effortlo

What effortlo does

effortlo is a Minneapolis-based marketplace platform founded in 2021 that connects enterprise security teams with vetted security professionals across 50 US states, 455 cities, and 57 countries. The platform serves organizations in technology, banking, manufacturing, retail, healthcare, and transportation, positioning itself as an on-demand alternative to traditional consulting for engagements spanning physical security, cybersecurity, and emergency management.

The platform is structured around four product surfaces: Get an Expert (a search and matching service for security professionals), Security CoPilot (a subscription advisory offering), ResourceHUB (a content and template library), and Be an Expert (an onboarding surface for practitioners joining the network). Engagement flows run through a wallet-based transaction infrastructure that consolidates contracts and payment under a single agreement, differentiating the company from consultants that bill each engagement separately. No API offering, patents, or third-party security certifications are disclosed in the source data.

Revenue combines subscription and transaction-based pricing. Three tiers are published: an On Demand engagement at $10,000 one-time, a Prepared subscription at $5,000 per month, and a Secure tier on custom annual contracts. No funding rounds, revenue figures, or customer counts are disclosed in the public record. Recognition includes OSPA Finalist status in 2022 and Minnesota Cup finalist status. Leadership is anchored by founder and CEO Steve Lisle.

Name

effortlo

Legal name

effortlo

Website

https://effortlo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 2021, effortlo operates a Minneapolis-based marketplace connecting enterprise security teams with vetted security professionals across 57 countries. The platform combines subscription tiers and wallet-based transactions to deliver on-demand physical, cyber, and emergency security expertise.

Ownership category

akta.pro rank

Product category

Security Services Marketplace

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

Security Operations Center (SOC) as a Service (BPAEADAB)

akta.pro secondary industry

Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Security expert marketplace
• On-demand security services
• Security consulting platform
• Executive protection services
• Vetted security professionals

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Transaction Fees: effortlo charges fees added to expert rates in accordance with customer plan purchases. The platform acts as an intermediary facilitating transactions between companies and security experts with transparent pricing.
2. Subscription Plans: Three tiered subscription plans (On Demand $10,000, Prepared $5,000/month, Secure custom pricing) with varying fee reductions and benefits including wallet loading and refundable credits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

effortlo operates a marketplace platform that connects companies needing security resources with a global network of validated security experts, CSOs, investigators, executive protection specialists, and cyber professionals. The platform provides on-demand access through a wallet-based subscription system (On Demand, Prepared, and Secure tiers), a curated Security CoPilot advisory service, and a ResourceHUB content library, enabling clients to engage security expertise through one agreement and one payment model.

Product overview

effortlo is a technology-enabled marketplace for security resources that connects companies with vetted global security experts. The platform operates through a portfolio of core offerings: Get an Expert (the marketplace for accessing security professionals), Security CoPilot (CSO-level advisory services), ResourceHUB (a library of customized security policies, SOPs, templates, and training materials), and Be an Expert (enabling security professionals to promote their services). The platform is structured around subscription plans (On Demand, Prepared, and Secure) that provide wallet-based access to experts with varying fee reductions and support levels. Customers engage experts directly through one agreement and one payment model, covering services ranging from executive protection and crisis management to cyber security and workplace violence mitigation.

Differentiator

Problem solved

Functional benefit

Brands

• Security CoPilot: A personally curated team of Chief Security Officers and Security SMEs to help tackle security risks with confidence, offering crisis management, cyber and physical security alignment, and strategic advisory services.
• ResourceHUB

Quantifiable outcome

• 50 US States, 455 Global Cities, 57 Countries coverage
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Executive Resource Council (ERC)coreStrategic or Co-development PartnerGroup of senior-level Chief Security Officers and Security SMEs who provide advisory services through the Security CoPilot program. Members include Bruce McIndoe (President McIndoe Risk Advisory, founder of iJet/WorldAware), Richard Widup (President of The Widup Group, former President of ASIS), Sulev Suvari (Principal of Levvari, former Global Head of Safety at HP), and other industry veterans.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/effortlo
• Facebookfacebook.com/effortlo
• LinkedInlinkedin.com/company/effortlo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about effortlo