Amazonia
Amazonia Singapore is a privately-held indoor playground and family entertainment centre at Great World Mall offering themed play attractions, birthday parties, school trips, corporate events, and on-site F&B for families, schools, and corporate clients in Singapore.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Amazonia does
Amazonia Singapore is a privately-held indoor playground and family entertainment centre operating from a 3,000+ square foot venue at Great World Mall in Singapore. Founded circa 2011, the company describes itself as the original and longest-serving family play centre in Singapore and offers an Ice World-themed environment built around a 10-meter-high multi-level play gym (including the highest wave slide in Singapore), the Snow Fountain Ball-Pit, Basketball Trampolines, a dedicated Toddler Play Area, and a 9m x 4m interactive Impact Wall. The business serves four primary customer segments — families with children, schools and daycare centres, corporate clients, and toddler playgroups — through walk-in admissions, pre-packaged birthday party bookings, school trip programmes with curriculum-aligned edutainment, and corporate event packages (Family Day, Teambuilding, Amazing Race) hosting 10–150 people.
The revenue model is predominantly transactional and on-site, combining per-visitor entry fees, fixed-price party and event packages (e.g., the SGD $1,188 Super Birthday Package, SGD $19/pax adult catering add-on), unit-priced entertainment add-ons (face painting, magic shows, photography), and on-site F&B revenue from the Amazonia Bistro, which is staffed by an in-house chef serving dedicated menus for birthdays, school events, and corporate functions (up to 140 persons). Distribution runs through a single physical storefront, online ticket booking via ticket.amazoniafun.com, direct corporate and school sales, and a franchise model ([email protected]) offering turnkey site development to third-party operators. Supporting the venue operation, Amazonia also produces a weekly parenting podcast ('Finding Peace in Parenting') distributed on Spotify and Apple Podcasts as a content marketing channel.
The company is founder-controlled with no disclosed institutional investors, funding rounds, or M&A activity, operates with 11–50 employees, and is not listed. All current revenue flows through one Singapore location; the franchise offering represents the principal stated vehicle for geographic and unit expansion beyond the existing site.
Amazonia firmographics
Firmographics- Name
- Amazonia
- Legal name
- Amazonia Singapore
- Website
- https://amazoniafun.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amazonia Singapore is a privately-held indoor playground and family entertainment centre at Great World Mall offering themed play attractions, birthday parties, school trips, corporate events, and on-site F&B for families, schools, and corporate clients in Singapore.
- Ownership category
- akta.pro rank
Amazonia industry classification
Industry- Product category
- Family Entertainment Center
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Amazonia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Amazonia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Entry Fees and Playtime Tickets: Charges for admission to indoor playground attractions and playtime access
- Birthday Party Packages: Super birthday package at $1188 including 2 hours exclusive party room use, kids meal, party games, unlimited playtime, and personalized e-invite. Full venue package available for larger groups.
- Add-on Services: Face painting, airbrush/glitter/henna tattoo, magic shows, ventriloquist with balloon sculpting, balloon sculpting, photography, and videography at additional costs
- Corporate Event Packages: Family Day, Teambuilding, and Corporate packages for corporate clients hosting events for 10-150 people
- Food and Beverage (Bistro): On-site bistro serving breakfast, lunch, and snacks with in-house chef preparing fresh food daily. Catering for birthday parties, school events, and corporate functions
- Franchise Fees: Franchise model offering turnkey site development including layout design, vendor coordination, theming and procedures
- School Trip Packages: Basic, Intermediate, and Premium school trip packages with food and educational activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Super Birthday Package |
| One time/ perpetual license | Pay-as-you-go | Full Venue Package |
| One time/ perpetual license | Pay-as-you-go | Family Day Package |
| Unit Pricing | Pay-as-you-go | Adult Catering Add-on |
| Unit Pricing | Pay-as-you-go | Additional Entertainment Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Amazonia product offering
Product offeringCore offering
Amazonia operates an indoor playground and family entertainment centre in Singapore (Great World Mall) featuring themed play structures, ball pits, trampolines, an interactive Impact Wall and toddler areas. The venue sells general admission tickets, themed birthday party packages, corporate event packages (Family Day, Teambuilding, Amazing Race), school and daycare excursion packages, and a bistro food service, and also licenses its brand through a franchise model.
Product overview
Amazonia operates as a unified indoor playground and family entertainment center in Singapore, built around its core multi-level play gym featuring the tallest wave slide in Singapore at 10 meters. The venue offers modular attractions including the Snow Fountain Ball-Pit, Impact Wall interactive video screen, Basketball Trampolines, Giant Play Gym, and a dedicated Toddler Play Area for children aged 3 and below. Beyond core play, the company provides supplementary services: Birthday Party Packages (Super Package at $1188, Full Venue Package), Playdate Packages, and School Trip Packages with educational components. Corporate event offerings include Family Day, Teambuilding, and Amazing Race Packages. The on-site Amazonia Bistro serves freshly prepared food with dedicated menus for birthdays, school events, and corporate functions (capacity up to 140 persons). The company also operates a franchise model offering turnkey setup for new locations, and produces a podcast called 'Finding Peace in Parenting' distributed via Spotify and Apple.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazonia Indoor Playground
Quantifiable outcome
- Over 350 school and daycare groups hosted in 5 years
- +3 more outcomes
Companies that use Amazonia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Amazonia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amazonia partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Amazonia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amazonia social profiles
Digital presenceAmazonia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amazonia leadership team
Management profileNumber of profiles
Amazonia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amazonia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amazonia
What does Amazonia do?
Amazonia operates an indoor playground and family entertainment centre in Singapore (Great World Mall) featuring themed play structures, ball pits, trampolines, an interactive Impact Wall and toddler areas. The venue sells general admission tickets, themed birthday party packages, corporate event packages (Family Day, Teambuilding, Amazing Race), school and daycare excursion packages, and a bistro food service, and also licenses its brand through a franchise model.
Is Amazonia a public or private company?
Amazonia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amazonia founded?
Amazonia was founded in 2011. It employs 11 to 50 people.
Where is Amazonia based?
Amazonia is headquartered in Singapore, Singapore, in the Asia region.
How does Amazonia make money?
Seven revenue lines are on record. Entry Fees and Playtime Tickets are the primary driver. The others are birthday Party Packages, add-on Services, corporate Event Packages, food and Beverage (Bistro), franchise Fees and school Trip Packages.
Does Amazonia have an API?
No public API is recorded for Amazonia.
What industry is Amazonia in?
Amazonia's product category is Family Entertainment Center. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.