Rasoi Foods

What Rasoi Foods does

Rasoi Foods Ltd. is a UK-incorporated private company headquartered in Leicester that operates as a B2B wholesale distributor and importer of Indian food products. The company sells to three primary segments — wholesalers, retailers, and food service providers — across the UK and broader Europe, with orders processed through a B2B portal, email, or assigned sales representatives under volume-tiered pricing with a minimum order value. Its go-to-market is sales-led and channel-driven, complemented by an online brand-and-bulk enquiry program for partner acquisition.

The company's product offering is structured as a two-pillar distribution platform. The first pillar is the proprietary in-house "Pasand" brand, spanning flavored makhana snacks, plant-based chaap products, ready-to-use masalas (Misal Pav, Frankie, Usal Pav), traditional snacks (pani puri pellets, rusk), roasted chana variants, and mouth fresheners. The second pillar is third-party brand distribution, with active distribution agreements for established Indian food brands including MDH, Suhana, Ching's, Royal Chai, Parle, Gift, Gits, Ashoka, Nature Bazzar, Dabur, and Patanjali. The Pasand brand is a registered trademark. A consumer-facing D2C online shop (Pasandshop.co.uk) operates in parallel to the B2B wholesale business.

Rasoi Foods is a privately held company with no disclosed external institutional investment, no parent company, no headcount data, and no publicly disclosed revenue figures. No AI, software, or proprietary technology stack is associated with the business; operations are framed as traditional food import and wholesale distribution. The legal entity is Rasoi Foods Ltd., incorporated in England, with its operational headquarters at Unit 1, 92-94 Gipsy Lane, Leicester, LE4 6RE.

Name

Rasoi Foods

Legal name

Rasoi Foods Ltd.

Website

https://rasoifoods.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rasoi Foods is a UK-based B2B wholesale distributor and importer of Indian food products (snacks, spices, beverages, mouth fresheners), serving wholesalers, retailers, and food service providers across the UK and Europe via its in-house Pasand brand and distributed third-party Indian brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Food Distribution: B2B wholesale distribution of Indian food products including snacks, beverages, spices, lentils, and mouth fresheners. Products are sold to registered business entities including wholesale partners, distributors, stockists, and retailers. The company also distributes third-party brands alongside its own Pasand label.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rasoi Foods is a UK-based B2B wholesale distributor and importer of Indian food products, operating from Leicester and serving retailers, wholesalers, and food service providers across the UK and Europe. The company distributes its own in-house Pasand brand (snacks, spices, masalas, mouth fresheners, ready-to-cook mixes) alongside a portfolio of leading third-party Indian brands including MDH, Ching's, Suhana, Royal Chai, Parle, Gift, Dabur, Patanjali, Ashoka, Gits, and Nature Bazzar. Orders are processed via a B2B portal, email, or assigned sales representative with volume-based wholesale pricing and minimum order values.

Product overview

Rasoi Foods is a UK and Europe-based food distributor and importer specializing in Indian food products. The company operates primarily as a multi-brand distribution platform rather than a single unified product. Its portfolio consists of two main components: (1) the in-house Pasand brand featuring ready-to-use spice blends (Misal Pav Masala, Frankie Masala, Usal Pav Masala), flavored fox nut snacks (Tangy Tomato Makhana, Peri Peri Makhana, Mint Phudina Makhana, Phool Makhana), plant-based snacks (Veg Kaleji Chaap, Soya Chaap, Soya Seekh Chaap), roasted chickpea snacks (Chana Haldi Masala, Chana Masala Chatpat), traditional snacks (Pani Puri Pelletes, Rusk), and mouth fresheners (Til Goli Mukhwas, Anardana Goli, Masala Orange Saunf); and (2) distributed branded products from trusted Indian brands including Suhana (Biryani Masala, Butter Chicken Masala), MDH (Garam Masala, Hyderabadi Biryani Masala, Jal Jeera Masala), Ching's (Schezwan Masala, Manchow Soup, Hot & Sour Soup), Royal Chai (Karak Chai, Masala Chai, Ginger Chai, Elaichi Chai), Gift (Rava Dosa, Gulab Jamun, Dahi Vada, Uttapam), and Parle (Bourbon biscuits). The company also offers an online retail shop (Pasandshop.co.uk) for consumer purchasing.

Differentiator

Problem solved

Functional benefit

Brands

• Pasand: In-house brand of Rasoi Foods featuring Indian snacks, mouth fresheners, spices, and various food products.

Products and services

• Pasand Makhana Snacks Range Pasand's makhana (fox nut) snack range includes Tangy Tomato Makhana, Peri Peri Makhana, Phool Makhana, and Mint Phudina Makhana, offered to wholesale buyers and retail partners as flavored and plain fox nut snacks.
• Pasand Chaap and Plant-based Snacks Range Vegetarian and soya-based snacks under the Pasand brand, including Veg Kaleji Chaap, Soya Chaap, and Soya Seekh Chaap, positioned as plant-based meat-alternative snacks for retail and foodservice buyers.
• Pasand Roasted Chana Snacks Range Roasted chickpea snacks including Pasand Roasted Chana Haldi Masala (turmeric seasoning) and Pasand Roasted Chana Masala Chatpat (spicy tangy seasoning), distributed under the Pasand brand.
• Pasand Traditional Snacks Range Pasand's traditional Indian snack offerings including Pani Puri Pelletes, Rusk (tea-time biscuits), and Beri ke Ber (jujube berry snack) for wholesale and retail customers.
• Pasand Spices and Masalas Range Pasand's ready-to-use spice blends including Misal Pav Masala, Frankie Masala, and Usal Pav Masala, sold wholesale to retailers and foodservice operators preparing Maharashtrian and Indian street-food dishes.
• Pasand Mouth Fresheners Range Pasand mouth fresheners including Til Goli Mukhwas (sesame seed balls), Anardana Goli (pomegranate), and Masala Orange Saunf (spiced orange fennel), distributed under the Pasand brand.
• Suhana Brand Distribution Range Suhana distributed products including Suhana Butter Chicken Masala and Suhana Biryani Masala, third-party Indian spice brand offerings made available through Rasoi Foods' wholesale distribution network across UK and Europe.
• MDH Brand Distribution Range MDH distributed products including MDH Garam Masala, MDH Hyderabadi Biryani Masala, and MDH Jal Jeera Masala, third-party Indian spice brand offerings distributed through Rasoi Foods' wholesale network.
• Ching's Brand Distribution Range Ching's distributed products including Ching's Schezwan Masala, Ching's Manchow Soup, and Ching's Hot & Sour Soup, third-party Indo-Chinese brand offerings distributed through Rasoi Foods' wholesale network.
• Royal Chai Brand Distribution Range Royal Chai distributed products including Karak Chai, Masala Chai, Ginger Chai, and Elaichi Chai instant tea mixes, third-party beverage brand offerings distributed through Rasoi Foods' wholesale network.
• Gift Brand Distribution Range Gift distributed products including Rava Dosa mix, Gulab Jamun mix, Dahi Vada mix, and Uttapam mix, third-party ready-to-cook Indian brand offerings distributed through Rasoi Foods' wholesale network.
• Parle Brand Distribution Range Parle distributed products including Parle Bourbon biscuits, third-party Indian food brand offerings distributed through Rasoi Foods' wholesale network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• MDHminorOthersThird-party brand distributed by Rasoi Foods. MDH is a leading Indian spice brand whose products including garam masala, jal jeera masala, and hyderabadi biryani masala are distributed through Rasoi Foods' wholesale network.
• SuhanaminorOthersThird-party brand distributed by Rasoi Foods. Products include Suhana Butter Chicken Masala and Suhana Biryani Masala, distributed through the wholesale network.
• Ching'sminorOthersThird-party brand distributed by Rasoi Foods. Ching's products include hot and sour soup, manchow soup, and schezwan masala, distributed through the wholesale network.
• Royal ChaiminorOthersThird-party brand distributed by Rasoi Foods. Royal Chai range includes karak chai, ginger chai, elaichi chai, and masala chai products.
• ParleminorOthersThird-party brand distributed by Rasoi Foods. Products include Parle Bourbon biscuits and other Parle food products distributed through the wholesale network.
• GiftminorOthersThird-party brand distributed by Rasoi Foods. Gift brand products include ready-to-eat Indian snacks such as gulab jamun, uttapam, rava dosa, and dahi vada.
• GitsminorOthersThird-party brand distributed by Rasoi Foods. Gits is an Indian food brand whose products are distributed through Rasoi Foods' wholesale network.
• AshokaminorOthersThird-party brand distributed by Rasoi Foods. Ashoka brand products are distributed through the wholesale network.
• Nature BazzarminorOthersThird-party brand distributed by Rasoi Foods. Nature Bazzar brand products are distributed through the wholesale network.
• DaburminorOthersThird-party brand distributed by Rasoi Foods. Dabur brand Ayurvedic and food products are distributed through the wholesale network.
• PatanjaliminorOthersThird-party brand distributed by Rasoi Foods. Patanjali brand products are distributed through the wholesale network.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Booker Group: UK's largest foodservice and grocery wholesaler serving caterers, retailers, and leisure operators. Comparable as a broad incumbent whose extensive catalogue overlaps with Rasoi Foods' wholesale-of-Indian-groceries offering to B2B customers.
• Bestway Wholesale: UK-wide wholesale and cash-and-carry group serving independent retailers and caterers with broad grocery lines including ethnic ranges. Comparable as a broad incumbent where Indian food distribution is a sub-segment within a wider wholesale portfolio.
• Dhamecha: UK cash-and-carry operator with broad grocery ranges including substantial Indian/ethnic food sections. Comparable as a larger incumbent serving retailers and food service operators with overlapping Indian food categories alongside mainstream grocery.

Regional players

• Asia Cash & Carry (Asia Food Group): UK regional cash-and-carry operator focused on Asian and Indian food products. Comparable to Rasoi Foods as a multi-brand Indian/Asian food distributor with overlapping product categories and B2B customer base, though focused in specific UK regions.

Direct peers

• Apna Wholesale (Subhan Food Distribution): UK cash-and-carry wholesaler specializing in Indian and Pakistani grocery products. Comparable to Rasoi Foods in B2B wholesale of branded and ethnic food items to retailers and food service providers.
• KTC Edibles: UK-headquartered producer and distributor of ethnic (particularly South Asian) edible oils, spices, and food products. Comparable to Rasoi Foods through its combined brand-owner and distributor model supplying retailers across the UK.
• Medina Holdings: Long-established UK-based distributor of Indian and ethnic food products to retailers and caterers. Comparable to Rasoi Foods as a wholesale distributor of South Asian branded and own-label grocery products in the UK market.
• TRS Wholesale Co. One of the largest UK-based cash-and-carry wholesalers of Indian and South Asian food products. Directly comparable to Rasoi Foods as a multi-brand ethnic food distributor serving UK retailers, caterers, and food service operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RasoiFoodsuk
• LinkedInlinkedin.com/company/rasoi-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasoi Foods