Electrolux Do Brasil S/A
Electrolux Do Brasil S/A is the Brazilian subsidiary of Swedish appliance maker Electrolux AB. It sells home appliances and portable electronics to Brazilian household consumers through an owned e-commerce storefront (loja.electrolux.com.br) and retail partners.
- Company typePrivate
- Founded-
- HeadquartersOsasco, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Electrolux Do Brasil S/A does
Electrolux Do Brasil S/A is the Brazilian operating subsidiary of Swedish multinational Electrolux AB, structured as a Sociedade Anônima (S.A.) and headquartered/operating in Brazil. The subsidiary sells and distributes a full portfolio of Electrolux home appliances in the Brazilian market, including major appliances (stoves/fogões, refrigerators, washing machines), countertop and portable devices (air fryers, vertical vacuum cleaners, electric pots), water and air purifiers, and replacement parts and accessories. It also operates after-sales service and support infrastructure for the installed base.
The company's go-to-market combines a direct-to-consumer e-commerce channel through its official online store (loja.electrolux.com.br) with traditional retail distribution for physical purchases. Pricing is structured around unit hardware sales with aggressive promotional mechanics, including installment plans of up to 21x, PIX-instant-payment discounts of up to 15%, seasonal campaigns such as Arraia Bem Vivido, Historic Discounts and Progressive Discount, and product-level discounts reaching up to 53% on selected SKUs. It also maintains an inspirational content platform (Inspira) and promotional email campaigns to drive consumer engagement.
The business model is fundamentally a hardware-sales play targeting Brazilian household consumers, with no disclosed B2B or enterprise contracts, no disclosed revenue, headcount, or AI/ML capabilities, and no announced funding, partnerships, or M&A activity. As a wholly-owned subsidiary of Electrolux AB, strategic direction is set by the Swedish parent rather than through independent capital-raising or independent M&A.
Electrolux Do Brasil S/A firmographics
Firmographics- Name
- Electrolux Do Brasil S/A
- Legal name
- Electrolux Do Brasil S/A
- Website
- https://electrolux.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Electrolux Do Brasil S/A is the Brazilian subsidiary of Swedish appliance maker Electrolux AB. It sells home appliances and portable electronics to Brazilian household consumers through an owned e-commerce storefront (loja.electrolux.com.br) and retail partners.
- Ownership category
- akta.pro rank
Where Electrolux Do Brasil S/A is headquartered
LocationHeadquarters
- HQ city
- Osasco
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Electrolux Do Brasil S/A business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Home Appliances Sales: Revenue from selling major home appliances including stoves (fogões), air fryers, vacuum cleaners, and electric pots. Products are sold with installment payment options up to 21x.
- Portable Appliances: Revenue from portable/small appliances category including air fryers, vacuum cleaners, electric pots, and other countertop devices.
- Parts and Accessories: Revenue from replacement parts and accessories for existing Electrolux appliances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Fogões (Stoves) - Up to 33% OFF with up to 21x installments |
| Unit Pricing | Monthly | Air Fryers - Up to 47% OFF with coupons up to 15% OFF |
| Unit Pricing | Monthly | Vacuum Cleaners - Up to 53% OFF with coupons up to 10% OFF |
| Unit Pricing | Monthly | Electric Pots - Starting at R$167.30 with up to 10% OFF on PIX |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Electrolux Do Brasil S/A product offering
Product offeringCore offering
Electrolux Do Brasil S/A sells a broad portfolio of Electrolux-branded home and portable appliances to Brazilian consumers via its official e-commerce store (loja.electrolux.com.br). Core categories include stoves/ranges (fogões), air fryers, vertical vacuum cleaners, electric pots, and water/air purifiers, alongside replacement parts, accessories, and after-sales services.
Product overview
Electrolux Do Brasil operates an e-commerce platform (loja.electrolux.com.br) selling a comprehensive portfolio of home appliances and portable electronics. The product offering spans major home appliances (fogões/stoves, refrigerators, washing machines), countertop appliances (Air Fryers, electric pots, vacuum cleaners), water/air purifiers, and related accessories. The company also provides after-sales services and operates an inspiration content platform (Inspira). The platform runs promotional campaigns including PIX Week discounts (up to 15% off), Historic Discounts, Progressive Discounts, and seasonal campaigns like Arraia Bem Vivido. Products are available for purchase with installment plans up to 21x and additional coupon discounts up to 15%.
Differentiator
Problem solved
Functional benefit
Products and services
- Fogões (Stoves/Ranges) Gas and electric cooking ranges and stoves designed for residential Brazilian kitchens, currently promoted with discounts up to 33% off and installment plans up to 21x.
- Air Fryers Countertop air frying appliances for healthier home cooking, offered with discounts up to 47% and additional coupon discounts up to 15%.
- Aspirador de Pó Vertical (Vertical Vacuum Cleaners) Upright/vertical vacuum cleaners for residential floor cleaning, offered with discounts up to 53% off and additional coupons up to 10% off.
- Panelas Elétricas (Electric Pots) Electric cooking pots and multi-cookers for residential kitchen use, starting at R$167.30 with up to 10% off via PIX payment.
- Purificadores (Water and Air Purifiers) Water and air purifiers designed for residential home use, featured in a dedicated "Especial Purificadores" promotional campaign.
- Eletrodomésticos (Major Home Appliances) Full range of major home appliances including refrigerators, washing machines, stoves, and other built-in cooking equipment for residential use.
- Eletroportáteis (Portable Appliances) Portable and countertop kitchen and home appliances including air fryers, electric pots, and vertical vacuum cleaners.
- Peças e Acessórios (Parts and Accessories) Replacement parts and accessories for existing Electrolux appliances sold to existing customers in Brazil.
- Serviços Electrolux (After-Sales Services) After-sales services including repairs and technical support for Electrolux appliances sold to Brazilian consumers.
Companies that use Electrolux Do Brasil S/A
Customer profileSegments1 record
Ideal customer profiles1 record
Electrolux Do Brasil S/A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electrolux Do Brasil S/A partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Electrolux Do Brasil S/A competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
Electrolux Do Brasil S/A social profiles
Digital presenceElectrolux Do Brasil S/A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrolux Do Brasil S/A leadership team
Management profileNumber of profiles
Electrolux Do Brasil S/A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrolux Do Brasil S/A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrolux Do Brasil S/A
What does Electrolux Do Brasil S/A do?
Electrolux Do Brasil S/A sells a broad portfolio of Electrolux-branded home and portable appliances to Brazilian consumers via its official e-commerce store (loja.electrolux.com.br). Core categories include stoves/ranges (fogões), air fryers, vertical vacuum cleaners, electric pots, and water/air purifiers, alongside replacement parts, accessories, and after-sales services.
Is Electrolux Do Brasil S/A a public or private company?
Electrolux Do Brasil S/A is a private company. It is classified as corporate owned and is currently operating.
When was Electrolux Do Brasil S/A founded?
Electrolux Do Brasil S/A was founded in -1. It employs 1,001 to 5,000 people.
Where is Electrolux Do Brasil S/A based?
Electrolux Do Brasil S/A is headquartered in Osasco, Brazil, in the Latin America region.
How does Electrolux Do Brasil S/A make money?
Three revenue lines are on record. Home Appliances Sales are the primary driver. The others are portable Appliances and parts and Accessories.
Does Electrolux Do Brasil S/A have an API?
No public API is recorded for Electrolux Do Brasil S/A.