R:home

What R:home does

R:home is a regional smart home and commercial automation integrator headquartered in Northbrook, Illinois, formerly operating as Homerun Technology and now affiliated with One Firefly. The company designs, sells, and installs integrated systems for luxury residential homeowners and small-to-mid-market commercial clients across the Chicagoland area, Western Springs (IL), Lake Geneva (WI), and New Buffalo (MI). Its offering is built on certified dealer relationships with Control4 and Elan as the unified home-automation command layer, with Lutron (lighting and shading), Hunter Douglas (motorized window treatments), Josh.ai (voice control), Sonos and Sonance (audio), Samsung and LG (video), SunBriteTV (outdoor displays), and Ubiquiti (networking) layered in as best-in-class component brands.

The business operates on a consultation-led, quote-based model: prospective customers receive free, no-obligation assessments, followed by custom system design, professional installation, and ongoing service. Revenue is generated through a combination of professional services (design, integration, installation, support) and hardware resale of partner-brand equipment. Sales channels include direct-to-consumer consultations, referral relationships with architects, interior designers, and builders, and a separate commercial vertical targeting offices, fitness/spas, hospitality venues, retail, classrooms, and condo theaters. Marketing is conducted primarily through educational content on the company blog, an email newsletter, and organic social channels.

The company is privately held under founder-led ownership through the One Firefly affiliation, with no disclosed external funding, no public revenue figures, and an inconsistent headcount signal between firmographic data (1–10 employees) and company-stated claims of a 'large team' and 'fleet of service vehicles.' There are no patents, regulatory actions, or M&A events disclosed. Strategic activity has centered on brand evolution (Homerun Technology → r:home), vertical expansion into commercial automation, and incremental broadening of the integrated brand portfolio.

Name

R:home

Legal name

r:home

Website

https://rhome.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

R:home is a Northbrook, Illinois-based smart home and commercial automation integrator serving luxury residential clients and small commercial businesses in the Chicagoland area, Western Springs, Lake Geneva, and New Buffalo. The company designs and installs Control4- and Lutron-based systems across lighting, audio/video, shading, networking, and security.

Ownership category

akta.pro rank

Product category

Smart Home Automation Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYHSAHADAA

Whole-Home Automation System Design & Programming

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAHADAD

Motorized Shades, Blinds & Curtain Automation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAOAFAK

Smart Lighting & Automation Installation

Home & Personal Services/Plumbing, Electrical & HVAC Services/Lighting, Ceiling Fan & Fixture Installation

SECONDARYHSAOADAJ

Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs)

Home & Personal Services/Plumbing, Electrical & HVAC Services/Electrical Installation, Wiring & Panel Upgrades

Keywords

• Smart home automation
• Lighting control systems
• Motorized window treatments
• Home audio video
• Commercial building automation

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Smart Home Installation Services: Custom installation and integration of smart home technology systems including lighting, audio/video, window treatments, security, and networking. Services include personalized design, professional installation, and ongoing customer support.
2. Home Automation Hardware: Sale of smart home equipment and components including Control4 systems, Lutron lighting, motorized shades, speakers, displays, and networking equipment from partner brands

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

R:home designs, sells, and professionally installs integrated smart home and commercial automation systems, including lighting control, motorized window treatments, whole-home audio/video distribution, home theater, outdoor entertainment, smart security, and enterprise-grade Wi-Fi/networking. The company is a certified dealer and integrator for leading platforms such as Control4, Elan, Lutron, Hunter Douglas, Josh.ai, Sonos, Sonance, and Ubiquiti, serving luxury residential and commercial clients in the Chicagoland region.

Product overview

R:home is a home automation integrator and technology concierge based in Northbrook, IL, formerly known as Homerun Technology. The company designs, installs, and integrates smart home and commercial automation systems, serving the Chicago area, New Buffalo, MI, Lake Geneva, WI, and surrounding communities. The core offering centers on Control4 and Elan home automation platforms as the unified command layer for connected homes and businesses, integrated with a portfolio of best-in-class branded products including Lutron lighting and shading systems, Hunter Douglas window treatments, Sonos and Sonance audio systems, Samsung and LG video displays, Josh.ai voice control, and Ubiquiti networking. Services span residential solutions (lighting control, motorized window treatments, whole-home audio/video, home theater, outdoor entertainment, smart security, Wi-Fi) and commercial solutions (integrated building control, video conferencing, networking, and automation for offices, retail, hospitality, fitness, and educational environments).

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Design, configuration, and installation of whole-home smart home automation systems enabling unified command of lighting, audio/video, climate, and security from a single Control4 or Elan platform, with remote access and management from anywhere. Targeted at luxury residential homeowners.
• Lighting Control Design and installation of Lutron lighting control systems (RadioRA3, HomeWorks, Caséta) providing sophisticated keypads, scene recall, automated scheduling, and integration with motorized shades and security systems for residential properties.
• Motorized Window Treatments Installation of Lutron and Hunter Douglas motorized shades, blinds, and drapes controllable via button press, voice command, or automated schedules based on time of day or sun position, integrated into the broader smart home system.
• Smart Security Smart security solutions including remote guest greeting and entry management, real-time surveillance alerts, door locking, and access control for dog walkers, property managers, and housekeepers at residential properties.
• Network Infrastructure / Wi-Fi Network infrastructure design and Wi-Fi solutions using Ubiquiti enterprise-grade access points, providing reliable high-speed connectivity throughout large residential and commercial properties, including outdoor spaces.
• Home Theater Design & Installation Custom home theater design and installation featuring 4K video projection, surround sound systems, and integrated Lutron lighting and climate control for a cinematic viewing experience in residential properties.
• Multi-Room Music Whole-home audio distribution using Sonos, Sonance, Klipsch, and Leon speakers installed in-wall, in-ceiling, or as bookshelf speakers, controllable from a single device throughout the home.
• Multi-Room Video Unified video distribution and control using Control4 remotes and touchpads, enabling access to shows, movies, and sports across multiple rooms with components hidden in dedicated AV closets.
• Outdoor Entertainment Outdoor audio and video solutions including Sonance weather-resistant speakers, SunBriteTV outdoor displays, landscape lighting, and smart shading for patios, gardens, and recreational areas of residential properties.
• Commercial Automation Integrated building automation for commercial environments including Lutron lighting, motorized window treatments, HVAC control, access control, distributed audio/video, and video conferencing for professional offices, retail, hospitality, fitness, and educational spaces.
• Commercial Spaces Smart technology solutions for professional offices, fitness/spa, hotel/hospitality, retail, classrooms/auditoriums, and condo theaters, including presentation technology, interactive whiteboards, facial detection, and surveillance.

Quantifiable outcome

• Energy savings through automated lighting and climate control systems
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationAs a certified Control4 dealer, r:home provides personalized home automation control solutions connecting lighting, audio, video, climate, and security systems under one platform with one-touch controls and scenes.
• LutroncoreTechnology or IntegrationCertified Lutron dealer offering lighting control and motorized shading solutions. Lutron holds over 2,700 patents and offers 15,000+ products including RadioRA3, HomeWorks, and Caséta systems.
• Hunter DouglascoreTechnology or IntegrationAuthorized dealer for Hunter Douglas window treatments including sheer, cellular honeycomb, roman, roller, and woven wood varieties with PowerView Automation motorized shading.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vivint Smart Home: Vivint is a national smart home provider offering professionally installed security, lighting, and automation. While broader and more subscription-driven than r:home, it competes for the same professionally-installed smart home dollar and represents the scaled incumbent in the category.
• Best Buy (Magnolia): Best Buy, through its Magnolia and Geek Squad services, offers smart home and AV consultation, installation, and integration nationwide. It competes with r:home on residential AV/home theater projects and represents a much larger, scaled incumbent with brand reach.
• Crestron Electronics: Crestron is a leading manufacturer of control, AV, and lighting systems with a global network of certified integrators. It is both a competitor (r:home's CEO previously worked at Crestron) and an adjacent platform comparable to the Control4/Lutron ecosystem that r:home sells and integrates.
• ADT Inc. ADT is a large incumbent in residential security and smart home automation with professionally installed systems and recurring monitoring. It competes with r:home on integrated security and smart home bundles, though at lower price points and a national, subscription-based model.
• Resideo Technologies:

Emerging players

• Savant Systems: Savant provides a premium smart home and AV control platform deployed through certified dealers serving luxury residential and light commercial markets. It overlaps directly with r:home's Control4/Lutron/Elan stack as a competing platform and integrator channel.

Direct peers

• Ford AV: Ford AV is a US-based AV and automation integrator serving corporate, hospitality, education, and residential customers. Its project-based integration model, multi-vendor approach (including Control4/Lutron ecosystem), and emphasis on design-plus-installation closely mirror r:home's business.
• AVI Systems: AVI Systems is a commercial and residential AV/integration firm that designs and installs smart building, audio-video, and control systems. Like r:home, it is a systems integrator delivering whole-home and commercial automation projects, making it a direct comparable for project-based integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rhometech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R:home