nbn Austria

What nbn Austria does

nbn Austria GmbH is a specialized Austrian distributor of precision measurement technology, founded in 1978 and headquartered in Graz. The company sells, services, and calibrates high-end measurement instruments, sensor technology, thermal imaging cameras, and acoustic measurement equipment on behalf of more than 25 international manufacturers including FLIR (thermal imaging), YOKOGAWA (oscilloscopes, power analyzers, ScopeCorders, optical spectrum analyzers), PCB PIEZOTRONICS (piezoelectric sensors), LARSON DAVIS (acoustic and vibration measurement), PST, INTERFACE, and THE MODAL SHOP. Its catalog spans approximately 361 measurement technology products and 103 calibration products, ranging from entry-level compact thermal cameras (FLIR C5, €736.80) to high-resolution industrial instruments (FLIR T1020, YOKOGAWA WT5000 precision power analyzers). The company operates an in-house service department in Graz for warranty maintenance and repairs, and routes electrical quantity calibrations through accredited calibration laboratories to deliver traceable, standard-compliant certificates.

The business model is a hybrid of B2B consultative field sales and direct e-commerce via a Shopify-based storefront (nbn.at). Revenue derives from one-time equipment sales (primary), professional calibration services, and in-house maintenance and repair services. Distribution is geographically constrained to Austria, with active customer coverage across all nine federal states and a horizontal segmentation across Industry (primary), Science and Research, and Safety and Infrastructure end-markets. Promotional mechanisms include trade-in actions (up to 25% discount), brand-anniversary campaigns (e.g., YOKOGAWA 110th anniversary offering up to 20% off oscilloscopes), and seasonal actions to drive upgrade cycles among the installed base. Marketing is executed across LinkedIn, Facebook, YouTube, Instagram, TikTok, X, email newsletters, blog content, and industry events.

The company is family-owned, with no external investors, parent company, or private equity backing disclosed. The managing director is Heinz Winkelbauer. Strategic posture reflects incremental portfolio expansion through new product launches (FLIR ixx Series, FLIR A6400 Series in 2025) and broadened manufacturer partnerships, with no disclosed M&A, geographic expansion, or transformational investment activity. The core value proposition rests on personalized technical consulting, multi-brand authorized distribution, in-house service capability, and 45+ years of operating history as a trusted Austrian measurement specialist.

Name

nbn Austria

Legal name

nbn Austria GmbH

Website

https://nbn.at

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

nbn Austria GmbH is a family-owned Austrian distributor founded in 1978, headquartered in Graz, selling and servicing precision measurement, sensor, thermal imaging, and calibration technology from 25+ international manufacturers to industrial, scientific, and infrastructure customers across Austria.

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

akta.pro secondary industries

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

Keywords

• Precision measurement equipment
• Thermal imaging cameras
• Test and measurement distribution
• Industrial calibration services
• Piezoelectric sensor technology

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Measurement Equipment Sales: Sale of high-quality measurement instruments including thermal imaging cameras, oscilloscopes, power analyzers, sensors, and related accessories from manufacturers like FLIR, YOKOGAWA, PCB PIEZOTRONICS, and others.
2. Calibration Services: Calibration services for electrical quantities conducted directly at the manufacturer or at selected calibration laboratories, ensuring traceable and standard-compliant certificates.
3. Maintenance and Repair: Warranty maintenance and repair work performed in their in-house service department in Graz.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

nbn Austria GmbH distributes precision measurement, sensor, safety, thermal imaging, and calibration technology together with related software and accessories as an authorized Austrian distributor for manufacturers including FLIR, YOKOGAWA, PCB PIEZOTRONICS, LARSON DAVIS, ME-Meßsysteme, INTERFACE, THE MODAL SHOP, WAYNE KERR, and Crystal Instruments. The company also provides in-house maintenance and repair services at its Graz service department and accredited calibration of electrical quantities carried out at partner laboratories or directly at the manufacturer.

Product overview

nbn Austria is a specialist distributor of precision measurement technology operating since 1978. Their portfolio centers on four core categories: Messtechnik (Measurement Technology) including YOKOGAWA oscilloscopes (DLM3000HD, DLM5000), power analyzers (WT Serie), ScopeCorders (DL350, DL950), and data acquisition systems (SL2000), plus optical spectrum analyzers (AQ Serie); Sensorik (Sensorics) featuring PCB Piezotronics sensors and force/torque transducers; Wärmebildkameras (Thermal Cameras) from FLIR including T Serie (T1020, T800, T500), Ex Serie, C5/Cx5, A Serie (A50/A70, Axxx), and Si2 Serie acoustic cameras; and Prüfen & Kalibrieren (Testing & Calibration) equipment. They also offer calibration services through accredited laboratories. The company serves industrial, scientific, research, and security applications with a focus on personal technical consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• FLIR T-Serie Thermal Cameras High-performance thermal imaging cameras (T1020, T800, T500 series) with HD IR resolution, MSX, and rotatable optical blocks, intended for professional industrial inspection, condition monitoring, and research applications.
• FLIR Ex-Serie Thermal Cameras Professional thermal cameras (160-320x120-240) with Ignite Cloud connectivity and FLIR MSX image enhancement, designed for electrical, mechanical, and building inspections.
• FLIR C5/Cx5 Compact Thermal Cameras Pocket-sized thermal cameras (160x120) with MSX, direct FLIR Ignite Cloud upload, IP54 rating, and the Cx5 variant certified for use in explosive atmospheres eliminating the need for hot-work permits.
• FLIR A50/A70 Fixed-Mount Thermal Cameras Fixed-mount thermal cameras (464x348/640x480) with ONVIF S compatibility, offered in Image-Streaming and Smart Sensor variants for process control, quality assurance, and condition monitoring.
• FLIR Si2-Serie Acoustic Cameras Acoustic (sound) cameras for industrial leak detection, partial discharge identification, and mechanical fault detection in cost-reduction applications.
• FLIR ixx-Serie App-Based Thermal Cameras App-based thermal cameras (i34, i35, i64, i65) with IR resolution up to 480x640, measurement ranges from -20°C to 550°C, and integrated cloud connectivity, designed for faster, more efficient inspections.
• FLIR A64xx-Serie Cooled MWIR Automation Cameras Cooled MWIR automation thermal cameras (A6451, A6481) with 125 Hz frame rate, 27,000-hour cooler lifetime, GigE Vision and GenICam support, intended for extended process control, quality assurance, and NDT in 24/7 operation.
• YOKOGAWA DLM Series Oscilloscopes High-definition and standard mixed-signal oscilloscopes (DLM3000HD up to 16-bit resolution, DLM5000 with 350-500 MHz bandwidth), designed for power electronics, power semiconductor development, and mechatronics testing.
• YOKOGAWA WT-Serie Precision Power Analyzers Precision power analyzers (WT5000TR, WT5000, WT1800E/R, WT300E, WT500) for energy and power measurement with guaranteed accuracy of ±0.03% to ±0.20% and bandwidth up to 10 MHz.
• YOKOGAWA DL350/DL950 ScopeCorders Portable ScopeCorder data acquisition recorders combining oscilloscope and recorder functions — DL350 with battery operation for field measurements and DL950 hybrid recorder for synchronized multi-channel measurements.
• YOKOGAWA SL2000 High-Speed Data Acquisition System High-speed data acquisition system capturing electrical, sensor, and serial-bus signals with up to 128 channels at 200 MS/s, supporting CAN/CAN FD/LIN/SENT protocols and real-time power and motor calculations.
• YOKOGAWA AQ-Serie Optical Spectrum Analyzers Optical spectrum analyzers (OSA) covering 350-5500 nm wavelengths, used in telecommunications, photonics, environmental research, and medical technology.
• PCB PIEZOTRONICS ICP Sensors with IO-LINK ICP piezoelectric sensors with IO-LINK interface for acceleration, vibration, force, pressure, shock, and sound measurements with associated signal conditioning equipment, used across industrial condition monitoring and test applications.
• MICHELL XTC601 Binary Gas Analyzer Binary gas analyzer based on thermal-conductivity measurement technology for hydrogen monitoring applications.
• Calibration, Maintenance, and Repair Services Calibration, maintenance, and repair services delivered from the in-house service department in Graz and through partner accredited calibration laboratories, providing traceable, manufacturer-standard-compliant calibration certificates for electrical quantities.
• FLIR Thermal Studio Analysis Software Professional thermal image analysis and reporting software with route management, batch processing, and a Route Creator plugin, intended for inspection workflow optimization in conjunction with FLIR thermal cameras.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FLIR SystemscoreChannel Partner/ Reseller/ DistributorFLIR is a world leader in infrared technology and thermal imaging cameras. nbn Austria serves as an authorized distributor for FLIR products including thermal cameras (T Serie, Ex Serie, A Serie, Si2 Serie), offering solutions for government/defense surveillance, firefighting, crisis response, and industrial applications.
• YOKOGAWAcoreChannel Partner/ Reseller/ DistributorYOKOGAWA has been one of the leading and most innovative companies in the global high-tech market since its founding. They supply reliable measurement instruments for development and manufacturing of electrical/electronic equipment and automotive components. nbn Austria distributes oscilloscopes, ScopeCorders, power analyzers, and optical spectrum analyzers.
• PCB PIEZOTRONICScoreChannel Partner/ Reseller/ DistributorPCB Piezotronics has offered a broad spectrum of piezoelectric-based sensors since 1967, including sensors for acceleration, vibration, force, pressure, shock, and sound measurements along with associated signal conditioning equipment.
• LARSON DAVIScoreChannel Partner/ Reseller/ DistributorLARSON DAVIS specializes in developing and manufacturing precise acoustic test and vibration measurement devices, offering comprehensive solutions for audiometer calibration, building acoustics, noise monitoring, and occupational safety.
• Process Sensing Technologies (PST)coreChannel Partner/ Reseller/ DistributorPST is specialized in measurement instruments and solutions that enable seeing and monitoring conditions that are normally invisible and represent hidden hazards in process management.
• Accredited Calibration LaboratoriescoreTechnology or Integrationnbn Austria works with renowned accredited calibration laboratories to ensure equipment is tested according to highest manufacturer standards - efficient, precise, and standard-compliant with traceable, standard-compliant certificates.
• ME-MeßsystememinorChannel Partner/ Reseller/ DistributorME-Meßsysteme specializes in measurement systems including force sensors and load cells for various applications.
• INTERFACEminorChannel Partner/ Reseller/ DistributorINTERFACE produces high-quality load cells and force measurement solutions including shear web and bending beam designs.
• THE MODAL SHOPminorChannel Partner/ Reseller/ DistributorTHE MODAL SHOP provides modal shakers, vibration calibrators, and related testing equipment for vibration and acoustic measurements.
• WAYNE KERRminorChannel Partner/ Reseller/ DistributorWAYNE KERR provides LCR meters and electronic test equipment for component analysis.
• Crystal InstrumentsminorChannel Partner/ Reseller/ DistributorCrystal Instruments provides portable data recorders and dynamic signal analyzers including the CoCo-80X/CoCo-90X series.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• W+P PRODUCTS: German distributor of measurement, sensor, and connector products to industrial customers. Comparable in scale and approach to nbn Austria as a regional, technically-focused measurement distributor.
• Distrelec: Swiss-origin electronics and industrial maintenance distributor serving Austria, Germany, and Switzerland. Closely comparable to nbn Austria on product mix (test & measurement, sensors, calibration accessories) and on serving DACH-region industrial customers.
• MSC Vertrieb: German specialty distributor of embedded boards, measurement, and industrial electronics. Comparable to nbn Austria as a smaller, technically-focused B2B distributor in the DACH region with overlap in test & measurement products.
• Meilhaus Electronic: German distributor specializing in test & measurement, data acquisition, and industrial interfaces. Comparable to nbn Austria as a smaller DACH distributor focused on YOKOGAWA-style oscilloscope and data-acquisition products.
• Bürklin: German specialist distributor of electronic components and laboratory/test & measurement equipment. Comparable to nbn Austria as a focused DACH distributor of measurement and calibration products with a B2B catalog and consultative service model.
• ATP Messtechnik: German specialist supplier of measurement technology, sensors, and data acquisition. Comparable to nbn Austria on product category (YOKOGAWA/FLIR-adjacent test & measurement lines) and on serving German-speaking engineering customers.

Broad incumbents

• Farnell / element14: Multi-brand electronic component and test & measurement distributor operating across Europe. Comparable as a direct competitor in distributing YOKOGAWA, FLIR, and other measurement brands to engineering and industrial customers.
• Conrad Electronic: Austria/Germany-headquartered broad-line electronics and measurement distributor with a much larger catalog and pan-European reach. Directly comparable to nbn Austria on the electronic measurement distribution side, though Conrad operates at significantly greater scale and breadth.
• Digi-Key Electronics: Global high-mix electronic component and test & measurement distributor with strong European delivery. Comparable to nbn Austria on the distribution business model and on overlap in test & measurement SKUs, though at vastly larger scale and with broader electronics scope.
• RS Components: Global industrial electronics and test & measurement distributor serving the DACH region. Comparable because it distributes oscilloscopes, power analyzers, thermal cameras, and sensors to industrial buyers via a similar catalog-plus-consulting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/nbnAustria
• YouTubeyoutube.com/@nbnAustria
• Facebookfacebook.com/nbnAustriaGmbH
• LinkedInlinkedin.com/company/nbn-austria
• Instagraminstagram.com/nbnaustria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nbn Austria