Well Spouse Association
- Company typePrivate
- Founded1988
- HeadquartersFreehold, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Well Spouse Association firmographics
Firmographics- Name
- Well Spouse Association
- Legal name
- Well Spouse Association
- Website
- https://wellspouse.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Well Spouse Association industry classification
Industry- Product category
- Caregiver Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where Well Spouse Association is headquartered
LocationHeadquarters
- HQ city
- Freehold
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Well Spouse Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: WSA is funded by membership fees from Supporting Members and Digital Members. Supporting Membership includes Mainstay subscription and access to archived issues. A complimentary copy of Mainstay is available online.
- Donations: Individual donations from members and supporters through the website donation portal.
- Foundation and Corporate Grants: WSA receives funding from foundation and corporate grants, including the Christopher and Dana Reeve Foundation grant for spousal caregivers support programs.
- Bequests and Endowments: The organization accepts bequests, endowments, and commemorative gifts as part of its funding model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WSA Membership - $39 per year |
| Subscription | Pay-as-you-go | Online Community Events - Free for members / $15 for non-members |
| Subscription | Pay-as-you-go | Respite Events - $20 donation fee |
| Subscription | Pay-as-you-go | Annual Conference - $49 for members |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Well Spouse Association product offering
Product offeringCore offering
Well Spouse Association provides a coordinated suite of peer support services for spouses and partners caring for adults with chronic illness or disability. Core offerings include 25+ monthly peer support groups (mostly online via Zoom), a bimonthly member-produced Mainstay newsletter, multi-day respite events, an annual national conference, webinars, advocacy resources, and a reading room of caregiving literature. Membership is priced at $39/year and the organization is sustained by membership dues, donations, foundation grants, bequests, and event fees.
Product overview
Well Spouse Association operates as a peer support organization (501(c)(3) nonprofit founded 1988) offering a coordinated suite of support services for spousal caregivers of chronically ill or disabled partners. The core offering consists of monthly peer support groups (more than 25, primarily via Zoom with some in-person), 24x7 online support through website and Facebook group (3,700+ members), and the bimonthly Mainstay newsletter published for members by members since 1988. Additional services include multi-day respite events (up to 20 participants per event), annual national conferences (alternating in-person/virtual since COVID), webinars and symposiums on caregiving topics, an advocacy program with policy action resources, a resource directory, reading room with caregiving memoirs and books, and member story content (audio/video/essays). The organization also publishes the foundational book Mainstay and distributes marketing materials. WSA is funded by membership fees, donations, foundation grants, bequests, and endowments.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Peer Support Groups A network of more than 25 monthly peer support groups connecting well spouses and partner caregivers of chronically ill or disabled adults, conducted mostly online via Zoom with some in-person meetings, for current and former spousal caregivers.
- Online Support Community Continuous online support available through WSA's website resources and an active Facebook support group with more than 3,700 members, providing 24x7 peer connection for spousal caregivers.
- Mainstay Newsletter A bimonthly member-produced publication for WSA Supporting Members featuring member stories, poems, book reviews, respite and conference recaps, and letters to the editor, reflecting the spousal caregiver experience.
- Respite Events Multi-day respite events offered several times per year for Supporting Members, with up to 20 participants per event, providing opportunities to socialize with other well spouses and enjoy local activities.
- Annual National Conference Annual national conferences bringing members together for companionship, education, and respite, featuring workshops, social events, special tours, keynote speeches, and Saturday night dances; alternating between in-person and virtual formats since COVID.
- Webinars and Symposiums Volunteer-produced webinars and symposiums covering caregiving challenges, healthcare topics, and advocacy issues for well spouses and spousal caregivers.
- Advocacy Program WSA's Social Action Committee advocacy program addressing Medicaid home care funding, Medicare drug pricing, paid family leave, and spousal impoverishment protections, providing action alerts, sample letters, and fact sheets for caregiver advocacy.
- Resource Directory Comprehensive resource directory providing information on caregiving topics, health care, reading materials, and practical guidance for spousal caregivers.
- Reading Room Online collection of caregiving memoirs, personal growth books, articles, and book reviews available to members, featuring titles such as Mainstay: For the Well Spouse of the Chronically Ill and Strange Relation.
- Mainstay - The Book The foundational book by Maggie Strong (pseudonym of founder Zane Kotker), titled Mainstay: For the Well Spouse of the Chronically Ill, which led to the formation of WSA and brought attention to the plight of spousal caregivers.
Quantifiable outcome
- Women make up 76% of membership, men 24%
- +3 more outcomes
Companies that use Well Spouse Association
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Well Spouse Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Well Spouse Association partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights4 records
Well Spouse Association competitors and assessment
Company assessmentBroad incumbents
- AARP: Largest US advocacy organization for adults 50+ with extensive caregiver support resources, research, and policy work. Broad incumbent that serves spousal caregivers within a much wider portfolio.
Direct peers
- Family Caregiver Alliance: National nonprofit serving family caregivers of adults with chronic disabling conditions. Closely comparable to WSA in mission and target population, though FCA spans all family caregivers rather than focusing specifically on spouses/partners.
- Rosalynn Carter Institute for Caregivers: Advocacy and support organization promoting caregiver health, respite, and recognition. Comparable as a national caregiver-focused nonprofit providing resources, advocacy, and peer-support adjacent programming.
- CancerCare: National nonprofit offering free professional support services and resources to people affected by cancer, including caregivers. Disease-specific peer serving cancer caregivers (8% of WSA care recipients).
- Caregiver Action Network: National nonprofit providing free education, peer support, and resources to family caregivers. Directly comparable peer offering peer-support-oriented programming for family caregivers nationwide.
- National Alliance for Caregiving: Coalition of nonprofit, corporate, and government organizations focused on advancing family caregiver policy, research, and innovation. Comparable as a national caregiver advocacy and resource organization.
- Hospice Foundation of America: National nonprofit providing hospice and end-of-life education and support, including bereavement programming for surviving spouses. Comparable peer serving bereaved former well spouses (13% of WSA membership).
Regional players
- Alzheimer's Association: National nonprofit providing support for those affected by Alzheimer's and dementia, including spousal caregivers of dementia patients (14% of WSA member recipients). Disease-specific adjacent peer with overlapping spousal caregiver audience.
Emerging players
- Lotsa Helping Hands: Online platform helping caregivers organize help from friends/family via meal trains, calendars, and message boards. Adjacent peer supporting family caregivers with technology-enabled coordination.
- ARCHANGELS: National nonprofit and platform focused on caregiver recognition and community-building, including a Caregiver Intensity Index and corporate partnerships. Emerging player with overlapping caregiver community mission.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Well Spouse Association social profiles
Digital presenceWell Spouse Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Well Spouse Association leadership team
Management profileNumber of profiles
Profiles7 records
Well Spouse Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Well Spouse Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Well Spouse Association
What does Well Spouse Association do?
Well Spouse Association provides a coordinated suite of peer support services for spouses and partners caring for adults with chronic illness or disability. Core offerings include 25+ monthly peer support groups (mostly online via Zoom), a bimonthly member-produced Mainstay newsletter, multi-day respite events, an annual national conference, webinars, advocacy resources, and a reading room of caregiving literature. Membership is priced at $39/year and the organization is sustained by membership dues, donations, foundation grants, bequests, and event fees.
Is Well Spouse Association a public or private company?
Well Spouse Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Well Spouse Association founded?
Well Spouse Association was founded in 1988. It employs 1 to 10 people.
Where is Well Spouse Association based?
Well Spouse Association is headquartered in Freehold, United States, in the North America region.
How does Well Spouse Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are donations, foundation and Corporate Grants and bequests and Endowments.
Who are Well Spouse Association's main competitors?
AARP is listed as a broad incumbent. Direct peers are Family Caregiver Alliance, Rosalynn Carter Institute for Caregivers, CancerCare, Caregiver Action Network, National Alliance for Caregiving and Hospice Foundation of America. Alzheimer's Association is listed as a regional player. Emerging players are Lotsa Helping Hands and ARCHANGELS.
Does Well Spouse Association have an API?
No public API is recorded for Well Spouse Association.
What industry is Well Spouse Association in?
Well Spouse Association's product category is Caregiver Support Services. Its primary akta.pro industry code is HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 624120 and its SIC code is 8300.