Beweegteam Woerden

What Beweegteam Woerden does

Beweegteam Woerden is a Dutch nonprofit foundation (Stichting) with ANBI status that serves as the designated sport-stimulering coordinator for Gemeente Woerden, a municipality comprising Woerden city and the villages of Harmelen, Kamerik, and Zegveld. It runs age-segmented programs — Sjors Sportief/Creatief for children aged 4-12 with 550+ activities and 2,400+ prior-season registrations, Check IT! for teenagers, Valpreventie for seniors, Stapjefitter for labor-market reintegration, and Club Support for local sport clubs — delivered through a network of neighborhood sports coaches (buurtsportcoaches) and a partnership base of 75+ organizations including KUVO, Het Klooster, TechnoHUB, the local library, and welfare body Sterk Sociaal Woerden.

Its core digital asset is DoeMeeInWoerden.nl, an online discovery and registration platform connecting residents to 69+ local sport and activity providers; the platform is slated for redevelopment ahead of the 2026-2027 season. The foundation is staffed by approximately 12 team members supplemented by CIOS interns and governed by a 3-person board, with the Vluchtelingen Steunpunt Groene Hart having been folded into VluchtelingenWerk Nederland in January 2025 to refocus the mandate.

The revenue model is grant-based rather than commercial: structural funding flows from Gemeente Woerden municipal subsidies and the multi-year Lokaal Sportakkoord (currently in its 2.0 'Doorstart' phase running through 2026), supplemented by project-based subsidies. End-user access is free at the point of consumption, with monetization concentrated on the funder side rather than the participant side.

Name

Beweegteam Woerden

Legal name

Stichting Beweegteam Woerden

Website

https://beweegteamwoerden.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Beweegteam Woerden is a Dutch ANBI-status foundation that coordinates sports and physical-activity programs across Gemeente Woerden (including Harmelen, Kamerik, and Zegveld) through neighborhood sports coaches, 75+ partners, and the DoeMeeInWoerden.nl registration platform, serving residents from young children through seniors.

Ownership category

akta.pro rank

Product category

Community Sports & Physical Activity Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports programs
• Municipal sports coordination
• Neighborhood sports coaching
• Youth activity discovery
• Fall prevention services

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal Subsidy: Primary funding source from the municipality of Woerden for implementing sports and movement policies, healthy lifestyle stimulation, and social participation programs.
2. Lokaal Sportakkoord (Local Sports Accord) Funding: Subsidy programs under the Local Sports Accord 2.0 (2023-2026) supporting various sports initiatives including inclusion, safe sports environment, vital sports providers, movement skills, and sports facilities.
3. Project-based Subsidies: Funding for specific projects such as the Groene Hart Pas financial support program, Sjors talent discovery program, and fall prevention programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beweegteam Woerden coordinates and delivers community-based sports and physical activity programs for residents across the Woerden municipality. The foundation employs neighborhood sports coaches (buurtsportcoaches) and combination functionaries who work in schools, sports clubs, and community centers to connect residents with activities. Its DoeMeeInWoerden.nl platform serves as a unified digital hub for discovering and registering for sports, cultural, and movement activities across all age groups, complemented by programs such as Sjors (children), fall prevention (seniors), club support, and corporate sports clinics.

Product overview

Beweegteam Woerden is a non-profit foundation providing sports and movement stimulation services across the Woerden municipality. The organization operates primarily through its DoeMeeInWoerden.nl digital platform, which serves as a unified registration system for residents to discover and enroll in activities. Key programs include 'Sjors, ontdek je talent!' for children, fall prevention services for seniors, sports clinics for businesses, and comprehensive club support. The organization coordinates neighborhood sports coaches and combination officers serving the entire municipality including Woerden, Harmelen, Kamerik, and Zegveld.

Differentiator

Problem solved

Functional benefit

Brands

• Sjors, ontdek je talent!: Sport- and culture stimulation program for children ages 4-12 years, offering over 550 activities per school year in collaboration with more than 75 partners.
• Check IT!
• DoeMeeInWoerden.nl

Products and services

• DoeMeeInWoerden.nl An online registration and discovery platform enabling residents of Woerden municipality to browse, filter by neighborhood, type, and age group, and register for sports, cultural, technology, and nature activities. Service providers can create free accounts and input their own offerings. Features age-based categories including Sjors for children, Check IT for youth, and adult programs.
• Sjors, ontdek je talent! A sports and culture stimulation program for children aged 4-12 years offering over 550 activities per school year in collaboration with more than 75 partners. Activities span sports, culture, technology, and nature, with many offered free or at small fees. The previous season received approximately 2,400 registrations.
• Fall Prevention Program (Valpreventie) A comprehensive fall prevention program for seniors (65+) with tiered interventions including information sessions for low fall risk, balance courses for moderate fall risk, and fall analysis with Otago exercise programs for high fall risk. Also provides resources for professionals.
• Sports Clinics for Companies A corporate wellness program connecting businesses with local sports clubs and providers in Woerden municipality for team-building sports clinics and activities.
• Club Support (Verenigingsondersteuning) Comprehensive support services for local sports clubs including organizing introductory training, member recruitment, developing a safe sports climate, healthy canteens, training plans, and policy development. Includes coordination of the Lokaal Sportakkoord (Local Sports Accord).
• Lekker in je Lijf Preventive health lessons for secondary school students teaching healthy eating, sufficient exercise, and making healthy choices through interactive formats such as Kahoot quizzes.
• Stapjefitter A re-integration program for people on benefits focusing on healthy eating, exercise behavior, and active participation in society, combining nutrition lessons, fitness training, and participation coaching in coordination with Fysiotherapeutenmaatschap Woerden.
• Beweegwijzer Woerden A comprehensive sports and movement directory for Woerden municipality that helps residents find suitable physical activities across all age groups.

Quantifiable outcome

• 2400+ registrations per season for Sjors youth program
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Lokaal Sportakkoord PartnerscoreStrategic or Co-development Partner · 13 June 2023Multiple organizations collaborating under Local Sports Accord 2.0 including sports clubs, commercial sports providers, education, Team Sportservice, municipality, and Wij zijn Woerden.
• Voedselbank Woerden (Food Bank)supportingStrategic or Co-development PartnerFood bank collaborating with Cromwijck Youth Fund to support families in need with sports participation.
• Basisscholen Woerden (Primary Schools)coreStrategic or Co-development PartnerPartnership with primary schools in Woerden, Kamerik, Harmelen, and Zegveld for distribution of the Sjors program booklet and implementation of sports activities during school hours.
• KUVOcoreStrategic or Co-development PartnerCultural education center collaborating on the Sjors program, providing cultural activities alongside sports offerings for children.
• Het Klooster WoerdencoreStrategic or Co-development PartnerCultural venue providing space and programs for the Sjors initiative, including workshops and activities for youth.
• TechnoHUBcoreStrategic or Co-development PartnerTechnology hub providing technology-focused workshops and activities as part of the Sjors program offerings.
• De Bibliotheek (Library)coreStrategic or Co-development PartnerPublic library collaborating on the Sjors program and serving as distribution point for activity guides and booklets.
• Gemeente Woerden (Municipality)coreStrategic or Co-development PartnerPrimary funder and policy partner. Municipality provides subsidies and policy framework for sports, health, youth, inclusion, and social welfare.
• Team Sportservice Provincie UtrechtcoreStrategic or Co-development PartnerProvincial sports service organization providing specialized sports coaches and supporting adapted sports programs. Silya Hotz represents them as neighborhood sports coach for adapted sports.
• Woerden GezondcoreStrategic or Co-development PartnerLocal health network collaborating on fall prevention programs and health promotion initiatives.
• Ferm WerksupportingStrategic or Co-development PartnerMunicipality service handling special financial assistance (bijzondere bijstand) including swimming lessons for children.
• Stichting Leergeld Groene HartsupportingStrategic or Co-development PartnerFoundation providing financial support for children's participation in sports, culture, and education for families with low income.
• Groene Hart Pas ConsortiumsupportingStrategic or Co-development PartnerCollaboration of five municipalities (Bodegraven-Reeuwijk, De Ronde Venen, Montfoort, Oudewater, Woerden) providing financial passes for low-income families.
• Kwadraad Maatschappelijk WerksupportingStrategic or Co-development PartnerSocial work organization providing home administration help, social counseling, and community support services.
• Fysiotherapeutenmaatschap WoerdensupportingStrategic or Co-development PartnerPhysiotherapy partnership providing fitness tests, exercise activities, and coordination for the Stapjefitter re-integration program.
• Schoolsport WoerdensupportingStrategic or Co-development PartnerOrganization coordinating sports activities in schools, collaborating with combination functionaries.
• CIOS Hilversum, Arnhem, NijmegensupportingChannel Partner/ Reseller/ DistributorSports education institutions providing interns who work with Beweegteam on sports assignments and practical experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team Sportservice Provincie Utrecht: Provincial sports service organization providing specialized sports coaches and supporting adapted sports programs across Utrecht province. Direct partner of Beweegteam Woerden (one of Beweegteam's buurtsportcoaches, Silya Hotz, represents this organization), making it a directly comparable coordination entity operating at the regional level above Beweegteam's municipal scope.
• JOGG (Jongeren Op Gezond Gewicht): National Dutch program promoting healthy weight among youth through local coalition approaches involving schools, sports clubs, and municipal health policy. Operates the same multi-sector community model as Beweegteam (particularly the Sjors youth program) at the national coalition level.

Broad incumbents

• Sportbedrijf Amsterdam: Municipal sports company of Amsterdam that operates sports facilities, programs, and community coordination across a much larger urban market. Comparable business model (municipal-funded sports coordination and stimulation) but at significantly greater scale and with broader facility ownership than Beweegteam Woerden.
• NOC*NSF: Dutch Olympic Committee and Sports Federation—the national governing body coordinating Dutch amateur and professional sports organizations. The apex policy and funding body in the space where Beweegteam operates, providing the national framework (including Lokaal Sportakkoord) that Beweegteam implements locally.
• NL Actief: Trade association for the Dutch fitness and active lifestyle industry, including fitness centers, sports schools, and individual instructors. Many of Beweegteam's 75+ partner providers are NL Actief members, making it the umbrella organization representing the supply side Beweegteam aggregates.
• Sport en Bewegen (formerly NISB): Dutch knowledge institute for sport and physical activity, formerly the Netherlands Institute for Sport and Physical Activity (NISB). Provides national guidelines, training, and program design—including fall-prevention frameworks like Otago—that Beweegteam operationalizes at the local level for programs such as Valpreventie.

Regional players

• Sportservice Noord-Holland: Regional sports service organization for the North Holland province offering buurtsportcoaches, clubondersteuning, and community sports programs—essentially the same operating model as Beweegteam Woerden but serving a different Dutch region. Directly comparable in function and structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-yYaI-jeqh26vlkThlCvrw
• Facebookfacebook.com/beweegteamwoerden
• Instagraminstagram.com/beweegteamwoerden/?hl=en
• LinkedInlinkedin.com/company/beweegteam-woerden

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Beweegteam Woerden