Wisconsin Muslim Civic Alliance

What Wisconsin Muslim Civic Alliance does

Wisconsin Muslim Civic Alliance (WMCA) is a 501(c)(4) nonprofit civic advocacy organization headquartered in Milwaukee, Wisconsin, founded around 2020 to advance civic engagement, political representation, and civil rights for Wisconsin's Muslim community. It operates three core programs — Voter Education & Outreach, Advocacy & Policy, and Leadership Development — and supports them with sub-products including Know Your Rights resources, elected-official toolkits, an Islamophobia Incident Tracker, a Civic Stories digital archive, and a formal Candidate Endorsement Process that has endorsed over 200 candidates across local, state, and federal races. The organization claims to represent 70,000+ Wisconsin Muslims statewide and reports a 34% increase in Muslim voter turnout in the most recent election cycle.

WMCA generates revenue exclusively through grassroots donations from community members and supporters; contributions are not tax-deductible as charitable contributions, and revenue figures are not publicly disclosed. Distribution relies on direct community engagement (canvassing, phone banking, mosque-based voter registration), community events (iftars, Advocacy Day at the state capitol, town halls, candidate forums), digital channels (website, email action alerts, social media), and partnerships with allied organizations including Movement Voter Project, Vote America, Working Families Party, League of Women Voters, BLOC, Greater Milwaukee Urban League, and the Islamic Society of Milwaukee. A companion 501(c)(3), Wisconsin Muslim Civic Foundation (WMCF), handles tax-deductible education, leadership development, and cultural programming, allowing WMCA to concentrate on direct advocacy and lobbying permitted under 501(c)(4) status. The organization employs 1–10 staff and is led by Executive Director Fauzia Qureshi (appointed April 2024).

Name

Wisconsin Muslim Civic Alliance

Legal name

Wisconsin Muslim Civic Alliance

Website

https://www.wmcalliance.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Muslim Civic Alliance is a Milwaukee-based 501(c)(4) nonprofit that organizes Wisconsin's Muslim community through voter education, legislative advocacy, and leadership development, endorsing candidates and mobilizing civic participation across the state.

Ownership category

akta.pro rank

Product category

Civic Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Civic advocacy
• Voter education
• Community organizing
• Policy advocacy
• Leadership development

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: WMCA is a 501(c)(4) nonprofit advocacy organization that generates revenue through grassroots donations from community members. Contributions support advocacy campaigns (40%), education programs (30%), community events (20%), and operations (10%). Donations are not tax-deductible as charitable contributions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wisconsin Muslim Civic Alliance is a 501(c)(4) nonprofit civic advocacy organization that advances Muslim civic engagement in Wisconsin through voter education and registration, direct policy advocacy with state legislators, candidate endorsements, leadership development training, and Know Your Rights resources. It serves Wisconsin Muslim residents, community leaders, and allied elected officials, representing 70,000+ community members and reporting measurable gains in voter turnout and policy wins such as advocacy for recognition of Eid as a state holiday.

Product overview

Wisconsin Muslim Civic Alliance operates as a civic advocacy organization offering a coordinated suite of programs centered on voter education, advocacy, and community empowerment. The core offerings include Voter Education & Outreach (providing nonpartisan information about candidates and voting processes), Advocacy and Policy Programs (engaging legislators to advance civil rights), and Leadership Development (training future Muslim leaders). Supporting these are Know Your Rights Resources (legal protection guides), Toolkits for Elected Officials (religious holiday recognition materials), the Islamophobia Incident Tracker (hate incident data collection), Civic Stories Project (community narrative archive), and the Candidate Endorsement Process. The organization does not offer a technology platform or software product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Education & Outreach Nonpartisan voter education programs providing clear, accessible information about candidates, ballot measures, and the voting process for Wisconsin Muslims, including community forums, voter guides, and registration support.
• Advocacy and Policy Programs Direct engagement with legislators, policymakers, and community leaders to advance policies protecting civil rights and promoting equity for Wisconsin Muslims, including organizing community members to meet with lawmakers.
• Leadership Development Programs Training, mentorship, and networking opportunities supporting aspiring Muslim leaders on topics including public speaking, policy development, community organizing, and ethical leadership.
• Know Your Rights Resources Downloadable guides and toolkits helping community members understand their rights during encounters with law enforcement, in immigration matters, and in workplace, protest, and travel situations.
• Toolkits for Elected Officials Resource guides designed to help elected officials and community leaders recognize, celebrate, and stand in solidarity with Wisconsin's Muslim communities, including guides for Hajj & Umrah, Ramadan, and Eid.
• Islamophobia Incident Tracker A data collection system to track anti-Muslim incidents in Wisconsin, enabling WMCA to advocate for policies that counter Islamophobia and raise awareness of hate incidents affecting the community.
• Civic Stories Project A free digital archive inviting Wisconsinites to share real stories about democracy and civic life, with stories preserved permanently to document community experiences.
• Candidate Endorsement Process Formal process for evaluating and endorsing candidates who align with community values, based on research, candidate questionnaires, interviews, board review, and community input across local, state, and federal races.

Quantifiable outcome

• 34% increase in Muslim voter turnout in the last election cycle
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered supporting partner, core partner and key partner.

• Movement Voter Projectsupporting partnerGTM or Marketing PartnerNational organization that supports progressive candidates and movements. WMCA collaborates with Movement Voter Project for voter engagement and candidate support initiatives in Wisconsin.
• Vote Americasupporting partnerGTM or Marketing PartnerNonpartisan voter engagement organization. WMCA works with Vote America on voter registration and turnout initiatives.
• Working Families Partysupporting partnerGTM or Marketing PartnerProgressive political party in Wisconsin. WMCA partners with Working Families Party for joint advocacy campaigns and postcard programs.
• Wisconsin Muslim Civic Foundation (WMCF)core partnerStrategic or Co-development PartnerCompanion 501(c)(3) nonprofit organization focused on education, leadership development, public awareness, and cultural heritage programming. WMCA leads advocacy while WMCF handles education initiatives. The organizations co-host events including Governor Forum and Advocacy Day.
• League of Women Voterskey partnerStrategic or Co-development PartnerNonpartisan civic organization. WMCA partners with League of Women Voters for voter registration training and educational events.
• Islamic Society of Milwaukeecore partnerStrategic or Co-development PartnerPrimary mosque and community organization in Milwaukee. WMCA works closely with the Islamic Society on community events, advocacy, and civic engagement initiatives.
• Milwaukee Muslim Women's Coalitionkey partnerStrategic or Co-development PartnerLocal coalition supporting Muslim women and families in Milwaukee. WMCA partners on community programming and advocacy efforts.
• BLOC (Black Leaders Organizing for Communities)supporting partnerGTM or Marketing PartnerMilwaukee-based grassroots organizing group. WMCA partners with BLOC for community events including presidential debate watch parties.
• Greater Milwaukee Urban Leaguesupporting partnerGTM or Marketing PartnerCivil rights organization serving African American communities. WMCA partners with Urban League Guild and Young Professionals for joint civic events.
• Wisconsin Democratic Partysupporting partnerGTM or Marketing PartnerState Democratic party organization. WMCA participates in WI Dems State Convention and engages with party leadership on shared civic goals.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emgage: Emgage is a national Muslim civic engagement and advocacy nonprofit focused on voter mobilization, policy advocacy, and leadership development for the American Muslim community, closely matching WMCA's mission and model at a national scale.
• Muslim Public Affairs Council (MPAC): MPAC is a national American Muslim public affairs and advocacy organization working on policy, civic engagement, and media representation for Muslim Americans, paralleling WMCA's voter education and policy advocacy work.
• Council on American-Islamic Relations (CAIR): CAIR is a leading American Muslim civil rights and advocacy organization focused on civic participation, legal advocacy, and combating Islamophobia, overlapping with WMCA's advocacy, Know Your Rights, and incident-tracking activities.
• Voto Latino: Voto Latino is a civic engagement nonprofit focused on registering and turning out Latino voters through culturally tailored outreach, directly comparable to WMCA's community-specific voter education and mobilization model.
• National Council of Jewish Women (NCJW): NCJW is a faith-aligned civic advocacy organization combining voter education, policy advocacy, and leadership development for a religious community, mirroring WMCA's structure applied to the Jewish community.
• League of Women Voters of Wisconsin: League of Women Voters of Wisconsin is a nonpartisan civic organization focused on voter registration, voter education, and policy advocacy in the same geography as WMCA, making it a direct civic peer and an existing WMCA partner.

Broad incumbents

• Islamic Society of North America (ISNA): ISNA is the largest umbrella Muslim organization in North America with broad religious, educational, and civic programming; relevant as a broader incumbent whose community reach overlaps WMCA's Wisconsin Muslim audience.
• National Urban League: The National Urban League is a large civil rights and civic empowerment organization serving African American communities through advocacy, voter engagement, and leadership programs, broadly comparable to WMCA's model applied to a different community.

Emerging players

• Asian Americans Advancing Justice: Asian Americans Advancing Justice is a civic advocacy coalition focused on voter rights, policy advocacy, and community empowerment for Asian Americans, employing a community-specific mobilization model parallel to WMCA's.

Regional players

• Wisconsin Voices: Wisconsin Voices is a state-level civic engagement nonprofit focused on voter mobilization, civic participation, and community organizing in Wisconsin, directly comparable to WMCA's statewide grassroots model in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wimuslims
• Facebookfacebook.com/WiMuslims
• LinkedInlinkedin.com/company/wimuslims

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Muslim Civic Alliance