Jordan's Way Tour

What Jordan's Way Tour does

Jordan's Way Tour, operating as Jordan's Way, LLC, is a U.S.-based private charitable organization founded in 2019 by Kris Rotonda following the death of her shelter dog Jordan. The organization runs a 50-state (plus Canada) mobile fundraising tour in which a small team travels an RV to underfunded animal shelters and broadcasts 3–4 hour live telethon-style fundraisers on Facebook Live, telling individual dogs' stories in real time while viewers donate during the broadcast. As of 2026, the tour claims to have raised $14M+ for 500+ shelters and rescues and facilitated 80,000+ adoptions, with each shelter event typically generating between $4,000 and $60,000.

The core product is the live fundraising event, executed in person and amplified through a cross-platform content stack (Facebook Live, Instagram, TikTok, YouTube, blog, and a Patreon-exclusive podcast). The Loneliest Walk (Jan 2026) and the inaugural Jordan's Way Bowl (Nov 2025) extend the model into awareness walks and a flagship arena-style annual event, respectively. Supporting products include tiered corporate sponsorship packages ($3,000 Chihuahua to $250,000 Great Dane), a Patreon monthly patron program ($5/$15/$50), a $1/month Dollar-a-Month Club, the Jordan's Way Home magazine for patrons, and a Bonfire-hosted merchandise store. Technology is not proprietary; the stack is built on third-party platforms (Facebook, Patreon, PayPal, Bonfire) and operates on a lean team of approximately two (founder plus a contract designer).

The organization is structured as a pass-through charity: donations raised during live events flow directly to host shelters rather than being retained as organizational revenue. Retained income to fund tour operations comes from monthly Patreon subscriptions, corporate sponsorship tiers, one-time donations, and merchandise sales. No private equity, venture capital, or corporate parent relationships are indicated. Key-person risk is material, as the founder is the on-camera face and operational driver of every fundraiser.

Name

Jordan's Way Tour

Legal name

Jordan's Way, LLC

Website

https://jordanswaytour.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Jordan's Way Tour is a U.S. charitable organization that runs a national RV tour hosting live, on-location Facebook fundraisers for underfunded animal shelters. It has raised $14M+ for 500+ shelters across 48 states and Canada, funded through Patreon, corporate sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Animal Welfare Fundraising Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Live fundraising events
• Animal shelter support
• Pet adoption advocacy
• Charitable fundraising tours
• Corporate sponsorship programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Patron Subscriptions (Patreon): Monthly recurring support from individual patrons at various tiers ($5, $15, $50/month) that funds shelter visits, travel, production equipment, and rapid response visits
2. Corporate Sponsorship Packages: Annual sponsorship tiers ranging from $3,000 (Chihuahua) to $250,000 (Great Dane) providing advertising, live feed mentions, and branding opportunities
3. One-Time Donations: Individual donations made during or after live fundraisers, directly supporting shelter animals
4. Merchandise Sales: Sale of branded merchandise through Bonfire store

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jordan's Way is a live, national fundraising tour that travels to underfunded animal shelters across the U.S. to host 3-hour Facebook Live telethon-style fundraisers. The organization raises money in real time, increases adoption visibility for overlooked dogs, and operates recurring patron and corporate sponsorship programs to fund ongoing shelter visits.

Product overview

Jordan's Way Tour is a live, national fundraising tour that supports underfunded animal shelters through a combination of in-person events and digital engagement. The core offering consists of live Facebook fundraising events (3-hour telethon-style broadcasts) conducted during a nationwide shelter tour, supplemented by the Loneliest Walk awareness walks and the annual Jordan's Way Bowl competition. Recurring revenue is driven through the Patron monthly giving program and Dollar a Month Club, while corporate partnerships are supported through tiered sponsorship packages. Additional offerings include the exclusive Jordan's Way Home magazine for patrons and a merchandise store through Bonfire.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Fundraising Events 3-hour Facebook Live telethon-style fundraisers held at animal shelters across the country. During these live broadcasts, viewers watch shelter stories and donate in real time through Facebook's donation feature. Includes the 50-state National Tour program that travels to underfunded shelters to host these live fundraising events.
• Patron/Monthly Giving Program Monthly recurring donation program with three patron tiers ($5/month, $15/month, $50/month). Patrons receive exclusive access to tour magazine 'Jordan's Way Home,' behind-the-scenes updates, and early access to live fundraisers.
• Dollar a Month Club Entry-level monthly giving program accepting donations as little as $1/month from individuals and businesses. Funds go directly to shelter animals for treats, beds, enrichment toys, and supplies.
• Corporate Sponsorship Packages Five-tiered sponsorship levels from Chihuahua Level ($3,000/year) to Great Dane Level ($250,000/year). Sponsors receive website advertising, Facebook posts, live feed mentions, and branding opportunities on tour gear and RV.
• Jordan's Way Merchandise Store Branded merchandise including apparel sold through Bonfire. Proceeds support shelter visits and animal welfare efforts.

Quantifiable outcome

• $14 million+ raised for shelters and rescues
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Rescue Pets Serving VetscoreStrategic or Co-development PartnerJordan's Way partners with Rescue Pets Serving Vets on tour events, combining animal rescue with veteran support programs. This partnership exemplifies the organization's approach of working with established rescue organizations to maximize impact.
• PatreoncoreGTM or Marketing PartnerPatreon is the primary platform for monthly patron subscriptions, enabling recurring donations that fund shelter visits. Patrons receive exclusive access to the Jordan's Way Home magazine and behind-the-scenes content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/jordanswaytour
• YouTubeyoutube.com/@JordansWayTour
• Facebookfacebook.com/jordanswaytour
• Instagraminstagram.com/jordanswaytour
• TikToktiktok.com/@jordanswaytour50
• LinkedInlinkedin.com/company/kris-rotonda-3993766b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan's Way Tour