Brandnew Brand Designers

What Brandnew Brand Designers does

Brandnew Brand Designers (also operating as Brandnew Group) is an independent, privately-held brand strategy and design agency founded in 1998, headquartered in Amsterdam, the Netherlands. The firm offers 360-degree brand design services spanning brand strategy, visual identity, packaging design, retail design, digital design, brand activation, and copywriting. Its proprietary 'Brand Journey' methodology treats brands as living identities requiring iterative, adaptive development, positioning Brandnew as a strategy-led design partner rather than a transactional provider. No proprietary software, AI models, patents, or technology stack are disclosed beyond the process framework itself.

The agency operates through creative hubs in Amsterdam (headquarters), Los Angeles, and Singapore, serving enterprise clients across consumer goods, food and beverage, retail/private label, healthcare, B2B/industrial, luxury, and entertainment verticals. Named clients include Diageo (J&B, Serengeti), Nestlé (Maggi), Damen Yachting (Amels), Plus Supermarket, United Biscuits (Sultana), Hoshizaki, Yamamotoyama, and Looye Kwekers. Brandnew monetizes through project-based engagements and long-term retainers with quote-based, negotiated pricing; no public fee schedules exist. Marketing is primarily portfolio- and award-driven, leveraging Pentawards, Vertex, and ADCN recognition for credibility and lead generation.

With 25+ years of operating history, Brandnew has accumulated a deep enterprise client roster and demonstrated multi-year engagements such as the Plus Supermarket private label program spanning 4,500+ SKUs. The firm appears to be founder-owned and operated, with no disclosed institutional investment, parent company, headcount, or financial figures in the available sources.

Name

Brandnew Brand Designers

Legal name

Brandnew

Website

https://brandnew-group.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1998, Brandnew Brand Designers is an independent brand strategy and design agency offering 360-degree services spanning strategy, identity, packaging, retail, and digital design to enterprise consumer goods, FMCG, retail, and B2B clients across offices in Amsterdam, Los Angeles, and Singapore.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand strategy services
• Packaging design agency
• Visual identity design
• Brand design consulting
• Retail design services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Project-based brand strategy and design engagements. The agency works on long-term commitments with clients, delivering brand strategy, visual identity, packaging, retail, and digital design projects. Revenue is generated through client retainers and project fees for brand development programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brandnew is a B2B brand strategy and design agency offering 360-degree brand design services spanning brand strategy, visual identity, corporate identity, packaging design, retail design, and digital design. The agency partners with large consumer brands and retailers on brand transformation, rebranding, and packaging projects delivered through its proprietary Brand Journey methodology and direct client engagement from offices in Amsterdam, Los Angeles, Singapore, and Prague.

Product overview

Brandnew Brand Designers is a brand strategy and design agency offering comprehensive 360-degree brand design services. Their portfolio spans brand strategy, visual identity, corporate identity, packaging design, retail design, digital design, brand activation, and brand movies. The agency works across diverse sectors including food & beverage, healthcare, retail/supermarkets, luxury/yachts, and entertainment. They employ a 'Brand Journey' methodology — an adaptive, iterative approach that treats brands as living identities requiring continuous evolution rather than one-time redesigns. Services are delivered through creative hubs in Amsterdam, Los Angeles, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Brand Design
• Visual Identity & Corporate Identity
• Packaging Design
• Retail Design
• Digital Design & Web Design
• Brand Activation & Brand Movies
• Tone of Voice & Copywriting
• Product Design & Merchandise
• Social Content Strategy

Quantifiable outcome

• Sultana Fruit Biscuits returned to growth after 12 years of decline; 2% market share growth; +1.3% shopper penetration; new listings for Spelt & Quinoa and Just Good range
• +5 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Dragon Rouge: Independent global brand design and packaging agency operating across Europe, the Americas, and Asia; directly comparable to Brandnew in brand strategy, packaging, and retail design offerings for enterprise clients.
• Bulletproof: Brand design agency with comparable packaging, identity, and brand strategy offerings for CPG and beverage clients, sharing Brandnew's premium positioning and award-driven growth model.
• Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy, identity, and experience design; competes with Brandnew on enterprise brand transformation mandates across multiple sectors.
• Landor & Fitch: Global brand consulting and design network that, like Brandnew, delivers brand strategy, visual identity, packaging, and brand experience work for large FMCG and luxury clients, but at materially greater scale and geographic reach.
• Pentagram: Partnership-based design firm covering brand identity, packaging, and digital design for major clients; comparable to Brandnew in delivering high-end brand and packaging work, though structured as a partner model rather than a single integrated agency.
• FutureBrand: Global brand consultancy with comparable end-to-end brand strategy, identity, packaging, and digital design capabilities, frequently competing against mid-sized specialist agencies like Brandnew on FMCG and retail accounts.
• Jones Knowles Ritchie (JKR): Independent brand design agency with strong CPG and packaging credentials (Pentawards, D&AD, Brand New); directly comparable to Brandnew in services, client mix, and award-driven positioning.
• MetaDesign: International brand and design consultancy with strong packaging and identity credentials, including participation in Pentawards; competes with Brandnew in FMCG and consumer brand design.
• Interbrand: One of the largest global brand consultancies offering brand strategy, identity, packaging, and naming, competing with Brandnew for the same multinational brand-transformation RFPs in CPG, beverage, and retail.

Broad incumbents

• Designworks (a WPP company): Multi-disciplinary design consultancy within WPP's portfolio offering brand strategy, identity, packaging, and experience design; broader incumbent that overlaps with Brandnew's full-service brand design capability while benefiting from parent-group scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brandnewalltouchpointsbranddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandnew Brand Designers