City Built Brewing

Name

City Built Brewing

Legal name

City Built Brewing Company

Website

https://citybuiltbrewing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery taproom
• Craft beer production
• Craft beverage program
• Private event venue
• Draft cocktail program

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beverage Sales: Direct sales of craft beer, cocktails, wine, cider, hard seltzer, and zero-proof beverages for on-site consumption. Primary revenue stream.
2. Food Sales: Food menu provided by Los Mariscos de Pancho partnership featuring Mexican seafood and birria. Kitchen closed November 23, reopening with partner December 9.
3. Merchandise: Merch sold through Cotton Bureau platform including apparel and branded items.
4. Gift Cards: Digital gift cards sold through Toast Tab platform.
5. Private Events: Private room 'The Second Ward' seating 35, standing 50, and full taproom buyout for 100+ guests. Two food options: individual ordering with dedicated server or buffet-style catering.
6. Reservations: Taproom reservations for parties of 10 or more, reserved 24 hours in advance.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

City Built Brewing operates a craft brewery taproom in Grand Rapids, Michigan, manufacturing and serving an on-site beverage lineup that includes craft beer, draft cocktails, cider, wine, hard seltzer, and zero-proof options. The taproom pairs this beverage program with a food partnership (Los Mariscos de Pancho) and offers private event space, gift cards, and branded merchandise. Revenue is generated primarily through direct on-site taproom sales of beverages and food, with secondary revenue from private event bookings and limited online sales.

Product overview

City Built Brewing is a Grand Rapids taproom offering a diverse craft beverage program featuring beer, draft cocktails, cider, wine, hard seltzer, and zero-proof options, complemented by a food partnership with Los Mariscos de Pancho serving Mexican seafood and birria. The company operates a taproom venue at 820 Monroe Avenue NW with private event space (The Second Ward), a forthcoming Drink Club membership program launching in 2026, and merchandise available through Cotton Bureau.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Bold, boundary-pushing craft beer offerings produced on-site at the Grand Rapids brewery, including IPAs, lagers, wheat ales, seasonal releases, and collaboration brews with other breweries; sold for on-site consumption at the City Built taproom.
• Draft Cocktails Creative on-draft cocktail program developed on-site by Brewer Sydney Cannarozzi, served at the City Built taproom bar as a non-beer beverage option for on-site guests.
• Hard Cider Hard cider offerings available on tap and in cans at the City Built taproom, part of the brewery's broader craft beverage program.
• Wine Wine selections available on the bar menu at the City Built taproom for on-site consumption.
• Hard Seltzer Hard seltzer options available on draft and in cans at the City Built taproom as part of the broader craft beverage program.
• Zero-Proof Beverages Non-alcoholic and zero-proof beverage options, including zero-proof draft drinks, served at the City Built taproom as part of the company's expanding beverage program.
• The Second Ward Private Room Private event space inside the City Built taproom, accommodating up to 50 standing or 35 seated guests for private parties and gatherings, with full beverage service and catering options from Los Mariscos de Pancho.
• Full Taproom Buyout Full rental option for the City Built taproom accommodating 100+ guests for private events, with the full food and drink menu available.
• Branded Merchandise Branded apparel and merchandise from City Built Brewing, sold online through the Cotton Bureau print-on-demand store.
• Digital Gift Cards Digital gift cards in variable amounts sold online through the Toast Tab platform, redeemable at the City Built taproom.

Quantifiable outcome

• 10+ year operational history with consistent community engagement since 2017

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Los Mariscos de PanchocoreStrategic or Co-development Partner · 9 December 2025Food partnership bringing Mexican seafood and birria into the City Built taproom kitchen. Owners Pancho and Vanessa Sanchez started in 2019 from a studio apartment with family recipes. The partnership allows City Built to focus on beverage program while offering full food menu. Los Mariscos' Leonard Street location remains open. Catering through Los Mariscos for 'The Second Ward' private room and outside events.
• Iron Fish DistilleryminorStrategic or Co-development Partner · 3 October 2025Collaborative whiskey project: Community Spirit Rye Whiskey. Barrel originally aged Iron Fish whiskey, then maple syrup, then more whiskey, then City Built Symbiotic Method Imperial Stout (Nov 2022-Nov 2023), then Iron Fish rye whiskey. Bottles sold wherever Iron Fish is sold.
• Somos Comunidad FundminorOthersCommunity giving partner. One of City Built's key charitable partners focused on community leadership initiatives in Grand Rapids.
• Grand Rapids Public School FoundationminorOthersCommunity giving partner. City Built supports education initiatives through this foundation.
• Friends of Grand Rapids ParksminorOthersCommunity giving partner. City Built supports parks and green space initiatives in Grand Rapids.
• Grand Rapids Pit Bull AllianceminorGTM or Marketing PartnerCommunity partner hosting events including Pitty in Pink Trivia Night fundraiser and Vinny IPA beer releases. GRPBA runs pet food bank program.
• Bad Idea Social ClubminorGTM or Marketing PartnerPodcast/art community collaboration. Annual art markets with artist vendors, beer releases, and merchandise. Bad Idea Social Club West Coast IPA collaboration.
• Remedy CollectiveminorGTM or Marketing PartnerLocal Grand Rapids entertainment business organizing The Irish Remedy St. Patrick's Day block party in Monroe North Business District with multiple venue activations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Founders Brewing Co. Headquartered in Grand Rapids, Founders is a craft brewery and taproom in the same city as City Built, competing for the same local craft beer enthusiast community and event traffic.
• Brewery Vivant: Grand Rapids craft brewery and taproom with a similarly strong on-premise focus, sustainable/identity-driven brand, and rotating food and event programming — directly comparable in size and model.
• Harmony Brewing Company: Grand Rapids-area craft brewery and taproom offering on-site food and a community gathering model — closely comparable to City Built's taproom-plus-food positioning.
• Perrin Brewing Company: Michigan craft brewery with taproom and broader distribution, competing in the same regional craft beer market as City Built for consumer mindshare and shelf space.
• The Mitten Brewing Company: Michigan craft brewery with taproom and food, emphasizing community ties and Michigan identity — comparable to City Built's hyper-local community-led positioning.

Broad incumbents

• Dark Horse Brewery: Michigan craft brewery with multiple taprooms and broad distribution; comparable craft beer portfolio and on-premise focus, but at greater scale.
• New Holland Brewing: Established Michigan craft brewery with broad distribution and multiple taproom locations — comparable craft beer + spirits portfolio but at larger scale and wider geographic reach.
• Atwater Brewery: Detroit-based craft brewery with taproom, distribution, and food — comparable product mix but materially larger scale and broader distribution footprint.
• Bell's Brewery: One of Michigan's largest and most established craft breweries; broader distribution and portfolio overlap with City Built's craft beer core, but at meaningfully greater scale.

Regional players

• Transient Artisan Ales: Michigan craft brewery emphasizing innovative, boundary-pushing beer styles — comparable to City Built's 'bold, boundary-pushing' beer positioning, though operating primarily outside Grand Rapids.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CityBuiltBrewing
• Xx.com/cbbcbeer
• LinkedInlinkedin.com/company/city-built-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Built Brewing