Wisconsin Wetlands Association

What Wisconsin Wetlands Association does

Wisconsin Wetlands Association (WWA) is a 501(c)(3) nonprofit organization founded in 1969 and headquartered at 214 N Hamilton St #201, Madison, Wisconsin. WWA is dedicated to the protection, restoration, and enjoyment of wetlands and associated ecosystems through science-based programs, education, and advocacy. Its work addresses the historical loss of approximately 50% of Wisconsin's wetlands, with WWA citing that Wisconsin's wetlands deliver more than $3 billion in annual benefits in flood control, recreation, and tourism, and that 75% of Wisconsin's wildlife depend on wetlands at some point in their lives.

WWA delivers value through a portfolio of programs and publications rather than a technology platform. Core offerings include the My Healthy Wetland handbook ($10 per copy, with bulk pricing), the Wetland Coffee Break virtual education series, Wetland Community Gatherings, the annual Wetland Science Conference, the Wetland News bi-weekly newsletter, and online educational resources such as field guides and an interactive StoryMap on hydrology. WWA does not operate a software product, API, or proprietary technology platform; its underlying "technology" is science-based wetland conservation and restoration methodologies paired with community-led engagement.

WWA's revenue model is that of a nonprofit: membership contributions, recurring donations (including the Wetland Gems monthly giving club), one-time and legacy gifts, stock gifts, IRA contributions, and limited product sales ($10 handbook, with bulk pricing for landowner distribution). Its go-to-market is community-led, relying on grassroots engagement with private landowners, Wisconsin communities, state/federal agencies, Wisconsin tribes, and partner organizations. WWA maintains a 1-10 person staff and holds a Charity Navigator Four-Star Rating and GuideStar Platinum Seal of Transparency.

Name

Wisconsin Wetlands Association

Legal name

Wisconsin Wetlands Association

Website

https://wisconsinwetlands.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Wetlands Association is a 501(c)(3) nonprofit founded in 1969 that promotes wetland protection, restoration, and education in Wisconsin through science-based programs, publications, and policy advocacy, serving private landowners, communities, agencies, and tribal partners.

Ownership category

akta.pro rank

Product category

Wetland Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Wetland conservation services
• Environmental education
• Habitat restoration
• Watershed advocacy
• Nonprofit publications

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership contributions: The organization operates as a nonprofit with membership programs where individuals join as members through donation, providing ongoing support and engagement.
2. Donations and gifts: One-time and recurring donations from individuals and supporters, including monthly giving club (Wetland Gems), special gifts, IRA contributions, stock gifts, and legacy giving.
3. Product sales: Sale of the My Healthy Wetland handbook for $10 per copy, with bulk pricing available for landowner distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wisconsin Wetlands Association is a nonprofit conservation organization dedicated to the protection, restoration, and enjoyment of wetlands and associated ecosystems across Wisconsin. It delivers science-based programs, publications (such as the $10 My Healthy Wetland Handbook), educational events (Wetland Coffee Break virtual series, Community Gatherings, annual Wetland Science Conference), policy advocacy, and landowner/community resources to advance wetland conservation.

Product overview

Wisconsin Wetlands Association is a non-profit conservation organization offering educational programs, publications, and community engagement rather than a software product company. The organization provides a portfolio of programs including the My Healthy Wetland Handbook ($10 publication), Wetland Coffee Break virtual programming series, Wetland Community Gatherings events, and the annual Wetland Science Conference. Additional offerings include the Wetland News bi-weekly newsletter, free online educational resources (field guides, invasive species management guidance, mapping tools), and published guides such as Wisconsin's Wetlands: A Guide. The organization also offers membership programs with various giving options. The organization does not appear to offer a software platform, API, or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• My Healthy Wetland Handbook A $10 handbook for private wetland landowners that helps them learn about wetland types, actions to improve wetland health, and connect with resources and people who can help; available for online, phone, or mail order with bulk pricing for distribution.
• Wetland Coffee Break Virtual wetland programming series offered to members, supporters, and the public featuring presentations on wetland science, wildlife, restoration, and conservation; available as live sessions and recordings.
• Wetland Community Gatherings In-person community events across Wisconsin connecting wetland enthusiasts with WWA members, staff, and board to celebrate wetlands and provide networking opportunities.
• Wetland Science Conference Annual conference bringing together wetland scientists, practitioners, and enthusiasts for knowledge sharing, presentations, and collaboration on wetland research and conservation.
• Wetland News Newsletter Bi-weekly e-newsletter providing wetland updates, news, policy information, and educational content to subscribers.
• Wisconsin's Wetlands: A Guide Four-page, full-color guide including photographs and descriptions of the twelve major wetland types found in Wisconsin, used for educational outreach.
• What Does it Cost to Own A Wetland Guide Landowner's guide to property tax assessments on wetlands and other privately owned conservation lands in Wisconsin.
• Membership Program Membership program supporting the organization's work with various giving options including one-time, recurring, monthly giving club (Wetland Gems), stock gifts, IRA contributions, and legacy giving.
• Online Educational Resources Free online resources including field guides, technical assistance information, invasive species management guidance, mapping tools, and hydrology/water management storymaps for landowners, communities, and educators.

Quantifiable outcome

• Wisconsin's wetlands provide more than $3 billion in benefits every year in flood control, recreation, and tourism
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Wisconsin Department of Natural Resources (WDNR)coreStrategic or Co-development PartnerWDNR is a key partner providing technical assistance, regulatory frameworks, and collaboration on wetland monitoring, mapping (Surface Water Data Viewer), invasive species management, and restoration programs. WWA works with WDNR on policy development and shares expertise on wetland science.
• USDA Natural Resources Conservation Service (NRCS)coreStrategic or Co-development PartnerNRCS provides technical and financial assistance to landowners for wetland conservation through Farm Bill programs. WWA connects landowners with NRCS services and resources.
• County Land and Water Conservation DepartmentscoreStrategic or Co-development PartnerCounty departments deliver natural resource programs locally, providing conservation assistance and planning to landowners and communities for wetland protection.
• Wisconsin Land Trust Network and Land TrustscoreStrategic or Co-development PartnerLand trusts help private landowners protect natural aspects of their land permanently. WWA connects landowners with land trusts and works with Gathering Waters Conservancy.
• US Fish and Wildlife Service (USFWS) Partners for Fish & Wildlife ProgramcoreStrategic or Co-development PartnerUSFWS works with private landowners offering technical and financial assistance to restore wetland habitat for fish and wildlife.
• Wisconsin Waterfowl AssociationcoreStrategic or Co-development PartnerWisconsin Waterfowl Association is dedicated to wetland and waterfowl conservation, working with landowners on restoration projects and raising funds for cost-sharing.
• Wisconsin Coastal Management ProgramcoreStrategic or Co-development PartnerWCMP provided funding for the My Healthy Wetland handbook through a grant from NOAA's Coastal Zone Management Act program.
• The Nature Conservancy in WisconsincoreStrategic or Co-development PartnerThe Nature Conservancy in Wisconsin has developed tools to highlight high quality wetlands for protection and impaired wetlands with high restoration potential. WWA collaborates on wetland conservation initiatives.
• Wisconsin Tribes (e.g., Red Cliff Band of Lake Superior Chippewa Indians, Oneida Nation)coreStrategic or Co-development PartnerWisconsin Tribes are key partners in wetland protection and restoration. Tribes like the Red Cliff Band and Oneida Nation lead efforts to care for wetlands for cultural and environmental purposes.
• Cable Natural History MuseumminorStrategic or Co-development PartnerPartner in Wetland Coffee Break presentations and wetland community gatherings. The museum's staff present on wetland topics and participate in summer gathering events.
• The Nature Conservancy (national)coreStrategic or Co-development PartnerOrganized the 2026 National Adaptation Forum panel where WWA's Kyle Magyera presented on flood-prone communities work in the Lake Superior Basin.
• Clean Water for All and National Wildlife FederationcoreStrategic or Co-development PartnerOrganizers of the National Association of Wetland Managers' session on Clean Water Act reform where WWA's Erin O'Brien shared policy program details.
• River NetworkcoreStrategic or Co-development PartnerOrganized River Rally conference where WWA's Jennifer Western Hauser presented on Waters of the US protection.
• American RiverscoreStrategic or Co-development PartnerOrganized ASFPM conference session where WWA's Erin O'Brien presented findings on Wisconsin floodplain management capacity.
• Invasive Plants Association of Wisconsin (IPAW)minorStrategic or Co-development PartnerStatewide resource for invasive plant information, early detection techniques, and rapid response coordination.
• UW ExtensioncoreStrategic or Co-development PartnerCollaborated on the How Wetlands Manage Water video production, providing expertise and support.
• Clean WisconsincoreStrategic or Co-development PartnerClean Wisconsin staff attorney Evan Feinhauer co-presented on Sackett vs EPA implications for Wisconsin wetlands, working with WWA on legal and policy analysis.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Peers

• American Rivers:

Direct peers

• Trout Unlimited: Trout Unlimited is a national coldwater fisheries and freshwater habitat nonprofit with strong state-chapter structures (including in Wisconsin). It overlaps with WWA on freshwater habitat restoration, landowner engagement, and policy advocacy tied to Clean Water Act protections.
• Ducks Unlimited: Ducks Unlimited is a large nonprofit dedicated to wetland and waterfowl habitat conservation across North America. It is highly comparable to Wisconsin Wetlands Association in mission (wetland protection and restoration), landowner engagement model, and policy advocacy, but operates at a national scale with a much larger staff and budget.
• National Association of Wetland Managers: NAWM is a national professional association that convenes state and tribal wetland program managers and hosts policy forums, including Clean Water Act sessions where WWA staff present. It is a peer in wetland science and policy advocacy with a professional/member base rather than mass-membership model.
• Pheasants Forever & Quail Forever: Pheasants Forever operates a chapter-based model delivering grassland and wetland habitat programs on private lands, including in Wisconsin. It is highly comparable to WWA through its landowner-focused habitat delivery, NRCS partnership model, and state-chapter structure.
• River Network: River Network is a national nonprofit that supports grassroots river and watershed protection, including freshwater advocacy. It is comparable to WWA through shared freshwater/watershed advocacy focus and event programming (River Rally), though it covers all U.S. rivers rather than focusing on wetlands specifically.
• Izaak Walton League of America: The Izaak Walton League is a national conservation nonprofit with local chapters, focused on watershed protection, clean water, and habitat conservation. It overlaps with WWA on science-based freshwater advocacy, landowner engagement, and Clean Water Act policy work.
• The Nature Conservancy in Wisconsin: The Nature Conservancy's Wisconsin chapter develops tools to identify high-quality and restorable wetlands and collaborates directly with WWA. It is a peer in Wisconsin-focused wetland science and protection, with a broader conservation portfolio and larger institutional footprint.
• Wisconsin Waterfowl Association: Wisconsin Waterfowl Association is a state-level nonprofit focused on wetland and waterfowl conservation in Wisconsin, including landowner cost-share programs for restoration. It is a direct peer and an active partner of WWA, serving the same geography, audience, and mission niche.

Broad incumbents

• National Wildlife Federation: National Wildlife Federation is one of the largest U.S. wildlife and habitat advocacy organizations, with significant wetland policy work (including co-organizing sessions where WWA presents). It is a broader incumbent that overlaps with WWA on Clean Water Act advocacy and public education but operates at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WisconsinWetlands
• Xx.com/wiwetlandsassoc
• LinkedInlinkedin.com/company/wisconsin-wetlands-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Wetlands Association