Wingspan

What Wingspan does

Wingspan Trust (CC60568) is a registered New Zealand charitable trust, founded in 1893 (originally as The New Zealand Society for the Protection of Women and Children) and rebranded to Wingspan in 2023 from its prior identity as Home and Family Counselling. The organisation provides affordable short to medium-term professional counselling services to individuals, couples, families, and children/young people in the Auckland region, employing approximately 24 staff including qualified registered counsellors and a clinical manager. Service delivery occurs through in-person sessions at the Central Auckland centre in Eden Terrace and remote sessions via Zoom, Skype, or Microsoft Teams, with a referral pathway for GPs and community agencies. The organisation also operates a Youth Programme in Schools partnership and a Clinical Supervision service for other practitioners.

The core technology stack is minimal and entirely off-the-shelf: no proprietary platform is disclosed, no AI/ML capabilities are evidenced, and no public APIs exist. Business operations rely on third-party tooling (Raisely for fundraising, Google Analytics for web analytics, and standard video conferencing for remote sessions). The pricing model is a sliding-scale voluntary contribution based on household income, ranging from $40-$180 per session depending on session type and income bracket, with fully-funded (free) sessions available for those unable to contribute.

Wingspan's revenue is diversified across four streams: voluntary client contributions, donations and fundraising (including an annual Charity Golf Tournament held at Royal Auckland & Grange Golf Club), corporate sponsorships (Toyota NZ, Bupa ANZ Foundation, Lion Foundation, Manuka Doctor, and others), and government contracts as an approved service provider for the Ministry of Social Development and Oranga Tamariki. A charitable partner, Northspan Wellbeing, operates a fee-based counselling service in Takapuna whose profits are directed back to Wingspan. The organisation is governed by a Board of Trustees (Chair Alan Brookbanks, Vice-Chair Christine Fenby, Treasurer Ian Jagger) with CEO Kelly Olsen appointed in November 2023, and has held Vice-Regal Patronage from the Governor-General of New Zealand since 1919.

Name

Wingspan

Legal name

Wingspan Trust

Website

https://wingspan.org.nz

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Wingspan Trust is a registered New Zealand charity, founded in 1893, that provides affordable short to medium-term professional counselling for individuals, couples, families, and youth across Auckland, funded through sliding-scale client contributions, government contracts, and corporate donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Voluntary Contributions: Sliding-scale voluntary contributions from clients based on household income, ranging from $40-$180 per session depending on session type (individual/couple/family) and income level.
2. Donations and Fundraising: Donations from individuals, corporate sponsors, and fundraising events including the annual Wingspan Charity Golf Tournament.
3. Government Contracts: Approved service provider for Ministry of Social Development (MSD) and Oranga Tamariki, providing funded counselling services.
4. Partnerships and Sponsorships: Corporate sponsors (Toyota, Bupa ANZ Foundation, Lion Foundation, etc.) and charitable partners provide financial support. Northspan Wellbeing directs profits back to Wingspan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wingspan provides affordable short to medium-term professional counselling services delivered by registered counsellors to individuals, couples, families, children, and young people in Auckland, New Zealand. Services are offered face-to-face at the Central Auckland centre in Eden Terrace and online via Zoom, Skype, or Microsoft Teams, on a sliding-scale voluntary contribution basis ($40-$180 per session depending on session type and household income). The organisation is an approved service provider for the Ministry of Social Development and Oranga Tamariki, with a typical waitlist of 6-10 weeks and a maximum of 10 sessions per client.

Product overview

Wingspan is a charitable counselling organisation offering a unified suite of professional counselling services delivered by trained and qualified registered counsellors. The core service portfolio includes Individual Counselling, Couples Counselling, Family Counselling, Youth Counselling, and Child Counselling, available through both Face-to-Face sessions at the Central Auckland centre in Eden Terrace and Online Counselling via Zoom, Skype, or Microsoft Teams. Services operate on a voluntary contribution pricing model scaled to household income. Wingspan also provides Clinical Supervision Services for other practitioners, a Triage Service to prioritise urgent cases, and a Healthcare Professional Referral pathway. The organisation is supported by complementary programmes including a Legacy Giving Program, Charitable Partnership Program, and an Annual Charity Golf Tournament. A strategic partnership with Northspan Wellbeing provides an alternative fee-based option for clients on waitlists. Wingspan is governed by Wingspan Trust (registered charity CC60568), operating from one Central Auckland location and serving the Auckland community for over 130 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one counselling sessions for adults addressing personal issues such as low self-esteem, depression, anxiety, stress management, grief, gender identity, abuse, and adjusting to new situations. Delivered by registered counsellors.
• Couples Counselling Relationship counselling for partners covering conflict resolution, communication, intimacy issues, new partnerships, separation or divorce, and violence (emotional, psychological, physical, sexual).
• Family Counselling Family therapy sessions addressing behavioural difficulties, school problems, access and custody issues, step-family challenges, parenting issues, and teenage transitions.
• Youth Counselling Specialised counselling for children and teenagers aged 12-18 covering managing emotions, creating safe relationships, bullying, motivation, eating disorders, communication, law-breaking, self-esteem, and self-harming.
• Child Counselling Counselling services for children using age-appropriate approaches including play therapy, art therapy, and sand tray techniques to help children process feelings and develop emotional management skills.
• Online Counselling Remote counselling sessions delivered via video platforms (Zoom, Skype, or Microsoft Teams) for clients who cannot attend regular face-to-face appointments. Requires computer/mobile/tablet with camera, microphone, and internet connection.
• Face-to-Face Counselling In-person counselling sessions at the Central Auckland centre in Eden Terrace, with appointments available Monday through Saturday.
• Clinical Supervision Services Professional supervision services for counsellors, including individual and group supervision, provided by qualified supervisors to support counsellor development and practice quality.

Quantifiable outcome

• 5030+ counselling sessions provided annually, improving community wellness
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core, key and support.

• Northspan WellbeingcoreStrategic or Co-development PartnerNorthspan Wellbeing is a charitable partner based in Takapuna, operating as a fee-based professional counselling service. All profits from Northspan Wellbeing are directed back to support Wingspan Trust's charitable mission. They also serve as an alternative option for clients on Wingspan's waitlist who need sooner appointments.
• Toyota New ZealandkeyGTM or Marketing PartnerToyota has supported Wingspan for over 5 years as a sponsor of the Annual Charity Golf Day. Managing Director Brent Knight states commitment to helping families have someone to talk to when they need it most.
• Bupa ANZ FoundationsupportGTM or Marketing PartnerListed as a key supporter providing funding support to Wingspan's community programmes.
• Ministry of Social Development (MSD)coreStrategic or Co-development PartnerWingspan is an approved service provider for MSD, audited annually. Provides funded counselling services to eligible clients.
• Manuka DoctorsupportGTM or Marketing PartnerListed as a key supporter partner.
• Oranga TamarikicoreStrategic or Co-development PartnerWingspan is an approved service provider for Oranga Tamariki (Ministry for Children), audited annually. Provides counselling services for children and families.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Lifeline Aotearoa: NZ crisis support and counselling helpline offering emotional support and community-based mental health services across Aotearoa. Directly comparable as a charitable mental health support provider with counselling capabilities.
• Family Works (Presbyterian Support Northern): Family counselling and social services in the Auckland/Northern region. Directly comparable in family-focused counselling services, social services mission, and community-based delivery model.
• Anxiety New Zealand Trust: Specialist anxiety support, education, and counselling charity operating in Auckland. Comparable as a community-based mental health counselling provider serving individuals with anxiety-related conditions.
• Skylight Trust: NZ charity providing counselling, support, and education for grief, loss, and trauma. Directly comparable as a community counselling charity serving individuals and families with government and donation funding.
• Supporting Families NZ (Mental Health Foundation): Mental health and family support organisation providing information, advocacy, and support services across NZ. Comparable in supporting families affected by mental health challenges through non-clinical services.
• Youthline Auckland: Youth counselling and helpline service for young people in Auckland and nationally. Directly comparable in target demographic (youth), service type (counselling), and charitable funding model.

Emerging players

• Emerge Aotearoa: Mental health and wellbeing service provider in NZ offering community-based support. Comparable as a community mental health service organisation serving overlapping populations.

Regional players

• Family Planning New Zealand: NZ reproductive and family health services organisation with counselling components. Thematically related in family wellbeing services but distinct primary clinical focus.

Broad incumbents

• Barnardo's New Zealand: Large NZ child and family services charity with broader social service programmes. Comparable in mission and target population, but with a wider service portfolio beyond counselling alone.

Others

• New Zealand Association of Counsellors (NZAC): Professional body representing counsellors in NZ. Relevant as the industry association whose members form Wingspan's qualified counsellor base and define professional standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xyoutube.com/@wearewingspan
• YouTubeyoutube.com/@wearewingspan
• Facebookfacebook.com/wearewingspan
• LinkedInlinkedin.com/company/wearewingspan
• Instagraminstagram.com/wearewingspan

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingspan