Fertilizer Australia
Fertilizer Australia is a non-profit industry association representing Australian fertilizer manufacturers, importers, and service providers. It delivers the Fertcare accreditation program, industry Codes of Practice, regulatory advocacy, and an annual conference serving roughly ten major member companies.
- Company typePrivate
- Founded1992
- HeadquartersKingston, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fertilizer Australia does
Fertilizer Australia is an Australian industry association founded in 1992 that represents fertilizer manufacturers, importers, and related service providers operating in Australia. Headquartered in Kingston, ACT, it functions as the recognized national voice and governance body for the Australian fertilizer industry, providing regulatory advocacy on biosecurity, quarantine, product quality, security, food safety, environment, labelling, and packaging issues.
The organization's core offerings center on the Fertcare program — a national training and accreditation system for fertilizer advisors and organizations, with 4,840 courses completed, 425 Accredited Advisors, and 78 licensed premises as cumulative outputs. Beyond Fertcare, the association delivers a portfolio of industry Codes of Practice (Nutrient, Biostimulant, Security), research publications (white papers on nitrogen emissions and greenhouse gases, quick facts, sustainability reports), webinars in partnership with the International Fertiliser Society, and an annual industry conference. A small core team of under 10 employees, led by CEO Stephen Annells and Chairperson Scott Bowman (President of Incitec Pivot Fertilisers), delivers these programs.
The business model is a non-profit membership association generating revenue from three streams: annual membership fees from fertilizer companies (including Incitec Pivot, Nutrien Ag Solutions, Yara, Elders, Mosaic, OCP, Ameropa, Agripower, and CSBP), conference sponsorship and registration (tiers ranging from $840 to $33,500+GST), and training/accreditation fees from the Fertcare program. The association has been active on security policy since the first Bali bombing in 2002 and its Director received a National Biosecurity Award from the Australian Government for work on quarantine.
Fertilizer Australia firmographics
Firmographics- Name
- Fertilizer Australia
- Legal name
- Fertilizer Australia
- Website
- https://fertilizer.org.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fertilizer Australia is a non-profit industry association representing Australian fertilizer manufacturers, importers, and service providers. It delivers the Fertcare accreditation program, industry Codes of Practice, regulatory advocacy, and an annual conference serving roughly ten major member companies.
- Ownership category
- akta.pro rank
Fertilizer Australia industry classification
Industry- Product category
- Agricultural Industry Association Services
- akta.pro primary industry
- Fertilizer Compliance, Testing & Certification (Nutrient Analysis, Regulatory/Stewardship Programs) (AFABABAL)
Keywords
Where Fertilizer Australia is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fertilizer Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees from fertilizer companies and industry stakeholders
- Conference Sponsorship and Registration: Revenue from annual conference events and sponsorship packages ranging from $840 to $33,500+GST
- Training Programs: Fertcare training courses and accreditation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Platinum Conference Sponsor - Top tier package with maximum visibility |
| Other | Multi-year contract | Gold Sponsorship Packages |
| Other | Multi-year contract | Silver Sponsorship Packages |
| Other | Multi-year contract | Bronze Sponsorship Packages |
| Other | Multi-year contract | Exhibition and Marketing Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fertilizer Australia product offering
Product offeringCore offering
Fertilizer Australia is a member-based industry association that represents fertilizer manufacturers, importers, and related service providers in Australia. It delivers the national Fertcare training and accreditation program for advisors and premises, publishes Codes of Practice covering biostimulants, nutrients, security, environment, food safety, labelling, and packaging, and runs an annual industry conference.
Product overview
Fertilizer Australia is an industry association representing the Australian fertilizer sector. Rather than offering a unified software product, the organization provides a portfolio of membership services including the Fertcare training and accreditation program, the Biostimulant Code of Practice, industry publications (white papers, quick facts, nutrient code guidance), and an annual conference. These programs support fertilizer industry stewardship, advisor training, and best practices across food safety, security, product quality, quarantine, environment, and labelling.
Differentiator
Problem solved
Functional benefit
Brands
- Fertcare: National training and accreditation program for fertilizer advisors, including Trusted Advisors, Fertcare Training, and Licensed Organisations
Products and services
- Fertilizer Australia Membership Annual membership program for fertilizer companies and industry stakeholders, providing industry representation, regulatory guidance, access to Codes of Practice, networking, and policy advocacy.
- Fertcare Training and Accreditation Program National training, accreditation, and licensing program for fertilizer advisors and premises, covering nutrient management, environmental stewardship, and best practices. Includes Fertcare Trusted Advisors, Fertcare Training, and Fertcare Licensed Organisations.
- Fertilizer Australia Annual Conference Annual industry conference for fertilizer sector stakeholders, with tiered sponsorship packages (Platinum $33,500+, Gold $15,700-$17,800, Silver $5,200-$15,700, Bronze, plus exhibition and marketing options) and delegate registration.
- Biostimulant Code of Practice Industry code of practice covering biostimulant product stewardship, supported by a community of practice and a 2025 microbial scoping study.
Quantifiable outcome
- 4840 Fertcare courses completed, 425 Accredited Advisors, 78 Fertcare Premises
Companies that use Fertilizer Australia
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Fertilizer Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fertilizer Australia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- International Fertiliser SocietycoreJointly organized webinars on greenhouse gas emissions associated with nitrogen fertilizer production and use, and soil carbon management webinars with support from CRC for High Performance Soils and International Nitrogen Initiative Oceania.
- CRC for High Performance SoilsminorSupporting partner for soil carbon management webinar series comparing European and Australian conditions.
- International Nitrogen Initiative OceaniaminorSupporting partner for soil carbon management webinar program.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Fertilizer Australia competitors and assessment
Company assessmentDirect peers
- International Fertiliser Society: UK-based scientific society for the fertilizer industry that Fertilizer Australia already partners with on webinars. Comparable in running technical programs and continuing professional development for fertilizer professionals.
- Fertilizers Europe: European fertilizer industry association based in Brussels, representing major nitrogen, phosphate, and potash producers. Comparable in operating as a regional industry body with policy, sustainability, and stewardship programs.
- Grain Producers Australia: National representative body for Australian grain producers. Operates with a similar small-staff, member-funded association model focused on policy, advocacy, and industry stewardship for an Australian agricultural sector.
- The Fertilizer Institute: U.S. national trade association for fertilizer producers, retailers, and transporters. Directly comparable in mandate — industry representation, stewardship, policy advocacy — and serves as a useful benchmark for member-funded programs.
- CropLife Australia: Peak national industry body for the plant science and crop protection sector in Australia. Closest structural analogue to Fertilizer Australia, running stewardship programs, training, and policy advocacy for an agricultural input industry.
- Fertilizer Canada: Canadian national fertilizer industry association representing producers, distributors, and retailers. Highly comparable scope to Fertilizer Australia, including stewardship codes and government engagement on nutrient management.
- National Farmers' Federation: Peak national body representing Australian farmers and agricultural industries. Comparable structure as a member-funded Australian industry association engaged in policy advocacy and member services across agriculture.
Others
- AusBiotech: Australia's peak national industry body for the life sciences sector. Comparable as a member-funded Australian industry association running conferences, training, and policy advocacy, though in a different sub-sector.
Broad incumbents
- International Fertilizer Association: Global fertilizer industry association covering 80%+ of producers worldwide. Fertilizer Australia operates within IFA's broader ecosystem and engages with it on international sustainability frameworks.
- CropLife International: Global federation of plant science industry associations, of which CropLife Australia is a member. Comparable in the industry association model and stewardship focus, though at global rather than national scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fertilizer Australia social profiles
Digital presenceFertilizer Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fertilizer Australia leadership team
Management profileNumber of profiles
Profiles5 records
Fertilizer Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fertilizer Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fertilizer Australia
What does Fertilizer Australia do?
Fertilizer Australia is a member-based industry association that represents fertilizer manufacturers, importers, and related service providers in Australia. It delivers the national Fertcare training and accreditation program for advisors and premises, publishes Codes of Practice covering biostimulants, nutrients, security, environment, food safety, labelling, and packaging, and runs an annual industry conference.
Is Fertilizer Australia a public or private company?
Fertilizer Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fertilizer Australia founded?
Fertilizer Australia was founded in 1992. It employs 1 to 10 people.
Where is Fertilizer Australia based?
Fertilizer Australia is headquartered in Kingston, Australia, in the Oceania region.
How does Fertilizer Australia make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are conference Sponsorship and Registration and training Programs.
Who are Fertilizer Australia's main competitors?
Direct peers on record are International Fertiliser Society, Fertilizers Europe, Grain Producers Australia, The Fertilizer Institute, CropLife Australia, Fertilizer Canada and National Farmers' Federation. AusBiotech is listed as an others. Broad incumbents are International Fertilizer Association and CropLife International.
Does Fertilizer Australia have an API?
No public API is recorded for Fertilizer Australia.
What industry is Fertilizer Australia in?
Fertilizer Australia's product category is Agricultural Industry Association Services. Its primary akta.pro industry code is AFABABAL, Fertilizer Compliance, Testing & Certification (Nutrient Analysis, Regulatory/Stewardship Programs).