What Heise LED does

Heise LED, legally Heise Universe Lighting Systems, is a product brand of Metra Electronics Corporation that designs and manufactures aftermarket LED lighting products for automotive, motorcycle, marine, and powersports applications. The portfolio spans 563+ SKUs including chasing RGB LED headlights and fog light kits (7-inch and 9-inch formats targeted at Jeep Wrangler JL and Gladiator JT), round motorcycle headlights (7-inch, 5.6-inch, and 4.5-inch sizes with various halo configurations), Municipality Safety Lighting (MSL) for commercial and fleet use, and marine-grade lighting branded under Metra Marine. Core technology is LED optics with integrated RGB controllers for color-changing halo effects and projector beam patterns; vehicle-specific mounting brackets (e.g., JP-JLB7 for Wrangler JL 2018-Up) provide tailored fitments. Pricing is unit-based at MSRP ranging from approximately $169 for entry-level motorcycle headlights to over $1,000 for premium chasing LED kits, with all pricing publicly disclosed.

Heise operates an asset-light brand model within Metra Electronics Corporation, generating revenue through one-time hardware sales distributed exclusively through Metra's authorized dealer network across the United States. The go-to-market is channel-partner-led: dealers access pricing and ordering via a dedicated portal, apply through a 'Become a Dealer' program, and receive technical and sales support (tech support line: 386-257-1187; sales support: 386-257-2956). Marketing occurs through Metra's e-commerce platform (metraonline.com), an annual 2025 product catalog in PDF, and a document portal for install guides and discontinued-part information. The customer base is fragmented across automotive/Jeep enthusiasts, motorcycle riders, marine users, commercial fleets, and powersports consumers, with no named enterprise anchor customers disclosed. The business is privately held as a subsidiary line of Metra Electronics Corporation, with no independent funding, M&A, or public market presence.

Name

Heise LED

Legal name

Heise Universe Lighting Systems (Brand of Metra Electronics Corporation)

Website

https://heiseled.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heise LED is a US-based brand of Metra Electronics Corporation that designs and manufactures aftermarket LED lighting products, including RGB chasing headlights, fog lights, motorcycle lights, and Municipality Safety Lighting, distributed exclusively through Metra's nationwide dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Hardware Sales: Heise generates revenue through the sale of LED lighting products including headlights, fog lights, motorcycle lights, and safety lighting systems. Products are sold as one-time purchases with MSRP pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heise LED designs, manufactures, and sells aftermarket LED lighting products — including chasing halo and projector headlights, fog light kits, motorcycle-specific round headlights, installation brackets, and municipality safety lighting — for automotive (Jeep Wrangler JL, Gladiator JT), motorcycle, marine, powersports, and commercial/municipal fleet applications. Products are sold as one-time hardware purchases at MSRP and distributed exclusively through Metra Electronics' authorized dealer network across North America.

Product overview

Heise Universe Lighting Systems is a comprehensive automotive and powersports LED lighting brand under Metra Electronics Corporation. The product portfolio centers on LED headlight kits, fog lights, and accent lighting for vehicles including Jeeps (Wrangler JL, Gladiator JT), motorcycles, and commercial/municipal applications. Key product lines include the Chasing Halo and Chasing Projector LED headlight & fog light combo kits with RGB color-changing controllers, Premium Chasing LED headlights in 7" and 9" sizes, round motorcycle headlights in multiple sizes with silver/black faces and partial/full halo options, and Municipality Safety Lighting for fleet applications. The products integrate hardware (LED lights, mounting brackets, controllers) and are distributed through Metra Electronics' dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Heise Universe Lighting Systems Comprehensive automotive and powersports LED lighting brand offering headlights, fog lights, accent lighting, and motorcycle-specific LED lighting solutions under the Metra Electronics portfolio.
• 7" Chasing Halo LED Headlight & 4" Fog Light Kit with Controller Combined LED headlight and fog light kit featuring chasing RGB halo functionality controlled via included controller, designed for select Jeep models (MSRP $519.99).
• 7" Chasing Projector LED Headlight & 4" Fog Light Kit with Controller Premium projector-style LED headlight and fog light combination kit with chasing RGB functionality for enhanced illumination and aesthetics on select Jeep models (MSRP $896.99).
• 7" Premium Chasing LED Headlights Aftermarket LED headlight replacement featuring advanced chasing RGB technology, designed to fit select Jeep vehicles (MSRP $595.99).
• 9" Premium Chasing LED Headlights Larger 9-inch premium chasing LED headlights designed for Jeep Wrangler JL and Gladiator JT models, featuring RGB color-changing capabilities (MSRP $1,007.99).
• Headlight Adapter Brackets 7 Inch - Wrangler JL 2018-Up Mounting brackets designed to facilitate installation of 7-inch headlight assemblies on Jeep Wrangler JL models from 2018 onward (MSRP $251.99).
• Round Motorcycle Headlights (Various Models) Line of round LED headlights for motorcycles available in 7-inch, 5.6-inch, and 4.5-inch sizes with options including silver face, black face with partial halo, and full halo configurations.
• Round Motorcycle Headlight - 7 Inch/4.5 Inch with RGB Kit Color-changing RGB LED motorcycle headlight kit combining 7-inch and 4.5-inch round headlights with controller for customizable lighting effects.
• 7" Reflector Headlight with Full Halo Reflector-style 7-inch LED headlight for motorcycles featuring a complete halo ring for enhanced visibility and styling.
• 7 In 8 LED Oblong Oval Motorcycle Light Dual-function LED motorcycle light combining 7-inch and 8-inch oblong oval shapes with chrome front face for brake/turn signal applications.
• Municipality Safety Lighting (MSL) Safety lighting solutions designed for municipal and fleet applications, part of Heise's commercial and safety-focused lighting product category sold under the dedicated MSL brand on Metra's storefront.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heise LED