Shaken Baby Alliance

What Shaken Baby Alliance does

The Shaken Baby Alliance (SBA) is a 501(c)(3) nonprofit founded in 1998 in Fort Worth, Texas, by three mothers whose children were victims of Shaken Baby Syndrome. The organization operates a three-pronged mission spanning victim family support, professional forensic training, and prevention education across both child and elder abuse. Its service portfolio includes free victim family support services (peer support groups, resource referrals, medical referrals, mental health resources, and court support), paid forensic investigation training programs delivered in-person at Texas venues and national conferences and via Zoom ($129-$225 per attendee), multidisciplinary case consultation on complex abuse cases, and the proprietary 'When Babies Cry...We C.O.P.E.' prevention curriculum (Crying, Overwhelmed, Pause, Exit) backed by research showing up to a 47% reduction in SBS incidence.

SBA's core intellectual property comprises the C.O.P.E. prevention education curriculum (delivered in English and Spanish, with a 2007 DVD co-developed with the State Bar of Texas), the proprietary '12 Elements of the Successful Forensic Investigation' framework used in training multidisciplinary professionals, and the Precious Lives Quilt Project (mobile memorial quilts traveling nationwide for awareness). Its technology backbone is human-practitioner expertise rather than software: all faculty actively work cases in medicine, law enforcement, forensics, and law, providing case consultation across medicine, law enforcement, law, mental health, education, and bio-mechanics.

SBA's business model is a hybrid donation-plus-fee nonprofit structure. The largest revenue stream is donations and charitable contributions from individuals, organizations, and foundations (with text-to-give at 'welovekids' to 44321, stock donations, and online giving channels). Secondary revenue comes from professional training fees (forensic investigation training, elder abuse conferences), DVD and materials sales, and Precious Lives Quilt loan fees ($100 minimum plus shipping). Victim family support services are provided free of charge. Distribution spans co-located services at One Safe Place Family Justice Center in Fort Worth, partnerships with Texas DFPS and the National District Attorney Association, school-based presentations, and virtual monthly C.O.P.E. classes. Since founding, the organization reports having served 6,000+ victim family members, trained 28,000+ multidisciplinary professionals, supported 2,000+ cases, and educated 11,000+ students.

Name

Shaken Baby Alliance

Legal name

The Shaken Baby Alliance

Website

https://shakenbaby.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shaken Baby Alliance is a Fort Worth-based 501(c)(3) nonprofit, founded in 1998, that provides free victim family support, paid forensic training for multidisciplinary professionals, and the C.O.P.E. prevention curriculum addressing child and elder abuse.

Ownership category

akta.pro rank

Product category

Child Abuse Prevention and Family Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industries

Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Child abuse prevention
• Forensic investigation training
• Victim family support
• Abuse prevention education
• Multidisciplinary case consultation

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a 501(c)(3) nonprofit relying on donations from individuals, organizations, and foundations. Multiple giving options include online donations, text-to-give (text 'welovekids' to 44321), stock donations, and other ways to give.
2. Professional Training Fees: Fee-based forensic training programs for multidisciplinary professionals including law enforcement, child protection, medical practitioners, and legal professionals. Training includes Forensic Investigation in Child Physical Abuse ($149/person), Advanced Forensic Investigations ($129/person with 20% group discount), and Elder Abuse conferences ($199-$225/person).
3. DVD and Materials Sales: The 'When Babies Cry' DVD, available in English and Spanish, is sold to community members, hospitals, and professionals. Proceeds support all SBA program areas.
4. Precious Lives Quilt Loan Program: Nominal fee for loaning quilts for display at community events, with minimum cost of $100 plus shipping paid by borrower. Proceeds benefit the continuation of the quilt project.
5. Victim Family Support Services: Family support services including peer support groups, resource referrals, medical provider referrals, mental health resources, and court support are provided at no charge to victim family members.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

The Shaken Baby Alliance delivers a comprehensive three-pronged program for child and elder abuse: (1) free victim family support services including peer support groups, mental health and medical referrals, and court accompaniment; (2) fee-based professional forensic training and multidisciplinary case consultation for law enforcement, CPS, medical, and legal professionals; and (3) evidence-based prevention education through the C.O.P.E. curriculum, bilingual When Babies Cry DVD, and Precious Lives Quilt Project. The organization serves families at no charge and charges per-attendee fees for professional training programs.

Product overview

The Shaken Baby Alliance is a 501(c)(3) nonprofit organization offering three interconnected program areas: Prevention Education (When Babies Cry… We C.O.P.E. curriculum and the When Babies Cry DVD), Professional Support (Forensic Training Programs and Case Consultation Services), and Victim Family Support Services. The organization serves victim families at no charge and has provided technical support on over 2,000 cases while training more than 28,000 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• When Babies Cry… We C.O.P.E. Prevention Education Curriculum Evidence-informed child abuse prevention curriculum teaching caregivers the C.O.P.E. strategy (Crying. Overwhelmed. Pause. Exit.) to manage emotions when caring for crying babies. Based on research by Dr. Mark Dias showing up to 47% reduction in SBS incidence. Delivered in schools, communities, and hospital/medical care systems free of charge. Available in English and Spanish.
• Forensic Training Programs Award-winning forensic investigative training programs for multidisciplinary professionals including law enforcement officers, child protection workers, medical practitioners, and legal professionals. Programs include Forensic Investigation in Child Physical Abuse ($149/person), Advanced Forensic Investigations on Crimes Against the Elderly ($129/person with group discount), Elder Abuse Conference ($199/person), and Elder Crime Prevention Conference ($225/person). Continuing education units (TCOLE, NASW-TX, CLE) provided.
• Case Consultation Services Technical support services for investigative and legal professionals on complex child and elder abuse cases, utilizing a multidisciplinary team of professionals from medicine, law enforcement, law, mental health, education, and bio-mechanics. Services include case analysis, timeline development, expert identification, trial preparation, and demonstrative evidence development. Provided free of charge; supported over 2,000 cases.
• Victim Family Support Services Free support services for families of child physical abuse, elder abuse, or abuse of people with disabilities. Includes peer support groups, community resource referrals, medical provider referrals, special education assistance, mental health resources, funeral planning, crime victim's compensation funding, and court support. Services provided at no charge from birth through adulthood.
• Precious Lives Quilt Project Tribute project creating handmade quilts honoring victims of physical violence, with squares designed by victim family members and stitched by volunteers. Two quilts travel in pairs throughout the country on loan to organizations, agencies, churches, schools, and community events to raise awareness of SBS/AHT. Minimum loan fee of $100 plus shipping paid by borrower.
• When Babies Cry DVD Bilingual educational DVD providing education on coping with infant crying and prevention of Shaken Baby Syndrome/Abusive Head Trauma. Targeted to community members, teachers, childcare providers, hospitals, and professionals. Sold with proceeds supporting all SBA program areas.

Quantifiable outcome

• 47% reduction in Shaken Baby Syndrome incidence with C.O.P.E. prevention education
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• One Safe PlacecoreStrategic or Co-development PartnerSBA has partnered with One Safe Place Family Justice Center in Fort Worth through co-location. Tarrant County families who have experienced family violence can access free counseling services through this partnership. Michelle Morgan serves as Executive VP and Director of One Safe Place's Family Justice Center and is on SBA's Advisory Council.
• State Bar of Texas Committee on Child Abuse and NeglectcoreStrategic or Co-development PartnerIn 2007, SBA and the State Bar of Texas Committee on Child Abuse and Neglect combined forces to produce the 'When Babies Cry' DVD, available in English and Spanish. The State Bar funded the initial stage of the child abuse prevention program. The Committee continues to support SBA's prevention education mission.
• Alliance For ChildrencoreStrategic or Co-development PartnerSBA partnered with Alliance For Children and leading national experts to produce Best Practice forensic training using evidence-informed curriculum. This partnership has trained over 28,000 multidisciplinary professionals and provided technical support on 2,000+ cases.
• Prevent Child Abuse ArizonaminorStrategic or Co-development PartnerBeth Sedlet, SBA Board President, serves as Program Manager for the All Babies Cry Program with Prevent Child Abuse Arizona. This connection facilitates knowledge sharing and best practice development in child abuse prevention.
• National District Attorney AssociationminorGTM or Marketing PartnerSBA presented 'Achieving Justice for the Silent Victim: A Course in Abusive Head Trauma' for the National District Attorney Association at their national conference in Salt Lake City, UT.
• Gunderson National Child Protection Training CenterminorGTM or Marketing PartnerSBA Co-Founder Bonnie Armstrong received the Lifetime Achievement Award from Gunderson National Child Protection Training Center in 2019 and was the first keynote child abuse speaker at their American Academy of Forensic Sciences conference.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Childhelp: National nonprofit addressing child abuse through prevention, treatment, and advocacy, including a national hotline, residential treatment, and advocacy programs. Directly comparable mission scope combining support services, prevention education, and professional engagement.
• Zero Abuse Project: National nonprofit focused on preventing child abuse through education, advocacy, and survivor support with strong professional training programs. Direct peer given overlap in forensic/professional training and survivor support offerings.
• National Child Advocacy Center: National nonprofit providing training, prevention, and intervention services for child abuse professionals, with focus on multidisciplinary team development. Closely mirrors SBA's forensic training and MDT case consultation model.
• National Children's Alliance: National accreditation and support body for Children's Advocacy Centers (CACs) responding to child abuse. Highly comparable to SBA given overlapping focus on multidisciplinary team response to abuse cases and professional training of MDTs.
• Prevent Child Abuse America: National nonprofit dedicated to preventing child abuse and neglect through awareness, education, and advocacy. Most direct peer to SBA in mission scope, though operating at national scale with Healthy Families America and state chapter network.
• American Professional Society on the Abuse of Children: Professional membership organization for child abuse professionals offering training, resources, and best practice guidelines. Direct peer in the professional training and multidisciplinary expertise layer of SBA's mission.
• Darkness to Light: National nonprofit focused on prevention of child sexual abuse through evidence-based training and education programs. Comparable in operating prevention education curricula and training facilitators, with similar train-the-trainer distribution model.
• Alliance For Children: Texas-based nonprofit providing child abuse prevention, forensic interviewing, and multidisciplinary team services. Identified as an SBA training partner and operates highly comparable programs in the same Texas geography.

Broad incumbents

• National CASA/GAL Association for Children: National nonprofit supporting Court Appointed Special Advocates for abused and neglected children. Broader remit than SBA but operates in the same abuse/victim advocacy space with comparable volunteer-driven service model and training infrastructure.

Regional players

• Prevent Child Abuse Arizona: Arizona-focused child abuse prevention nonprofit operating the All Babies Cry program. Direct functional peer in infant crying/abuse prevention work, identified via SBA board president overlap; serves a different state geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sballiance1
• YouTubeyoutube.com/@TheShakenBabyAlliance
• Facebookfacebook.com/theshakenbabyalliance
• LinkedInlinkedin.com/company/shaken-baby-alliance
• Instagraminstagram.com/theshakenbabyalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaken Baby Alliance