Asociación de Agencias de Medios

Name

Asociación de Agencias de Medios

Legal name

Asociación de Agencias de Medios AAM

Website

https://aam.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Association / Advertising Market Research

NAICS

Marketing Research and Public Opinion Polling (541910), Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Media agency association
• Advertising investment reports
• Advertising market research
• Industry benchmark studies
• Chilean advertising industry

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: AAM operates as a membership-based industry association for media agencies. Membership provides access to industry reports, networking events, and professional development opportunities. Revenue is generated through fees from member agencies.

Distribution channels2 records

Marketing channels5 records

Core offering

Asociación de Agencias de Medios (AAM) is a Chilean industry association that aggregates advertising investment data from its member media agencies and produces standardized market intelligence for the commercial communications sector. Its core deliverables include monthly advertising investment reports across media channels (Digital, Vía Pública, TV, Radio, Cinema), digital investment reports for members, industry studies, the El Medio Podcast series, and the annual AAM MEDIADAY industry conference.

Product overview

AAM (Asociación de Agencias de Medios) is a Chilean industry association that serves as a central hub for media agencies. The organization provides a suite of research and reporting products including monthly advertising investment reports (Informe de Inversión Publicitaria) tracking market trends across Digital, Vía Pública, TV, Radio and Cinema; specialized digital investment reports for member agencies; industry-specific studies using Ibope TGI data; and the 'El Medio Podcast' content series. AAM also organizes the annual MEDIADAY industry conference and facilitates participation in the Effie Awards Chile effectiveness awards program. The core offering centers on aggregating and analyzing advertising market data to provide actionable intelligence for media agencies, advertisers, and the broader advertising industry in Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Informe de Inversión Publicitaria
• Informe de Inversión Digital Socios AAM
• Estudios AAM
• Estudios Industrias
• El Medio Podcast
• Newsletter AAM (News de AAM)
• AAM MEDIADAY

Quantifiable outcome

• Digital advertising share of investment (SOI) of 54.3% in April 2026, with 9% growth in accumulated period
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HumanBrandscoreStrategic or Co-development Partner · 1 July 2026HumanBrands serves as a strategic ally to AAM, providing cross-analysis of advertising investment data with global trends (WGSN, Mintel) and generational readings. The partnership produces in-depth industry insights that reveal major movements reshaping the current ecosystem.
• Valora (Effie Awards Chile)coreGTM or Marketing Partner · 25 June 2026AAM supports Effie Awards Chile, organized by Valora, which recognizes effective ideas that work. The partnership involves AAM's role in promoting the competition and supporting industry recognition of effective advertising.
• Ibope (TGI Data)minorStrategic or Co-development Partner · 1 May 2026AAM references TGI data from Ibope Chile regarding social media audience demographics and behavior, incorporating this data into industry reports on social networks and advertising strategies.
• Speaker Karen Nelson-FieldminorOthersInternational speaker and world reference in attention science who delivered the keynote at AAM MEDIADAY 2026 on the need to rethink traditional effectiveness metrics.
• Speaker Wilson PaisminorOthersBoard Member of Promtior AI and former Innovation Director at Microsoft Latin America, who addressed the impact of artificial intelligence and strategic use of data in decision-making at AAM MEDIADAY 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISBA (Incorporated Society of British Advertisers): UK industry body that produces cross-media advertising spend tracking, effectiveness research, and member services for agencies/advertisers. A mature version of AAM's model with member-funded research reports and industry events.
• 4A's (American Association of Advertising Agencies): U.S. trade association for advertising agencies, directly analogous to AAM in mission: representing agency members, producing industry research, advocacy, and convening the industry through events and awards. Most globally recognized media-agency association peer.
• Advertising Association UK: UK-wide industry body representing advertisers, agencies, and media owners; produces macroeconomic ad-spend tracking and industry awards (e.g., Advertising Association Awards). Useful comparable for AAM's cross-stakeholder convening model and macro ad-market reporting.

Regional players

• IAB Chile: Chilean chapter of the Interactive Advertising Bureau, focused on digital advertising standards, research, and events. Operates in the same geography as AAM with partial overlap on digital investment tracking and is the closest direct competitor for digital-only ad intelligence in Chile.
• IAB Mexico: Mexican IAB chapter producing digital ad investment studies and industry events in Latin America's largest Spanish-speaking ad market. Comparable peer for regional digital research and event convening, though focused specifically on digital.
• Asociación Española de Agencias (AEAP / Spanish media-agency association): Spanish equivalent trade body for media agencies, closely aligned with AAM's Spanish-language context, agency membership model, and investment-tracking remit. Useful as a directly comparable Ibero-American peer.
• Media Federation of Australia: Australian media-agency industry body producing award programs, talent development, and industry research. Comparable in scope (agency-only membership, awards, research) to AAM's full remit.

Others

• WARC: Global subscription-based advertising research and effectiveness intelligence provider. Comparable in the ad-research and benchmarking product layer that AAM offers to members, though commercially distributed rather than member-funded.
• Valora (Effie Awards organizer, Chile): Chile-based marketing industry organizer running Effie Awards Chile and other effectiveness awards in partnership with AAM. Ecosystem peer for the awards-program side of AAM's product mix.
• Thinkbox (UK): UK marketing body for commercial television and video, producing effectiveness research and industry education. Analogous to AAM's commission-based research and education work, focused on a subset of media channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnotApplicable
• Xx.com/aamchile
• LinkedInlinkedin.com/company/aam-chile

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación de Agencias de Medios