Bergqvist Utbildningar

What Bergqvist Utbildningar does

Bergqvist Utbildningar (legal entity Bergqvist Massage & Friskvårdsutbildningar AB, Swedish organisationsnummer 556625-8769) is a private, family-owned vocational education company headquartered in Linköping, Sweden, with additional schools in Malmö and Stockholm (both opened 2018–2019). Founded in the late 1980s by Lasse and Marie Bergqvist, the company delivers hands-on, in-person training across four program tiers: standalone short courses (e.g., Friskvårdsmassör, Massage till husbehov, Kvinnohälsa och träning, Fystrånare Basic), vocational education (Massageterapeut/Certifierad Massör, Licensierad Personlig Tränare, Diplomerad Spaterapeut), CSN-funded YH-utbildningar under Yrkeshögskolan (Medicinsk Massageterapeut, Ortopedisk medicin och skadelära, Näringlära och kostrådgivning, Coaching och samtalsmetodik, Personlig träning kostrådgivning coaching), and continuing/vidareutbildning for practicing therapists (dry needling, trigger points, manual lymph drainage, hot stone, PRT, kinesiology taping, medical laser, etc.). Pricing ranges from approximately 1,988 SEK for short standalone courses to 39,900 SEK for the Licensierad Personlig Tränare vocational program, with installment plans and multi-program bundle discounts; YH programs are tuition-free for students with the school receiving government funding.

The core technology stack is conventional vocational education rather than software: evidence-based curriculum, practical physical instruction in classrooms and treatment rooms, and a regulated credentialing layer. The PT program holds dual EuropeActive (EQF level 4, valid across Europe) and Active Sweden (FRISK) accreditation, and Bergqvist was the first school in the Swedish massage and wellness sector to obtain YH approval in 2005. Distribution is direct-to-consumer through the school's website (bergqvistutbildningar.se and subject-specific domains such as massageutbildningar.se, kostutbildningar.se, pt-utbildningar.se, spaterapeututbildning.se), in-person enrollment at three physical campuses, social media (Facebook, Instagram), email newsletters to alumni, and periodic information sessions (infoträffar). A student clinic (Elevpraktik) provides paid massage and spa treatments to the public at reduced rates, serving simultaneously as a practical-training venue and a customer-acquisition channel. The company reports that over 90% of YH graduates work in the field within six months of completion (approximately 60% employed, 40% self-employed), and operates with class sizes capped at 12 students for spa programs to preserve practical training quality. Bergqvist is wholly owned by the Bergqvist family (founders Lasse and Marie, with Per Bergqvist serving as Data Protection Officer), with no disclosed external investors, parent company, or subsidiaries.

Name

Bergqvist Utbildningar

Legal name

Bergqvist Massage & Friskvårdsutbildningar AB

Website

https://bergqvistutbildningar.se

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergqvist Utbildningar is a Swedish family-owned vocational education company operating schools in Linköping, Malmö, and Stockholm, delivering accredited massage, spa therapy, personal training, nutrition, and wellness programs to individual career-changers and practicing therapists.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Massage Therapy Schools & Certification Programs (HSALANAJ), General Personal Training (In-Person & Virtual) (HSADAAAA), Deep Tissue Massage (HSALAEAB), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Massage therapy training
• Vocational education
• Personal trainer certification
• Spa therapist training
• Continuing professional education

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Course Tuition Fees: Revenue from tuition fees for vocational and standalone courses. Fees vary by program length and type. Payment options include upfront prepayment with discount or monthly installments during the program duration.
2. YH-utbildningar (Government-funded): 2-year YH-utbildningar are CSN-funded vocational programs under Yrkeshögskolan. These are tuition-free for students. School receives government funding for approved programs.
3. Student Clinic Treatments: Revenue from massage and spa treatments performed by students during practical training at school clinics. General public can book treatments at reduced rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bergqvist Utbildningar is a Swedish vocational education company that delivers in-person training programs in massage therapy, personal training, spa therapy, nutrition counseling, and coaching. The portfolio spans standalone short courses, longer vocational programs, and CSN-funded YH (Yrkeshögskolan) government-accredited 2-year programs, with students gaining practical experience through on-site student clinics open to the public.

Product overview

Bergqvist Utbildningar is a Swedish educational company offering vocational training and courses within massage, wellness, fitness, and healthcare. The portfolio consists of four main categories: (1) Fristående kurser (standalone courses) including Massage till husbehov, Friskvårdsmassör, Idrottsmedicin och träning, Kvinnohälsa och träning, and Fystränare Basic; (2) Yrkesutbildningar (vocational training) including Massageterapeut/Certifierad Massör, Licensierad Personlig tränare, and Diplomerad Spaterapeut (with variants for massage therapists and advanced modules); (3) YH-utbildningar (government-approved higher vocational education) including Näringslära och kostrådgivning (25 YH-poäng), Ortopedisk medicin och skadelära (65 YH-poäng), Medicinsk massageterapeut (105 YH-poäng), Coaching och samtalsmetodik (25 YH-poäng), and Personlig träning kostrådgivning coaching (105 YH-poäng); and (4) Vidareutbildningar (continuing education) including Kinesisk koppning, Steg 1 Medicinsk laser, Dry needling, Triggerpunkter, Manuell lymfdränage, Hot stone massage, PRT, Andningsterapi enligt Lotorpsmetoden, and Kinesiologytejpning. The company operates schools in Linköping, Malmö, and Stockholm.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage till husbehov Foundational massage course teaching the basics of classic Swedish massage for personal use or as an introduction to a professional massage career.
• Friskvårdsmassör Basic massage training for individuals who want to learn foundational massage techniques and perform simpler wellness treatments.
• Idrottsmedicin och träning Training in the basics of exercise science, sports injuries, and sports medicine, suitable for personal training or work within sports clubs.
• Kvinnohälsa och träning Foundational training course focused on women's health, particularly exercise for women who have gone through pregnancy.
• Fystränare Basic Basic fitness training course for coaching teams and individuals, designed for youth sports coaches and parents.
• Massageterapeut / Certifierad Massör Vocational education program meeting the requirements for certification by Branschrådet Svensk Massage, training professional massage therapists.
• Licensierad Personlig tränare Quality-assured vocational Personal Trainer program with license via Active Sweden and EuropeActive (EQF level 4), valid across Europe.
• Diplomerad Spaterapeut Complete vocational program combining massage and spa treatments, with no prior prerequisites required; max 12 students per class.
• Diplomerad Spaterapeut för massörer Continuing vocational program for already-certified massage therapists seeking to add spa therapist credentials.
• Spaterapeut påbyggnad Advanced upgrade module for spa therapists covering additional treatments such as makeup, spa pedicure, and spa manicure.
• Näringslära och kostrådgivning (YH) CSN-funded YH program worth 25 YH credits covering nutrition science and dietary counseling.
• Ortopedisk medicin och skadelära (YH) CSN-funded YH program worth 65 YH credits covering specific treatment methods and advanced diagnostic and injury knowledge of the musculoskeletal system.
• Medicinsk massageterapeut (YH) CSN-funded YH program worth 105 YH credits training both massage therapists and personal trainers with deep knowledge in health analysis and massage-based treatment methods.
• Coaching och samtalsmetodik (YH) CSN-funded YH program worth 25 YH credits in coaching and conversational methodology for health guidance.
• Personlig träning, kostrådgivning och coaching (YH) Comprehensive YH program worth 105 YH credits in personal training, dietary counseling, and coaching with a EuropeActive-accredited license.
• Kinesisk koppning (Continuing Education) Continuing education in Chinese cupping techniques used as a complement to massage therapy.
• Steg 1 - Medicinsk laser (Continuing Education) Foundational course in the use of medical laser (LLLT) for the treatment of pain, aches, and inflammation.
• Dry needling (Continuing Education) Training in dry needling techniques for treating trigger points.
• Triggerpunkter (Continuing Education) Training in trigger-point treatments that can be easily integrated into massage therapy sessions.
• Manuell lymfdränage (Continuing Education) Training in providing manual lymph drainage treatments that positively affect the lymphatic system.
• Hot stone massage (Continuing Education) Training in hot stone massage techniques for warming and deep-effect therapeutic treatments.
• Positional Release Therapy / PRT (Continuing Education) Training in Positional Release Therapy, calming irritated nervous systems by affecting nerve signals between the injured area and the brain.
• Andningsterapi enligt Lotorpsmetoden (Continuing Education) Training in Lotorpsmetoden breathing therapy for helping individuals with respiratory-related problems.
• Kinesiologytejpning (Continuing Education) Continuing education in kinesiology taping for working with injuries and ailments, offered as both a basic course for beginners and an advanced continuation course with special tapings for different diagnoses.
• Student Clinic Treatments (Elevpraktik) Public-facing clinic where students perform supervised massage and spa treatments at reduced rates, providing practical training for students and discounted services to the general public.

Quantifiable outcome

• 92% of YH-utbildningar graduates work in the field within 6 months of graduation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• EuropeActivecoreStrategic or Co-development PartnerEuropeActive is an EU organization working to raise quality in the fitness sector. Bergqvist's PT education is quality-assured and meets EU standards for education level EQF level 4. The accreditation makes graduates' licenses valid across all of Europe.
• Active SwedencoreStrategic or Co-development PartnerActive Sweden has developed requirements for PT licenses (previously called FRISK) to raise industry status and guarantee quality for exercisers. The license was launched in 2019 and developed by a working group with representatives and experts from Swedish training companies. Bergqvist's PT education provides the quality-stamp required for employment.
• Högby Spa och KonferensminorStrategic or Co-development PartnerHögby Spa and Conference provides facilities for parts of the spa therapist education programs. Students gain hands-on experience at the spa facility as part of their practical training.
• Svenska LaseragenturenminorStrategic or Co-development PartnerSwedish Laser Agency provides medical laser education and training for Bergqvist courses. Instructor Thomas Öman is specially trained by Svenska Laseragenturen to teach laser therapy courses.
• Idrottslabbet i LinköpingminorStrategic or Co-development PartnerCollaboration between Bergqvist and Idrottslabbet in Linköping for providing the Personal Trainer education. Training is conducted partially online and in collaboration between the two organizations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Friskis&Svettis: Swedish non-profit fitness organization offering instructor training and certifications. Comparable as a Swedish fitness training provider, though structured as a member-driven organization rather than a commercial vocational school.
• Medborgarskolan: Swedish adult education association offering courses in health, wellness, and personal development. Comparable as a Swedish adult education provider with course-based offerings, though broader in scope than Bergqvist's specialized wellness focus.

Broad incumbents

• AcadeMedia AB: One of the largest publicly listed education companies in the Nordics, operating schools and adult vocational programs across Sweden. Comparable as a major Swedish vocational education operator with YH programs and scale advantages over Bergqvist.
• Hermods AB: Large Swedish adult education and vocational training provider offering adult learning, gymnasium, and YH programs across multiple subjects. Comparable as a Swedish YH-approved vocational education operator, though with a broader portfolio than Bergqvist's wellness focus.

Direct peers

• Axelsons Gymnastiska Institut: One of Sweden's longest-established massage and spa therapy schools, offering professional and continuing education in massage and bodywork. Direct competitor to Bergqvist in the Swedish massage vocational education market, with overlapping products and similar target students.
• SIFU (Siffran & Utveckling i Sverige AB): Swedish private vocational education provider offering YH-approved and corporate training programs across multiple disciplines. Comparable as a Swedish vocational education operator with course-based delivery and tuition-driven revenue model.
• Lernia AB: Swedish vocational training and adult education provider owned by the Swedish state, offering YH programs and workforce training. Comparable vocational education business model with full YH portfolio and similar target audience of career changers.
• Eductus AB: Swedish vocational and adult education company providing YH programs and adult learning courses nationwide. Comparable in scale and YH-utbildning structure, competing for the same pool of career-changing adult students in Sweden.

Regional players

• SATS Group ASA: Leading Nordic fitness chain with operations across Norway and Sweden, including SATS Education for personal trainer certification. Comparable as a Nordic fitness education provider, though primarily serving the Norwegian market and embedded within a larger gym network.
• NHI (Norsk Helseinstitutt): Norwegian school offering vocational education in health, massage, and personal training. Comparable as a Nordic massage and personal training education provider with similar curriculum structure, though operating primarily in the Norwegian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BergqvistMassageFriskvardsutbildningar
• Instagraminstagram.com/bergqvistutbildningar
• LinkedInlinkedin.com/company/bergqvist-utbildningar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergqvist Utbildningar