Maine Youth Thriving

What Maine Youth Thriving does

Maine Youth Thriving (MyT, pronounced "mighty") is a Maine statewide nonprofit founded in 2012 as the Maine Resilience Building Network and rebranded in September 2024 to emphasize the science of Positive Childhood Experiences (PCEs) and youth mattering. The organization equips youth-serving professionals — educators, nonprofit staff, healthcare providers, and caregivers — with trauma-informed, equity-centered workshops, retreats, coaching circles, and a 10-month Thrive Together Leadership Program, all delivered through the Thrive Together Institute. MyT drives the Maine Mattering Movement, a cross-sector initiative deploying Mattering Ambassadors, Mattering Cabins (built in partnership with Maine Cabin Masters/Kennebec Cabin Company), and youth-led storytelling projects to make belonging visible in communities across all Maine counties.

MyT monetizes through a diversified revenue model: annual memberships at six tiers ranging from $35 (Student) to $675 (Business), ticketed events and an annual Summit ($75-$275), product sales including Mattering Cabins ($99-$399) and Mattering Cards across eight variants ($10/set), direct donations, and grants from philanthropic foundations (MeHAF, Peter Alfond Foundation, Bingham Program), the Maine Department of Education's Preschool Development Grant, and a broad coalition of Maine community banks and corporate sponsors. Distribution combines direct on-site workshop delivery at schools and nonprofits across Maine, a self-serve website storefront (Stripe payments, MemberPress membership, Constant Contact email), and grant-funded statewide training infrastructure including a Train-the-Trainer model that scales reach without proportional headcount growth.

The seven-person staff operates from Gorham, Maine, with a 200+ partner organization network that has engaged over 3,000 youth-serving individuals statewide since 2024. The organization's intellectual property includes a proprietary library of trauma-informed discussion prompts (Mattering Cards), four professionally produced Youth Mattering PSA videos featuring 35+ Maine youth, and a statewide Mattering Cabin placement program. The technology stack is deliberately low-tech: WordPress storefront, Stripe, MemberPress, and Constant Contact — with all core delivery grounded in human facilitation rather than software.

Name

Maine Youth Thriving

Legal name

Maine Youth Thriving

Website

https://maineyouththriving.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Maine Youth Thriving (MyT) is a statewide Maine nonprofit that equips educators, caregivers, and youth-serving professionals with trauma-informed workshops, retreats, coaching, and the Mattering Cards and Mattering Cabin product line, all grounded in Positive Childhood Experiences science to foster youth mattering across Maine communities.

Ownership category

akta.pro rank

Product category

Youth Resilience Services

NAICS

Child and Youth Services (624110), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth resilience training
• Positive childhood experiences
• Trauma-informed workshops
• Mattering movement programs
• Community-based prevention

Headquarters

HQ city

Gorham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Program: Annual membership contributions (Individual $75, Non-profit $375, Senior $55, Student $35, Business $675, School $300) that grant benefits including professional development discounts, resource library access, Coffee Connect meetups, and member spotlights. Membership contributions go directly to programs that foster positive experiences, relationships, and environments for youth across Maine.
2. Annual Summit & Events: Revenue from annual MyT Summit tickets (2026 Summit: $275 full-day non-member, $175 member, $75 half-day Summit Circle). Additional event revenue from workshops, retreats, and professional development sessions across Maine.
3. Mattering Cabin Products: Sale of Mattering Cabin products: DIY Kit at $299, Pre-Built at $399, and Mattering Resource Starter Kit at $99. Cabin sales generate revenue and advance the Maine Mattering Movement by placing cabins in communities as visible symbols of belonging.
4. Mattering Cards & Guides: Sale of educational resources including Mattering Cards (educator, family, workplace, PreK-K, Grades 1-3, 4-5, 6-8, 9-12) at $10 per set, and Maine Youth Voices PDF sector sheets at $20 per packet. Free resources also available including the Maine Youth Thriving Guide and PCE Fact Sheets.
5. Donations: Direct donations from individuals supporting youth thriving across Maine. Donation tiers fund specific programs: $25 trains a teacher/mentor, $50 empowers youth leadership, $75 funds parent/caregiver programming, $100 powers community events, $250 builds a Mattering Cabin, $500 fuels the statewide movement.
6. Grants & Funders: Funding from philanthropic foundations (MeHAF, Peter Alfond Foundation, Bingham Program), government (Maine Department of Education), and corporate donors (Unum, Bangor Savings Bank, Kennebec Savings Bank, Maine Community Bank, Partners Bank, Mascoma Bank, Norway Savings Bank, Androscoggin Bank, SBS Savings Bank, Brickyard Hollow, Luke's Lobster, Moe's Original BBQ, Orono Brewing, MainStreet Foundation).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Maine Youth Thriving (MyT) is a Maine-based nonprofit that delivers workshops, retreats, professional development, coaching circles, and community programs grounded in Positive Childhood Experiences (PCEs) and trauma-informed science to help youth-serving professionals, caregivers, and communities support youth mental health and belonging. The organization also sells tangible tools such as Mattering Cards, Mattering Cabins, and the Maine Youth Voices PDF guide, and convenes the annual statewide MyT Summit and the Maine Mattering Movement.

Product overview

Maine Youth Thriving (MyT) operates as a unified platform focused on fostering positive childhood experiences, youth mattering, and community resilience across Maine. The core offerings center on the Thrive Together Institute, which provides workshops, retreats, professional development, and the 10-month Thrive Together Leadership Program. The organization drives the Maine Mattering Movement statewide initiative, featuring Mattering Ambassadors and Mattering Cabins as tangible community connection points. MyT offers a suite of Mattering Cards products across multiple grade levels (PreK through adult) and settings (Workplace, Educator, Family), priced at $10 each, plus the $20 Maine Youth Voices PDF guide. The annual MyT Summit serves as a flagship event for knowledge-sharing and coalition-building. MyT Membership provides tiered access to resources, professional development, and community programs including Book Club and Coffee Connect. All offerings are grounded in the science of Positive Childhood Experiences (PCEs) and trauma-informed practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrive Together Institute A hub for workshops, retreats, and professional development opportunities focused on helping adults support youth mental health and cultivate connected communities of caring professionals, with offerings across Caregiver Wellbeing, Thriving Community, and Foundational Knowledge tracks.
• Thrive Together Leadership Program A 10-month selective cohort leadership program providing skill-building for experienced and emerging leaders to strengthen capacity for positive health outcomes for youth and communities.
• Coaching Circles Follow-up coaching sessions that help teams move from awareness to action, providing a supportive container for teams to workshop real-world challenges with professional facilitation.
• Careback Retreats Retreat experiences for caring professionals and caregivers designed to reduce compassion fatigue and foster wellbeing through guided activities that provide respite, education, and community in restorative settings.
• Mattering Momentum Four deep-dive intensives that weave mattering into the fabric of schools, organizations, or communities, centered on the art and science of seeing, hearing, valuing, and providing opportunities for meaningful contribution, with an option to receive a Maine Mattering Cabin.
• Mattering Cabin Small physical structures designed to make belonging visible in communities, serving as sanctuaries of care, resource sharing hubs, and community connection points. Available as DIY Kit ($299), Pre-Built ($399), or Resource Starter Kit ($99), each containing encouragement notes, reflection cards, mini resources, youth-led creations, and seasonal Mattering Missions.
• Mattering Cards Set of 36 tiered, trauma-informed discussion prompts designed to strengthen belonging, connection, and resilience. Available in audience-specific variants: Educator, Family, Workplace, PreK-K, Grades 1-3, Grades 4-5, Grades 6-8, and Grades 9-12, each priced at $10 per set.
• Maine Youth Voices PDF Sector sheets providing action steps for community members to help youth feel seen, heard, valued, and that they add value, with tailored guidance for schools, libraries, police departments, healthcare providers, faith communities, and businesses. Sold at $20 per packet.
• MyT Annual Summit Annual statewide convening of youth-serving professionals and policy-makers across Maine to share knowledge, celebrate successes, and build coalitions. Includes keynote presentations, breakout sessions, wellness activities, networking, and meals, with ticketed access for members and non-members.
• MyT Membership Annual membership program with tiered pricing for Individual ($75), Non-profit ($375), Senior ($55), Student ($35), Business ($675), and School ($300) that delivers access to Thrive Together Working Group, discounts on professional development, free resources, MyT Coffee Connect virtual meetups, member spotlights, Book Club, and Resilience Reset lunch-and-learn.

Quantifiable outcome

• Youth who believe they matter are 65% less likely to consider suicide, 57% less likely to experience depressive symptoms, and 24% less likely to use substances (ME Integrated Youth Health Survey).
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Maine Department of EducationcoreStrategic or Co-development PartnerThrough the Preschool Development Grant (PDG), MyT delivers statewide trainings on Positive Childhood Experiences, compassion fatigue, and adult well-being for early childhood educators. A Train-the-Trainer (TTT) model builds internal regional capacity. The DOE Summit (July 2026) focuses on Cultivating Resilient Schools Through the Practice of Mattering. This is a flagship multi-year partnership.
• Maine Sea GrantcoreStrategic or Co-development PartnerMaine Sea Grant serves Maine's coastal communities as they address issues of concern and uplift local assets. MyT designed and delivered a trauma-informed retreat for Sea Grant staff, providing a restorative environment for reflection and replenishment. Sea Grant is an integral partner cultivating a community of care.
• Disability Rights Maine (DRM)coreStrategic or Co-development PartnerMyT partnered with DRM to co-create resilience retreats for DRM staff, weaving in research from PCEs, compassion fatigue recovery, and the science of well-being. Retreats held in restorative, reflective settings equipped participants with science-backed tools to sustain purpose and connection.
• Healthy Community Coalition of Greater Franklin CountycoreStrategic or Co-development PartnerMyT partnered with the Healthy Community Coalition to launch a Youth Mattering + Photovoice project, giving teens a powerful way to express what makes them feel seen, valued, and connected in their rural community through photography, storytelling, and community conversations.
• Healthy Communities of the Capital AreaminorStrategic or Co-development PartnerPartner organization in MyT's network of community health coalitions supporting youth resilience and mattering initiatives in Maine's Capital Area region.
• Alfond Youth & Community CentercoreStrategic or Co-development PartnerMulti-event partner hosting MyT trainings (The Power of Positive Childhood Experiences, Understanding Compassion Fatigue) and Careback Retreats. A key supporter organization and listed partner in the Maine Mattering Movement.
• Maine Cabin Masters / Kennebec Cabin CompanycoreOEM/ Whitelabel/ Licensing PartnerMaine Cabin Masters partnered with MyT to create the Mattering Cabin initiative. Kennebec Cabin Company continues this partnership to build and deliver Mattering Cabins to communities across Maine as visible symbols of belonging and mattering. Featured on NewsCenter Maine's '207' program (March 2026).
• RedBird MediaminorStrategic or Co-development PartnerRedBird Media produced four Youth Mattering PSA videos featuring over 35 Maine youth sharing authentic messages about challenges, hopes, fears, and resilience for caring adults and Maine youth.
• Benn Marine PhotographyminorOthersBenn Marine Photography provides professional photography services for MyT's events, programs, and marketing materials, documenting the organization's work across Maine.
• Girl Scouts of MaineminorStrategic or Co-development PartnerMyT Board member Mara Moorhead serves as CEO of Girl Scouts of Maine, one of the largest youth-serving organizations in the state (4,000 girl members and 3,000 adult members). This board-level connection facilitates collaboration between the organizations.
• University of Maine Cooperative ExtensioncoreStrategic or Co-development PartnerMultiple board members (Daniel Puhlman, Leslie Forstadt, Kristy Ouellette) are affiliated with UMaine programs. Kristy Ouellette leads UMaine Cooperative Extension's 4-H Youth Development program. Leslie Forstadt works in Human Development at UMaine Extension focusing on farm family communication and ACEs awareness.
• Maine Youth Action NetworkminorStrategic or Co-development PartnerTucker Daniels of Maine Youth Action Network led a 2025 Summit workshop on 'Relationships Built on Trust and Built to Last: A Power Sharing Model of Youth Development,' exploring effective ways to elevate youth voice and meaningful youth-adult partnerships.
• Valo Youth ProgramminorStrategic or Co-development PartnerValo is a retreat-based program for youth that supports wellbeing in an unplugged setting. MyT hosted Valo's Embers Podcast at the 2025 Summit, featuring Valo teens in a live-recorded conversation on mattering and a youth-led panel on social connection.
• OUT MaineminorStrategic or Co-development PartnerOUT Maine led a 2025 Summit workshop 'Zining Our Communities Together' helping LGBTQ+ youth deepen connections. OUT Maine was nominated for a Power of the Positive Award for creating affirming spaces and building belonging across Maine.
• Rural Youth Institute (Meg Taft)minorStrategic or Co-development PartnerMeg Taft of the Rural Youth Institute led a 2025 Summit workshop on '360 Degrees of Support Roundtable: Creating Community Systems to Support Youth,' helping communities build effective support networks including in rural areas through relationship routers and asset mapping.
• Puddle Dock Village FestivalminorGTM or Marketing PartnerMyT engaged an intergenerational audience in facilitated conversations on mattering as part of the Puddle Dock Village Festival in Alna, Maine. The festival's mission uses arts and humanities in support of community justice and well-being, aligning with MyT's goals.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Peace First: National nonprofit that activates youth-led peacemaking and social-emotional learning. Comparable mission emphasis on youth voice, agency, and mattering/connection; narrower footprint than MyT.

Direct peers

• Communities In Schools: National nonprofit that embeds site coordinators in K-12 schools to integrate student supports and trauma-informed practice. Directly comparable to MyT's school-district workshop model and SEL/PKES focus.
• Search Institute: Search Institute develops and disseminates research-based frameworks (Developmental Assets) for youth thriving and partners with schools and communities. Highly comparable to MyT in operating model (research-to-practice, youth-serving professional training, community activation) and target audience.
• Born This Way Foundation: Co-founded by Lady Gaga, the foundation builds youth mental health resources (e.g., Be There Certificate) and partners with schools and communities. Comparable mission (youth mental health, kindness, connection) and target audience of caring adults.
• The Jed Foundation: National nonprofit focused on youth and young adult mental health and suicide prevention, partnering with high schools and colleges. Comparable target population (teens/young adults, schools, professionals) and evidence-based programmatic approach.
• MENTOR (National Mentoring Partnership): National umbrella organization that builds the mentoring field and partners with local affiliates. Comparable as a youth-development network-building nonprofit with membership, training, and summit-style convenings.

Regional players

• Big Thought: Dallas-based nonprofit delivering social-emotional learning, creative education, and youth development programming across schools and communities. Comparable service model (SEL/PCE-aligned, school district contracts, summits) but in a different region than MyT.

Broad incumbents

• Erikson Institute: Graduate school and applied research center focused on early childhood development, with professional development and policy work. Comparable audience (educators, child-serving professionals) and equity-centered framing.
• Child Trends: Large national research nonprofit studying child and youth well-being, often publishing the data MyT draws on. Comparable evidence-base foundation but as a research/incumbent player rather than direct training provider.
• Tufts University Collaborative on Resiliency and Emotional Intelligence (CARE): Academic center producing research on social-emotional development and resilience, including CompassionResilience training for educators. Comparable trauma-informed/compassion-fatigue curriculum and educator audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maineresilience
• LinkedInlinkedin.com/company/maine-youth-thriving
• Instagraminstagram.com/maineyouththriving
• Xx.com/maineresilience

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Youth Thriving