What Whitfield Regional Hospital does

Whitfield Regional Hospital is a 99-bed acute care hospital operated by the Tombigbee Healthcare Authority in Demopolis, Alabama, serving as the principal healthcare provider for West Alabama's Black Belt region across nine counties (Marengo, Sumter, Greene, Hale, Perry, Choctaw, Clarke, Wilcox, and Dallas). Founded in 1953 as Bryan W. Whitfield Memorial Hospital with 29 beds and 25 employees, the organization has grown into a multi-modality delivery system offering more than 30 service lines, including adult and geriatric inpatient behavioral health (two 10-bed units), oncology, robotic and bariatric surgery via the da Vinci system, advanced radiology (Aquilion 160-slice CT, 1.5T MRI, Hologic 3D Genesis mammography, GE Discovery nuclear medicine), home health, wound care, sleep medicine, primary care through the Whit Family Clinics in Demopolis and Linden, and mobile outreach through the Healthcare on Wheels van.

The hospital's technology stack combines capital medical equipment with partnership-driven telehealth: in June 2024 it became the first facility in Alabama to join UAB Health System's Tele-ICU program, providing 24/7 remote intensivist coverage for its 8-bed ICU via high-definition cameras, microphones, and computer intelligence systems hardwired into each room. Distribution is multi-channel — main campus, two satellite family clinics, home health agency, mobile unit, and remote tele-ICU — supported by a referral ecosystem including Healogics (wound care network), Salus Telemedicine (mobile unit), and the Whitfield Foundation (501(c)(3) fundraising arm).

Revenue is generated through standard hospital patient services (inpatient, outpatient, surgical, diagnostic, emergency), clinic and home health visits billed under Medicare and private insurance, a self-pay/insurance-verified bariatric surgery program, and a public Wellness Center. Pricing follows unit-pricing with a Machine-Readable price transparency file, Shoppable Services file, and a financial counselor for out-of-pocket estimates. Ownership is governmental — Tombigbee Healthcare Authority, a public Alabama healthcare authority — with no disclosed parent company, venture capital, or private equity backing; the Whitfield Foundation operates as a separate nonprofit supporting patient transportation, prescriptions, and equipment upgrades.

Name

Whitfield Regional Hospital

Legal name

Tombigbee Healthcare Authority dba Whitfield Regional Hospital

Website

https://whitfieldregionalhospital.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Whitfield Regional Hospital is a 99-bed acute care hospital in Demopolis, Alabama, operated by the Tombigbee Healthcare Authority, serving West Alabama's Black Belt region across nine counties with 30+ inpatient, outpatient, surgical, behavioral health, home health, and mobile healthcare services.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Home Health Care Services (621610), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industries

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB), Hospital-Based EMS & Mobile Integrated Health (HLAFANAC)

Keywords

• Acute care hospital
• Rural healthcare services
• Behavioral health inpatient
• Diagnostic imaging services
• Home health agency

Headquarters

HQ city

Demopolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hospital Patient Services: Acute care inpatient and outpatient medical services including emergency, surgical, diagnostic, and therapeutic treatments at the 99-bed facility
2. Home Health Services: Nonprofit home healthcare agency providing skilled nursing, therapy, and home health aide services to residents in a nine county area, covered by Medicare and private insurance
3. Mobile Healthcare Services: Healthcare on Wheels mobile health van providing free market physician network services to underserved communities in Choctaw, Marengo, Greene, Hale, Sumter, Wilcox and Perry counties
4. Clinic Services: Primary care and specialty clinic services including Whit Family Clinics in Demopolis and Linden, and Whit Specialty Clinic

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Whitfield Regional Hospital is a 99-bed acute care hospital operated by the Tombigbee Healthcare Authority providing inpatient and outpatient medical, surgical, behavioral health, home health, oncology, radiology, sleep medicine, wound care, and emergency services across a nine-county area in Alabama's Black Belt region. The hospital delivers primary care through the Whit Family Clinics, mobile care through Healthcare on Wheels, and specialty services through the Whit Specialty Clinic, with remote ICU coverage from the UAB Health System.

Product overview

Whitfield Regional Hospital is a 99-bed acute care hospital and comprehensive healthcare delivery system operated by the Tombigbee Healthcare Authority in Demopolis, Alabama. The hospital offers a portfolio of over 30 healthcare services including inpatient behavioral health (adult and geriatric psychiatric units), primary care through The Whit Family Clinics, home health services, oncology, radiology with advanced imaging technology, surgical services with da Vinci robotic surgery capabilities, rehabilitation therapy, wound care, sleep medicine, and specialty clinics. The hospital operates as part of UAB Health System and provides telehealth services through the UAB Tele-ICU program, mobile healthcare through Healthcare on Wheels, and community wellness through the Wellness Center and Whitfield Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Services Inpatient psychiatric programs offering a 10-bed unit for adults aged 18-64 and a 10-bed secure unit for geriatric patients (65+), providing treatment for mood disorders, bipolar disorder, depression, anxiety, eating disorders, and personality disorders through individual, group, and family therapy.
• Family Practice (Whit Family Clinics) Primary care services through The Whit Family Clinics in Demopolis (Fitz-Gerald) and Linden, offering annual wellness exams, immunizations, and chronic condition management for diabetes, hypertension, high cholesterol, and congestive heart failure.
• Healthcare on Wheels (Mobile Health) Mobile health van providing healthcare services, health literacy education, and telemedicine via Salus to underserved communities in Choctaw, Marengo, Greene, Hale, Sumter, Wilcox, and Perry counties.
• Home Health Agency Nonprofit home healthcare agency serving a nine-county area (Marengo, Greene, Hale, Sumter, Perry, Wilcox, Clarke, Choctaw, and Dallas) providing skilled nursing, physical therapy, occupational therapy, nutritional counseling, and home health aide services.
• Laboratory Services State-of-the-art laboratory performing routine and critical procedures including chemistry, hematology, coagulation, urinalysis, microbiology, immunohematology, DOT screenings, drug tests, and outpatient services.
• Oncology Center Comprehensive cancer care center with over 40 combined years of experience, offering personalized treatment plans for breast, colon, head and neck, multiple myeloma, and pancreatic cancers.
• Therapy + Sports Medicine Fully-integrated physical, occupational, and speech therapy services for both inpatient and outpatient settings, including swingbed services for patients requiring post-hospitalization care before returning home.
• Radiology Diagnostic imaging services including general radiology, fluoroscopy, mammography (Hologic 3D Genesis), bone density, CT (Aquilion 160 Slice), MRI (1.5 Tesla), ultrasound, echocardiography, interventional radiology, and nuclear medicine (GE Discovery).
• Sleep Lab / Sleep Disorders Center Nationally accredited sleep disorders center with 20 years of experience diagnosing and managing sleep disorders, staffed by board-certified specialists.
• Surgery Services (General & Robotic) General and specialty surgical services including minimally invasive procedures using the da Vinci Robotic Surgical System, outpatient surgery, hernia, appendix, gallbladder, colon, and thyroid surgeries.
• Bariatric Surgery Program Comprehensive surgical weight loss program led by Dr. Quince Gibson, including pre-surgery dietary counseling, surgical workup, and post-surgery support with expected weight loss of 48-81% of excess body weight.
• Wellness Center Public-access fitness facility with Cybex ARC trainers, Precor ellipticals, Cybex treadmills, and personal training services.
• Whit Specialty Clinic Specialty surgical clinic providing services for skin lesions and breast surgeries, staffed by Dr. Quince Gibson specializing in rural surgery, robotic surgery, and disease prevention.
• Breast Clinic Advanced breast care including abnormal imaging evaluation, minimally invasive needle biopsies, treatment of breast cancers, and removal of benign and malignant tumors, staffed by Dr. Falgout and Dr. Wallace.
• Whit Wound Clinic Advanced wound care center partnered with Healogics, offering treatment for non-healing chronic wounds including advanced dressings, compression therapy, debridement, negative pressure wound therapy, and tissue-based therapies.
• ENT (Ear, Nose and Throat) Otolaryngology services led by Dr. Lee Loftin treating nasal obstruction, allergies, chronic sinusitis, obstructive sleep apnea, and chronic ear infections with services including tonsillectomy, adenoidectomy, and myringotomy with tube placement.
• Podiatry Foot care services provided by board-certified podiatrist Dr. Keturah Craig at the Whit Wound Clinic, treating foot conditions and diabetes-related foot issues.
• UAB Tele-ICU Program 24/7 remote ICU monitoring partnership with UAB Health System providing tele-intensivists and experienced ICU nurses monitoring the 8-bed ICU, with computer intelligence systems for patient surveillance.
• Emergency Services (Level 3 Trauma Center) Level 3 Trauma Center providing emergency services for the West Alabama region, with Certified Stroke Center designation and American Heart Association Gold award recognition.
• Certified Stroke Center Regional Stroke Center providing specialized stroke care with American Heart Association Get With The Guidelines Stroke Rural Recognition Gold award recognition.

Quantifiable outcome

• Surpassed 500 admissions to UAB Tele-ICU program
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UAB Health SystemcoreStrategic or Co-development PartnerWhitfield Regional Hospital is a member of UAB Health System. Partnership includes first-in-state Tele-ICU program launched June 2024 providing 24/7 remote ICU monitoring support, access to UAB-trained surgeons for advanced procedures, and connection to UAB's broader healthcare network. The hospital serves as a primary training site for UAB clinical programs.
• HealogicscoreStrategic or Co-development PartnerWhitfield Wound Clinic (The Whit Wound Clinic) has partnered with Healogics, joining its network of over 600 Wound Care Centers nationwide. Healogics provides commitment to research, Clinical Practice Guidelines, and ensures continuity of care and high standard of care for advanced wound care services.
• Dr. Geoffrey LipscombminorOthersBoard-certified neurologist and sleep medicine physician providing sleep disorder diagnosis and management services at Whitfield Sleep Disorders Center with 20 years of experience.
• Whitfield FoundationcoreStrategic or Co-development Partner501(c)(3) nonprofit foundation dedicated to improving healthcare services for Black Belt residents, improving access to healthcare services, and providing ongoing capital and education resources for Whitfield Regional Hospital. Supports patient transportation, prescription assistance, and hospital equipment upgrades.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vaughan Regional Medical Center: 175-bed community hospital in Selma, AL serving the Black Belt region. Comparable rural Alabama general acute care delivery model with similar patient demographic and payer mix, making it the closest direct competitor for inpatient and outpatient market share in the Black Belt.
• Monroe County Hospital: 94-bed acute care hospital in Monroeville, AL providing emergency, surgical, and outpatient services. Directly comparable size, service mix, and rural Alabama operating context, making it a strong operational benchmark.
• Pickens County Medical Center: Rural community hospital in Carrollton, AL providing acute care, emergency, and outpatient services in West Alabama. Similar bed count, similar rural demographic, and similar payer mix — a peer benchmark for operational scale and service breadth.
• Dale Medical Center: 89-bed acute care community hospital in Ozark, AL offering general medical/surgical, emergency, and outpatient services. Comparable bed count, similar rural Southeast Alabama footprint, and similar payer mix profile.
• Hill Hospital of Sumter County: Critical access hospital in York, AL operating within Whitfield's same nine-county Black Belt catchment area. Small rural community hospital with overlapping service lines (emergency, primary care, outpatient) and directly competing for the same Medicaid/Medicare patient base.

Broad incumbents

• UAB Hospital: 1,200+ bed academic medical center in Birmingham and Whitfield's Tele-ICU partner through UAB Health System. Operates both as a referral destination and as an integrated partner providing remote ICU monitoring, sub-specialty surgical support, and clinical training infrastructure.
• Citizens Baptist Medical Center: 122-bed acute care hospital in Talladega, AL where Whitfield CEO Doug Brewer previously served as President & CEO. Similar community-hospital scale and rural Alabama context, providing a useful peer benchmark for executive leadership and operational performance comparison.
• Brookwood Baptist Medical Center: 607-bed tertiary hospital in Birmingham, AL and part of the larger Baptist Health system. Whitfield CEO Doug Brewer previously served as CAO here; the hospital competes for higher-acuity referrals from the Black Belt and represents the destination system for complex cases Whitfield cannot handle locally.
• DCH Regional Medical Center: 583-bed regional referral center in Tuscaloosa, AL serving West Alabama including portions of Whitfield's catchment area. Larger scale and broader specialty depth make it a tertiary competitor for higher-acuity cases, and the closest regional incumbent Whitfield competes with for outmigration patterns.

Others

• Healogics: National wound care management company operating 600+ Wound Care Centers across the U.S. Whitfield Wound Clinic is a Healogics partner, so Healogics is the ecosystem/operating-partner peer — comparable for understanding wound care economics, clinical guidelines, and the operating model that backs Whitfield's wound service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bwwmh
• LinkedInlinkedin.com/company/whitfield-regional-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitfield Regional Hospital