AgeWays Nonprofit Senior Services

What AgeWays Nonprofit Senior Services does

AgeWays Nonprofit Senior Services is a 501(c)(3) organization founded in 1974 and headquartered in Farmington Hills, Michigan, operating as the designated Area Agency on Aging 1-B for a six-county region in southeast Michigan (Livingston, Macomb, Monroe, Oakland, St. Clair, and Washtenaw). The organization delivers a comprehensive portfolio of programs to approximately 550,000 residents aged 60 and older, family caregivers, and adults with disabilities, structured around three product lines: direct service programs (MI Choice Medicaid waiver, Community Living Program, Meals on Wheels, Adult Day Centers, Adaptive Wellness), coordination and navigation services (Information & Assistance helpline, Medicare Assistance/SHIP counseling, Long-Term Care Options Counseling, Long-Term Care Ombudsman, MyRide2 transportation), and caregiver support (Trualta online learning, support groups, Powerful Tools for Caregivers workshops). The underlying technology stack consists of a service-delivery platform with an integrated resource database that connects callers and website visitors to local programs; the organization does not disclose proprietary AI/ML capabilities, APIs, or third-party model dependencies.

The business model is overwhelmingly government-funded: revenue is sourced primarily through the Older Americans Act and Older Michiganians Act (federal and state appropriations administered via Michigan Department of Health and Human Services), Medicaid MI Choice waiver dollars, and supplementary private grants and voluntary donations. Most programs are free to eligible participants, with some accepting voluntary donations (e.g., Meals on Wheels) that are never required. Distribution is hybrid: AgeWays delivers services both directly through clinical assessments and case management, and indirectly through a contracted network of Direct Service Purchase providers (home care, transportation, nursing, respite, assistive technology) and partner organizations (11 Meals on Wheels providers, plus community nonprofits such as Easterseals MORC, Gleaners Food Bank, and Hospice of Michigan). The organization is governed by a Board of Directors and Advisory Council with county commissioner representation across the six-county region. Recent operational milestones include a 2025 rebrand from Area Agency on Aging 1-B to AgeWays, executive transitions including the appointment of Michael Karson as President and CEO and William R. (Bill) Walsh as CFO, and a multi-year budget of approximately $26.4 million annually for fiscal years 2027-2029.

Name

AgeWays Nonprofit Senior Services

Legal name

AgeWays Nonprofit Senior Services

Website

https://ageways.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

AgeWays Nonprofit Senior Services is a 501(c)(3) Area Agency on Aging founded in 1974 that delivers government-funded aging, disability, caregiver, nutrition, and Medicare programs to older adults and family caregivers across six southeast Michigan counties.

Ownership category

akta.pro rank

Product category

Senior Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Social, Community & Senior Center Outings Transport (HSABAOAG), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior care services
• Caregiver support programs
• Medicare counseling assistance
• Home-delivered meal programs
• Aging disability services

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding (Older Americans Act / Older Michiganians Act): Federal and state funding allocated through the Older Americans Act and Older Michiganians Act, received via Michigan Department of Health and Human Services' Behavioral, Physical Health and Aging Services Administration.
2. Medicaid Funding (MI Choice Program): MI Choice Medicaid Waiver Program funded through Medicaid dollars for eligible individuals meeting financial and level-of-care requirements.
3. Private Grants and Donations: Grants and private donations support programs beyond government-funded services, including volunteer coordination and special initiatives.
4. Voluntary Donations for Programs: Some programs encourage voluntary donations to help offset costs (e.g., Meals on Wheels), though donations are never required.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

AgeWays Nonprofit Senior Services operates as the designated Area Agency on Aging for six Southeast Michigan counties, delivering and coordinating programs for older adults (60+), adults with disabilities, and family caregivers. Core services include MI Choice Medicaid home and community-based waiver, the Community Living Program, Meals on Wheels and community dining, an Information and Assistance helpline, Medicare counseling through SHIP, caregiver education and support groups, adult day services, transportation coordination via MyRide2, and evidence-based wellness classes. Most programs are offered at no cost to eligible participants.

Product overview

AgeWays Nonprofit Senior Services operates as an Area Agency on Aging providing a comprehensive portfolio of programs and services for older adults, adults with disabilities, and family caregivers across six Southeast Michigan counties. The organization offers both direct care programs (MI Choice Medicaid waiver, Community Living Program, Meals on Wheels) and coordination services (Information & Assistance helpline, Long-Term Care Ombudsman, Medicare Assistance). Core programs include MI Choice for home-based Medicaid care, the Community Living Program for adults 60+, Medicare Savings Programs, caregiver support services (Trualta online learning, support groups, adult day centers), and transportation assistance through MyRide2. Health and wellness is delivered through evidence-based programs including Matter of Balance, Bingocize, and Powerful Tools for Caregivers. The organization serves as an unbiased resource connector, helping families navigate both its own programs and those offered by community partners.

Differentiator

Problem solved

Functional benefit

Products and services

• MI Choice Program Medicaid-funded home and community-based waiver program providing direct care services for adults who qualify, serving as an alternative to nursing home care. For eligible adults meeting financial and level-of-care requirements.
• Community Living Program Suite of supports helping adults 60+ who qualify live safely and independently at home, including direct care, respite care, and access to personal emergency response systems.
• Meals on Wheels and Community Dining Delivers nutritious meals to homebound seniors and offers weekday lunches at community venues, providing regular wellness checks and social interaction. Voluntary donations accepted.
• Information and Assistance Telephone helpline connecting seniors and caregivers to local resources and assistance, staffed by Resource Specialists with access to thousands of senior-focused organizations across six counties.
• Medicare Assistance Program (SHIP) Free, unbiased Medicare counseling helping beneficiaries understand benefits, review prescription drug plans during Open Enrollment, and find ways to reduce healthcare costs. Delivered by certified SHIP counselors.
• Long-Term Care Ombudsman Advocacy service protecting the rights and well-being of residents in long-term care facilities, resolving concerns around health, safety, and dignity.
• MyRide2 Transportation options counseling service helping seniors explore public transportation options or get set up with Lyft for mobility and independence. Lyft rides are paid by users.
• Trualta Family Caregiver Online Learning Online learning platform providing educational resources and training for family caregivers to build skills and confidence in caregiving.
• Caregiver Support Groups Support groups connecting caregivers with others facing similar challenges, providing emotional support and community.
• Adult Day Centers Daytime care programs providing socialization, activities, and respite opportunities for caregivers while delivering care for participants.
• Adaptive Wellness Program Health and wellness programming designed to help older adults maintain physical activity, social connection, and overall well-being.
• Senior Centers Community centers offering programs, activities, and services for older adults throughout the six-county service region.
• Long-Term Care Options Counseling (MiOptions) Counseling service helping older adults navigate and understand long-term care programs and services available to them.
• Veterans Benefits Assistance Services helping veterans access benefits and resources available to them through VA programs.
• Connect Resource Guide Comprehensive guide providing information and resource directory for caregivers in Southeast Michigan.

Quantifiable outcome

• Meals on Wheels reaches approximately 11 million seniors nationally each year
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Easterseals MORCcoreStrategic or Co-development PartnerAnother MI Choice Waiver Agent providing care in the six-county region served by AgeWays. Individuals can work through either organization to access the MI Choice program.
• Michigan Department of Health and Human Services (MDHHS)coreOthersMDHHS provides funding through the Behavioral, Physical Health and Aging Services Administration, makes decisions regarding Medicaid financial eligibility for programs, and oversees the Bureau of Aging, Community Living, and Supports (ACLS Bureau).
• Lighthouse of Oakland CountyminorStrategic or Co-development PartnerCommunity partner offering shelter, food pantry, rental assistance, and care management. AgeWays staff volunteer days support this organization.
• Gleaners Food BankminorStrategic or Co-development PartnerFood bank operating five distribution centers, providing food to nearly 530 agencies. AgeWays supports community food distribution efforts.
• Hope ClinicminorStrategic or Co-development PartnerFree medical and dental care and food pantry in Ypsilanti and Westland. Community partnership for senior services.
• OLHSA and Catholic Social Services of WashtenawminorStrategic or Co-development PartnerPartners providing Grandparents Raising Grandchildren support groups funded by AgeWays for kinship caregivers 55+ in Macomb, Oakland, and Washtenaw counties.
• Southeast Michigan Regional Transportation AuthorityminorStrategic or Co-development PartnerTransit authority working to create a public transit system. AgeWays participates in Citizens Advisory Committee to advocate for transportation for seniors and people with disabilities.
• CaringBridgeminorStrategic or Co-development PartnerPartner organization featured in caregiver support webinars and educational sessions.
• CTCC/SRC, OLHSA, and Dementia Friendly ServicesminorStrategic or Co-development PartnerOrganizations participating in Conversations for Caregivers webinar series on emotional hurdles and practical support.
• Hospice of MichiganminorStrategic or Co-development PartnerPartner for hospice care education webinars as part of Conversations for Caregivers series.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CareWell Services (Region 2 Area Agency on Aging): Michigan AAA providing in-home care, caregiver respite, meals, and Medicare-SHIP support with overlapping service categories to AgeWays; useful peer for funding mix and program design benchmarks.
• Area Agency on Aging of Western Michigan: Michigan-based AAA administering a comparable mix of OAA-funded programs, caregiver education, and Medicare counseling across western Michigan — same role, different geography.
• Easterseals MORC: Mutual MI Choice Waiver Agent in the same Region 1-B geography — explicitly mentioned in AgeWays' source data — that delivers home and community-based services to adults with disabilities and seniors, making it the closest direct program-level peer.
• The Senior Alliance (Area Agency on Aging 1-C): Designated Area Agency on Aging 1-C serving Wayne County and adjacent Michigan communities; performs the same AAA coordination, MI Choice waiver agency, and caregiver support functions as AgeWays under the same Michigan Department of Health and Human Services framework.
• Detroit Area Agency on Aging (AAA 1-A): Another Southeast Michigan Area Agency on Aging operating MI Choice waiver, caregiver support, and Medicare/SHIP counseling, making it a directly overlapping AAA mandate in the same metropolitan market as AgeWays.

Emerging players

• Family Caregiver Alliance (FCA/National Center on Caregiving): National nonprofit focused on caregiver education, policy, and support services that substantially overlaps AgeWays' caregiver-services portfolio (respite, support groups, education) with a research-and-advocacy emphasis.

Broad incumbents

• National Council on Aging (NCOA): National umbrella organization for the AAA network that sets policy, advocacy, and evidence-based program standards (e.g., Chronic Disease Self-Management) used by AgeWays and other AAAs across the U.S.
• AARP Foundation: Large national nonprofit addressing financial resilience, food security, and caregiver supports for older adults — adjacent competitor for grant funding and a parallel channel for caregiver education and benefits navigation.
• Michigan Aging & Adult Services Agency / MDHHS Aging Network: The state-level funding authority and regulator that allocates and oversees the Older Americans Act and Older Michiganians Act dollars channeled to AgeWays and peer AAAs across the state.
• Meals on Wheels America: National brand and aggregator for the home-delivered meals program that AgeWays operates locally through 11 contracted providers; comparable on nutrition services and senior wellness-check integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AAA1BResource
• Facebookfacebook.com/agewaysmi
• LinkedInlinkedin.com/company/agewaysmi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgeWays Nonprofit Senior Services