7amleh - The Arab Center for the Advancement of Social Media

What 7amleh - The Arab Center for the Advancement of Social Media does

7amleh is a Palestinian non-governmental organization, founded in 2015 and headquartered in Haifa with operational presence in Ramallah, dedicated to protecting the digital rights and online freedom of expression of Palestinians. Its mission addresses systematic digital exclusion, censorship, and surveillance by state actors (Israeli authorities, Palestinian Authority, Hamas) and by social media platforms, and it serves Palestinian civil society organizations, human rights defenders, journalists, activists, and youth.

The organization operates a portfolio of digital platforms that form its product infrastructure: the Digital Security Helpdesk (help.7amleh.org) for rapid response to digital security incidents; the 7or Platform (7or.7amleh.org), a Palestinian Observatory for Digital Rights Violations documenting cases across platforms; the Digital Security Platform (dsc.7amleh.org); Manassa (manassa.co); Areeda (areeda.org); and an AI-powered social media listening tool launched in 2026 for monitoring online discourse. Supporting programs include the annual Palestine Digital Activism Forum (PDAF), the Maryam Abu Daqqa Fellowship for research on AI and surveillance, the Digital Defender bilingual educational game for children, and recurring publications such as the #HashtagPalestine annual report.

As a non-profit, 7amleh is funded through donations and donor-funded grants covering training, research, advocacy, and platform operations. All direct services (training, helpdesk, publications) are provided free of charge to beneficiaries. Its go-to-market is community-led (grassroots engagement, digital security training across West Bank, Gaza, and Israel) combined with event-driven international advocacy at the UN Human Rights Council, RightsCon, and PDAF. Strategic commercial partners include Meta, Microsoft, LinkedIn, and Google as advocacy targets, with academic partnerships including Birzeit University and Utrecht University. No disclosed revenue, funding rounds, or institutional investors.

Name

7amleh - The Arab Center for the Advancement of Social Media

Legal name

7amleh - The Arab Center for the Advancement of Social Media

Website

https://7amleh.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

7amleh is a Palestinian non-profit, founded in 2015, that protects Palestinian digital rights through the 7or Observatory, a digital security helpdesk, training programs, advocacy campaigns, and research publications serving civil society, journalists, youth, and human rights defenders.

Ownership category

akta.pro rank

Product category

Digital Rights Advocacy and Civil Society Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Identity Threat Detection & Response (ITDR) (HDAEAJAH)

Keywords

• Digital rights advocacy
• Digital security training
• Social media research
• Civil society support
• Policy advocacy campaigns

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Grants: 7amleh operates as a non-profit organization funded through donations and grants from supporters worldwide. The organization accepts donations through its website and engages in resource development activities.
2. Donor-Funded Projects: 7amleh implements donor-funded projects addressing specific aspects of Palestinian digital rights, including digital security training, research initiatives, and advocacy campaigns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

7amleh is a Palestinian non-governmental organization that operates a portfolio of digital platforms and programs to protect and advance Palestinian digital rights. Its core offerings include the Digital Security Helpdesk (rapid response to digital security incidents), the 7or Platform (Palestinian Observatory for Digital Rights Violations), digital security training for civil society organizations, an AI-Powered Social Media Listening Tool for research, advocacy campaigns targeting tech platforms, the annual Palestine Digital Activism Forum, and recurring research publications including the #HashtagPalestine annual report.

Product overview

7amleh is a digital rights advocacy and research organization operating a platform-plus-initiative portfolio focused on Palestinian digital rights. The core offerings include the Digital Security Helpdesk (rapid incident response), the 7or Platform (Palestinian Observatory for Digital Rights Violations), and the Digital Security Platform. Supporting initiatives include the AI-Powered Social Media Listening Tool for research, Digital Defender (bilingual educational game), the Palestine Digital Activism Forum (annual convening), the Maryam Abu Daqqa Fellowship (research program), and the annual Hashtag Palestine reports. These products collectively address digital security support, rights monitoring, advocacy campaigns, education, and scholarly research on AI, surveillance, and digital power affecting Palestinians.

Differentiator

Problem solved

Functional benefit

Brands

• 7or Platform: Palestinian Observatory for Digital Rights Violations - documents cases of digital rights violations against Palestinians
• Helpdesk
• Manassa
• Digital Security Platform
• Areeda
• Palestine Digital Activism Forum (PDAF)
• Maryam Abu Daqqa Fellowship

Products and services

• Digital Security Helpdesk

Quantifiable outcome

• Trained over 2,000 people in digital safety and security
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Birzeit University (Ibrahim Abu-Lughod Institute of International Studies)coreStrategic or Co-development Partner · 23 June 20267amleh partnered with Birzeit University to launch the book 'Digital Domination: AI, Surveillance, and Digital Power in Palestine and Beyond.' The book compiles five research papers from the Maryam Abu Daqqa Fellowship, a research initiative established by 7amleh to advance knowledge production on AI, surveillance, and Palestinian digital rights.
• Utrecht University (Contesting Governance Platform)coreStrategic or Co-development Partner · 9 June 20267amleh developed research on Meta's systematic suppression of Palestinian content in partnership with Dr. Fabio Cristiano of Utrecht University. The research titled 'The Platformicide of Palestine (2021–2025)' was presented during a public launch event co-hosted with The Contesting Governance Platform at Utrecht University.
• 100+ Global Digital Rights OrganizationsflagshipStrategic or Co-development Partner · 9 October 20197amleh joined with over 100 digital rights organizations worldwide to send an open letter to Facebook CEO Mark Zuckerberg urging the company to maintain end-to-end encryption across messaging services and resist government pressure for backdoors. Signatories included Access Now, EFF, Human Rights Watch, and many others.
• Association for Progressive Communication (APC)coreStrategic or Co-development Partner · 20 March 20187amleh cooperated with APC to submit a statement to the UN Human Rights Council's 37th session regarding violations of Palestinian digital rights. APC supports internet access and works with grassroots organizations to utilize technology for community advancement and rights advocacy.
• Palestine Digital Activism Forum (PDAF)coreStrategic or Co-development Partner7amleh organizes the annual Palestine Digital Activism Forum (pdaf.net), a flagship event bringing together digital rights activists, researchers, and practitioners. The 10th edition in 2026 attracted over 1,300 participants worldwide.
• 7iber (Jordan)minorStrategic or Co-development PartnerJoint signatory on civil society statement regarding voluntary agreements between Israel and social media companies threatening free expression.
• Social Media Exchange (SMEX - Lebanon)minorStrategic or Co-development PartnerJoint signatory on civil society statement regarding voluntary agreements between Israel and social media companies threatening free expression.
• Vecbox (Palestine)minorStrategic or Co-development PartnerJoint signatory on civil society statement regarding voluntary agreements between Israel and social media companies threatening free expression.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Democracy & Technology (CDT): Nonpartisan nonprofit that works to preserve democratic values and individual liberties in the digital age. Comparable in policy advocacy on platform governance, content moderation reform, and digital civil liberties protection.
• Association for Progressive Communications (APC): International network of civil society organizations working to empower groups through the use of ICTs. Directly comparable in digital rights advocacy, UN engagement, and support for grassroots organizations. Established partner of 7amleh (joint UN HRC statement at 37th session).
• Tactical Tech: International civil society organization working on the intersection of technology, digital rights, and social justice. Comparable in digital security training, advocacy for at-risk communities, and education-focused product development aimed at building digital resilience.
• Access Now: Global digital rights NGO defending and extending the digital rights of users at risk. Directly comparable to 7amleh in mission (digital rights advocacy, platform accountability), beneficiary profile (civil society and at-risk users), and engagement model (coalitions, UN advocacy, helpline-style support). Co-signatory with 7amleh on the 100+ org encryption letter to Zuckerberg.
• Electronic Frontier Foundation (EFF): Leading US-based digital rights nonprofit defending civil liberties in the digital world. Comparable in digital rights advocacy, platform accountability work, encryption defense, and policy engagement. Co-signatory with 7amleh on the 100+ org encryption letter to Facebook.
• Witness: International NGO that uses video and technology to defend human rights. Comparable in human rights documentation, training of activists, and platform accountability advocacy. Similar model of using digital tools to empower marginalized communities facing rights violations.
• Article 19: International human rights organization focused on defending and promoting freedom of expression and information. Comparable in policy advocacy, platform accountability work, and protection of at-risk users facing digital repression.
• Frontline Defenders: International organization dedicated to protecting human rights defenders at risk. Comparable in protective support services for civil society, rapid response mechanisms for at-risk users, and capacity-building training for activists and HRDs.

Regional players

• SMEX: Lebanese digital rights organization focused on internet freedom, privacy, and digital inclusion in the Arab region. Directly comparable in digital rights NGO mission, regional focus, and advocacy approach. Joint signatory with 7amleh on civil society statements regarding voluntary agreements between Israel and social media companies.
• 7iber: Jordanian independent online media platform focused on social and political issues. Comparable as a regional Arab digital media/civil society organization. Joint signatory with 7amleh on civil society statements regarding free expression.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7amleh
• YouTubeyoutube.com/@7amleh854
• Facebookfacebook.com/7amleh
• LinkedInlinkedin.com/company/7amleh---the-arab-center-for-the-advancement-of-social-media
• Instagraminstagram.com/7amleh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about 7amleh - The Arab Center for the Advancement of Social Media