Zitta Group

What Zitta Group does

Zitta Group (operating as Les Produits Zitta Inc.) is a Quebec-based private manufacturer and distributor of bathroom products founded in 2012 and headquartered in Terrebonne, Quebec, with a warehouse and distribution center in Lyster. The company designs, produces, and distributes acrylic bathtubs, shower doors, shower bases, aluminum shower walls, accessories, and utility sinks under three sub-brands — ZITTA (broad-market innovative designs), SLIK Portfolio (premium/refined exclusivity), and ACRYLINE (construction-grade) — and operates a proprietary customization platform called INSPIRA. Zitta Group serves homeowners, specialty bathroom retailers, renovation contractors, interior designers, and plumbing/installation professionals across Canada and North America through a B2B channel-partner model complemented by showroom-based direct-to-consumer engagement and a 3D virtual showroom.

The product portfolio is built around acrylic bathroom fixtures differentiated by proprietary surface treatments: Zitta Clean (anti-limescale glass coating), ZittaShield (enhanced glass durability), and Zafe safety film for glass. The INSPIRA customization platform enables customers to personalize bathtub colors via the Sherwin-Williams paint palette, shower walls using a library of more than 300 image options, glass shower doors with custom-printed patterns, and custom shower base colors — all manufactured in-house at the Terrebonne facility with large-format printing, finishing, and quality control on site. The company also offers laminate aluminum wall panels (a 3mm polymer core sandwiched between aluminum layers) in the Expresso Series, and therapeutic add-on integrations including chromotherapy lighting, a Vibe Bluetooth audio system, and heated backrests that are installed during manufacturing.

Zitta Group generates revenue through hardware sales of its manufactured bathroom products. The primary go-to-market motion is B2B channel-partner distribution via a network of specialty retailers, renovation stores, and bathroom product dealers across Canada and North America; partners receive access to a dedicated training center for professional installers, customer service support, and the full product range spanning economical to luxurious price points. Direct-to-consumer engagement is supported through specialty retail storefronts, a 3D virtual showroom, a customer portal (corp.zittagroup.com), and content marketing across blog, social media (Facebook, LinkedIn, Instagram, Pinterest), and email newsletter channels. Marketing automation is powered by Klaviyo. The company is privately held, operates without disclosed external funding, and runs a team of approximately 35–40 employees across executive, sales, marketing, R&D, production, finishing, logistics, and customer service functions.

Name

Zitta Group

Legal name

Les Produits Zitta Inc.

Website

https://zittagroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Quebec-based private manufacturer and distributor of bathroom products (acrylic bathtubs, showers, aluminum walls, accessories) operating through three sub-brands (Zitta, Slik Portfolio, Acryline) and the INSPIRA customization platform, serving specialty retailers, contractors, designers, and consumers across Canada and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Product Distribution: Zitta Group generates revenue through the manufacture and distribution of bathroom products including showers, bathtubs, shower doors, shower bases, bathroom furniture, and accessories. Products are sold through a B2B model to partner retailers and specialty stores, and also directly to consumers through specialty retail locations. The company operates as a Quebec-based leading distributor of bathroom products across North America.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zitta Group manufactures and distributes a full range of acrylic bathroom products — bathtubs, glass shower doors, shower bases, laminate aluminum shower walls, bathroom accessories, and utility sinks — under the ZITTA, SLIK Portfolio, and ACRYLINE sub-brands. Products are produced at the company's Terrebonne, Quebec facility with in-house customization via the INSPIRA platform and sold through a network of specialty retailers and renovation stores across Canada and North America.

Product overview

Zitta Group is a Quebec-based manufacturer and distributor of bathroom products across North America, operating three primary sub-brands: ZITTA (broad innovative-design collection for all project styles and budgets), SLIK Portfolio (premium exclusive/refined products for high-end bathroom projects), and ACRYLINE (construction-focused product line for small to large project needs). The company's product portfolio centers on acrylic bathtubs (freestanding, podium/drop-in, skirted, and walk-in accessibility models), shower doors (sliding, pivot, walk-in screen configurations), shower bases (acrylic and slate/resin), aluminum shower walls (Expresso Series and fully customizable via Inspira), bathroom accessories (storage, comfort, technology), utility sinks, and therapeutic add-ons. INSPIRA is the company's proprietary customization service — manufactured in-house at the Terrebonne, Quebec facility — enabling customers to personalize bathtub colors (Sherwin-Williams palette), shower walls (300+ image gallery or custom photos), glass shower doors (custom printed patterns), and shower bases with custom color finishes. Zitta Group also offers technology treatments including Zitta Clean (anti-limescale glass coating), ZittaShield (protective glass coating), and Zafe (safety film for glass). The company sells exclusively through a network of specialty retail partners rather than direct-to-consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Zitta: Main brand offering a wide range of bathroom products with innovative designs for various project styles.
• Slik Portfolio
• Acryline
• Inspira

Products and services

• ZITTA Collection

Quantifiable outcome

• Part replacement service fulfilled within 2 business days (warranty)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Moen: Moen is a major North American manufacturer of faucets, showerheads, and bathroom accessories. While stronger in fixtures/accessories than full bathroom systems, it competes for the same renovation dollars and shelf space at retailers.
• Kohler: Kohler is a global manufacturer of bath and kitchen products including showers, bathtubs, faucets, and bathroom furniture. It competes with Zitta Group across all price tiers but with vastly greater scale, brand recognition, and channel presence.
• Jacuzzi: Jacuzzi is a broad incumbent in bathtubs, showers, and spas with brand recognition in premium bathroom products. Comparable to Zitta's SLIK Portfolio positioning and freestanding bathtub offerings, though with a much larger US/global footprint.
• American Standard: American Standard is a broad incumbent in North American bathroom fixtures, offering bathtubs, showers, faucets, and accessories. Its product breadth and mass-market distribution contrast with Zitta's narrower, specialty-channel focus.

Emerging players

• MAAX Spas / Walk-in Bath Segment: MAAX's walk-in bath and accessibility segments overlap with Zitta's walk-in bathtub with door offering. Both target the aging-in-place and accessibility renovation market in North America, a fast-growing subsegment of the bathroom fixtures category.
• Hydrosystems: Hydrosystems manufactures custom and semi-custom bathtubs, shower bases, and panels for the North American market. Comparable to Zitta's INSPIRA customization philosophy and bath/shower product mix, though focused on high-end custom rather than mainstream acrylic.

Direct peers

• Maax Bath: Maax Bath is a Quebec-based manufacturer of bathtubs, showers, and shower doors serving North America. It is the most direct comparable to Zitta Group: same Canadian footprint, similar product categories (acrylic showers, tubs, bases), and overlapping distribution through specialty bathroom retailers and home improvement channels.
• Mirolin Industries: Mirolin Industries is a Canadian manufacturer of acrylic bathtubs, showers, and tub-shower units headquartered in Ontario. Directly comparable to Zitta Group in product mix, manufacturing materials, and Canadian distribution through plumbing wholesalers and bathroom renovation retailers.
• BainUltra: BainUltra is a Quebec-based manufacturer of therapeutic and high-end bathtubs, directly comparable to Zitta's SLIK Portfolio premium line and the therapeutic bathtub offerings (chromotherapy, heated backrest, Vibe audio). Operates in the same Quebec manufacturing ecosystem serving the premium North American bathroom market.
• Aquatic Bath: Aquatic is a US-based manufacturer of acrylic bathtubs, shower bases, and wall surrounds with a multi-brand portfolio. Comparable to Zitta for the same product categories, multi-brand segmentation strategy, and distribution through specialty bathroom dealers and home center chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zittaproducts
• LinkedInlinkedin.com/company/zittagroup
• Instagraminstagram.com/zittagroup
• Pinterestpinterest.ca/Zitta_Group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitta Group