Alegria Intensiva

What Alegria Intensiva does

Alegría Intensiva is an Argentine nonprofit association (Asociación Civil sin Fines de Lucro) founded in 2007 that delivers professional hospital clowning services to pediatric patients in public hospitals. Its core service is the deployment of trained performer-clowns into pediatric wards to provide therapeutic play, emotional support, and distraction during hospitalization, with operations across multiple sites in the greater Buenos Aires region including the City of Buenos Aires, La Plata, Vicente López, and Haedo. The organization works with flagship public pediatric institutions such as Hospital Garrahan, Hospital Sor María Ludovica (La Plata), and Hospital Pedro Elizalde, embedding its performers as part of the hospital care environment over multi-year engagements.

The organization's product surface extends beyond direct bedside clowning into a structured ecosystem of programs: the Centro de Formación (established 2016) trains and certifies hospital clowns; the Escenarios de Hospital program (2017) expands in-hospital artistic interventions; and the Centro de Estudios (2019) conducts applied research on the impact of clowning on pediatric patients. Leadership includes figures such as Mariano Rozenberg, Andrés Kogan, Silvina Sznajder, and Irene Sexer. The organization was a driving force behind Argentina's 2015 National Hospital Clown Law (Ley Nacional del Payaso de Hospital), which formally recognizes hospital clowning as a professional discipline.

As a nonprofit, Alegría Intensiva's business model is donation- and grant-funded rather than revenue-generating in the commercial sense. Funding sources include individual donations, corporate sponsorships (with named partners including Linde, Pfizer, and SAP), and government grants, with CAF America validation (2023) opening access to international philanthropic capital. There is no pricing model or per-engagement fee structure; the unit of delivery is the in-hospital performance intervention and training program, funded by charitable contribution. The strategic posture is mission-driven scale: deepening programmatic offerings, professionalizing the discipline through training and research, and institutionalizing hospital clowning within the Argentine healthcare system.

Name

Alegria Intensiva

Legal name

Alegría Intensiva

Website

https://alegriaintensiva.org.ar

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Alegría Intensiva is an Argentine nonprofit founded in 2007 that provides professional hospital clowning services to pediatric patients in public hospitals across greater Buenos Aires, complemented by a training center, a research center, and corporate and government funding partnerships.

Ownership category

akta.pro rank

Product category

Pediatric Hospital Clowning Services

NAICS

Voluntary Health Organizations (813212), Educational Services (611)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Hospital clown programs
• Pediatric therapeutic arts
• Clown therapy services
• Nonprofit healthcare programs
• Hospital artistic interventions

Headquarters

HQ city

Ciudadela

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monthly donation program where individuals can contribute to support hospitalized children. With $12,000 per month, donors bring joy to 12 children and adolescents in hospitals.
2. Corporate/Institutional Donations: Financial contributions from companies including strategic partners, intensive partners, happy partners, and institutional supporters. Companies can contribute through institutional support or corporate volunteering programs.
3. Government/Public Funding: Support from government bodies including Ministry of Health, Ministry of Culture, and Ministry of Habitat and Human Development through declarations of interest and funding programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Alegría Intensiva is an Argentine nonprofit that delivers professional hospital-clown visits by trained artist duos to pediatric patients in public and private hospitals across Argentina, free of charge. The core offering is the Payasos de Hospital program, complemented by training courses through the Centro de Formación, theatrical performances through Escenarios de Hospital, and impact research through the Centro de Estudios.

Product overview

Alegría Intensiva is an NGO operating a single integrated program of professional hospital clowning supplemented by four supporting modules. The core offering is the Hospital Clowns Program, where professional actor-duos perform in pediatric hospitals. Supporting modules include the Centro de Formación (training school founded 2016), Escenarios de Hospital (stage performances since 2017), and Centro de Estudios (research center). Additional services encompass corporate events, volunteer workshops, newsletter subscription, and a monthly donation program. The organization works exclusively with paid professional artists rather than volunteers, and all hospital visits are provided free of charge to partner institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Payasos de Hospital (Hospital Clowns Program) Core program delivering professional clown performances by paid artist duos in pediatric hospitals, visiting patient rooms, waiting rooms, and intensive care units from March to December; provided free of charge to public hospitals and licensed to private hospitals.
• Centro de Formación (Training Center) Professional training school offering in-person and distance courses at multiple levels for aspiring hospital clowns, taught by the organization's artistic directors and senior artists.
• Escenarios de Hospital (Hospital Stages) High artistic-level musical and theatrical stage performances delivered inside hospitals for children, adolescents, families, and staff, making hospital environments more pleasant since 2017.
• Monthly Donation Program Recurring monthly donation option on the website and donaronline.org allowing donors to contribute a suggested ARS 12,000 per month to support 12 hospitalized children and adolescents.
• Corporate Events and Volunteer Workshops Custom-designed corporate events (Children's Day, Family Day, Year-End celebrations) and team-building workshops including music and clown exercises, recycled toy creation, puppet making, and coloring books for hospitalized children, delivered for partner companies.

Quantifiable outcome

• 2019 Survey conducted with Hospital Garrahan showed positive perception of impact on health team, families, and artists

Named customers11 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• CAF AmericacoreOthersInternational strategic partner providing validation and international credibility to the organization. CAF America validates the organization as a legitimate international nonprofit.
• LindecoreStrategic or Co-development PartnerStrategic partner supporting Alegría Intensiva's hospital clown programs.
• PfizercoreStrategic or Co-development PartnerStrategic partner supporting Alegría Intensiva's hospital clown programs in healthcare settings.
• SAP (Sociedad Argentina de Pediatría)coreStrategic or Co-development PartnerSigned collaboration agreement in 2022 with the Argentine Society of Pediatrics for joint work in pediatric healthcare environments.
• Fondo Nacional de las ArtescoreStrategic or Co-development PartnerGovernment arts funding body that awarded the 2017 Arte y Transformación Social Prize to Alegría Intensiva.
• Ministerio de Salud de CABAcoreStrategic or Co-development PartnerFramework agreement signed in 2012 with the Ministry of Health of Buenos Aires for hospital clown programs.
• Ministerio de Hábitat y Desarrollo HumanocoreStrategic or Co-development PartnerSupported the 2019 perception survey conducted with Hospital Garrahan on the impact of hospital clowns.
• BipresssecondaryGTM or Marketing PartnerIntensive partner providing support to Alegría Intensiva's programs.
• RaghsasecondaryGTM or Marketing PartnerIntensive partner providing support to Alegría Intensiva's programs.
• PAE (Pan American Energy)secondaryGTM or Marketing PartnerIntensive partner providing support to Alegría Intensiva's programs.
• Coris AsistenciasecondaryGTM or Marketing PartnerIntensive partner providing support to Alegría Intensiva's programs.
• PuigsecondaryGTM or Marketing PartnerIntensive partner providing support to Alegría Intensiva's programs.
• Laboratorios BagósecondaryGTM or Marketing PartnerHappy partner providing support through pharmaceutical industry contributions.
• Hospital GarrahancoreStrategic or Co-development PartnerMajor pediatric hospital where Alegría Intensiva conducted a 2019 perception survey on the impact of hospital clowns, in partnership with the hospital and Ministry of Hábitat.
• Hospital BritánicominorImplementation/ SI/ Consulting PartnerPrivate hospital that self-finances its own professional clown program using Alegría Intensiva's methodology.
• Sanatorio Mater DeiminorImplementation/ SI/ Consulting PartnerPrivate hospital that self-finances its own professional clown program using Alegría Intensiva's methodology.
• Clínica BazterricaminorImplementation/ SI/ Consulting PartnerPrivate hospital that self-finances its own professional clown program using Alegría Intensiva's methodology.
• Clínica Santa IsabelminorImplementation/ SI/ Consulting PartnerPrivate hospital that self-finances its own professional clown program using Alegría Intensiva's methodology.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/alegriaintensiv
• YouTubeyoutube.com/user/ongAlegriaIntensiva
• Facebookfacebook.com/ac.alegriaintensiva
• LinkedInlinkedin.com/company/alegriaintensiva
• Instagraminstagram.com/alegriaintensiva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alegria Intensiva