911 Training Institute
911 Training Institute is a Michigan-based private firm founded in 2004 that delivers science-based training, consulting, and psychological evaluation services to first-responders, primarily 9-1-1 dispatchers, public safety agencies, and their leadership, via proprietary curricula including the EMHD model and LifeBridges framework.
- Company typePrivate
- Founded2004
- HeadquartersPlymouth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 911 Training Institute does
911 Training Institute, founded in 2004 and headquartered in Plymouth, Michigan, is a private training and consulting firm specializing in science-based clinical and operational support for first-responders, with a primary focus on 9-1-1 dispatchers, emergency communications center (ECC) staff, and public safety agency leadership. The firm develops and licenses a proprietary curriculum organized into three training categories: Resilience & Peer Support (including the Survive & Thrive stress resilience program and ICISF-certified Certified Peer Supporter course), Crisis Call Mastery (including the EMHD model and LifeBridges suicide intervention framework, each positioned as the only frameworks of their kind in the nation custom-designed by mental health professionals for 9-1-1 work), and Leadership Development (including supervisor skills, character-driven leadership, and a recently added Stress Resilience for 911 Directors course). The portfolio also includes specialized life-cycle courses (The Rookie, The Veteran), a published book, The Resilient 9-1-1 Professional, and consulting services spanning peer support program development, organizational wellness strategy, executive coaching, and pre-employment psychological evaluations following IACP, IAFF, and MCOLES guidelines.
The business operates through a hybrid delivery model: live-virtual instructor-led courses via Zoom and in-person sessions at agency sites or partner venues, with per-seat pricing ranging from $239 for a standard 1-day virtual course to $649 for a 3-day ICISF-certified peer supporter course, plus flat-rate and per-seat agency contracts for bulk bookings. Revenue is generated through three streams: training course registrations, customized consulting engagements, and psychological evaluation services. The firm has obtained state continuing education/training approvals across at least eight US jurisdictions (Georgia POST, Michigan SNC/MCOLES, Florida DOH, Kentucky KLEC, Massachusetts State 911, New Jersey OETS, North Carolina 911 Board, and others), and maintains deep institutional embedment in NENA and APCO through committee leadership and speaking engagements at major industry conferences. Outreach is sales-led and event-driven, combining self-serve course registration, direct sales to public safety agencies, content marketing, and conference presence targeting public safety buyers nationwide.
The company is founder/management-led, with no disclosed venture capital, private equity, or institutional investment. Leadership is anchored by a licensed psychologist CEO (Richard Janka, PsyD) and a CFO/COO (Deborah Gagnon), supported by a faculty of retired first-responders and licensed mental health professionals who collectively bring 150+ years of in-field experience. Headcount is small (1-10 employees on the firmographic record), with course delivery and evaluations handled by a core team plus contracted evaluators across multiple states. The firm is privately held, profitable-style on a small scale, and positioned as a thought leader in first-responder mental health and wellness through NENA Wellness Continuum contributions, podcast appearances, and proprietary publications.
911 Training Institute firmographics
Firmographics- Name
- 911 Training Institute
- Legal name
- 911 Training Institute
- Website
- https://911training.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 911 Training Institute is a Michigan-based private firm founded in 2004 that delivers science-based training, consulting, and psychological evaluation services to first-responders, primarily 9-1-1 dispatchers, public safety agencies, and their leadership, via proprietary curricula including the EMHD model and LifeBridges framework.
- Ownership category
- akta.pro rank
911 Training Institute industry classification
Industry- Product category
- First-Responder Training and Consulting Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Safety Communications / 911 Telecommunicator Training (EDAOAMAH)
- akta.pro secondary industries
- Emergency Response, Fire Safety & Evacuation (EDABAEAE), Community Resilience, Preparedness Training & Exercises (HLAJAGAL), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where 911 Training Institute is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
911 Training Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training Courses: Per-seat registration fees for instructor-led training courses offered both live-virtual via Zoom and in-person at various locations. Courses range from single-day (8 hours) to multi-day formats (2-3 days). Pricing varies by course complexity and duration.
- Consulting Services: Customized consulting engagements including Peer Support Program Development, Organizational Wellness Strategy, Executive & Leadership Coaching, and Speaking Engagements. Sold directly to public safety agencies.
- Psychological Evaluation Services: Pre-employment, return to work, promotion, wellness, and leadership assessments for first-responder agencies. Follows IACP, IAFF, and MCOLES guidelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Live Virtual Training - Standard 1-Day Courses |
| Unit Pricing | Pay-as-you-go | In-Person Training - Standard 1-Day Courses |
| Unit Pricing | Pay-as-you-go | Certified Peer Supporter - 3-Day Course |
| Unit Pricing | Pay-as-you-go | Survive & Thrive Comprehensive - 2-Day Virtual Course |
| Unit Pricing | Pay-as-you-go | EMHD + LifeBridges Comprehensive - 3-Day Course |
| Unit Pricing | Pay-as-you-go | Peer to Sup - 2-Day Course |
| Other | Multi-year contract | Agency Flat Rate Contracts |
| Other | Multi-year contract | Agency Per-Seat Contracts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
911 Training Institute product offering
Product offeringCore offering
911 Training Institute delivers science-based instructor-led training, consulting, and psychological evaluation services tailored to 9-1-1 dispatchers, law enforcement, fire, and EMS personnel. Offerings are organized into Resilience & Peer Support, Crisis Call Mastery, and Leadership Development training categories, supplemented by consulting engagements (peer support program development, organizational wellness strategy, executive coaching, keynotes) and pre-employment/return-to-work psychological evaluations. The proprietary EMHD model, LifeBridges framework, and Survive & Thrive program form the curriculum backbone, delivered via Zoom and on-site at public safety agencies.
Product overview
911 Training Institute is a training and consulting organization offering a comprehensive portfolio of science-based courses and services designed specifically for first-responders. The offering is organized into three main training categories: Resilience & Peer Support (including Survive & Thrive, Peer Support certification courses), Crisis Call Mastery (including Emergency Mental Health Dispatching and LifeBridges programs), and Leadership Development (including Character Driven Leadership and supervisor skills courses). The portfolio also includes specialized life-cycle courses (The Rookie, The Veteran), consulting services (Peer Support Program Development, Organizational Wellness, Executive Coaching, Psychological Evaluations), and publications. Training is delivered through in-person sessions, live-virtual instructor-led courses via Zoom, and continuing education units. State approvals have been obtained from Georgia POST, Michigan SNC, Florida DOH, Kentucky KLEC, Massachusetts State 911, Michigan MCOLES, New Jersey OETS, North Carolina 911 Board, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Stress Resilience for 911 Directors One-day (8-hour) evidence-based course providing stress mastery, resilience, and performance strategies tailored to 911 / Public Safety Directors and Leaders, covering stressors unique to 911 leadership roles and resilience/coherence concepts.
- Building LifeBridges to Suicide Callers One-day (8-hour) clinically sound training delivering Peak Performance Suicide Intervention Skills based on current suicidology principles customized for 9-1-1 professionals, enabling them to identify and de-escalate difficult mental states and improve caller cooperation.
- Foundations of Emergency Mental Health Dispatching (EMHD)
Quantifiable outcome
- Up to 24% of 9-1-1 professionals screen positive for PTSD (vs. general population rate)
- +4 more outcomes
Companies that use 911 Training Institute
Customer profileSegments6 records
Ideal customer profiles2 records
911 Training Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
911 Training Institute partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
911 Training Institute competitors and assessment
Company assessmentDirect peers
- International Critical Incident Stress Foundation (ICISF): ICISF is the certifying body whose Group Crisis Intervention and related curricula 911 Training Institute delivers. Both serve first-responder agencies with CISM/peer-support training and certification, competing for the same training budgets and agency contracts.
- First H.E.L.P. First H.E.L.P. is a national nonprofit that delivers training, peer support, and suicide prevention resources to first responders, often free of charge — competing for the same training time and agency goodwill as 911TI.
- NENA (National Emergency Number Association): NENA is the industry association for 9-1-1 professionals that publishes standards and training resources and runs the Wellness Continuum to which 911TI contributes. It competes for thought leadership, conference mindshare, and continuing education spend from the same ECC buyer base.
- APCO Institute: APCO Institute is the training arm of the Association of Public-Safety Communications Officials and offers training and certification for 9-1-1 dispatchers, telecommunicators, and supervisors — directly overlapping 911TI's primary audience and course topics.
- Vittoria Health: Vittoria Health (formerly Badge of Life) provides mental health, peer support, and suicide prevention programs tailored to first responders and public safety agencies, mirroring 911TI's peer support certification and LifeBridges-style intervention training.
Broad incumbents
- Lexipol: Lexipol is a much larger, established provider of policy, training, and wellness content for police, fire, and EMS agencies. Its FirstWatch wellness and training products compete for the same agency wellness and training budgets that 911TI targets.
Emerging players
- Sprout Health Group: Sprout Health Group delivers first-responder-specific mental health, peer support, and CISM services to public safety agencies — a closely adjacent training and consulting model targeting the same buyer and end-user base as 911TI.
- Cordico: Cordico is a wellness platform built specifically for first-responder agencies, offering on-demand resources, peer support tools, and training content — overlapping with 911TI's stress resilience, peer support, and wellness strategy offerings, though delivered through a tech platform rather than instructor-led courses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
911 Training Institute social profiles
Digital presence911 Training Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
911 Training Institute leadership team
Management profileNumber of profiles
Profiles11 records
911 Training Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
911 Training Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 911 Training Institute
What does 911 Training Institute do?
911 Training Institute delivers science-based instructor-led training, consulting, and psychological evaluation services tailored to 9-1-1 dispatchers, law enforcement, fire, and EMS personnel. Offerings are organized into Resilience & Peer Support, Crisis Call Mastery, and Leadership Development training categories, supplemented by consulting engagements (peer support program development, organizational wellness strategy, executive coaching, keynotes) and pre-employment/return-to-work psychological evaluations. The proprietary EMHD model, LifeBridges framework, and Survive & Thrive program form the curriculum backbone, delivered via Zoom and on-site at public safety agencies.
Is 911 Training Institute a public or private company?
911 Training Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 911 Training Institute founded?
911 Training Institute was founded in 2004. It employs 1 to 10 people.
Where is 911 Training Institute based?
911 Training Institute is headquartered in Plymouth, United States, in the North America region.
How does 911 Training Institute make money?
Three revenue lines are on record. Training Courses are the primary driver. The others are consulting Services and psychological Evaluation Services.
Who are 911 Training Institute's main competitors?
Direct peers on record are International Critical Incident Stress Foundation (ICISF), First H.E.L.P., NENA (National Emergency Number Association), APCO Institute and Vittoria Health. Lexipol is listed as a broad incumbent. Emerging players are Sprout Health Group and Cordico.
Does 911 Training Institute have an API?
No public API is recorded for 911 Training Institute.
What industry is 911 Training Institute in?
911 Training Institute's product category is First-Responder Training and Consulting Services. Its primary akta.pro industry code is EDAOAMAH, Public Safety Communications / 911 Telecommunicator Training, with a secondary code of EDABAEAE, Emergency Response, Fire Safety & Evacuation. Its NAICS code is 611430 and its SIC code is 8200.