Victoria International Development Education Association

What Victoria International Development Education Association does

Victoria International Development Education Association (VIDEA) is a Canadian federally registered non-profit and registered charity headquartered in Victoria, British Columbia. Founded in 1978 (with later public references citing 1984 as an operational milestone), the organization runs feminist and youth-led education and internship programs across four thematic pillars: climate justice, gender justice, youth leadership, and Indigenous wellness. Its primary beneficiaries are Indigenous youth and other underrepresented youth cohorts in Canada, with secondary audiences including schools, community organizations, and international partners. Flagship programs include Rise Up!, Cwelelep: Journeys from the Heart, Bonds of Solidarity, The Land Talks Back, and Sacred Trails, each combining curriculum-based learning with community engagement and internship components developed in partnership with Indigenous youth leaders.

VIDEA's product surface consists of downloadable educational toolkits and program resources distributed through its website (videa.ca). The technical footprint is intentionally limited: there are no mobile applications, public APIs, or third-party software integrations evident in the company's public materials. Programs appear to be co-created with Indigenous community partners and youth facilitators, suggesting a distributed content-development model rather than a centralized production pipeline. The organization does not sell a product or subscription and does not operate a fee-for-service model; instead, all programming is funded through a mix of individual donations (including monthly donor programs) and project-based grants from federal, provincial, and community-foundation sources.

Funding sources span at least nine active streams: Canadian Heritage (CSMARI), Women and Gender Equality Canada (WAGE), Employment and Social Development Canada (ESDC) — including the Canada Service Corps program — Environment and Climate Change Canada, the Province of British Columbia, BC Civil Forfeiture, the Canadian Race Relations Foundation, Community Foundations Canada, and Catapult Canada. Geographically, VIDEA's primary operations are in British Columbia, with operating presence in Alberta and the Northwest Territories, and international linkages that historically extend to partners in Zambia. The combined effect of dependency on government grant cycles and the absence of any commercial revenue stream defines both the organization's operating model and its principal funding-concentration risk.

Name

Victoria International Development Education Association

Legal name

Victoria International Development Education Association

Website

https://videa.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Victoria International Development Education Association (VIDEA) is a Canadian non-profit that delivers feminist, youth-led education and internship programs on climate justice, gender justice, youth leadership, and Indigenous wellness, primarily serving Indigenous and underrepresented youth in British Columbia and beyond.

Ownership category

akta.pro rank

Product category

International Development Education and Nonprofit Services

NAICS

Educational Services (611), Educational Support Services (611710), Civic and Social Organizations (813410)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

akta.pro secondary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• International development education
• Feminist youth programs
• Decolonization toolkits
• Climate justice education
• Indigenous community wellness

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations through monthly donor programs and one-time donations, supporting ongoing youth and community programming.
2. Government Grants and Funding: Funding from various government programs including Canadian Heritage CSMARI, Women and Gender Equality Canada, Employment and Social Development Canada, Canada Service Corps, Environment and Climate Change Canada, Province of British Columbia, BC Civil Forfeiture, Canadian Race Relations Foundation, Community Foundations Canada, and Catapult Canada.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VIDEA is a feminist, women-led nonprofit that delivers downloadable educational toolkits (on decolonization, climate justice, gender justice, inclusion, and Indigenous wellness) and youth-led community programs (such as Rise Up!, Cwelelep: Journeys from the Heart, Bonds of Solidarity, and Canada Service Corps: The Land Talks Back). Its offering is non-commercial: resources are provided free of charge for educational use, while funding comes from individual donations and Canadian federal/provincial government grants.

Product overview

VIDEA (Victoria International Development Education Association) is a feminist, women's organization focused on ending global poverty and creating a more just and equitable world. The organization operates as a platform of programs and downloadable educational resources rather than a single unified product. Its core offerings consist of climate action and decolonization toolkits, youth leadership programs, and policy documents addressing gender justice, anti-racism, and Indigenous wellness. Programs like Rise Up!, Cwelelep: Journeys from the Heart, Bonds of Solidarity, and The Land Talks Back engage Indigenous and underrepresented youth through workshops, arts, and community-building initiatives. Educational resources include the Decolonization Toolkit with facilitator guide, Inclusion Toolkit, Connect with Kindness Toolkit, Climate Action Toolkit, Conservation Challenges, and Gender Justice resources. The organization does not offer a technology product with integrations but focuses on downloadable PDFs and community-based programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Decolonization Toolkit A free downloadable educational toolkit designed to spark conversation and growth personally, professionally, organizationally, or community-wide on decolonization topics, including a facilitator guide and suggested reading list. Intended for educators, community organizations, and individuals.
• Connect with Kindness Toolkit A free downloadable youth-created toolkit that brings attention to online hate and highlights the importance of mental health, wellness, and kindness online. Intended for educators, youth workers, and young people.
• Inclusion Toolkit A free downloadable resource created by VIDEA's Inclusion Officer and Education Hub Team Leader to build awareness about inclusion and provide tips on creating inclusive spaces. Intended for educators, workplaces, and community organizations.
• Organisational Decolonisation Action Plan A free downloadable guide outlining governance-level and systems-level actions that organizations can take to build and implement their own decolonization plan. Intended for organizational leaders and EDI teams.
• Decolonization Toolkit: Facilitator Guide A free downloadable companion guide to the Decolonization Toolkit that includes suggested reading lists and facilitation support to make decolonization materials more accessible. Intended for facilitators and educators.
• Community Culture Climate Justice: Climate Action Toolkit A free downloadable climate action toolkit created by First Nations, Métis, and Zambian emerging leaders for planning climate-just futures through fun, creative strategies. Intended for Indigenous and community climate leaders.
• Back to the Land: A Vision for Climate Justice in our Communities A free downloadable community climate justice action plan developed through three years of land-based activities, consultations, and large community events in multiple communities. Intended for community organizers and climate justice practitioners.
• Conservation Challenges A free downloadable climate action resource that challenges communities to commit to 10 climate actions focused on relationship-building and community adaptation. Intended for community groups and climate action participants.

Quantifiable outcome

• Youth documentary film premiere brought more than 200 community members together in Edmonton
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Will WeiglerminorStrategic or Co-development Partner · 1 January 2013Co-created 'From the Heart' - an unconventional theater piece about reconciliation with Will Weigler. An inter-generational culturally diverse group of 30 people created the production, joined by another 70 to perform when ready.
• Inter-Cultural AssociationminorStrategic or Co-development Partner · 1 January 2013Partnered with Will Weigler and the Inter-Cultural Association on 'From the Heart' theater piece about reconciliation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CUSO International: CUSO International places Canadian volunteers in international development roles with a focus on gender equality and inclusion. Comparable as a Canadian-headquartered international development education/volunteer-sending organization.
• Coady International Institute: Coady International Institute at StFX University provides education and applied research for community-led development globally. Comparable as a Canadian international-development education organization focused on community empowerment.
• Canada World Youth / YP Foundation: Canada World Youth runs youth-driven international education and exchange programs focused on social justice and intercultural understanding. Comparable youth-led international development education model.
• Right To Play International: Right To Play uses sport and play to educate and empower children and youth facing disadvantage. Comparable in youth-development education model, Canadian headquarter presence, and donor-supported structure.
• TakingITGlobal: TakingITGlobal runs youth-led programs on social justice, global citizenship, and civic engagement. Comparable focus on youth-driven education for global issues and Canadian/Indigenous youth leadership development.
• KAIROS Canada: KAIROS is a Canadian ecumenical social-justice organization working on Indigenous rights, ecological justice, gender justice, and global solidarity. Highly comparable mission overlap with VIDEA, particularly in Indigenous solidarity and environmental justice programming.

Broad incumbents

• Aga Khan Foundation Canada: Aga Khan Foundation Canada funds international development across multiple priority areas including gender equality and climate. Comparable Canadian international-development education funder/operator but at significantly larger scale.

Emerging players

• Canadian Roots Exchange: Canadian Roots Exchange runs youth-led programs connecting Indigenous and non-Indigenous youth for reconciliation. Closely comparable Indigenous youth leadership development focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VIDEAvictoria
• Instagraminstagram.com/videavictoria/?hl=en
• LinkedInlinkedin.com/company/videa-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria International Development Education Association