ACTIVE ZONE

What ACTIVE ZONE does

ACTIVE ZONE PUBLICIDAD is a Mexico-based full-service integrated advertising agency founded in 2009 and headquartered in López Mateos, Estado de México. The company targets brands and businesses across Mexico through a horizontal B2B segmentation, offering nine interconnected service categories: BTL advertising and brand activations, digital marketing, exhibition stand design and construction, full-scale event production (including furniture, staging, lighting, audio, and video equipment), catering, digital and large-format commercial printing, POP materials, promotional products, and equipment/talent rental (including promoters, edecanes, and influencers).

The agency's go-to-market is sales-led and project-based: engagements begin with a client brief, followed by visual, operational, and economic proposals, with execution delivered through a distributed network of 19 nationwide coordinators and 500+ promoters and edecanes. Services are priced per project and scope of work rather than through published tiers or SaaS-style subscriptions, and no proprietary technology platform underpins the offering — the model is fundamentally human-capital-driven professional services rather than software or product-led.

The firm operates two regional offices (Estado de México and Quintana Roo) to cover central and southeastern Mexico, with stated nationwide reach into the country's principal cities. It is privately held, founder/owner-operated, bootstrapped with no external institutional funding, no disclosed parent or subsidiary structure, and no recorded M&A activity. Customer logos, contract values, revenue figures, and leadership identities are not publicly disclosed, limiting third-party visibility into financial scale and concentration.

Name

ACTIVE ZONE

Legal name

ACTIVE ZONE PUBLICIDAD

Website

https://activezone.com.mx

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ACTIVE ZONE PUBLICIDAD is a Mexico-based full-service advertising agency offering BTL activations, digital marketing, exhibition stands, event production, catering, printing, and promotional services to brands nationwide, executed via two regional offices and a 500+ promoter network.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• BTL advertising services
• Brand activation services
• Event production services
• Large format printing services
• Digital marketing services

Headquarters

HQ city

López Mateos

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. BTL Services: Below-the-line marketing activations including brand activations, promotional events, and promotional staff (promoters and edecanes) deployment.
2. Marketing Digital: Digital marketing services including social media strategies, online presence improvement, and engagement campaigns.
3. Event Production: Event production services including furniture rental, stages, lighting, audio, video equipment, and DJ console rental.
4. Printing Services: Large format printing and commercial printing including business cards, flyers, postcards, brochures, magazines, menus, books, manuals, and sublimated articles (mugs, cylinders, ceramic vases, photo buttons, shirts, hoodies).
5. Equipment and Furniture Rental: Rental of units, furniture, and computer equipment for events and promotional activities.
6. Catering Services: Catering services for events of all types.
7. Talent Management: Talent management from general artists to influencers for promotional and event activities.
8. POP Materials and Promotional Items: Point-of-purchase materials and promotional products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ACTIVE ZONE is a full-service advertising agency that sells integrated BTL advertising activations, digital marketing, exhibition stand design and construction, full-scale event production (staging, lighting, audio, video, DJ consoles), catering, large-format and commercial printing, POP materials, promotional merchandise, talent management (artists and influencers), and equipment/furniture rental to brands and businesses across Mexico. Services are delivered through direct client engagement, with proposals issued after a brief and executed via a nationwide network of 19 coordinators and 500+ promoters and brand ambassadors.

Product overview

ACTIVE ZONE is a full-service integrated advertising agency founded in 2009. The company operates as a unified service offering rather than a platform-plus-modules architecture, providing a comprehensive portfolio of advertising and event services. The core offerings span nine interconnected service areas: BTL advertising and brand activations, digital marketing, exhibition stands, event production, catering, large format and commercial printing, POP materials, promotional products, and equipment rental. These services are designed to work together to provide complete advertising solutions from direct point-of-sale activation to digital brand presence and lead generation.

Differentiator

Problem solved

Functional benefit

Products and services

• BTL Advertising and Brand Activations Below-the-line advertising services including brand activations and events for brands and businesses; the agency receives a client brief, issues a visual, operational, and economic proposal, and manages materials and on-site personnel through execution.
• Digital Marketing Services Digital marketing services for businesses and brands seeking to improve or build their online presence, including social media strategy and engagement campaigns aimed at stronger communication with customers.
• Exhibition Stand Design and Construction (Stands para Expos) Design and construction of professional exhibition stands for trade shows and expos, delivered with attention to detail and quality execution for brands participating in industry events.
• Event Production (Producción de Eventos) Full-service event production including furniture, stages, lighting, audio, video equipment, and DJ console rental for professional events of all scales.
• Catering Services Catering services for events of all types, handled by the agency so clients can focus on the event itself while food and beverage service is delivered.
• Digital and Large-Format Printing (Impresión Digital y en Gran Formato) Commercial and large-format printing for advertising materials including business cards, flyers, postcards, brochures, letterheads, magazines, menus, books, manuals, and reports, as well as sublimated promotional items such as mugs, cylinders, ceramic vases, photo buttons, shirts, and hoodies.
• POP Materials (Material POP) Point-of-purchase advertising materials designed with attractive visuals, creative designs, and brand differentiation to enhance product image and drive in-store sales.
• Promotional Products (Promocionales) Promotional products and merchandise supplied for brand marketing and advertising campaigns.
• Equipment and Furniture Rental (Renta) Rental of units, computer equipment, and furniture to support events and promotional activities, with a continuously updated inventory available on request.
• Talent Management for Activations Management and provision of talent ranging from general artists to influencers for promotional and event activities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McCann Mexico: McCann Mexico (IPG) is a major advertising and activation agency providing integrated campaigns across creative, media, digital, and experiential channels. Competes with ACTIVE ZONE for brand marketing budgets in Mexico.
• Ogilvy Mexico: Ogilvy Mexico (WPP) is a major full-service advertising agency covering brand strategy, digital, PR, and experiential. It competes for the same brand budgets ACTIVE ZONE targets but with global network resources and integrated data tooling.
• Havas Mexico: Havas Mexico operates as a global network agency offering creative, media, and experiential services in Mexico. Competes for the same brand activation and integrated marketing briefs as ACTIVE ZONE.
• Publicis Mexico: Publicis Mexico is the Mexican arm of global holding company Publicis Groupe, offering full advertising, digital, and experiential services. It overlaps with ACTIVE ZONE on BTL activations, digital marketing, and event production but at a much larger scale with multinational clients.
• Dentsu Mexico: Dentsu Mexico is the local operation of global agency Dentsu, providing advertising, media, and customer experience services. Overlaps with ACTIVE ZONE on brand activation and integrated campaign work for Mexican brands.
• Geometry Global Mexico: Geometry Global is WPP's specialist experiential and commerce activation network, with a presence in Mexico. It is a comparable in terms of brand activation, retail experience, and BTL campaign execution — directly overlapping with ACTIVE ZONE's core BTL offering.
• BBDO Mexico: BBDO Mexico (Omnicom) is a leading Mexican creative and advertising agency offering brand campaigns, activations, and digital services. Comparable to ACTIVE ZONE on B2B advertising services to brands, though at significantly larger scale.

Direct peers

• Grupo W: Grupo W is one of Mexico's largest independent BTL and experiential marketing agencies, providing brand activations, event production, and field staffing across the country. It is the closest direct comparable to ACTIVE ZONE given overlapping service scope (BTL, events, activations) and Mexican market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ActiveZoneMexico
• LinkedInlinkedin.com/company/active-zone-publicidad-s.a.-de-c.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTIVE ZONE