AKHockey

What AKHockey does

AKHockey International is a private hockey skating development company founded in 1998 by Aaron Konecsni and headquartered in Kelowna, BC, Canada. The company delivers a progressive skating curriculum (BTPS — Balance, Technique, Power, Speed) refined over 28+ years, targeting youth hockey players (ages 6-18), amateur and collegiate athletes, minor hockey associations and teams, and elite NHL professionals. Its core technology is the world's largest 8x8 ft skating treadmill ("Skatemill"), manufactured in Kelowna and Regina, paired with a gantry safety system and a live video feedback rig (projector, screen, and four cameras) that allows coaches to review and correct technique in real time on a year-round, ice-independent basis.

The business operates three primary revenue mechanics: (1) direct-to-consumer training, including multi-city summer and spring break camps ($220-$625 per player), 8-week progressive programs ($349 per player), and per-session skatemill bookings, sold through a proprietary booking platform (bookhockeytraining.com) and a US e-commerce site (us.akhockey.ca); (2) team and association group training delivered at partner rinks; and (3) a Skatemill franchise/license program that sells turnkey business packages (equipment, curriculum, coach certification, booking platform) to entrepreneurs, with facility investment tiers ranging from under $100K to over $500K. Camps are hosted at owned facilities in Kelowna and Scottsdale plus partner rinks across Canada (Saskatoon, Edmonton) and the USA (Las Vegas, Boca Raton, Winnetka, Anchorage), with an international footprint extending to the Czech Republic.

The company has built its brand primarily through documented NHL alumni outcomes — Connor Bedard, Logan Stankoven, Jonathan Toews, Shea Weber, Duncan Keith, Scott Niedermayer, and others — and through partnerships with the Vancouver Canucks, Hockey Canada Skills Academy, and the WHL's Kelowna Rockets. AKHockey is founder-owned with no disclosed institutional capital, operates with 11-50 employees, and sells exclusively direct-to-consumer for end-user programs while using the franchise channel as its primary expansion vehicle.

Name

AKHockey

Legal name

AKHockey International

Website

https://akhockey.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

AKHockey International is a private hockey skating development company that delivers on-ice camps, year-round skatemill training on the world's largest skating treadmill, and a Skatemill franchise licensing program, serving youth players, NHL professionals, hockey teams, and franchise operators across North America.

Ownership category

akta.pro rank

Product category

Hockey Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Hockey power skating
• Skating development programs
• Hockey training camps
• Skating treadmill training
• Hockey skills coaching

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. On-Ice Training Camps: Summer camps and seasonal camps sold directly to players/families. Camps run in multiple locations across North America (Kelowna, Scottsdale, Saskatoon, Edmonton, Las Vegas, Boca Raton, Winnetka, Anchorage, and more). Pricing at $625 per player for week-long camps.
2. Skatemill Training Sessions: Individual and small group skatemill sessions at the Kelowna facility. Sold per session or in packages. Sessions include real-time video feedback.
3. Skatemill Franchise License: Turnkey business package for bringing AKHockey Skatemill to new markets. Includes equipment (8x8 ft skatemill, gantry system, 6 harnesses), curriculum, coaching certification, booking platform, and partner network access. Facility budgets range from under $100,000 to $300,000-$500,000+.
4. Coaches Certification Program: Certification program to train coaches in the AKHockey methodology. Part of the franchise package but may also be offered separately.
5. 8-Week Programs: Seasonal programs (8-week) for ongoing skill development. $349 per player for High Performance Hockey Skating programs. Includes ringette power skating option.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AKHockey is a hockey skating development company that delivers on-ice training camps, multi-week progressive programs, off-ice Skatemill sessions on the world's largest 8x8 ft skating treadmill, and team/association training. Its services are built on the proprietary BTPS (Balance, Technique, Power, Speed) methodology refined over 28+ years and are sold directly to individual players and families, with secondary revenue from a Skatemill franchise/license program and coach certification.

Product overview

AKHockey International is a hockey skating development company offering a comprehensive suite of training programs built around its proprietary BTPS (Balance, Technique, Power, Speed) methodology refined over 28+ years. The core offerings consist of On-Ice Training camps and programs at multiple North American locations, and Skatemill Training using the world's largest skating treadmill (8×8 ft) with real-time video feedback. The company also offers a Skatemill License Program for entrepreneurs wanting to open franchise facilities, Team & Association Training packages, and Coaches Certification programs. Products range from seasonal camps (Spring Break, Summer) at $220-$625 to 8-week progressive programs at $349, and an enterprise Skatemill license package including equipment, curriculum, and booking infrastructure. Key camp locations include Kelowna BC, Scottsdale AZ, Saskatoon SK, Edmonton AB, Winnipeg (planned), Las Vegas, Boca Raton FL, Winnetka IL, and Anchorage AK.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Ice Training Progressive skating development methodology delivered on ice, developed over 28+ years. Builds balance, technique, and game-speed performance for players at every level from beginners to NHL prospects, offered at the Kelowna facility and partner rinks.
• Skatemill Training Off-ice training on the world's largest 8x8 ft skating treadmill with real-time video feedback, enabling year-round development without ice and immediate technique correction during sessions for hockey players.
• Skatemill License Package (Franchise) Turnkey license package including the 8x8 ft Skatemill, Full Gantry System, BTPS curriculum, Coaches Certification, Live Video Feedback system, 6 Harnesses + Rigging, partner network access, and booking platform. Facility budgets range from under $100,000 to $300,000-$500,000+.
• Team & Association Training Group sessions designed for entire teams or associations, using the same BTPS methodology employed with NHL teams to elevate every player on the roster simultaneously.
• Coaches Clinic & Certification AKHockey coach certification program teaching the BTPS system used to develop NHL draft picks, enabling coaches to deliver the curriculum in their local markets.
• Skating & Scoring Camp Seasonal on-ice camp covering posture, edge control, crossovers, stickhandling, passing, and shooting in stride; 70% power skating and 30% skills and scoring, for ages 6+. Priced at $625 per player with goalies receiving 50% off.
• Spring Break Camp 4-day intensive camp covering skating, scoring, and small area games (3-on-3) targeting U7-U13 players with age-specific session times. Priced at $220 per player with goalies receiving 50% off.
• High Performance Hockey Skating (8-Week Program) Semi-private small group skating development program running 8 consecutive weeks with progressive curriculum for U7-U15 or U9-U15 players, including speed testing. Priced at $349 per player.
• Ringette Power Skating (8-Week Program) Specialized 8-week power skating program designed for ringette players (U7-U13), focusing on posture, core strength, multi-directional steps, edge work, crossovers, and pivot turns. Priced at $349 per player.
• Triple Threat Training Combined skating, stickhandling, and shooting training combining 30 minutes on the Skatemill with 30 minutes of off-ice skills station work. Max 6 players per session with 2 certified coaches. Trial at $30 per player (50% off).
• High Performance Skating & Skills Combine Weekend on-ice training with speed testing during first and final sessions to measure improvements. Includes 6 hours of total ice time over Saturday and Sunday.

Quantifiable outcome

• Trained multiple NHL draft picks, Stanley Cup champions, and All-Stars over 28+ years
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Winnetka Ice ArenaminorChannel Partner/ Reseller/ Distributor · 1 January 2026Winnetka Ice Arena hosts AKHockey summer camps in Winnetka, Illinois. Customer-facing distribution channel for camps in the Chicago market.
• O'Malley Ice Center (Anchorage)minorChannel Partner/ Reseller/ Distributor · 1 January 2024O'Malley Ice Center hosts AKHockey summer camps in Anchorage, Alaska. Customer-facing distribution channel for camps in the Alaska market.
• Bílí Tygři Liberec (Czech Republic)minorStrategic or Co-development Partner · 1 January 2014Assistant Coach Patrik Augusta hired AKHockey to work with their Hockey Academy for 3 seasons and also for their pro team. International expansion of AKHockey methodology into European hockey.
• Vancouver CanuckscoreStrategic or Co-development Partner · 1 January 1998AKHockey has worked directly with the Vancouver Canucks organization, training players at the NHL level. This relationship established AKHockey's credibility as elite-level training provider.
• Hockey Canada Skills AcademycoreStrategic or Co-development Partner · 1 January 1998Longstanding partnership with Hockey Canada Skills Academy for training players through national development programs. Validates AKHockey's methodology at the highest Canadian hockey development level.
• Kelowna RocketscoreStrategic or Co-development Partner · 1 January 1998Longtime coaching affiliate of the WHL Kelowna Rockets. Multiple Rockets players have trained with AKHockey including Carter Rigby and Mitchell Wheaton. Represents core junior hockey partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Total Hockey: Multi-location hockey retail and training chain offering camps, lessons, and equipment across the US. Broader incumbent with overlapping youth hockey training offerings, though less specialized in elite skating development than AKHockey.
• Bauer Hockey: Largest hockey equipment manufacturer globally with adjacent investments in training content and performance products. Represents a broad incumbent that could expand into elite training services or partner with programs like AKHockey at scale.

Emerging players

• HockeyShot: Off-ice hockey training equipment and apparel retailer offering shooting pads, slide boards, and synthetic ice for at-home training. Competes with AKHockey for the off-ice training budget of hockey families, though at a lower price point and broader consumer scale.

Direct peers

• Edge Hockey: Hockey skill development and power skating training organization serving youth and competitive players. Overlaps with AKHockey's camp and individual training offerings in the North American hockey instruction market.
• Power Edge Pro: Hockey skating and edge-control training system used by coaches and teams worldwide, combining video instruction with on-ice drills. Directly competes with AKHockey's BTPS curriculum in the hockey skating development category.
• Pro Performance Hockey: Hockey-specific skill development and power skating company offering on-ice training programs and camps across North America. Direct competitor in the elite hockey skating instruction market that AKHockey targets.
• B2 Hockey: Hockey training technology and analytics company offering video-based skill development tools used by players and coaches. Adjacent peer offering a tech-enabled alternative to AKHockey's in-person skatemill and video feedback system.
• Twist Performance Hockey: Hockey-specific training company offering on-ice and off-ice skill development programs with a focus on shooting, skating, and puck skills. Comparable to AKHockey in targeting serious youth hockey players with premium coaching.

Others

• USA Hockey: US national governing body for amateur hockey, including the American Development Model (ADM) for player development. Ecosystem participant whose curriculum choices influence demand for supplemental training programs like AKHockey's camps.
• Hockey Canada (Skills Academy): National governing body for hockey in Canada that runs skills development programs and partnerships with training providers including AKHockey. Ecosystem participant and partner rather than direct competitor, but shapes the regulatory and developmental landscape AKHockey operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/akhockey.ca
• Instagraminstagram.com/akhockey_ca/?hl=en
• TikToktiktok.com/@akhockey_ca
• Xx.com/AKHockey_ca
• LinkedInlinkedin.com/company/akhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKHockey