BoatLiftandDock.com

What BoatLiftandDock.com does

BoatLiftandDock.com, operated by Lakefront Fix, Inc., is a direct-to-consumer e-commerce retailer founded in 2008 and headquartered at 595 11th Street in Plainwell, Michigan. The company sells boat lifts, docks, lift motors, canopy systems, solar charging kits, dock hardware, decking, ladders, stairs, and a broad range of replacement parts and waterfront accessories. It serves residential waterfront property owners (primary segment), marina operators, and installation contractors across the United States, with shipping also extended to Canada and worldwide.

The product portfolio is built on authorized-dealer relationships with 20+ marine manufacturers, including ShoreStation, CraftLander, ShoreMaster, Hewitt, Lakeshore/LSP, Max Dock, Magnum, BH-USA, Wahoo Docks, Wave Armor, CanDock, PolyDock, Shoretex, Lake Lite, Lift Tech Marine, ShoreLine Industries, Titan Deck, FloatStep, MLADDER, and MM Dock Hardware. The catalog spans multiple boat-lift configurations (freestanding, vertical, cantilever, hydraulic, pontoon/tritoon, PWC, floating, drive-on, pile mount, boathouse) and dock configurations (freestanding, floating, roll-in, gangway), supported by an extensive parts catalog keyed by brand and model. Pricing ranges from roughly $1.25 small hardware items to over $1,000 for lifts, ladders, and stairways, with larger systems priced higher.

The business model is hardware sales via the company's own storefront at boatliftanddock.com, fulfilled through UPS/FedEx for small items and LTL freight for items exceeding 98 inches or 120 lbs. The company offers customer financing through a Wisetack partnership (up to $25,000, 3-60 month terms) and provides full-service local installation and repair for customers in the Plainwell, Michigan area. Marketing is conducted primarily through organic search and SEO, supplemented by a public shopping-list feature that drives word-of-mouth referrals. The company holds a Better Business Bureau A rating and is privately held with no disclosed outside funding or parent organization.

Name

BoatLiftandDock.com

Legal name

Lakefront Fix, Inc.

Website

https://boatliftanddock.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

BoatLiftandDock.com, operated by Lakefront Fix, Inc., is a Plainwell, Michigan-based e-commerce retailer selling boat lifts, docks, lift motors, and waterfront accessories from 20+ marine brands to residential property owners, marina operators, and contractors across the US and internationally.

Ownership category

akta.pro rank

Product category

Marine Equipment & Waterfront Hardware

akta.pro primary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

akta.pro secondary industry

Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems) (IMAJALAE)

Keywords

• Boat lifts
• Boat docks
• Lift motors
• Waterfront accessories
• Marine equipment

Headquarters

HQ city

Plainwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of boat lifts, docks, waterfront accessories, and replacement parts. Products are sold at fixed prices with various price points ranging from under $10 for small hardware items to over $1,000 for lifts and dock systems. The company also offers financing through Wisetack partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BoatLiftandDock.com is a direct-to-consumer e-commerce retailer that sells boat lifts, dock systems, lift motors, canopy systems, repair parts, and complementary waterfront hardware (including solar charging kits, dock ladders, stair systems, and composite decking) from multiple authorized manufacturers. The company ships nationwide and internationally (including Canada), and additionally provides full-service installation and repair for local customers in the Plainwell, Michigan area.

Product overview

BoatLiftandDock.com is an e-commerce platform offering a comprehensive portfolio of marine waterfront products. The core offerings include various Boat Lift systems (Free Standing, Vertical, Cantilever, Hydraulic, Pontoon/Tritoon Ready, PWC, Floating, Drive On, and Pile Mount configurations) and Dock Systems (Lake Dock, ShoreStation, ShoreMaster, Floating, Roll-In, and Gangways). These core products are supported by extensive accessories and parts including Lift Motors, Canopies, Solar Charging Kits (12V/24V), and replacement components. The company also offers complementary product lines including Dock Hardware (H-Frame supports, brackets, pile guides, pile caps), Dock Accessories (stairs, ladders, lighting, furniture), Titan Deck composite decking panels, FloatStep self-adjusting floating dock ladders, MLADDER aluminum stair systems, and Lake Accessories (de-icers, waterfront tools). The company serves as an authorized dealer for multiple manufacturers including ShoreStation, CraftLander, ShoreMaster, Hewitt, Lakeshore, Max Dock, Magnum, and others, offering both full-service installations and repairs for local customers in the Plainwell, Michigan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Lifts A comprehensive range of boat lifts for residential and small-commercial waterfront use, including Free Standing Lifts, Vertical Operation, Cantilever Operation, Hydraulic Powered, Pontoon Ready, Tritoon Ready, PWC Lifts, Floating Lifts, Drive On Dock, Floating Jet Ski Dock, Pile Mount Lifts, Magnum Piling Mount, DC Powered Hydraulic, and Boat House Lifts.
• Dock Systems Complete dock solutions for lakefront, riverfront, and coastal waterfronts, including Lake Dock (Freestanding), ShoreStation Dock, ShoreMaster Dock, LS4 Dock, Max Dock, LSP Dock, Aluminidock, Floating Docks (ShoreMaster Poly Dock, Wahoo Docks, Wave Armor, CanDock), Roll In Dock, and Gangways.
• Lift Accessories & Repair Parts A complete range of accessories and repair parts for boat lifts, including Boat Lift Motors (Freestanding, Piling Mount & Boat House), Motor Parts & Repair, Boat Lift Canopy (Replacement Covers, Canopy Frames, Canopy Accessories, Freestanding Canopies), Solar Panels and Kits, Installation & Removal Tools, Replacement Winches, Bird Deterrent Systems, Universal Bunk Kits, and Pontoon Lift Legs.
• Solar Charging Kits Marine-grade solar charging kits for boat lifts including 12V and 24V systems with various panel wattages (10W-40W), featuring corrosion-resistant hardware, UV-stable cabling, and plug-and-play harnesses for off-grid power.
• Titan Deck Decking Panels UV-resistant, maintenance-free polypropylene decking panels for docks, piers, and waterfront installations, featuring a non-slip surface, excellent drainage, and long-lasting durability, backed by a 12-year limited warranty.
• FloatStep Dock Ladders Floating dock ladders that automatically remove themselves from water when not in use, reducing marine growth and corrosion, constructed with 6000 series aluminum and a track system with molded plastic floats.
• MLADDER Stair Systems Lakefront aluminum stairway systems with a 45-degree frame design for docks, lakefronts, and slopes, in portable and permanent configurations with dual handrails, non-skid aluminum treads, and adjustable leveling legs.
• MM Dock Hardware Galvanized dock hardware including Chain Pile Guides, Dock Bumpers, Grab Handles, Pile Holders with Rollers, Pile Hoops, Piling Caps, and various connectors (Male/Female plates, Corner brackets, Splice plates), available in Light Duty and Standard Duty configurations.
• Proteus Hydraulic Low-Profile Boat Lift A low-profile hydraulic overhead boat lift for piling or dock mount installation, with hydraulic operation for smooth lifting and a 10-beam configuration.
• Dock Accessories Comprehensive dock accessories including Freestanding Supports, Dock Post & Hardware, Outdoor Decking, Wood Dock Hardware, Pile Hoops & Guides, Pile Caps, Dock Stairs & Steps, Dock Ladders, Boat Dock Lights, Kayak/SUP/Canoe Racks, Dock Furniture, Boat Fueling, Dock Bumpers, Boat Mooring, Dock Cleats, Dock Safety Hand Rail, and Dock Bird Deterrent.
• Dock Hardware Extensive dock hardware including H-Frame Supports, Under Dock Support, Platform Supports, Brackets & Clamps, Roller Pile Guides (1.5" and 2"), Chain Pile Guides, Square Exterior/Interior Mount Pile Guides, Dock Post & Hardware, Dock Augers, Dock Base Pads, Post Covers & Caps, and Pile Caps.
• Lake Accessories Waterfront lake accessories including Water Circulation (De-Icers), Waterfront Tools, Water Toys & Games, and Boat Dock Lights.
• Local Installation & Repair Services Full-service installation and repair of boat lifts, docks, and waterfront equipment for customers local to the Plainwell, Michigan service area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EZ Dock: EZ Dock designs and sells modular floating dock and lift systems direct and through dealer networks. It is comparable because it operates both as a manufacturer and as a sales channel for floating docks and PWC/boat lifts — directly overlapping with BoatLiftandDock.com's core categories.
• iBoats: iBoats operates a marine marketplace and retail platform selling boating parts, accessories, and dock-related hardware to consumers and dealers. It is comparable as an online-first marine retail channel serving a similar DIY waterfront owner.
• Overton's: Overton's is a multi-channel retailer of boating and marine accessories including dock and lift hardware. Comparable to BoatLiftandDock.com in product overlap, though Overton's carries a broader recreational boating assortment (kayaks, water sports, etc.).
• Boat Outfitters: Boat Outfitters is an online retailer specializing in boat hardware, covers, and accessory parts for boat owners. Comparable in being a focused e-commerce retailer serving boat owners with parts and accessories.
• PolyDock Products: PolyDock manufactures and sells modular floating dock systems through a dealer network, including being carried by BoatLiftandDock.com. Comparable as a competing channel for floating dock buyers with overlapping SKU lines.
• Wholesale Marine: Wholesale Marine is an online marine retailer selling dock and lift hardware, fasteners, anchors, and accessories to both consumers and trade buyers. It is highly comparable to BoatLiftandDock.com in product mix, distribution model, and target customer.
• Defender Marine: Defender is a long-established online and catalog retailer of marine hardware, electronics, and boat accessories serving consumers and marine contractors. It overlaps with BoatLiftandDock.com on dock hardware, fasteners, and waterfront accessories, although Defender's catalog skews more toward safety, electronics, and general marine parts.

Broad incumbents

• West Marine: West Marine is the largest U.S. specialty retailer of boating supplies, parts, and accessories across hundreds of stores plus e-commerce. It competes with BoatLiftandDock.com for marine accessory and hardware spend, though West Marine carries broader boating merchandise rather than specializing in lifts and docks.
• Northern Tool + Equipment: Northern Tool is a multi-category retailer of tools and equipment including marine and waterfront hardware. It competes for marine accessory and hardware spend but as part of a much broader tools-and-equipment assortment.
• Amazon (Marine & Docks Department): Amazon is a broad e-commerce incumbent that sells many of the same dock ladders, hardware, lighting, and accessory SKUs as BoatLiftandDock.com. While not a marine specialist, it competes directly on price and shipping speed for the more commoditized parts of the catalog.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoatLiftandDock.com