Winona Family YMCA

What Winona Family YMCA does

Winona Family YMCA is a 501(c)(3) non-profit social services organization headquartered at 902 Parks Avenue, Winona, Minnesota, with a secondary facility at Camp Wenonah (31903 Camp Drive). It delivers a full-service community recreation, health, and youth development portfolio spanning membership-based access to fitness facilities, group exercise, aquatics, before/after-school and summer childcare, youth sports, day and overnight camps, adaptive programming for individuals with disabilities, and disease-management wellness (LiveSTRONG at the Y). The organization also issues American Red Cross certifications and hosts community events open to the public.

The organization runs on a commodity technology stack: Daxko for online membership, program registration, and donation processing; JotForm for liability waivers; Google Forms for membership change requests; a member mobile app for facility access and engagement; and a YouTube virtual tour for prospective member outreach. Praesidium Accreditation (2025-2028) provides third-party validation of child safety standards. Partnerships with Winona Area Public Schools (transportation for after-school care) and American Red Cross (certifications) are core operational dependencies.

Revenue is generated through five streams: recurring membership dues, program fees (childcare, swim lessons, personal training, group fitness, camp), one-time facility rental and party fees, recurring donations and annual campaign contributions, and add-on services such as 24-hour access and locker rentals. Financial assistance is available across products, funded by charitable contributions. Customer acquisition is direct-to-consumer via walk-ins, online registration, and community partnerships, with no formal enterprise sales motion. Member headcount is unstated, and the disclosed employee count is 1-10, which almost certainly reflects only a subset of total paid staff given the operational scope.

Name

Winona Family YMCA

Legal name

Winona Family YMCA

Website

https://winonaymca.org

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Short description

Winona Family YMCA is a Winona, Minnesota-based 501(c)(3) non-profit offering memberships, fitness and aquatics programs, before/after-school and summer childcare, youth camps, and adaptive programming to local individuals and families.

Ownership category

akta.pro rank

Product category

Community Fitness & Recreation

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness center
• Youth development programs
• Childcare services
• Aquatics and swim lessons
• Nonprofit recreation services

Headquarters

HQ city

Winona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Monthly and annual membership fees providing facility access, fitness equipment, pool, and program discounts.
2. Program Fees: Fees for structured programs including after school care, summer child care, swim lessons, personal training, group fitness, nutrition coaching, and camp enrollment.
3. Facility Rentals and Parties: Rental fees for private events, parties, and facility usage by external groups.
4. Donations and Annual Campaign: Charitable contributions from donors supporting the Financial Assistance program, annual campaign, Dream Maker, Heritage Club, and general sponsorship.
5. Add-On Services: Additional paid services such as 24-hour access and locker rentals added to memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Winona Family YMCA operates a community fitness and recreation facility that provides YMCA memberships with access to gym equipment, pool, and group fitness classes, alongside structured programs including personal training, aquatics (swim lessons and swim team), youth sports, before/after school and summer child care, Camp Wenonah day and overnight camp, adaptive programming for individuals with disabilities, LiveSTRONG at the Y, nutrition coaching, American Red Cross certification trainings, and facility rentals. Programs are open to individuals and families, with financial assistance available for qualifying participants.

Product overview

Winona Family YMCA is a community-focused nonprofit organization offering a comprehensive portfolio of health, fitness, and family services. The core offerings center on membership-based access to fitness facilities (gym, pool, group fitness) combined with diverse program areas including Health & Wellness (personal training, nutrition coaching, virtual fitness), Aquatics (swim lessons, swim team), Youth & Family programs (child care, camp, inclusive programming), Sports & Recreation, and Community services (rentals, trainings). Membership serves as the primary access tier, with add-on services for nationwide access and financial assistance available for qualifying families. Programs target all age groups from children (Kids Corner, after-school care, summer child care, Camp Wenonah) to adults (adult sports, personal training, community events). The organization also hosts community events open to the public including Campfire Across America and Universe in the Park.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership YMCA membership providing access to fitness facilities, pool, gym, group fitness classes, and nationwide access to other YMCA locations; for individuals and families in the Winona, MN area.
• Health & Wellness Programs Comprehensive health and fitness programs including personal training, small group training, private dance lessons, LiveSTRONG at the Y, virtual fitness, group fitness classes, and nutrition coaching; for community members seeking structured exercise and wellness support.
• Aquatics Water-based programs including group swim lessons, private swim lessons, and swim team for various skill levels from beginners to competitive swimmers; for children, teens, and adults.
• Youth & Family Programs Child and family services including Kids Corner, No School Care, Summer Child Care, Camp Wenonah, and inclusive adaptive programming; for families with children from K-6th grade through teens.
• Sports & Recreation Adult and youth sports programs offering recreational athletic activities for community members across age groups.
• Community Programs Community services including CPR and first aid training, facility rentals and parties, Camp Wenonah access and rental, donation requests, and community resources; for community members and organizations.
• After School Care Before and after school childcare program for K-6th grade children offering transportation from Winona Area Public Schools, homework help, swimming, arts and crafts, and team building activities; for working families.
• Adaptive & Inclusive Programming Specialized programs including adaptive aquatics that accommodate individual abilities, needs, and goals; for participants with disabilities and their families.
• Camp Wenonah Overnight and day camp programs at the YMCA's Camp Wenonah location including Happy Campers, Day Camp, and Counselor in Training programs; for children and teens.
• Financial Assistance Program Need-based financial assistance program supporting memberships, youth programs, child care, and American Red Cross certifications for qualifying families; funded by donors and the annual campaign.
• Nationwide YMCA Access Program allowing YMCA members to access participating YMCA facilities nationwide; included as a benefit of YMCA membership.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Winona Area Public Schools (WAPS)coreStrategic or Co-development PartnerWinona Area Public Schools provides daily transportation from schools to the YMCA's after school care program. Families must select one location (home or YMCA) for drop-off, with accommodations for split families. This partnership is essential to the after school care program's daily operations.
• American Red CrosscoreStrategic or Co-development PartnerThe YMCA offers American Red Cross certification courses for which financial assistance is available. The Red Cross certification training is integrated into the aquatics programming, including swim lessons and safety/training certifications.
• PraesidiumcoreStrategic or Co-development PartnerPraesidium is a child safety accreditation organization. The YMCA displays the Praesidium Accreditation badge (2025-2028), indicating compliance with child protection standards and best practices for youth-serving organizations.
• Prairie Island Indian CommunityminorOthersReferenced as a supporting donor to the Financial Assistance program, though the nature of the relationship is not detailed in the available source material.
• DaxkocoreTechnology or IntegrationDaxko provides the online membership management, program registration, and donation platform used by the Winona Family YMCA. Members use operations.daxko.com for online registration, donations, and account management.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Anytime Fitness: Global 24-hour fitness franchise with strong small-market presence. Competes with the YMCA's adult membership offering through convenience and 24-hour access, but does not offer child care or camp programming.
• YMCA of the USA: National parent organization of the local YMCA federation. Provides shared brand, the nationwide access benefit, programming standards, and the Praesidium-style accreditation infrastructure that Winona Family YMCA leverages; broader incumbent spanning thousands of locations.
• Gold's Gym: Established US fitness chain offering memberships, group classes, and personal training. Comparable to the YMCA's adult fitness pillar, with stronger brand in strength training but limited youth or community programming.
• Life Time Fitness: Premium national fitness chain offering memberships, group fitness, personal training, swim, and youth programming. Comparable to the YMCA's adult fitness and aquatics pillars, but at higher price points and broader geographic footprint.
• Planet Fitness:

Direct peers

• KinderCare Learning Centers: Largest US private early childhood education and child care provider, including before/after school care and summer programs. Comparable to the YMCA's child care revenue stream in scope and target customer, though at meaningfully larger scale.
• Boys & Girls Clubs of America: National nonprofit network providing youth development, before/after school care, sports, and summer programming for working families. Highly comparable to Winona Family YMCA's youth development mission and child care offering, with a similar nonprofit membership/dues plus donations revenue model.
• JCC Association (Jewish Community Centers): Federation of community centers delivering membership-based fitness, child care, camps, and cultural programming. Directly comparable to the YMCA's community-hub model combining membership dues, child care, aquatics, summer camp, and inclusive programming for all ages.
• The Salvation Army: Community-focused nonprofit operating recreational, child care, youth, and family support programs funded by donations and fees. Comparable in mission and donor-supported funding model, though with broader social services scope than the Winona Family YMCA.
• Bright Horizons Family Solutions: National provider of employer-sponsored child care, before/after school programs, and early education. Directly comparable to the YMCA's after school care, summer child care, and Kids Corner offerings, though operating under a for-profit commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WinonaFamilyYMCA
• LinkedInlinkedin.com/company/winona-family-ymca-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winona Family YMCA