What USG Middle East does

USG Middle East is a Dammam, Saudi Arabia-headquartered manufacturer of ceiling systems, drywall assemblies, gypsum boards, and interior finishing solutions serving construction and infrastructure projects across the GCC, Africa, Türkiye, and broader global markets. The company operates four regional manufacturing facilities and a workforce of approximately 3,500 employees globally, with a product portfolio spanning specialty ceilings (Celebretto metal, Skynest wood wool, Timbertune wooden acoustic), modular ceilings (mineral fiber, soft fiber, metal, gypsum), drywall ceilings, acoustical suspension grids (DONN, Quadra), plasterboards and substrates (Sheetrock, Securock, Durock, Fiberock, Solidrock), metal framing, and finishing solutions. Proprietary technology includes the QUICK-RELEASE™ clip, fire-rated suspension systems that maintain structural integrity during fire events, and Logix™ integrated ceiling systems, all backed by 1,300 patents and certifications to ISO 14644-1, ASTM, EN, ICC-ES, USDA, and Federal Standard 209E standards.

The business model is B2B building materials sales to construction companies, contractors, architects, and building developers, distributed through 8 direct sales offices in KSA plus offices in the UAE and Türkiye, a regional distributor and store network, and a usgme.com e-commerce storefront supporting sample ordering and project submittals. Pricing is quote-based for most products, with catalog unit pricing starting from SAR 1.00. The company is vertically focused on healthcare (including free technical support for hospital projects), hospitality (334+ UL assemblies), education, commercial and residential construction, and entertainment venues. USG Middle East operates as a portfolio company under Juman Industrial Investment Company, a diversified industrial conglomerate, and the entity is privately held with revenue figures not publicly disclosed.

Name

USG Middle East

Legal name

USG Middle East

Website

https://usgme.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

USG Middle East manufactures ceiling systems, drywall assemblies, gypsum boards, and interior finishes for construction projects across the GCC, Africa, and Türkiye, serving contractors, architects, and developers through direct sales offices, distributors, and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Building Materials: Ceiling Systems and Drywall Assemblies

akta.pro primary industry

Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)

Keywords

• Ceiling systems manufacturing
• Drywall assemblies
• Gypsum board products
• Acoustical suspension systems
• Metal framing solutions

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: B2B sales of ceiling systems, drywall assemblies, metal framing, and interior finishes to construction companies, contractors, architects, and building developers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

USG Middle East designs, manufactures, and supplies ceiling systems, drywall assemblies, gypsum boards, metal framing, and interior finishing solutions for commercial, residential, healthcare, hospitality, and educational construction projects. The company operates 4 regional manufacturing facilities and distributes its products through a network of 8 sales offices in KSA, regional offices in the UAE and Turkey, and a multi-brand e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Celebretto®: Metal ceiling brand offering specialty ceiling solutions
• Durock®
• Fiberock®
• Securock®
• DONN®
• Skyrock®
• Solidrock®
• Skynest®
• Tranquille®
• Quadra®
• Timbertune®
• Sheetrock®
• Logix™

Products and services

• Celebretto Metal Ceiling Solutions Metal ceiling solutions brand offering specialty ceiling products for commercial and architectural applications requiring metallic finishes and design flexibility.
• Mineral Fiber Modular Ceiling Mineral fiber modular ceiling tiles for commercial construction projects requiring acoustic control and aesthetic ceiling finishes.
• Skynest Wood Wool Modular Ceiling Wood wool acoustic ceiling products for projects requiring natural material aesthetics and acoustic performance.
• Sheetrock Brand Gypsum Board Gypsum board plasterboard product for drywall partition and ceiling construction in residential, commercial, and institutional buildings.
• Securock Brand Gypsum Board Substrate Gypsum board substrate tile product for use as a base layer in tiled and finished wall applications.
• Durock Brand Wallboard Brand wallboard substrate product suitable for interior wall applications in commercial and residential construction.
• Fiberock Brand Wallboard Fiber-reinforced wallboard product designed for high-moisture and high-durability wall applications.
• Ceramic Fire Core Substrate Ceramic fire core substrate product for fire-rated wall and ceiling assemblies in commercial construction.
• Drywall Metal Framing Profiles Metal framing profiles for drywall wall partitions, ceiling partitions, and shaft walls in commercial and residential construction.
• Donn and Quadra Acoustical Suspension Systems Acoustical ceiling suspension systems and grid products (Lay-in and Clip-In) certified to EN 10346, ASTM A653, ASTM C635, and EN 1396:2014 standards for corrosion resistance, paint adherence, and seismic performance.
• Clean Room Ceiling Systems Clean room ceiling tiles certified to ISO 14644-1 Class 5 and Federal Standard 209E Class 100, with washable, scrubbable, and soil-resistant properties for healthcare, pharmaceutical, and controlled environment applications.
• Interior Finishing Solutions Interior finishing products including gypsum and cement surface finishing solutions, acoustical sealants, access panels, and finishing accessories for drywall and ceiling installations.

Quantifiable outcome

• 334+ UL assemblies available for hospitality ceiling and partition applications
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Factory of USG Middle EastcoreOthersThe company is described as the Factory of USG Middle East, indicating integrated manufacturing operations for ceiling and drywall products.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Gypsum Company: US gypsum board, ceiling, and wallboard manufacturer (Gold Bond, ProForm, PermaBoard brands); competes head-to-head on gypsum, drywall, and finishing categories that form USG ME's core drywall line.
• Armstrong World Industries: US-headquartered pure-play manufacturer of acoustical ceiling systems, suspension grids, and specialty ceilings; the most direct comparable to USG ME's modular and specialty ceiling product lines.
• Knauf: Global gypsum board and ceiling systems giant; acquired USG Corporation and operates Knauf Ceiling Solutions division with overlapping product lines and the same family of legacy USG trademarks used by USG ME.
• Hunter Douglas: Global manufacturer of architectural ceiling and wall systems including specialty metal ceilings; overlaps directly with USG ME's Celebretto® specialty metal ceiling offering.
• Knauf Ceiling Solutions: Knauf's specialized ceiling division; a direct head-to-head competitor to USG ME's modular, specialty, and grid suspension ceiling systems in MENA and globally.
• Boral Limited: Australian building materials group with significant plasterboard and ceiling exposure (Boral Plasterboard); operates in Asia-Pacific and selected international markets with structurally similar product portfolio.

Broad incumbents

• Saint-Gobain: French multinational and one of the largest building materials groups worldwide, with a major gypsum and ceiling business (CertainTeed, Gyproc) directly competing with USG ME on commercial ceilings and drywall across MENA.
• LafargeHolcim / Holcim: Swiss building materials giant with broad exposure across cement, aggregates, and building solutions including gypsum products; competes as a diversified incumbent across MENA construction supply chains.

Others

• GCC-Tap (Gulf Cements & Construction): Regional cement and construction materials producer; not a direct competitor but a comparable Gulf-based building materials manufacturer with similar regional exposure and supply-chain dynamics.

Regional players

• Gyptech Building Solutions: UAE-based manufacturer of plaster, gypsum, dry-mix mortars and ceiling products serving GCC construction; a regional peer competing in similar construction-chemicals and gypsum categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usg_me
• YouTubeyoutube.com/channel/UC2F3zgt0ROZNzZj7fKiflPA
• Facebookfacebook.com/usgme
• LinkedInlinkedin.com/company/usgme
• Instagraminstagram.com/usg_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USG Middle East