Allsorts

What Allsorts does

Allsorts Publications Ltd (Company No. 07727421) is a privately held, founder-owned micro-publisher operating from Rugby, England. Founded in 2009 by Michelle Love following her redundancy from an advertising agency, the company produces a bi-monthly digital A5 magazine targeted at local families with children aged 0-12 in Rugby and the adjacent towns of Market Harborough and Lutterworth. The publication, Allsorts Magazine, is distributed digitally through local schools, nurseries, parent portals, email newsletters, and family-oriented social media groups, and is also featured in a Family Life section of the partner publication Fresh Home & Living, which is hand-delivered to over 16,000 Rugby homes bi-monthly.

The underlying technology is a straightforward WordPress-based digital publishing platform with email subscription capture and social media distribution; there is no proprietary technology, API, or AI/ML capability. The business model is dual-sided: on the demand side, families receive the magazine free via community channels in exchange for email sign-ups; on the supply side, local SMBs purchase advertising space at quote-based, pay-as-you-go rates, with optional paid design services offered by the founder. All advertising sales are conducted personally by Michelle Love via phone and email outreach, and payment is collected prior to publication via direct debit, bank transfer, or card.

The company operates as a lifestyle micro-business with no disclosed employees, no institutional investment, no funding rounds, no M&A activity, and no regulatory actions. Geographic reach is limited to three towns in the English Midlands, and revenue is not disclosed. Operational continuity through the pandemic and incremental expansion to neighbouring towns represent the most notable evidence of business durability.

Name

Allsorts

Legal name

Allsorts Publications Ltd

Website

https://allsortsmag.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Allsorts Publications Ltd is a Rugby-based, founder-owned micro-publisher producing a bi-monthly digital community magazine for families with children aged 0-12, monetized through local SMB advertising across Rugby, Market Harborough, and Lutterworth.

Ownership category

akta.pro rank

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine advertising: Local businesses purchase advertising space in the bi-monthly digital and printed magazine to reach families with children in the Rugby area. Advertisers can choose advert size, campaign length, and position in the magazine. Additional design services available for a fee.
2. Advertising design services: Optional design fee charged for advertisers who need assistance creating their advertisements. Creative services including logo, picture, and copy integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Allsorts Publications Ltd publishes a bi-monthly A5 community digi-magazine for families with children aged 0-12 in Rugby, Market Harborough and Lutterworth. The company sells advertising space within its own magazine and the partner publication Fresh Home & Living's Family Life section, and offers optional creative design services to advertisers.

Product overview

Allsorts Publications Ltd operates a dual-magazine publishing business targeting local families with children aged 0-12. The core offering consists of two products: (1) Allsorts Magazine – a colourful A5 digi-magazine produced bi-monthly around school holidays, distributed digitally through local schools, nurseries, and social media channels; and (2) Fresh Home & Living – a local advertising lifestyle magazine with a Family Life section, hand-delivered to over 16,000 Rugby homes bi-monthly. These two publications work together to provide comprehensive coverage of the local family market for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Home & Living - Family Life section: Advertising featured in the local lifestyle magazine Fresh Home & Living in a special Family Life section, delivered to over 16,000 homes every other month across Rugby.

Products and services

• Allsorts Magazine A colourful A5 digi-magazine produced every other month around school holidays, targeting local families with children aged 0-12 in the Rugby, Market Harborough and Lutterworth areas. Distributed via local schools and nurseries through their digital platforms (websites, newsletters, parent portals, email, direct message) and local community and family-oriented social media groups. Also distributed by email to subscribers who join the magazine community.
• Fresh Home & Living (Family Life Section) An established local advertising lifestyle magazine with a special Family Life section, hand delivered to over 16,000 homes every other month across Rugby. Provides advertisers with extended physical distribution in addition to Allsorts Magazine coverage.
• Advertising Design Services Optional creative design service for advertisers who need assistance building their advertisement, including logo, picture, and copy integration. Charged as a separate fee on top of advertising space purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fresh Home & LivingcoreChannel Partner/ Reseller/ DistributorPartnership with Fresh Home & Living magazine to feature Allsorts advertising in a special Family Life section. The magazine is hand-delivered to over 16,000 homes every other month across Rugby, providing extended physical distribution for Allsorts advertisers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fresh Home & Living: Allsorts's distribution partner and a Rugby-based hyperlocal lifestyle magazine that hand-delivers to 16,000+ homes bi-monthly. Operates the same hyperlocal, advertising-funded print-plus-digital model in an overlapping geography.
• Little London Magazine: A UK-based hyperlocal family/parenting lifestyle magazine that curates local family activities and content for parents. Closely comparable in editorial mission, format, and advertiser-targeting model to Allsorts, though serving London rather than the Midlands.

Emerging players

• Muddy Stilettos: A network of UK county-level lifestyle platforms targeting affluent parents and families with local recommendations, events, and school guides. Comparable audience targeting and local advertiser value proposition, but operates as a digital platform rather than print magazine.
• Mumsnet: UK's largest online community for parents; competes with Allsorts for both parent reader attention and local/national family advertiser budgets. Represents the digital-native alternative to Allsorts's hyperlocal parenting/community offering.
• Netmums: Major UK parenting community and content site with local sections; competes for the same advertiser budgets targeting UK mums and families and represents a free digital substitute for Allsorts's editorial product.

Broad incumbents

• Archant: UK regional newspaper and magazine publisher (now part of Newsquest) with a portfolio of local titles, lifestyle magazines, and community publications. Comparable as a broad incumbent serving overlapping hyperlocal audiences.
• Iliffe Media: Independent UK regional publisher of local newspapers and associated lifestyle/community magazines. Comparable as a mid-sized incumbent in regional UK community publishing and local advertising sales.
• Reach plc: The UK's largest regional news and magazine publisher, producing hundreds of local titles serving community audiences across the country. Provides a broad-incumbent comparison set for local advertising-funded publishing economics in UK regional markets.
• Newsquest Media Group: One of the UK's largest regional newspaper and magazine publishers (now part of Gannett), with a portfolio of local titles and associated digital sites. Relevant incumbent comparison for UK local advertising-funded publishing.
• National World: UK regional newspaper publisher (formerly JPI Media) operating local titles and associated lifestyle/community content across multiple UK regions. Comparable as a broad incumbent in UK local publishing and advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allsortsmag
• Facebookfacebook.com/allsortsmag
• LinkedInlinkedin.com/company/allsorts-publications-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allsorts