Sociedade Vegetariana Brasileira

What Sociedade Vegetariana Brasileira does

Sociedade Vegetariana Brasileira (SVB) is a nonprofit civil organization founded in 2003 and headquartered in São Paulo, Brazil, with approximately 47+ staff. Its stated mission is to promote vegan/vegetarian food as an ethical, healthy, sustainable, and socially just choice, both at the individual and institutional level. SVB serves Brazilian consumers interested in plant-based eating, food manufacturers seeking certification, and restaurants/food-service operators seeking to add vegan menu options, operating a portfolio of advocacy campaigns (Segunda Sem Carne, Opção Vegana, Abril Vegano, Se Você Ama Um) and the Selo Vegano certification program — the largest vegan product certification in Latin America, covering over 4,000 products from approximately 250 companies since 2013.

SVB's underlying 'technology' is primarily programmatic rather than software-based: a volunteer-driven distribution network (Groups and Local Nuclei across Brazil), a content library (books, the Biblioteca SVB, and a YouTube recipe channel), and a certification process that has audited approximately 700 manufacturers and 4,700 ingredients. Notable assets include a celebrity ambassador network of 40+ public figures (including Xuxa, Moby, Sabrina Sato) and proprietary market-research partnerships with Datafolha, IPEC/IBOPE, and The Good Food Institute (GFI) that have established SVB as the de facto data authority on the Brazilian plant-based market.

The business model blends nonprofit revenue streams: Clube SVB membership subscriptions (monthly/annual), individual donations, Selo Vegano certification fees paid by food companies, sale of educational books and merchandise, revenue from events and conferences (including the annual VegFest), and corporate partnerships and campaign services. There is no parent company, no external investors, and no equity ownership; SVB is governed by a volunteer Administrative Council and is funded by these diversified operating activities alongside ACE-recognized effective-altruism validation as of 2025.

Name

Sociedade Vegetariana Brasileira

Legal name

Sociedade Vegetariana Brasileira

Website

https://svb.org.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociedade Vegetariana Brasileira (SVB) is a São Paulo-based nonprofit founded in 2003 that promotes veganism in Brazil through awareness campaigns, the Selo Vegano product certification program, restaurant partnerships, and a volunteer-driven community network serving individuals, food manufacturers, and food-service operators.

Ownership category

akta.pro rank

Product category

Nonprofit Vegan Advocacy and Certification Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

akta.pro secondary industry

Vegan/Vegetarian & Animal-Derived Ingredient Verification (incl. cross-contact) (AFALAHAI)

Keywords

• Vegan certification services
• Vegetarian advocacy programs
• Plant-based education
• Vegan product certification
• Animal welfare advocacy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees (Clube SVB): Annual membership fees paid by affiliates (filiados), with options for monthly or annual payment. Members receive a membership card and access to discounts at partner establishments (conveniados) throughout Brazil.
2. Donations: Individual donations from supporters to fund campaigns and programs. SVB relies heavily on public contributions for operational continuity.
3. Product sales: Sale of books, t-shirts, and other educational/promotional materials.
4. Events and conferences: Revenue from organizing and hosting events, meetings, congresses, and conferences.
5. Selo Vegano certification services: Certification program for vegan products; partner companies pay for product evaluation and certification. The Selo Vegano program has certified over 4,000 products from approximately 250 companies.
6. Partnerships and campaigns: Agreements with companies, projects, campaigns, and services provided by SVB.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sociedade Vegetariana Brasileira (SVB) is a Brazilian nonprofit civil organization founded in 2003 that promotes vegan and vegetarian eating through large-scale awareness campaigns (Segunda Sem Carne, Opção Vegana, Abril Vegano, Green Team), the Selo Vegano product certification program (over 4,000 certified products from ~250 companies since 2013), and educational/research initiatives. It operates the Clube SVB paid membership program, the VegFest annual festival, and a national volunteer network of Groups and Local Nuclei across Brazil.

Product overview

Sociedade Vegetariana Brasileira (SVB) is a nonprofit organization offering a portfolio of advocacy programs and certification services. The core offerings include the Selo Vegano certification program for vegan products, combined with awareness campaigns like Segunda Sem Carne (Meatless Monday), Opção Vegana (restaurant certification), and Abril Vegano. Additional services include the Clube SVB membership program, VegFest annual events, and a resource library with publications and recipes. The organization operates primarily through volunteer networks and local groups across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Selo Vegano: Vegan certification program that evaluates and certifies products as vegan, created in 2013
• Segunda Sem Carne
• Opção Vegana
• Abril Vegano
• Clube SVB

Products and services

• Selo Vegano (Vegan Seal) Vegan product certification service that audits manufacturers and ingredients, certifying over 4,000 products from approximately 250 food companies; targeted at food manufacturers seeking third-party validation of vegan claims.
• Clube SVB (SVB Club) Paid membership program providing members with a membership card, exclusive content, and discounts at over 3,860 partner establishments (conveniados) across Brazil; targeted at individual supporters of veganism.
• Opção Vegana (Vegan Option) Program that helps restaurants and food service establishments include vegan options in their menus, providing culinary staff training and support; targeted at restaurants and food service operators.
• VegFest Annual vegan festival and event that brings together the vegan community, featuring food vendors, speakers, and educational activities; targeted at the general public and vegan community.

Quantifiable outcome

• 67 million vegetarian meals served in 2018 from Segunda Sem Carne program alone
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Solidary kitchens across 16 citiescoreStrategic or Co-development Partner · 26 June 2026SVB promotes training for solidary kitchens in 16 cities across Brazil, providing vegan food preparation education and support to increase access to plant-based meals.
• Nutri In RiominorStrategic or Co-development Partner · 25 June 2026SVB participated in the second edition of Nutri In Rio, strengthening the debate about plant-based eating at this nutrition-focused event.
• Naturaltech 2026flagshipStrategic or Co-development Partner · 23 June 2026SVB participated in Naturaltech 2026 with an interactive booth, Content Arena, and product tasting of certified Selo Vegano products, strengthening veganism presence at Brazil's largest natural products trade fair.
• Supermarket chainscoreChannel Partner/ Reseller/ DistributorMajor supermarket chains offer dedicated sections for vegan products (plant-based), including meat alternatives, dairy alternatives, eggs, and ready-to-eat products. These partnerships help distribute certified Selo Vegano products to consumers nationwide.
• 250+ Food companies (Selo Vegano partners)coreChannel Partner/ Reseller/ DistributorApproximately 250 food companies have certified over 4,000 products through SVB's Selo Vegano certification program since 2013. Partners include food manufacturers producing vegan versions of traditional products.
• The Good Food Institute (GFI)coreStrategic or Co-development PartnerSVB commissioned research with GFI on the Brazilian plant-based market, contributing data and analysis to understanding consumer behavior and market trends.
• DatafolhacoreStrategic or Co-development PartnerSVB commissioned Datafolha to conduct a survey on veganism in Brazil at the end of 2024, interviewing over 2,000 respondents across all regions of Brazil.
• IPEC (formerly IBOPE Inteligência)coreStrategic or Co-development PartnerSVB has commissioned multiple surveys with IPEC/IBOPE on vegetarianism and plant-based eating in Brazil, providing market research data used for advocacy and awareness.
• Restaurants and food establishments (Opção Vegana program)coreChannel Partner/ Reseller/ DistributorOver 3,860 restaurants and establishments participate in SVB's programs, offering vegan options on their menus. Partners receive support and certification for their vegan offerings.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Vegan Society: The Vegan Society is the UK's oldest vegan organization (founded 1944) and runs the international 'Vegan Trademark' certification program. It is the closest international analogue to SVB in combining vegan advocacy, education, and a long-running third-party vegan certification trademark, with a similar multi-decade operating history.
• Vegetarian Resource Group: The Vegetarian Resource Group is a US-based nonprofit focused on vegetarian/vegan education, nutrition information, and outreach to health professionals. It is comparable to SVB in its education-and-information focus on plant-based nutrition, though it does not run a certification program.
• The Humane League: The Humane League is a US-based animal-protection nonprofit recognized by ACE as a top-rated charity, focused on corporate campaigns to reduce farmed animal suffering. It mirrors SVB in being an ACE-recognized animal advocacy organization with a campaign-driven, evidence-based GTM.
• Animal Equality: Animal Equality is an international animal-protection nonprofit conducting corporate campaigns, investigations, and corporate outreach to drive plant-based and animal-welfare change. It is comparable to SVB in mission, advocacy-led GTM, and corporate-partner engagement, though it operates globally and does not run a product certification program.
• BeVeg: BeVeg is an international vegan certification body operating across food, cosmetics, and lifestyle products. It is directly comparable to Selo Vegano as a competing third-party vegan certification standard with global reach, and is the most relevant competitive threat to SVB's certification franchise.
• Mercy For Animals: Mercy For Animals is an international farmed-animal advocacy nonprofit running corporate outreach, policy advocacy, and food-industry engagement. It is directly comparable to SVB in mission, target audiences (food companies and consumers), and program portfolio, and is also an ACE Top Charity.
• Vegan Action / Certified Vegan: Vegan Action operates the Certified Vegan label, the largest vegan certification in North America, covering tens of thousands of products. It is the most direct functional peer to Selo Vegano, and a credible alternative for Brazilian manufacturers seeking international recognition.

Broad incumbents

• Good Food Institute (GFI): GFI is a global nonprofit focused on accelerating alternative protein and plant-based market development through science, policy, and corporate engagement. GFI is already a research partner of SVB and shares the plant-based market-development mission, though it focuses on upstream market infrastructure rather than consumer advocacy and certification.
• PETA (People for the Ethical Treatment of Animals): PETA is a large, established international animal-rights organization with vegan advocacy, celebrity engagement, and corporate campaigns. It overlaps with SVB's mission and celebrity-amplified GTM, but operates at much larger scale and broader scope.

Regional players

• Asociación Vegetariana Española / União Vegetariana Portuguesa: União Vegetariana Portuguesa is the Portuguese vegetarian/vegan advocacy organization and União Vegetariana Internacional member. It is comparable in mission and structure to SVB but operates in Portugal rather than Brazil, making it a regional peer for the Iberian-language vegan movement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SociedadeVegetariana
• Facebookfacebook.com/SociedadeVegetarianaBrasileira
• Instagraminstagram.com/sociedadevegetarianabrasileira
• Xx.com/SVBnacional
• LinkedInlinkedin.com/company/sociedade-vegetariana-brasileira---svb

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sociedade Vegetariana Brasileira