What AgriVision Equipment does

AgriVision Farm Management (legal entity: AgriVision, LLC) is a Texas-based, family-owned full-service farm management company that operates and manages agricultural businesses on behalf of its owners rather than serving as an external consultant. The company is controlled by the De Jong family and oversees 27 family-owned and operated agricultural businesses spanning Texas, Colorado, and Indiana, including conventional and organic dairy farms (Natural Prairie Dairy Farms, Northside Farms at 6,000 Holstein cows, Jersey Gold Dairy at 3,500 Jersey cows), a heifer ranch (DJ Farms), commodity transportation (Hartland Transportation), an equipment maintenance shop (DJ Enterprises), and feed/hay production farms (Nick Farms, Alpha Hay Farm, Natural Prairie Organic, and Natural Prairie Organic – Colorado). Founded alongside Natural Prairie Dairy in 2005, AgriVision acquired Jersey Gold Dairy in February 2015 and has since built out its portfolio of wholly-owned operating subsidiaries.

The company's service offering is organized around nine functional lines: Finance & Accounting, Purchasing, Talent Management, Dairy Operations, Farm Management, Operational Maintenance, Business Services, Risk Management, and Logistics. Underlying capability is a tracking and data analysis software stack used for production metrics, herd health, and feed management, combined with on-site operational expertise. AgriVision also runs internal talent development programs — a 12-month Dairy Management Program and a paid summer Dairy Internship — sourcing from agricultural universities including Texas A&M, Oklahoma State, Texas Tech, and University of Nebraska-Lincoln. The company positions itself as differentiated from consultants because its leaders (Donald De Jong, CEO; Cheri De Jong, CFO) are themselves active farm owners and operators.

Revenue is generated through management service fees from clients on a B2B, direct-engagement basis, with no public pricing disclosed. Go-to-market is primarily sales-led and event-driven, leveraging leadership participation in industry conferences (Farm Journal Top Producer Seminar, Dairy Forum, Cornell Dairy Executive Program), university career fairs, and visibility in industry organizations (Select Milk Producers, Farm Foundation). The company is privately held, has no disclosed external funding or parent company, and has not publicly disclosed revenue.

Name

AgriVision Equipment

Legal name

AgriVision, LLC

Website

https://agrivision.farm

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AgriVision is a family-owned, Texas-based full-service farm management company providing finance, operations, purchasing, talent management, and logistics services to 27 family-owned agricultural businesses, primarily dairy farms across the U.S. Southwest and Midwest.

Ownership category

akta.pro rank

Product category

Agricultural Farm Management Services

NAICS

Farm Management Services (115116), Dairy Cattle and Milk Production (11212), Dairy Cattle and Milk Production (112120)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Farm management services
• Dairy farm operations
• Agricultural management
• Livestock herd management
• Agribusiness consulting

Headquarters

HQ city

Hartley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Farm Management Services: Full-service farm management for dairy and agricultural businesses, including finance, accounting, purchasing, talent management, operations, farm management, maintenance, business services, risk management, and logistics. Revenue is generated through management service fees from clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

AgriVision Farm Management provides full-service, end-to-end farm management for dairy and agricultural businesses, encompassing finance and accounting, strategic purchasing, talent management, dairy operations tracking, feed production planning, operational equipment maintenance, business services, risk management, and logistics. Unlike external consultants, AgriVision's leadership are active farm owners who directly operate and manage client farms, currently overseeing 27 family-owned agricultural businesses across Texas, Colorado, and Indiana.

Product overview

AgriVision Farm Management is a full-service farm and dairy management company that operates as a unified platform delivering management services to 27 family-owned agricultural businesses. The company's portfolio includes both conventional and organic dairy farms (Natural Prairie Dairy Farms, Northside Farms, Jersey Gold Dairy), heifer ranches (DJ Farms), transportation (Hartland Transportation), equipment services (DJ Enterprises), feed production farms (Nick Farms, Alpha Hay Farm, Natural Prairie Organic), along with internal service departments covering Finance & Accounting, Purchasing, Talent Management, Dairy Operations, Farm Management, Operational Maintenance, Business Services, Risk Management, and Logistics. The company also offers professional development programs including a Dairy Management Program and Dairy Internship for training future dairy farm managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Finance & Accounting Services Comprehensive financial services covering receivables, payables, payroll, taxes, reporting, financial analysis, and banking relationship management for farm and dairy operations.
• Purchasing Services Strategic purchasing program leveraging collective buying power across managed farms to reduce input costs, with on-site storage and reduced logistics reliance.
• Talent Management Services Full HR services including recruitment, onboarding, training, development, team member relations, culture management, workplace safety, and benefits compensation for farm workforces.
• Dairy Operations Services Implementation of tracking software, production data analysis, herd health monitoring, contract management, nutrition management via feed testing, and commodity contract tracking for dairy farms.
• Farm Management Services Crop and feed production planning in coordination with dairy managers, nutritionists, and agronomists; expense tracking; sourcing of custom harvesters, irrigators, and trucking; crop inventory management.
• Operational Maintenance Services Full-service mechanic shop capabilities for maintaining farm and dairy equipment, preparing for breakdowns, and managing parts inventory through DJ Enterprises.
• Business Services Back-office and corporate communications support including social media, branding, and desktop publishing for managed farm entities.
• Risk Management Services Loss prevention and reduction, on-site safety programs, internal auditing, and insurance management across managed farm operations.
• Logistics Services Supply chain and commodity transportation services for managed farms in the Texas panhandle, operated through Hartland Transportation.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Select Milk Producers: Select Milk Producers is a large dairy cooperative whose chairman is AgriVision's CEO Donald De Jong. AgriVision's Northside Farms supplies milk to Select, and both operate at scale in the dairy value chain with overlapping leadership and geography.
• Aurora Organic Dairy: Aurora Organic Dairy is one of the largest vertically-integrated organic dairy operations in the U.S. It is comparable to AgriVision's Natural Prairie Dairy subsidiary in scale, organic certification positioning, and large-grocery retail relationships.

Regional players

• Hilmar Cheese Company: Hilmar Cheese is one of the largest U.S. cheese manufacturers, and AgriVision's Jersey Gold Dairy explicitly produces milk for cheese making. The two are linked as supply-chain counterparties in the dairy-to-cheese value chain.
• Agri-Mark / Cabot Creamery: Agri-Mark is a Northeast dairy cooperative that owns the Cabot and McAdam brands and provides farm services to member producers. Comparable business model: collective member buying power plus processing/branded marketing for dairy farms.

Broad incumbents

• Dairy Farmers of America: Dairy Farmers of America is the largest U.S. dairy cooperative, providing marketing, processing, and farm services to member producers. Comparable to AgriVision in serving commercial-scale dairy farms with collective buying power and operational support.
• Shamrock Farms: Shamrock Farms operates large-scale dairy farming and processing in the Southwest U.S., overlapping with AgriVision's Texas Panhandle footprint and mid-to-large dairy herd scale. Comparable as a regional integrated dairy operator.
• Organic Valley (CROPP Cooperative): Organic Valley is the largest U.S. organic dairy farmer cooperative, offering a directly comparable organic dairy go-to-market and brand model to Natural Prairie Dairy. It is a broader incumbent operating nationally versus AgriVision's regional footprint.
• Land O'Lakes: Land O'Lakes is a major U.S. agricultural cooperative with dairy and animal-nutrition inputs alongside farmer services. Comparable as a broader incumbent providing purchasing leverage and member services analogous to AgriVision's collective buying power.

Emerging players

• Pheasant Run Farm Management / Premier Select Sires: Premier Select Sires and adjacent dairy herd-management cooperatives provide reproduction, genetics, and herd-health services to commercial dairy farms. Comparable scope to AgriVision's Dairy Operations services and replacement-heifer ranching business (DJ Farms).

Others

• Farm Credit Services: Farm Credit is the U.S. agricultural lending system that finances farm operations and provides financial/risk advisory to producers. Comparable to AgriVision's Finance & Accounting and Risk Management services as an enabler for large-farm operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriVision Equipment