National Purple Heart Honor Mission

What National Purple Heart Honor Mission does

The National Purple Heart Honor Mission is a 501(c)(3) nonprofit organization, founded in 1997 as National Purple Heart Hall of Honor Inc. and headquartered at 367 Temple Hill Road, New Windsor, NY, that pays tribute to U.S. military Purple Heart recipients (combat wounded and killed-in-action) through a portfolio of memorialization, education, and recognition programs. Its core programs are the National Purple Heart Hall of Honor museum (a New York State Parks facility that underwent a $17 million expansion and reopened on Veterans Day 2020), the Purple Heart Patriot Project (annual all-expenses-paid trips bringing roughly 40 honorees representing every state and territory to the Hudson Valley), the online Roll of Honor database paired with the Stories of Valor oral history program, the upcoming Purple Hearts Across America Mobile Tribute & Education Center (a custom expandable tractor-trailer scheduled to visit up to 25 cities per year starting in 2026), the Genesis Legacy Medal award, Recovery & Advocacy services for lost or orphaned Purple Heart medals, and annual National Purple Heart Day ceremonies. The organization was the driving force behind the National Purple Heart Hall of Honor Commemorative Coin Act, signed into law in December 2020 and minted by the U.S. Treasury in 2022.

The organization operates as a donation-supported charity with diversified revenue across four streams: individual donations (primary), commemorative coin proceeds from the U.S. Mint program (a licensing/royalty-equivalent stream), corporate sponsorships (Kaplan Family Foundation, Resorts World, RBT CPAs and others), and merchandise sales through an online storefront. Programs and services are provided free of charge to Purple Heart recipients; the Hall of Honor is accessible to school groups, Scout troops, and the general public. Distribution is hybrid: the Hall of Honor serves a regional Northeast audience, the Patriot Project and Mobile Tribute Center provide national reach, the Roll of Honor enables self-serve online enrollment nationwide, and earned media partnerships with MOAA, Newsmax TV, and regional outlets amplify awareness. The organization holds a Charity Navigator 4-star rating and is led by a Board chaired by Jeremy McVey, with Col. Russell Vernon (USA Ret.) as Executive Director.

Name

National Purple Heart Honor Mission

Legal name

National Purple Heart Hall of Honor, Inc.

Website

https://purpleheartmission.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Purple Heart Honor Mission is a 501(c)(3) nonprofit that honors combat wounded U.S. veterans through the National Purple Heart Hall of Honor museum, all-expenses-paid Patriot Project trips, a national Roll of Honor database, the Stories of Valor oral history program, a touring Mobile Tribute & Education Center, medal recovery services, and U.S. Mint commemorative coin proceeds.

Ownership category

akta.pro rank

Product category

Veteran Tribute and Memorial Services

NAICS

Civic and Social Organizations (8134)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veterans tribute programs
• Nonprofit memorial services
• Combat wounded recognition
• Military heritage preservation
• Veteran education programs

Headquarters

HQ city

New Windsor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations: The organization operates as a 501(c)(3) nonprofit primarily funded through individual donations from the public. Donations support Patriot Project Missions, the Mobile Tribute & Education Center tour, and general operations.
2. Commemorative Coin Sales: The National Purple Heart Hall of Honor Commemorative Coins ($5 gold coins, $1 silver coins, and half-dollar clad coins) are sold through the U.S. Mint. The organization receives proceeds that support their programs. NGC offers special certification labels for these coins.
3. Corporate Sponsorships: Corporate sponsors including Resorts World ($10,000 for 2026 Patriot Project), The Kaplan Family Foundation, RBT CPAs, and others provide financial support for specific programs and events.
4. Merchandise Sales: The organization operates an online shop (purpleheart.beepromerch.com) selling Purple Heart branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The National Purple Heart Honor Mission is a 501(c)(3) nonprofit organization that pays tribute to combat wounded and killed-in-action U.S. military veterans through the National Purple Heart Hall of Honor museum, the Purple Heart Patriot Project (all-expenses-paid recognition trips), a national Roll of Honor database, a traveling Mobile Tribute & Education Center, the Stories of Valor oral history program, and Recovery & Advocacy services for lost or never-received medals. The organization also produces U.S. Mint commemorative coins and hosts annual events such as National Purple Heart Day.

Product overview

The National Purple Heart Honor Mission is a 501(c)(3) non-profit organization that operates multiple interconnected programs to honor and memorialize Purple Heart recipients. The core offerings include the National Purple Heart Hall of Honor museum, the Purple Heart Patriot Project (all-expense-paid recognition trips), the Mobile Tribute & Education Center (traveling exhibition), the Roll of Honor database, and the Stories of Valor oral history program. Supporting programs include the Genesis Legacy Medal award, Recovery & Advocacy services for lost/found medals, annual National Purple Heart Day ceremonies, and commemorative coin products. The organization also supports legislative advocacy including the Purple Heart Commemorative Coin Act.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Heart Patriot Project: All-expenses-paid trips for Purple Heart recipients to visit the National Purple Heart Hall of Honor and historic sites in New York
• Purple Hearts Across America Mobile Tribute & Education Center
• Genesis Legacy Medal
• National Purple Heart Day
• Roll of Honor
• National Purple Heart Hall of Honor Commemorative Coins
• Purple Heart Medal Recovery + Advocacy

Products and services

• Purple Heart Patriot Project All-expenses-paid trips for Purple Heart recipients from across the country to visit the National Purple Heart Hall of Honor and historic sites connected with the Purple Heart, including West Point and Washington's Headquarters. Each mission includes one recipient representing their state and features ~40 honorees per year.
• Purple Hearts Across America Mobile Tribute & Education Center A traveling exhibition housed in a custom expandable tractor-trailer truck that brings the story of the Purple Heart to communities across America. Features displays, artifacts, video testimonials, virtual reality experiences, and a recording studio for veterans to preserve Stories of Valor. Expected to visit up to 25 cities per year starting 2026.
• National Purple Heart Hall of Honor Museum A museum dedicated to the courage and sacrifice of all Purple Heart recipients, located just north of West Point, NY near the historic site of the original Badge of Military Merit in 1782. Offers educational programs, tours, and events commemorating Purple Heart history, including school tours, Scout group visits, and adult group tours. Operated under New York State Parks jurisdiction.
• Roll of Honor National Database A national database repository of Purple Heart recipients and their stories, built to ensure all Purple Heart heroes are memorialized for generations to come. Purple Heart recipients and their loved ones can self-enroll online.
• Stories of Valor Oral History Program An ongoing oral and biographical history program that preserves and shares the experiences of combat-wounded veterans and those who sacrificed for America, ensuring their stories are passed to future generations through recorded video testimonials.
• National Purple Heart Day Ceremony Annual national tribute ceremony held on August 7th to honor the nearly two million Americans who have been awarded the Purple Heart. Features ceremonies, veteran gatherings, and recognition events.
• Genesis Legacy Medal Award An award named for the four visionaries who conceived the National Purple Heart Hall of Honor, presented to a prominent Purple Heart recipient and a non-Purple Heart veteran or civilian who exhibited exemplary service to the nation or veterans community.
• Purple Heart Medal Recovery & Advocacy Services to help veterans who found a Purple Heart medal, lost their own medal, or never received a medal they earned. Assists in returning orphaned medals to rightful owners or displaying them in traveling exhibitions.
• National Purple Heart Hall of Honor Commemorative Coins Limited-edition legal tender commemorative coins issued by the U.S. Mint in three denominations ($5 gold, $1 silver, half-dollar clad) honoring Purple Heart heroes. Authorized by Congress in 2020 and minted in 2022. Proceeds support the organization's programs.

Quantifiable outcome

• The Purple Heart Commemorative Coin series became one of the most successful selling commemorative coins issued by the U.S. Mint
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Resorts World Catskills and Resorts World Hudson ValleymajorGTM or Marketing Partner · 25 March 2026Resorts World contributed a $10,000 sponsorship for the 2026 Purple Heart Patriot Project as America celebrates its 250th birthday, honoring America's combat wounded veterans.
• Numismatic Guaranty Company (NGC)majorStrategic or Co-development Partner · 28 February 2022NGC is the official coin grading partner for the National Purple Heart Hall of Honor Commemorative Coins, offering special certification labels and exclusive signed labels from coin designers Beth Zaiken and Donna Weaver.
• U.S. MintmajorStrategic or Co-development Partner · 11 November 2021The U.S. Treasury's Mint produced and sold the National Purple Heart Hall of Honor Commemorative Coins in three denominations ($5 gold, $1 silver, half-dollar clad), authorized by the National Purple Heart Hall of Honor Commemorative Coin Act.
• Palisades Interstate Park Commission / New York State ParkscoreStrategic or Co-development PartnerThe National Purple Heart Hall of Honor is a New York State Parks site under the jurisdiction of the Palisades Interstate Park Commission, providing the physical location for the museum.
• Honor Flight NetworkminorStrategic or Co-development PartnerThe Purple Heart Patriot Project was inspired by the Honor Flight Network, which flies WWII Veterans to national memorials in Washington and New Orleans.
• Gary Sinise FoundationminorStrategic or Co-development PartnerThe Purple Heart Patriot Project was also inspired by the Gary Sinise Foundation's 'Soaring Valor Flight' program.
• Genesis GroupcoreStrategic or Co-development PartnerThe Genesis Group (founded by Lt. Gen. James D. Hughes, Sen. William Larkin, Joseph Farina, and Everett Smith) worked for over eleven years to establish the National Purple Heart Hall of Honor.
• Military Officers Association of America (MOAA)minorGTM or Marketing PartnerMOAA covered the 2026 Purple Heart Patriot Project Mission as 'the trip of a lifetime' for Purple Heart recipients.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Military Order of the Purple Heart (MOPH): Veterans service organization exclusively for Purple Heart recipients; the closest direct peer given its identical beneficiary population, although NPHHM's focus on memorialization and education differs from MOPH's advocacy and benefits-delivery emphasis.
• Honor Flight Network: National nonprofit that transports veterans to memorials in Washington, D.C.; directly comparable because the Purple Heart Patriot Project was explicitly inspired by Honor Flight's all-expenses-paid recognition-trip model and serves a similar veteran beneficiary base.

Emerging players

• Purple Hearts Reunited: Veteran-founded nonprofit specifically focused on returning lost or orphaned Purple Heart medals to families; directly overlaps with NPHHM's Recovery + Advocacy program in mission and beneficiary population.

Broad incumbents

• Gary Sinise Foundation: Major veterans nonprofit known for the 'Soaring Valor' flight program, which directly inspired the Purple Heart Patriot Project; comparable donor base and event-driven recognition programming.
• USO (United Service Organizations): Large established nonprofit supporting active-duty service members and military families through programs and events; overlaps in military-affiliated donor base and event-driven GTM motion, but with much broader scope.
• National WWII Museum: National museum and education institution dedicated to a specific military/honor mission, with permanent exhibits, traveling programs, and donor-funded operations; a strong analog for the Hall of Honor's museum-plus-education model.
• Wounded Warrior Project: Large national nonprofit serving post-9/11 wounded veterans with programs, advocacy, and direct support; overlaps in beneficiary base (combat-wounded veterans) and donation-driven revenue model, but with a much broader program portfolio.
• Veterans of Foreign Wars (VFW): Long-established congressionally chartered veterans service organization with a similar donor/event/recognition model and a substantial museum and memorial program footprint.
• Disabled American Veterans (DAV): Established veterans service nonprofit providing benefits assistance and advocacy to disabled and combat-wounded veterans; comparable donor base, federal-relationship capabilities, and beneficiary cohort.

Others

• Smithsonian National Museum of American History: Federal institution with veteran-curated exhibits and commemorative programming; an indirect comparator for museum-based education, oral history preservation, and VR/digital exhibit innovation relevant to the Mobile Tribute Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NatlPurpleHeartHonorMission
• Facebookfacebook.com/NationalPurpleHeartHonorMission
• LinkedInlinkedin.com/company/national-purple-heart-honor-mission

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Purple Heart Honor Mission