What FuninVR does

FuninVR is the commercial brand of Guangzhou Zhuoyuan Co., Ltd., a manufacturer of commercial-grade virtual reality entertainment equipment founded in 2011 and headquartered in Guangzhou, China. The company designs, produces, and globally distributes a portfolio that includes VR racing and flight simulators, shooting platforms, motion cinemas, multi-seat dark rides, e-sports arcade systems, and traditional arcade machines, all centered on its proprietary 2013 Electric Crank Dynamic Platform technology. Its intellectual property portfolio comprises 37 invention patents, 71 utility model patents, 101 software copyrights, and 116 trademarks, supplemented by an in-house content library of 1,000+ game titles with lifetime updates.

The company operates a B2B go-to-market targeting VR arcade operators, theme parks, amusement parks, shopping mall FECs, and educational institutions, with sales channels built around major industry exhibitions such as IAAPA and the Canton Fair. FuninVR has shipped 500,000+ units to 6,000+ customers across 100+ countries, supported by 200+ strategic partners, and operates from a dedicated 30,000m² VR Industrial Park. Revenue is generated primarily through hardware sales, with ancillary recurring value delivered via the proprietary content library and software update pipeline; the company reports a 67% re-order rate and a sub-0.01% breakdown rate as evidence of product reliability and customer retention.

Name

FuninVR

Legal name

Zhuoyuan Co., Ltd

Website

https://funin-vr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

FuninVR is a Guangzhou, China-based manufacturer of commercial VR entertainment equipment, including motion simulators, motion theaters, VR arcades, and arcade machines, serving theme parks, amusement parks, shopping malls, and entertainment centers worldwide.

Ownership category

akta.pro rank

Product category

VR Entertainment Equipment Manufacturing

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR/AR Gaming Platforms (BPAMAKAG), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• VR entertainment equipment
• Motion simulator machines
• Commercial VR hardware
• Amusement ride manufacturing
• Arcade gaming equipment

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. VR Hardware Equipment Sales: Sale of commercial VR entertainment equipment including motion simulators, VR arcades, racing simulators, flight simulators, shooting simulators, and motion cinemas. Equipment ranges from single-player units to large-scale multi-person theaters
2. Software and Content Updates: Lifetime free updates for selected software with continuous new game and film releases. 30+ HD game annual updates provided to customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FuninVR designs, manufactures, and sells commercial-grade VR entertainment equipment including motion-based simulators, VR arcades, racing/flight/shooting simulators, and multi-sensory motion cinemas (5D/7D/9D). The company also delivers turnkey VR theme park, motion cinema, and VR esports solutions, bundling proprietary motion-control hardware with a library of 1,000+ games and films.

Product overview

FuninVR is a commercial VR entertainment equipment manufacturer and one-stop VR solution provider, offering a comprehensive portfolio of VR simulators and motion cinema products. The product lineup includes VR Racing Simulators (VR Racing Moto, VR Racing Kart, Three Screen Racing Car, Flash Racer, Tri-Screen GT), VR Flight Simulators (VR Fighter Aircraft, VR Skyship, VR Skydive, 360° Double Flight VR), VR Shooting Simulators (Snipe Warrior, FPS Arena, VR Shooting, Magic Shooting, Gatling Strike, VR Attack, VR Attack 4 Players), Motion Cinemas (5D Dynamic Cinema, Dome Theater, Mobile Suspended Theater, 360° Rotate Theater, Metaverse Theater, Bermuda Storm Theater, VR Cinema), E-sports Arcade products (VR Arena, VR Hoverboard), and Arcade Games (Drift Bumper Car, Colorful Bowling, Soul Warp, Shadow Knight, Space DX, Magic Sound). The company also provides VR Theme Park, Motion Cinema, and VR Esports Gaming solution services. FuninVR serves 6,000+ VR experience hubs globally with over 500,000 units shipped, offering 1,000+ premium games backed by 100+ original IPs.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Racing Simulator Commercial VR racing product line including VR Racing Moto, VR Racing Kart, Three Screen Racing Car, Flash Racer, and Tri-Screen GT. Features realistic steering, motion platforms, wind effects, and multiplayer online competition for arcade operators and entertainment venues.
• VR Flight Simulator Commercial VR flight simulator product line including VR Fighter Aircraft, VR Skyship, VR Skydive, and 360° Double Flight VR. Offers immersive flight experiences with rotation, dynamic tilting, and shooting interactions for entertainment operators.
• VR Shooting Simulator Commercial VR shooting simulator product line including Snipe Warrior, FPS Arena, VR Shooting, Magic Shooting, Gatling Strike, VR Attack, and VR Attack 4 Players. Features tactical combat, multiplayer online battles, and immersive shooting experiences.
• Motion Cinema Commercial motion cinema product line including 5D Dynamic Cinema, Dome Theater, Mobile Suspended Theater, 360° Rotate Theater, Metaverse Theater, Bermuda Storm Theater, and VR Cinema. Offers immersive viewing experiences with dynamic seating, environmental effects (wind, rain, snow, bubbles), and multi-sensory effects for theaters, malls, and amusement venues.
• E-sports Arcade VR esports gaming product line including VR Arena and VR Hoverboard. Features 360° immersive multiplayer real-time interaction, no weight-bearing equipment, and positioning carpet technology. Includes a self-developed software and hardware platform enabling unlimited XR competitors with 1:1 position tracking.
• Arcade Games Arcade game product line including Drift Bumper Car, Colorful Bowling, Soul Warp, Shadow Knight, Space DX, Magic Sound, Shooting Range II, and Shooting Gallery. Features various entertainment experiences from rhythm games to bumper cars and shooting galleries for FECs and entertainment centers.
• VR Magic UFO Five-player VR UFO ride featuring patented crank drive technology with 2x sensitivity and faster response. Includes 360° thrilling spin, unlimited full-range motion, leg sweeping, wind blowing, and back/hip vibration effects. Awarded the 2024 IAAPA Brass Ring Award.
• Tri-Screen GT Commercial flagship VR racing simulator launched in 2025, compatible with mainstream AAA racing games. Features a true 6-DOF long-stroke motion platform and fully upgraded immersive effects.
• Phoenix-X Four-player mecha-style VR ride launched in 2025 featuring Phoenix styling, 40° stellar rotation, and 45° cosmic tilt. Ships with exclusive Hollywood-standard 'Mission Phoenix' blockbuster visual spectacle content.
• Gatling Strike 360° VR shooting simulator launched in 2025 with full rotation control and dual-intensity recoil feedback. Features open-world gameplay, haptic feedback, and ultra-HD visuals.
• VR Attack 4 Players Four-player tactical squad VR game launched in 2025 with Delta Force-style combat. Features 85-inch HD screen, four themed maps, and 14 tactical weapons.
• VR Theme Park Solution One-stop VR entertainment solution for venues ranging from compact locations to mega parks. Provides tailored solutions and premium VR equipment, plus layout planning, on-site installation, and ongoing operational support for VR theme park development.
• Motion Cinema Solution One-stop motion cinema solution with multi-themed scene design. Provides immersive 4D to 9D cinema deployments with multi-sensory equipment and turnkey service.
• VR Esports Gaming Solution VR esports platform solution enabling real-time online battles for global players. Supports strategic cooperation and competitive play with VR esports experiences.

Quantifiable outcome

• 67% customer re-order rate demonstrating high satisfaction and repeat business
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Wonderla Amusement ParkflagshipStrategic or Co-development PartnerWonderla Amusement Park in India installed FuninVR's Metaverse Theater accommodating 48 people, representing a flagship implementation of interactive VR entertainment in a major amusement park setting
• Guangzhou Tech College (GBA VR and AI Talent Program)minorStrategic or Co-development PartnerEducational partnership for VR and AI talent development in the Greater Bay Area
• Guangdong VR AlliancecoreStrategic or Co-development PartnerZhuoyuan FuninVR leads the Guangdong VR Alliance, establishing industry standards and collaboration among VR companies in the region

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UNIS Technology: Chinese manufacturer of VR arcade equipment, motion simulators, and immersive entertainment systems. Direct competitor in the same Chinese VR amusement equipment market as FuninVR.
• SimEx-Iwerks: North American manufacturer of 4D motion theaters and immersive attractions serving amusement parks and entertainment centers. Closely comparable to FuninVR's motion cinema product line.
• Simworx: UK-based manufacturer of 4D/5D/VR motion theaters and simulators for theme parks, FECs, and amusement venues globally. Direct competitor to FuninVR in the commercial VR/motion cinema equipment segment.
• Wanying VR: Chinese VR entertainment equipment manufacturer offering arcade machines, motion simulators, and immersive VR products. Directly comparable competitor in the commercial Chinese VR hardware space.
• DOF Robotics: Turkish manufacturer of motion simulators, VR attractions, and dynamic platforms for theme parks and entertainment venues. Directly competes with FuninVR in commercial VR motion equipment.
• Simuline: Manufacturer of professional VR simulators (flight, driving, motion) used in commercial entertainment and training. Comparable to FuninVR's VR Racing, Flight, and Shooting simulator product lines.

Broad incumbents

• Simcraft: US-based manufacturer of professional racing simulators and motion platforms, serving both commercial entertainment and professional training. Comparable technology platform to FuninVR's racing simulator line.
• CJ 4DPLEX: Korean entertainment technology company operating 4DX motion cinemas in theaters globally and supplying immersive cinema systems. Comparable in motion cinema technology deployed for commercial entertainment experiences.
• D-BOX Technologies: Public Canadian company providing haptic motion technology and VR motion seating for entertainment and simulation. Broader incumbent with overlapping motion platform technology used in commercial entertainment venues.

Regional players

• Vertex VR (China): China-based VR entertainment equipment manufacturer focused on the domestic market. Regional competitor to FuninVR within China's commercial VR amusement segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FuninVR5D7D9D
• Facebookfacebook.com/5d7d9dcinema
• LinkedInlinkedin.com/company/funinvr
• Instagraminstagram.com/funinvr
• TikToktiktok.com/@funinvr
• Pinterestpinterest.com/vrsimulators

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuninVR