Association pour la santé publique du Québec

What Association pour la santé publique du Québec does

Association pour la santé publique du Québec (ASPQ) is an independent, registered Canadian charity founded in 1942 and headquartered in Montréal, Quebec. The organization operates as a public health advocacy and education body, working across eleven priority areas including alcohol consumption, cannabis, pesticides, mental health, healthy aging, climate and health, nutrition, the overdose crisis, weight issues, the slimming industry, and parenthood. ASPQ develops evidence-based toolkits, informational resources, and digital platforms — most notably Casecultive.ca for youth positive mental health and Moinsdemaladies.ca for chronic disease prevention — distributed free of charge to healthcare professionals, educators, municipalities, and the general public.

ASPQ's operational backbone combines a community-led go-to-market motion with a coalition-based advocacy model. It coordinates a network of more than 1,000 partners and is a core member of the Quebec Coalition for Disease Reduction (nearly 65 organizations and 200,000+ healthcare professionals). The organization hosts the Maison de la santé durable, a 7,032-square-foot collaborative workspace at 5455 Avenue de Gaspé that has undergone four expansions since September 2021 and now houses 27 member non-profit organizations spanning health, sustainable development, media literacy, and food access. Its technology footprint consists of standard web platforms, Google Analytics, Mailchimp for newsletters, and Zeffy for donations and membership processing.

Financially, ASPQ is funded through donations, membership fees, and grants from public health authorities such as the Direction de santé publique de la Montérégie. Revenue figures are not publicly disclosed. The organization issues official tax receipts under CRA charity number 106733280 RR 0001 and operates with a staff headcount in the 11-50 range. Its strategic priorities include advocating for increased prevention investment (currently below 3% of Quebec health expenditure), opposing weakening of pesticide regulation through federal Bills C-30 and C-31, and pushing for evidence-based public health policy through parliamentary consultations and coalition briefs.

Name

Association pour la santé publique du Québec

Legal name

Association pour la santé publique du Québec

Website

https://aspq.org

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Association pour la santé publique du Québec is a Montréal-based registered charity, founded in 1942, that advances public health in Quebec through prevention-focused education, evidence-based toolkits, and coalition-driven policy advocacy targeting healthcare professionals, educators, youth, and government bodies.

Ownership category

akta.pro rank

Product category

Public Health Advocacy and Prevention Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industries

Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL), Health Systems Strengthening & Universal Health Coverage (UHC) (BPADAIAE)

Keywords

• Public health advocacy
• Health prevention programs
• Health education resources
• Chronic disease prevention
• Health policy advocacy

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Memberships: ASPQ is a registered charity (CRA registration number 106733280 RR 0001) that raises funds through donations and membership fees. Tax receipts are issued for all donations. Membership is processed through the Zeffy online platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ASPQ is a Quebec-based non-profit public health organization that develops and delivers prevention-focused advocacy, education, and resource programs on issues including alcohol, cannabis, pesticides, mental health, healthy aging, and chronic disease. It also operates the Maison de la santé durable, a collaborative workspace hosting 27 member non-profit organizations, and produces evidence-based toolkits, awareness campaigns, and policy briefs targeting healthcare professionals, educators, municipalities, and the general public.

Product overview

ASPQ operates as a public health advocacy organization rather than a software product company. Its portfolio consists of educational programs, awareness campaigns, and advocacy initiatives focused on preventive health topics including alcohol consumption, cannabis use, pesticide exposure, mental health, healthy aging, and climate-related health issues. Key digital resources include the main aspq.org platform and specialized sites like Casecultive.ca for youth mental health and Moinsdemaladies.ca for disease prevention. ASPQ also operates the Maison de la santé durable collaborative workspace and manages initiatives such as Victimes des pesticides du Québec and Collectif Vital.

Differentiator

Problem solved

Functional benefit

Brands

• Victimes des pesticides du Québec (VPQ): An initiative of ASPQ that supports victims of pesticide exposure and advocates for stronger pesticide regulations.
• Collectif Vital
• Soif de santé
• Maison de la santé durable
• Semaine de la Santé durable
• Sommet de la Santé durable
• Réseau d'action pour la santé durable du Québec

Products and services

• Maison de la santé durable

Quantifiable outcome

• 250,000+ young people reached through positive mental health toolkit across 1,000+ settings in Quebec
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Canadian Public Health Association (CPHA)coreStrategic or Co-development Partner · 8 June 2026CPHA and ASPQ jointly called on the federal government to remove pesticide-related amendments from Bills C-30 and C-31, warning that the changes would undermine science-based pesticide regulation and put health protection at risk. Both organizations participated in a press conference in Ottawa on June 8, 2026.
• Pan-Canadian organizations (pesticide advocacy)majorStrategic or Co-development Partner · 8 June 2026ASPQ, through its initiative Victimes des pesticides du Québec (VPQ), joined other pan-Canadian organizations in Ottawa to oppose Bills C-30 and C-31. VPQ submitted a joint brief warning that the proposed changes would eliminate mandatory pesticide re-evaluations and weaken public health protections.
• Coalition québécoise pour la réduction de la maladiecoreStrategic or Co-development Partner · 11 May 2026The Quebec Coalition for Disease Reduction, representing nearly 65 organizations and over 200,000 healthcare professionals, welcomed the Quebec government's 2026-2031 Prevention Action Plan. ASPQ is a key member of this coalition, which estimates structured prevention could generate up to $7.7 billion in savings and advocates for stronger prevention funding and accountability.
• Seven partner organizations (mental health initiative)coreStrategic or Co-development Partner · 4 May 2026ASPQ launched its positive mental health youth toolkit in collaboration with seven partner organizations. The initiative reached over 250,000 young people across more than 1,000 settings in Quebec during Mental Health Week (May 4–10, 2026), providing eleven modular activities adapted for three age groups.
• Alliance for Health Promotion (A4HP)minorStrategic or Co-development Partner · 1 May 2026ASPQ participated in the 79th World Health Assembly in Geneva, Switzerland, invited by the Alliance for Health Promotion (A4HP), indicating an international collaborative relationship.
• Maison de la santé durable member organizationscoreStrategic or Co-development Partner · 1 September 2021ASPQ founded and hosts the Maison de la santé durable at 5455 Avenue de Gaspé, Montréal, a collaborative space now shared with 27 member organizations including: Agence Science Presse, Centre québécois d'éducation aux médias et à l'information (CQÉMI), Collectif Petite Enfance, Conseil québécois sur le tabac et la santé (CQTS), Champions pour la vie, DocTocToc, Ellio, Épisode + Atypic, ECPAR, ÉquiLibre, La Cantine pour tous, La SAMS, La Transformerie, La vague, Littératie Ensemble, Maillon vert, Montréal Métropole en santé (MMS), Polliflora, Pour 3 points, Proche aidance Québec, Réseau accès participation (RAP), Réseau des femmes en environnement (RQFE), Réseau francophone international pour la promotion de la santé (RÉFIPS), and Réseau québécois pour la réussite éducative (RQRÉ), Synergie Santé Environnement (SSE), and Terre à table – Footbridge. The space spans 7,032 square feet across four expansions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Santé publique France: France's national public-health agency performing surveillance, prevention campaigns, and health promotion. Comparable mission to ASPQ at national scale, but geographically distinct and government-affiliated rather than a member-based charity.

Direct peers

• Canadian Cancer Society: National health charity combining research funding, prevention advocacy, and public education. Operates with a similar donation-and-grant revenue model and engages in policy campaigns (e.g., tobacco, alcohol) that overlap with ASPQ's chronic-disease prevention priorities.
• Diabète Québec: Quebec-based disease-prevention charity focused on diabetes prevention, education, and advocacy. Operates in the same province with similar donation-based funding and overlaps directly with ASPQ's food, activity, and chronic-disease agendas.
• Heart & Stroke Foundation of Canada: Large Canadian health charity with a comparable model: donation-funded, advocacy-driven, focused on chronic-disease prevention (diet, physical activity, tobacco) and coalition-led policy campaigns — directly analogous to ASPQ's chronic-disease and prevention agenda.
• Canadian Mental Health Association (CMHA): National mental-health charity delivering public education, advocacy, and community programs. Highly comparable to ASPQ's positive mental health initiative (casecultive.ca, Mental Health Week) and represents a likely collaborator or competitor for mental-health funding and policy influence.
• Institut national de santé publique du Québec (INSPQ): Quebec's government-affiliated public-health institute; operates in the same province with overlapping prevention, surveillance, and knowledge-translation mandates, making it the closest jurisdictional counterpart to ASPQ even though it is publicly funded.
• Canadian Public Health Association (CPHA): Canada's national public-health association and a direct peer; CPHA actively partners with ASPQ on pesticide advocacy (joint calls on Bills C-30/C-31) and pursues a similar mandate of population-health promotion, policy advocacy, and member mobilization across Canada.
• American Public Health Association (APHA): U.S. counterpart public-health association advancing prevention, equity, and policy advocacy; comparable membership-based charity model with conference programming, policy advocacy, and public education missions that mirror ASPQ's Quebec role.

Broad incumbents

• Public Health Agency of Canada: Federal agency responsible for public-health policy, emergency response, and chronic-disease prevention. A much larger incumbent with overlapping prevention and mental-health portfolios, and a key government counterpart/funder relationship for ASPQ.

Others

• Coalition québécoise pour la réduction de la maladie: Quebec coalition of nearly 65 organizations and 200,000+ healthcare professionals advocating for prevention. ASPQ is a core member rather than a competitor, but the coalition itself is the principal ecosystem in which ASPQ operates and competes for influence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASPQuebec
• Facebookfacebook.com/AssociationPourLaSantePubliqueDuQuebecaspq
• LinkedInlinkedin.com/company/association-pour-la-sant-publique-du-qu-bec

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association pour la santé publique du Québec