Sienna

What Sienna does

Sienna is a 10,800-acre master-planned residential community in Missouri City, Fort Bend County, Texas, developed and operated by privately held Johnson Development Corp. (headquartered in Houston). Since selling its first new home in 1996, the community has grown to more than 20,000 residents across over 10,000 homes, and has ranked among the nation's top-selling master-planned communities (MPCs) for at least eight consecutive years according to RCLCO and John Burns Real Estate Consulting. The community operates under the Sienna Plantation Residential Associations, Inc. (SPRAI) HOA and was rebranded from Sienna Plantation to Sienna in 2019–2020.

Sienna's core offering is the planned-community platform itself: 12+ third-party home builders (Toll Brothers, Perry Homes, David Weekley Homes, Shea Homes, Highland Homes, Tri Pointe Homes, Westin Homes, Chesmar Homes, Newmark Homes, Beazer Homes, J. Patrick Homes, Jamestown Estate Homes) sell 223+ floor plans on homesites ranging from 35 to 100 feet, spanning entry-level product under $300,000 to luxury estates over $1 million. The community bundles this housing inventory with resort-style amenities — Club Sienna (waterpark, tennis, amphitheater), Sawmill Lake Club, the 160-acre Camp Sienna sports complex, the 18-acre Sienna Oaks Lake, 100+ acres of parks, 30+ miles of trails, golf, pickleball, equestrian facilities — and ten-plus on-site Fort Bend ISD schools, supported by a lifestyle team that runs 75+ annual resident events.

Sienna's go-to-market is direct-to-consumer: a Homefinder Center (5777 Sienna Parkway, Ste. 100, Missouri City, TX) channels prospects to builder model homes across multiple model home villages (including the nine-model Village of Sienna Oaks). Revenue accrues to Johnson Development Corp. via homebuilder participation fees, HOA assessments through SPRAI, community amenity operations, and commercial leasing at the 35-acre Sienna Crossing retail center (Academy Sports, Chick-fil-A, IHOP, 24-Hour Fitness, Spec's, GNC, DaVita, with a planned Lidl and additional ~100,000 sq ft of retail). Marketing is multi-channel: siennatx.com, Facebook, Instagram, Pinterest, YouTube, TikTok, community newsletters, resident events, and co-marketing with the builder network.

Name

Sienna

Legal name

Johnson Development Corp.

Website

https://siennatx.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Sienna is a 10,800-acre master-planned residential community in Missouri City, Texas, developed by Johnson Development Corp., serving first-time buyers, growing families, and luxury buyers with 12+ builders, on-site schools, and resort-style amenities across 20,000+ residents.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Master-planned community
• Residential real estate
• New construction homes
• Community amenities development
• Planned community development

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Home Sales Revenue: Revenue is generated through the sale of new construction homes by third-party home builders within the master-planned community. The community earns revenue from homebuilder participation fees, HOA assessments, and community amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Sienna is a 10,800-acre master-planned residential community in Missouri City, TX that sells new construction homes through a network of 12+ premier home builders with prices ranging from under $300,000 to over $1 million. The community provides resort-style amenities including water parks, multiple pools, sports complexes, lakes, more than 30 parks, 30+ miles of trails, on-site Fort Bend ISD schools, and a year-round resident event program. Sienna is developed and operated by Johnson Development Corp. and has grown to over 20,000 residents and more than 10,000 homes since its first sale in 1996.

Product overview

Sienna is a master-planned residential community in Missouri City, TX spanning over 10,000 acres. The community partners with 12+ home builders (Toll Brothers, Perry Homes, J. Patrick Homes, David Weekley Homes, Shea Homes, Highland Homes, Tri Pointe Homes, Westin Homes, Chesmar Homes, Newmark Homes, Beazer Homes, Jamestown Estate Homes) offering homes on various lot sizes (35' to 100' homesites) from under $300,000 to over $1 million. The community features resort-style amenities including Club Sienna (waterpark, tennis, amphitheater), Sawmill Lake Club (lakeside recreation), Camp Sienna (160-acre sports complex), Sienna Oaks Lake (18-acre lake), multiple pools/waterparks, 30+ parks, trails, golf, and equestrian facilities. Sienna also includes on-site Fort Bend ISD schools and the HOA coordinates year-round community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Sienna Central community amenity hub featuring a waterpark, tennis club, amphitheater, fishing dock, sand volleyball, playground, meeting/event space, and HOA offices. Used by Sienna residents for year-round recreation and events.
• Sawmill Lake Club Lakeside recreation complex featuring event pavilion, beach club, resort-style pool, fitness center, playground, splash pad, and lakeside fire pit. Sienna's newest recreation complex serving residents and community events.
• Camp Sienna 160-acre sports complex featuring baseball fields, soccer fields, basketball courts, volleyball courts, batting cages, 1.5 miles of trails with Brazos River overlook, playground, and concession stands. Used by Sienna residents for organized sports and outdoor recreation.
• Sienna Oaks Lake 18-acre community lake with open water surrounded by green space, featuring walking trails, open-air pavilions, boat rentals, food truck zones, and nearby parks. Used by Sienna residents for non-motorized boating, fishing, and lakeside recreation.
• Bees Crossing Neighborhood New residential neighborhood in Sienna's northern section featuring homes by Shea Homes and Perry Homes with prices starting from the $370,000s. Targets entry-level and move-up buyers.
• Village of Sienna Oaks Model Home Village Model home village featuring nine model homes from multiple premier builders, allowing prospective buyers to tour and compare designs on-site before purchase.
• New Construction Homes via Premier Builder Network New construction homes for sale in Sienna through a network of 12+ premier home builders including Toll Brothers, Perry Homes, David Weekley Homes, Shea Homes, J. Patrick Homes, Jamestown Estate Homes, Newmark Homes, Highland Homes, Beazer Homes, Chesmar Homes, Tri Pointe Homes, Westin Homes, Coventry Homes, and HistoryMaker Homes. Homes are offered on homesites from 40 to 100 feet, ranging from under $300,000 to over $1 million, with 223+ floor plans available. Targeted at first-time buyers, growing families, luxury buyers, and 55+ active adults.
• Resident Lifestyle Program Year-round resident lifestyle program featuring 75+ events annually including outdoor concerts, Fourth of July fireworks, pool parties, and seasonal festivals, supported by a community newsletter. Used by Sienna residents to build community connection.
• Regency 55+ Active Adult Living 55+ active adult community offering with resort-style amenities, social events, maintenance-free lifestyle, pickleball, and golf. Targeted at adults aged 55 and older seeking an active adult lifestyle.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Johnson Development CorpcoreStrategic or Co-development Partner · 1 January 1996Developer of Sienna master-planned community. Originally developed the 10,800-acre community starting in the 1970s (Larry Johnson vision), with first homes sold in 1996. Johnson Development Corp continues to develop and expand the community with new neighborhoods, amenities, and infrastructure.
• Fort Bend ISDcoreStrategic or Co-development PartnerFort Bend Independent School District operates 10+ schools within Sienna including 5 elementary schools, 2 middle schools, and 2 high schools. The district has built schools on-site enabling students to walk or bike to school.
• RCLCOminorOthersRCLCO (Robert Charles Lesser & Co.) compiles annual rankings of top-selling master-planned communities. Sienna has ranked among the nation's best-selling MPCs for 8+ consecutive years according to RCLCO reports.
• John Burns Real Estate ConsultingminorOthersJohn Burns Real Estate Consulting compiles annual data on top-selling master-planned communities. According to John Burns, Sienna has ranked among the nation's best-selling master-planned communities every year but one since the company started issuing reports in 2010.
• Sienna Crossing Shopping Center TenantscoreChannel Partner/ Reseller/ Distributor35-acre Sienna Crossing shopping center includes Academy Sports + Outdoors, Chick-fil-A, IHOP, GNC, DaVita dialysis center, 24-Hour Fitness, Spec's Wine Spirits and Finer Foods. Future development includes Lidl grocery store and additional 100,000 sq ft of retail.
• Home Builders (12+)coreChannel Partner/ Reseller/ Distributor12+ home builders sell new construction homes in Sienna: David Weekley Homes, Perry Homes, Toll Brothers, J. Patrick Homes, Jamestown Estate Homes, Newmark Homes, Shea Homes, Highland Homes, Beazer Homes, Chesmar Homes, Tri Pointe Homes, Westin Homes, Coventry Homes, HistoryMaker Homes
• Fort Bend CountycoreStrategic or Co-development PartnerFort Bend County approved $43.3 million Fort Bend Parkway extension from Sienna Parkway to Sienna Ranch Road. The toll road extension is funded by toll revenues and connects Sienna to greater Houston area including Texas Medical Center and downtown.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cross Creek Ranch: Cross Creek Ranch is a 3,200-acre master-planned community in Fulshear, TX developed by Johnson Development Corp. As another Johnson MPC in the Houston area with comparable amenity focus, it is a direct peer sharing developer DNA with Sienna.
• Cinco Ranch: Cinco Ranch is a 7,600-acre master-planned community in Katy, TX. Comparable to Sienna as one of the top-selling Houston-area MPCs with strong Katy-Fort Bend school district ties and amenity infrastructure.
• Shadow Creek Ranch: Shadow Creek Ranch is a 3,500-acre master-planned community in Pearland, TX. Comparable to Sienna as a top-selling Houston-area MPC with similar family-amenity positioning and builder-driven home sales.
• Bridgeland: Bridgeland is a 11,400-acre master-planned community in Cypress, TX developed by Howard Hughes Holdings. Comparable to Sienna in scale, acreage, and amenity-rich positioning within the Houston metro, it is a top-tier direct peer.
• Woodforest: Woodforest is a 3,000-acre master-planned community in Montgomery, TX developed by Johnson Development Corp. Another sister community with overlapping builder networks and family-amenity positioning comparable to Sienna.
• Riverstone: Riverstone is a master-planned community in Sugar Land/Missouri City, TX, also developed by Johnson Development Corp. It is a direct sister community to Sienna, sharing the same developer playbook, builder relationships, and Houston-Fort Bend market positioning.
• Fall Creek: Fall Creek is a master-planned community in Humble, TX developed by Johnson Development Corp. A sister community with comparable builder network and amenity strategy, making it directly comparable to Sienna's operating model.
• The Woodlands: The Woodlands is a flagship 28,000+ acre master-planned community near Houston, TX developed by Howard Hughes Holdings. It is the largest and most comparable Texas MPC to Sienna in scale, amenity depth, and builder network, making it the most direct peer.

Broad incumbents

• Howard Hughes Holdings: Howard Hughes Holdings (NYSE: HHH) develops and operates large-scale master-planned communities including The Woodlands, Bridgeland, and Summerlin. As a publicly traded MPC developer with substantial scale, it is the closest broad incumbent peer to Sienna's parent, Johnson Development Corp.

Others

• Toll Brothers: Toll Brothers is one of Sienna's 12+ premier home builders, offering luxury homesites from 60-100 feet. As a publicly traded luxury homebuilder with deep exposure to Texas MPCs, it is an ecosystem peer reflecting Sienna's end-market demand dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRtNFqRw1S6T9wNhjclBAlw
• Facebookfacebook.com/siennatx
• Instagraminstagram.com/SiennaTexas
• Pinterestpinterest.com/siennacommunity
• TikToktiktok.com/@siennatexas
• Xx.com/siennatx1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sienna