stichting Met je hart

What stichting Met je hart does

Stichting Met je hart is a Dutch non-profit foundation (stichting) founded in 2012 by Babs van Geel in Utrecht to combat loneliness among independently living elderly people (75+) in the Netherlands. The organization's core service is structural, recurring meal gatherings ("stamtafels") hosted at 200+ partner restaurants across 61 municipalities, where volunteers personally invite and transport lonely elderly to dine together on a regular cadence. Operations are delivered through a hybrid model: 1,533 volunteers organized into 61 autonomous local teams with national-level coordination from a 6.6 FTE landelijk team headquartered in Rosmalen, North Brabant.

The foundation operates with no proprietary technology; its digital footprint consists of third-party platforms — Digicollect for online collection boxes and Kentaa for personal fundraising pages — alongside standard donation, newsletter (6x per year), and social media channels. Key recurring fundraising mechanisms include the annual EET met je hart restaurant campaign (200+ venues asking guests for a voluntary €1 contribution in November–December), recurring individual donations at €5–€25 tiers, legacy/bequests (via ANBI tax-deductible status), and CBF-certified quality standards.

Funding is structurally diversified across long-tail individual donations, corporate "Hartsvriend" tier partners (Mediq since 2021, Dovida since 2026, MAAS International, Zilveren Kruis), and significant proceeds from two Dutch charity lotteries: Nationale Postcode Loterij and VriendenLoterij (both routing ≥40% of ticket sales to charitable causes). The foundation reports €1,035,000 in realized social impact in 2025 across 30,326 encounters, up from €1,002,000 and 27,646 in 2024. Leadership transitioned from Aimée Romme to Sandra van Vessem as director in October 2025, and the organization holds the Appeltje van Oranje (2019), CBF quality mark, and ANBI public-benefit certifications.

Name

stichting Met je hart

Legal name

Stichting Met je hart

Website

https://metjehart.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Met je hart is a Dutch non-profit foundation that combats loneliness among independently living elderly (75+) by organizing recurring meal gatherings ("stamtafels") at 200+ partner restaurants across 61 municipalities, delivered through 1,533 volunteers and a small national coordination team in Rosmalen.

Ownership category

akta.pro rank

Product category

Social Services for Elderly Loneliness Prevention

NAICS

Community Food Services (62421)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industry

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM)

Keywords

• Elderly loneliness prevention
• Community meal programs
• Volunteer social services
• Elderly care support
• Nonprofit foundation services

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Private individuals donate through one-time gifts, monthly subscriptions, or periodic tax-deductible donations. The organization sends newsletters 6x per year to keep donors informed of impact.
2. Postcode Loterij: Met je hart receives significant funding from the Nationale Postcode Loterij as a long-term partner. A portion of lottery proceeds goes directly to the organization supporting its mission.
3. VriendenLoterij: Since 2020, Met je hart is one of the good causes of the VriendenLoterij. At least 40% of each lottery ticket goes to charitable causes.
4. Corporate Partnerships (Hartsvrienden): Companies like Mediq (since 2021), Dovida (since 2021), and MAAS International provide financial support, employee volunteering, and in-kind contributions. MAAS donates €0.50 per kilo of Hartverwarmer coffee sold.
5. EET met je hart Campaign: During November-December, participating restaurants ask guests for a voluntary €1 contribution added to their bill. Proceeds fund meal gatherings for elderly.
6. Digital Collection: Annual digital collection during Week against Loneliness. Collectors create online collection boxes to raise funds. Over €84,000 raised in 4 years.
7. Legacy/Bequests: Met je hart accepts bequests and legacies as an ANBI organization, allowing donors to leave tax-free gifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting Met je hart organizes regular, recurring meal gatherings (stamtafels) at local restaurants where lonely, independently living elderly people (75+) are personally invited and connected by neighborhood volunteers. The foundation coordinates a nationwide network of 1,533+ volunteers operating across 60+ municipalities, partners with 200+ hospitality venues, and facilitates additional fundraising programs (EET met je hart, walking/padel/golf events, digital collections, legacy giving).

Product overview

Stichting Met je hart is a Dutch foundation fighting loneliness among independently living elderly people. The organization operates a network-based model combining local volunteer teams with hospitality partners. Core offerings include regular dining table meetings ('stamtafels') hosted at partner restaurants, the annual EET met je hart fundraising campaign, and branded products like the Hartverwarmer coffee. Digital tools include Digicollect for online collections and Kentaa for personal fundraising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Stamtafel (Regular Meal Gathering Program) Monthly recurring shared meals at local restaurants where lonely elderly (75+) are personally invited and connected with peers from their neighborhood by local volunteer teams. Free of charge for elderly; facilitated in 61+ municipalities.
• EET met je hart Annual Campaign Annual campaign where 200+ participating restaurants invite guests to add a voluntary €1 contribution to their bill, with proceeds funding Met je hart's meal gatherings for lonely elderly.
• EET met je hart Restaurant Network Network of 200+ restaurants and food businesses across 61 Dutch municipalities that host Met je hart dining tables for elderly and participate in the EET met je hart campaign.
• Digicollect Digital Collection Platform Digital fundraising platform enabling supporters to create personal online collection boxes for donations, events, memorials, and the annual Week against Loneliness campaign. Raised over €100,000 in 5 years.
• Kentaa Personal Fundraising Actions Online platform for creating personal fundraising actions and campaigns in support of Met je hart's mission against loneliness.
• Hartverwarmer Coffee Specialty coffee blend sold by MAAS International to business clients, with €0.50 per kilo donated to Stichting Met je hart. Creates a social coffee moment that funds the foundation's mission.

Quantifiable outcome

• 30,326 encounters organized in 2025
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• LINDA.meiden / Linda de MolminorGTM or Marketing Partner · 1 April 2025Hosted 'Samen is leuker dan alleen' dinner event in Amsterdam-Noord. Elderly guest Lucy (90) attended along with Linda de Mol, Patty Zomer, Irene Moors. Event raised visibility for loneliness issue.
• Zilveren KruisminorStrategic or Co-development Partner · 1 March 2025Partnership focused on 'From Care to Normal Life' movement. Zilveren Kruis hosted 100 elderly for warm lunch at headquarters, emphasizing that health is more than not being sick.
• MAAS InternationalminorGTM or Marketing Partner · 1 May 2024Created Hartverwarmer coffee blend. For every kilo sold, MAAS donates €0.50 to Met je hart. Sold to business clients. Some employees have become volunteers.
• Dovida NederlandcoreStrategic or Co-development Partner · 1 January 2021Hartsvriend since 2026. Supports seniors to live independently. Partnership aims to combat loneliness nationally through structural collaboration. Dovida caregivers build trusted relationships with attention for what makes life valuable.
• MediqcoreStrategic or Co-development Partner · 1 January 2021Hartsvriend since 2021. Brings elderly with loneliness feelings in contact with Met je hart. Employees in Woerden created their own core team. Supports financially, hosts annual appreciation events, and sends cards to elderly during summer.
• Restaurants and hospitality venuescoreChannel Partner/ Reseller/ DistributorOver 200 restaurants across 61 municipalities host Met je hart meal gatherings. Participate in EET met je hart campaign asking €1 from guests. Provide venue, food, and atmosphere for elderly encounters.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Nationaal Ouderenfonds: Long-established Dutch charity dedicated to improving quality of life for self-supporting elderly, running national programs such as holiday trips, buddy visits, and transportation — overlapping directly with Met je hart's loneliness-combating mission and elderly beneficiary base.
• Humanitas (Netherlands): Major Dutch welfare organization with extensive elderly programs including befriending services, buddy support, and home-visit schemes — directly comparable volunteer-led elderly-support model targeting loneliness and isolation.
• Stichting Present: Dutch nonprofit mobilizing local volunteer teams to provide practical help and social contact to people in need, including elderly — uses a nearly identical decentralized-team model with national coordination, serving as a structural analogue.

Broad incumbents

• Het Rode Kruis (Dutch Red Cross): Larger Dutch humanitarian organization running elderly well-being programs including 'Ready to Help' telephone befriending and welfare checks — overlapping mission on loneliness prevention but with a much broader humanitarian portfolio.
• De Zonnebloem: Established Dutch charity running local volunteer-led activities and day outings for people with physical disabilities including many 75+ elderly — comparable local-team model addressing social isolation among older adults.
• Cordaan: Large Amsterdam-based Dutch elderly and disability care provider — adjacent rather than direct, as it operates paid in-home and residential care services while Met je hart operates volunteer-led social programs, but they share the same elderly target population and referral pathways.
• Coalitie Erbij: Dutch national coalition against loneliness coordinating dozens of organizations, municipalities, and ministries — operates one level above Met je hart as an umbrella/network, but addresses the same loneliness problem and shapes the same referral landscape.

Emerging players

• Join Us (Stichting Join Us): Younger Dutch nonprofit using a digital/matching platform to connect lonely people (including elderly) with volunteers for regular contact — a more tech-enabled, earlier-stage approach to the same loneliness challenge Met je hart addresses through in-person meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metjehart
• Instagraminstagram.com/metjehart_doetinchem
• Xx.com/met_jehart
• LinkedInlinkedin.com/company/stichting-met-je-hart

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about stichting Met je hart