individual monthly pledges and one-time gifts ($25-$500 tiers or custom), corporate giving, and signature fundraising events such as Dancing with the Stars (Season 5 raised $335,277.75 in 2026) and the sold-out Great Rubber Duck Race (15,000 ducks adopted in 2026). Marketing reaches donors through the website (unitedwaycwv.org), Facebook and Instagram channels, an email newsletter (ALICE), and community events including the annual Day of Caring.

Name

UNITED WAY OF CENTRAL WEST VIRGINIA, INC

Legal name

United Way of Central West Virginia, Inc.

Website

https://unitedwaycwv.org

Company type

Private

Founded year

1956

Operating status

Operating

Short description

United Way of Central West Virginia is a 501(c)(3) nonprofit founded in 1956 and headquartered in Charleston, WV, delivering youth, health, financial stability, and community resiliency programs across 20 counties while operating the statewide WV 211 referral service and administering the Charleston Opioid Abatement Grant.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (813410), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Community Health & Health Equity/Social Determinants Units (HLAJAAAO)

Keywords

• Community fundraising
• Social services referral
• Emergency assistance
• Financial literacy programs
• Youth education programs

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: United Way raises funds through annual campaigns, individual donations, corporate giving, and special events. Revenue comes from monthly pledges, one-time donations, and workplace giving campaigns.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

United Way of Central West Virginia, Inc. is a 501(c)(3) nonprofit charitable organization that mobilizes resources to improve lives across central West Virginia. The organization operates and funds community programs in four focus areas — education, financial stability, health, and community resiliency — while running the statewide WV 211 information and referral helpline and administering AmeriCorps national service programs and municipal opioid abatement grants.

Product overview

United Way of Central West Virginia is a non-profit charitable organization offering a portfolio of community programs and services rather than a technology product. The organization operates WV 211 (Information & Referral service) as its core community resource connection platform, along with four main impact areas: Youth Opportunity (education programs), Healthy Community (health programs), Financial Security (financial stability programs), and Community Resiliency (safety net programs). Additional sponsored programs include LifeBridge AmeriCorps, RSVP, Foster Grandparent Program, Adolescent Health Initiative, and EITC tax preparation services. The organization also administers the Charleston Opioid Abatement Grant program and hosts fundraising events including Dancing With The Stars and the Great Rubber Duck Race.

Differentiator

Problem solved

Functional benefit

Brands

• WV 211: Information and referral service providing connections to social services, available 24/7 by dialing 211 or texting zip code to 898211
• Adolescent Health Initiative (AHI)
• LifeBridge AmeriCorps
• RSVP
• Foster Grandparent Program
• Women United
• Equal Footing Shoe Fund
• Day of Caring
• Great Rubber Duck Race
• Tools for Schools
• Board Connector
• United for ALICE

Products and services

• WV 211 Information and Referral Service
• Youth Opportunity Programs
• Healthy Community Programs
• Financial Security Programs
• Community Resiliency Programs
• LifeBridge AmeriCorps Program
• RSVP (Retired and Senior Volunteer Program)
• Foster Grandparent Program
• Adolescent Health Initiative
• EITC Coalition Program
• Charleston Opioid Abatement Grant Administration

Quantifiable outcome

• 100,142 total individuals impacted by services in 2024
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• WV 211coreStrategic or Co-development PartnerWV 211 is the statewide information and referral service operated in partnership with United Way of Central WV, available 24/7 via dial 211, text to 898211, or online at WV211.org. Connects individuals and families with community social services.
• FEMAcoreStrategic or Co-development PartnerFederal Emergency Management Agency collaborates with United Way's Information & Referral service during disaster situations to provide shelter information, warming/cooling stations, water suppliers, and emergency resources.
• WV VOAD (Voluntary Organizations Active in Disaster)coreStrategic or Co-development PartnerWV VOAD collaborates with United Way's Information & Referral during disaster situations to coordinate emergency response and resource distribution.
• Rebuilding Together CharlestonminorStrategic or Co-development PartnerCommunity revitalization nonprofit that partners with United Way during Day of Caring events and other volunteer initiatives.
• Family Resource NetworkscoreStrategic or Co-development PartnerStatewide network of family resource centers that United Way partners with for community outreach and service coordination.
• West Virginia Mountain AIRScoreStrategic or Co-development PartnerAlliance of Information and Referral Systems - professional association for I&R services that United Way participates in.
• Volunteer West VirginiaminorStrategic or Co-development PartnerState service commission that partners with United Way for volunteer coordination and programs.
• LifeBridge AmeriCorpscoreStrategic or Co-development PartnerSince 1994, LifeBridge AmeriCorps has partnered with United Way to utilize National Service members for community service addressing educational outcomes, economic opportunities, healthy futures, and veteran support.
• RSVP (Retired Senior Volunteer Program)coreStrategic or Co-development PartnerRSVP is America's largest volunteer network for people age 55+, operated by United Way of Central WV serving Boone, Cabell, Harrison, Kanawha, Lincoln, Mercer, Monroe, Preston, Putnam, Summers, Upshur and Wayne Counties.
• Foster Grandparent ProgramcoreStrategic or Co-development PartnerNational service program where volunteers age 55+ serve as mentors and tutors for children at schools and youth facilities, operated by United Way serving Boone, Cabell, Fayette, Greenbrier, Kanawha, Lincoln, Logan, Mason, Putnam and Wayne counties.
• West Virginia Alliance for Sustainable Families (WVASF)coreStrategic or Co-development PartnerWVASF partners with United Way for the Earned Income Tax Credit (EITC) Program, providing free tax preparation services to eligible filers in central WV counties.
• City of CharlestoncoreStrategic or Co-development PartnerUnited Way of Central WV serves as the administrator and fiscal agent for the City of Charleston's Opioid Abatement Grant process, managing grant applications and funding distribution through the Opioid Community Council.
• Opioid Community CouncilcoreStrategic or Co-development PartnerAdvisory council that reviews and approves Opioid Abatement Grant applications for the City of Charleston, with funding decisions approved by City Council.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: The global federation of which United Way of Central WV is a local affiliate. Operates the same brand, fundraising model, and four-pillar community impact framework (education, financial stability, health, resiliency) but at a national/international scale with centralized programs and resources.
• American Red Cross: National humanitarian organization providing disaster relief, emergency assistance, and health/safety training, funded through donations. Comparable disaster coordination partnership role (FEMA-adjacent) and volunteer-driven service model.
• The Salvation Army: National nonprofit delivering social services (food, shelter, disaster relief, financial assistance, youth programs) funded through donations across a similar community footprint. Comparable fundraising model and disaster coordination role.
• Goodwill Industries International: National nonprofit network providing workforce development, financial stability programs, and community-based services funded through donations and retail revenue. Comparable mission focus on financial stability and employment readiness for vulnerable populations.
• Habitat for Humanity International: National nonprofit addressing housing affordability and community development through volunteer-driven programs and donations. Comparable neighborhood revitalization and disaster recovery mission overlap.
• Feeding America: National hunger-relief organization funding food assistance through donations and food bank partnerships. Comparable Community Resiliency focus on emergency food access and safety-net service delivery.

Direct peers

• United Way of Greater Cincinnati: Regional United Way affiliate serving a multi-county area in the Ohio/Kentucky/Indiana tri-state region with comparable programs in education, income, and health, plus workplace giving and community grant-making. Direct structural peer.
• United Way of Central Ohio: Regional United Way affiliate operating the same federation model across a multi-county service area, including workplace giving campaigns, community impact grant-making, and 211-style referral services. Highly comparable structure and program portfolio.
• Volunteer West Virginia: State service commission that the organization partners with for volunteer coordination. Operates AmeriCorps programs in WV and serves as a comparable statewide volunteer infrastructure peer with direct programmatic overlap.

Others

• Robert Wood Johnson Foundation: Large national philanthropy focused on health equity and social determinants of health — themes central to United Way of Central WV's Healthy Community work. Comparable as a funder/convener in the health-equity space rather than direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedwaycwv
• Instagraminstagram.com/uwcwv/?utm_source=ig_embed&utm_campaign=loading
• LinkedInlinkedin.com/company/united-way-of-central-west-virginia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNITED WAY OF CENTRAL WEST VIRGINIA, INC