KiDay

What KiDay does

KiDay is a privately held, founder-operated advisory firm headquartered in Prague, Czech Republic, that connects families of children and teenagers with international youth programs including summer camps, cultural exchanges, global volunteering, boarding schools, and teen internships. The service is delivered through a structured three-step concierge engagement — an initial Personal Discovery Call, tailored program recommendations with pros and cons, and full support and mentoring through application and travel preparation — with the founder Lucie Strakova (15+ years of sector experience) serving as the primary consultant. There is no proprietary technology platform; the offering is a human-delivered professional service with consultation booking handled via Calendly.

The company serves a single customer persona — families seeking safe, high-quality international experiences for their children and teens — segmented across four program verticals: Summer Experiences, Global Volunteering, Global Education & Boarding Schools, and Internships & Career Exploration. Geographic reach spans Europe and the USA, drawing on the founder's network of camps, schools, and volunteer organizations. KiDay is additionally developing SafeYouth Certified, described as Europe's first comprehensive safety framework for youth programs, intended to formalize and differentiate its safety-first positioning.

The revenue model is professional services / consulting fees, with a free initial consultation as the top of funnel and full-service pricing not publicly disclosed. Go-to-market is sales-led and direct, with no intermediary or marketplace channels and no disclosed enterprise, institutional, or recurring commercial contracts. The company has not disclosed funding rounds, investors, or ownership structure, and headcount is stated as 11–50 but described operationally as boutique and founder-led. No patents, awards, regulatory actions, or technology partnerships are evidenced.

Name

KiDay

Legal name

KiDay

Website

https://kiday.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KiDay is a Prague-based boutique advisory firm that connects families with international youth programs — including summer camps, volunteering, boarding schools, and internships — through personalized concierge consulting led by founder Lucie Strakova.

Ownership category

akta.pro rank

Product category

Youth Travel Advisory Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF)

Keywords

• Youth travel advisory
• International summer camps
• Boarding school placement
• Teen internship programs
• Study abroad consulting

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: KiDay provides personalized consultation and advisory services to families seeking youth programs abroad. The service includes discovery calls, program recommendations, application support, and ongoing mentoring through the process. Revenue appears to be generated through professional service fees for these consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

KiDay is a concierge-level advisory service that helps families find and enroll their children and teens in international summer programs, volunteering projects, boarding schools, and internships across the USA and Europe. The service begins with a free personal discovery call, followed by tailored program recommendations with pros and cons, and full mentoring support through application, travel preparation, and follow-up. All engagements are delivered personally by founder Lucie Strakova, leveraging over 15 years of direct relationships with camps, schools, and youth organizations.

Product overview

KiDay is a concierge-level advisory service (not a software product) that helps families find global experiences for their children and teens. The offering is structured as a personalized consultation and mentoring service, consisting of an initial Personal Discovery Call followed by Individual Recommendations (tailored program shortlists with pros and cons) and Full Support & Mentoring through applications and travel preparation. The core service portfolio includes four program categories: Summer Experiences (camps, adventure, creativity, and leadership programs), Global Volunteering (verified teen volunteer projects), Global Education & Boarding Schools (international school placement), and Internships & Career Exploration (teen internship opportunities). All services are delivered by founder Lucie Strakova with 15+ years of expertise and direct connections to programs in the USA and Europe.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nacel Educational Travel: Educational travel and language immersion program provider focused on youth international experiences. Comparable in its emphasis on safe international learning opportunities for teens and connections to vetted host programs.
• Greenheart Travel: US-based youth travel and cultural exchange advisory that places students into summer, volunteer, and exchange programs worldwide. Closely comparable to KiDay as a boutique-style advisory with vetted program network and concierge-style support.
• CIS Abroad: Provider of study abroad, intern, and volunteer placement programs for high school and college students with advisor-led support. Directly comparable to KiDay in its placement and advisory model across multiple youth program categories.
• Aspect Foundation: Nonprofit international student exchange organization offering high school study abroad and language programs. Overlaps with KiDay's boarding school and language immersion placements for European and US families.

Broad incumbents

• EF Education First: Global educational travel giant operating language schools, summer camps, and study abroad programs. Offers overlapping products at scale, though not a boutique advisory; represents the broader incumbent category KiDay operates adjacent to.
• Rustic Pathways: Operator of teen community service and travel programs across multiple countries. Comparable as a supplier of the kind of youth programs KiDay recommends and as a relevant scale player in the same end market.
• World Strides: Large US-based educational travel operator running student trips and summer programs. Comparable as a potential program partner and as a benchmark for the type of youth programs families served by KiDay typically seek.
• ARCC Programs: Operator of teen summer programs including community service, language immersion, and adventure trips. Directly relevant as one of the program categories KiDay places students into and a representative program supplier in the same market.
• Putney Student Travel: Educational student travel operator running pre-college summer programs. Comparable as a potential program partner for KiDay and as a benchmark for the type of high-quality teen programs the advisory recommends.

Others

• TeenLife: Directory and resource platform listing summer programs, schools, and volunteer opportunities for teens. Acts as a self-serve substitute for KiDay's concierge advisory and addresses the same family pain point of finding vetted teen programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kiDay.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KiDay