Foil
Foil is an AI-native observability platform that provides real-time tracing, behavioral profiling, and automated evaluations for LLM-based agents in production, targeting engineering teams deploying customer support, document processing, and code review agents.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Foil does
Foil is a real-time AI agent observability and behavioral intelligence platform that helps engineering teams monitor, debug, and evaluate LLM-based agents running in production. The product is built on the OpenTelemetry standard and delivered through a JavaScript/TypeScript SDK (@getfoil/foil-js) that auto-instruments codebases via a one-command wizard, requiring no modifications to existing LLM calls. Its core technical differentiator is a behavioral profiling engine that bootstraps per-agent profiles from 50 traces and deepens them through geometric learning cycles (125, 313, 783+ traces) until convergence, with automated drift detection and self-healing re-learning when behavior shifts. The platform includes Smart Evaluations (9 built-in automated checks covering hallucination, PII, prompt injection, jailbreak, quality, NSFW, stuck/loop, frustration, and satisfaction), Health Anchors (falsifiable continuous health claims), and a Control Center dashboard surfacing flagged traces.
Foil serves engineering and operations teams deploying AI agents across customer support, document processing, code review, and onboarding workflows. Disclosed use cases include SaaS companies monitoring support agents (catching hallucination spikes after documentation updates), financial services firms enforcing 97% accuracy on document pipelines, and engineering teams monitoring code review agents for cascading CI failures. The company uses a hybrid product-led and enterprise sales model, distributing via npm and self-serve signup with a free 14-day Pro trial, plus a "Talk to a Founder" CTA for organizations requiring Pro-tier features (SSO, RBAC, model training, priority support).
The company monetizes through SaaS subscriptions at $49/month (Starter) and $149/month (Pro), with usage-based per-interaction add-ons of $0.001 and $0.005 respectively. Foil Ai, Inc. is a privately-held US corporation with a stated 1-10 employee headcount and no disclosed funding, investors, or leadership team, consistent with an early-stage company that has only recently opened public sign-ups.
Foil firmographics
Firmographics- Name
- Foil
- Legal name
- Foil Ai, Inc.
- Website
- https://getfoil.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foil is an AI-native observability platform that provides real-time tracing, behavioral profiling, and automated evaluations for LLM-based agents in production, targeting engineering teams deploying customer support, document processing, and code review agents.
- Ownership category
- akta.pro rank
Foil industry classification
Industry- Product category
- AI Agent Observability
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Prompt Security & Injection Defense (HDAAAKAE)
Keywords
Foil business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Starter): Monthly subscription at $49/mo providing unlimited spans, agents, retention, alerts, exports, deep search, and email support. Usage-based add-on at $0.001 per interaction.
- SaaS Subscription (Pro): Monthly subscription at $149/mo with model training on customer data, smart search, semantic search, prompts management, SSO & RBAC, and priority support. Usage-based add-on at $0.005 per interaction.
- Usage-based (Per Interaction): Pay-per-interaction model: $0.001/interaction for Starter tier, $0.005/interaction for Pro tier. Spans included: 10,000 with Pro trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-day trial of all Pro features with 10,000 spans included |
| Hybrid | Monthly | Core observability platform for AI agents |
| Hybrid | Monthly | Advanced platform with model training and enterprise features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Foil product offering
Product offeringCore offering
Foil provides a real-time AI agent observability and debugging platform that traces every LLM call, tool invocation, and decision branch in agent execution. It generates AI-derived behavioral profiles from trace data, runs nine built-in evaluations (hallucination, PII, jailbreak, quality, etc.), and surfaces drift, latency, and error alerts through a Control Center dashboard. Integration is delivered via a one-command npm wizard (@getfoil/foil-js) that auto-instruments existing codebases built on OpenAI, Anthropic, and other LLM providers.
Product overview
Foil is an AI agent observability and management platform offering a unified product architecture centered on real-time monitoring, behavioral intelligence, and automated evaluations. The core platform is delivered alongside the @getfoil/foil-js SDK (JavaScript/TypeScript) with an AI-powered Wizard for 1-command instrumentation. Key product modules include: Control Center (alerting and issue management dashboard), Agent Profiles (AI-generated behavioral intelligence with geometric learning cycles from 50 to 783+ traces), Smart Evaluations (9 built-in automated checks including hallucination and PII detection), Health Anchors (falsifiable claims validated continuously), and Drift Detection (automated behavioral monitoring with self-healing re-learning). Pricing tiers include Starter ($49/mo) and Pro ($149/mo with model training, SSO, and semantic search).
Differentiator
Problem solved
Functional benefit
Products and services
- Foil Platform Core AI agent observability platform providing real-time monitoring, behavioral profiling, automated evaluation, hallucination detection, and drift alerting for LLM-powered agents in production. Targets developers and engineering teams running AI agents built on OpenAI, Anthropic, and other providers.
- @getfoil/foil-js SDK JavaScript/TypeScript SDK distributed via npm that instruments AI agents for Foil tracing. Supports OpenAI and Anthropic API calls with OpenTelemetry-based instrumentation and provides the wizard CLI for one-command setup.
- Foil Wizard AI-powered CLI tool (invoked via 'npx @getfoil/foil-js wizard') that scans a codebase, detects LLM providers and application patterns, automatically adds Foil instrumentation, and creates a branch for review. Designed for zero-code-change integration.
- Control Center Unified dashboard surfacing flagged traces, evaluation failures, latency issues, and errors across all agents. Provides filtering, failure replay, resolution tracking, and team feedback workflows on individual traces.
- Agent Profiles AI-generated behavioral profiles for each instrumented agent, separating live quantitative metrics from AI-derived behavioral intelligence. Profiles bootstrap from 50 traces and deepen through geometric learning cycles (125, 313, 783+) until convergence is detected.
- Smart Evaluations Automated evaluation pipeline with 9 built-in checks (hallucination, PII leakage, prompt injection, jailbreak, quality, NSFW, stuck/loop, frustration, satisfaction). Uses each agent's behavioral profile as context for anomaly detection and supports custom evaluations via few-shot examples.
- Health Anchors Falsifiable health claims (e.g., error rate below 1%, daily volume exceeds 200 traces) continuously validated against agent behavior. Automatically triggers re-learning when anchors break.
- Drift Detection Automated behavioral drift monitoring that detects when agent behavior shifts from its established baseline. Triggers automatic re-learning cycles when drift is detected, returning to bootstrap mode on anchor break for self-healing.
Quantifiable outcome
- 97% accuracy enforcement for document processing pipelines
- +3 more outcomes
Companies that use Foil
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Foil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
Foil partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Foil competitors and assessment
Company assessmentDirect peers
- Helicone: LLM observability platform positioned as an OpenAI/Anthropic proxy that automatically logs requests, costs, and latencies. Directly competes with Foil on AI agent tracing and monitoring; Foil differentiates with deeper behavioral profiling and drift detection versus Helicone's lighter-weight logging approach.
- Arize AI: AI observability platform covering LLM tracing, evaluation, drift detection, and agent monitoring. Direct competitor in the AI/LLM observability category with broader funding and enterprise positioning; Foil competes on depth of behavioral profiling and JavaScript/TypeScript developer experience.
- LangSmith: LangChain's LLM observability and evaluation platform. Most directly comparable to Foil: traces LLM calls, evaluates outputs, monitors agents, and offers debugging tools. Differentiates with Python-first SDK and tight LangChain framework integration; Foil differentiates on behavioral profiling and self-healing drift detection.
- Langfuse: Open-source LLM engineering platform with tracing, evaluation, prompt management, and dataset tools. Competes head-to-head with Foil on agent observability; differs with open-source deployment model and Python-first SDK versus Foil's proprietary SaaS and JavaScript-first approach.
- Patronus AI: LLM evaluation and testing platform with focus on safety, hallucination, and quality evaluation. Closely comparable to Foil's Smart Evaluations (9 built-in checks) and overlapping target customers building production AI agents.
- Galileo: LLM evaluation and observability platform focused on hallucination detection, quality scoring, and agent monitoring. Direct competitor in agent evaluation and observability; both target AI teams building production agents with quality and reliability requirements.
Emerging players
- WhyLabs: AI observability platform with drift detection, data quality monitoring, and model performance tracking. Comparable to Foil on drift detection and behavioral monitoring, though broader scope spans traditional ML models alongside LLMs.
Broad incumbents
- Honeycomb: Production observability platform for distributed systems increasingly used by AI teams for LLM tracing via OpenTelemetry. Comparable on trace-level observability but does not offer Foil's agent-specific behavioral profiling or AI safety evaluations.
- Dynatrace: Enterprise observability and security platform with AI-powered monitoring capabilities. Increasingly competes in AI/agent observability for large enterprise accounts, but Foil offers deeper agent-specific behavioral profiling at more accessible price points.
- Datadog: Enterprise observability platform that has expanded into LLM and AI agent monitoring (LLM Observability, Watchdog for AI). Competes with Foil as a broader observability incumbent with existing enterprise customer relationships, though Foil offers more agent-specific behavioral intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foil social profiles
Digital presenceFoil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foil leadership team
Management profileNumber of profiles
Foil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foil
What does Foil do?
Foil provides a real-time AI agent observability and debugging platform that traces every LLM call, tool invocation, and decision branch in agent execution. It generates AI-derived behavioral profiles from trace data, runs nine built-in evaluations (hallucination, PII, jailbreak, quality, etc.), and surfaces drift, latency, and error alerts through a Control Center dashboard. Integration is delivered via a one-command npm wizard (@getfoil/foil-js) that auto-instruments existing codebases built on OpenAI, Anthropic, and other LLM providers.
Is Foil a public or private company?
Foil is a private company. It is classified as unknown and is currently operating.
When was Foil founded?
Foil was founded in -1. It employs 1 to 10 people.
How does Foil make money?
Three revenue lines are on record. SaaS Subscription (Starter) is the primary driver. The others are saaS Subscription (Pro) and usage-based (Per Interaction).
Who are Foil's main competitors?
Direct peers on record are Helicone, Arize AI, LangSmith, Langfuse, Patronus AI and Galileo. WhyLabs is listed as an emerging player. Broad incumbents are Honeycomb, Dynatrace and Datadog.
Does Foil have an API?
No public API is recorded for Foil.
What industry is Foil in?
Foil's product category is AI Agent Observability. Its primary akta.pro industry code is HDAAAKAE, Prompt Security & Injection Defense. Its SIC code is 7371.