elan sportreisen

What elan sportreisen does

elan sportreisen is a privately held German tour operator founded in December 2012 and headquartered in Cologne (Takustr. 75, 50825 Köln), structured as a sole proprietorship owned and run by founder Bruno Peters. The company organizes package tours (Pauschalreisen) for two principal segments: families with children (Familiencamps, Familiensportclubs, Familienskiurlaub, Familienaktivurlaub, Familiensegeln) and adults without children (Sportclubs, Segeltörns, Hike & Bike, ski travel, adults-only and singles ski). Trips span 30+ destinations across Western, Southern, Central and Northern Europe plus Alaska, Canada and select Mediterranean/Atlantic/Caribbean sailing routes, with pricing examples ranging from €456 to €989 per package and a typical two-installment payment schedule (20% deposit, balance 31 days before departure).

The business model combines direct-to-consumer sales through the company's own website (elan-sportreisen.de, with integrated booking) and phone/email consultation, with a tiered loyalty program (2-4% Stammkundenrabatt for 4th-11th+ trip within 10 years), a €25 per-referred-customer referral program, and €25 review-voucher incentives. Ancillary revenue streams include ERGO travel insurance brokerage (under § 34d Abs. 8 Nr. 1 GewO), Autoeurope rental car commissions, and processing fees (€30-50) for flight, rail and ferry bookings. Distribution is supplemented by listing on the Mixtour.de multi-operator online travel agency.

The technical stack is operated by third parties: Viator Group GmbH (Aachen) provides the Viator Workspace travel administration software used for booking and trip administration, Brevo handles newsletter dispatch, Google Analytics and Real Cookie Banner handle web analytics and GDPR consent, and an AI-based STRATO Smart-Telefonassistent (speech-to-text, NLP, text-to-speech) handles inbound phone inquiries. Sustainability positioning is anchored by long-standing membership in forum anders reisen e.V. (founding member in 1998 via Yeti-Reisen), annual CO2 compensation of all team travel through atmosfair, and an ongoing Travelife certification process.

Name

elan sportreisen

Legal name

elan sportreisen, Inh. Bruno Peters

Website

https://www.elan-sportreisen.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

elan sportreisen is a Cologne-based German tour operator (founded 2012, 1-10 employees) that sells curated, sustainability-focused sports and active package vacations — family camps, family sport clubs, family and adult ski trips, sailing cruises, and active adventures — to families, adults, singles and groups across Europe, North America and select Atlantic/Caribbean sailing routes.

Ownership category

akta.pro rank

Product category

Adventure Travel & Active Vacation Tours

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

Keywords

• Active vacation packages
• Ski vacation packages
• Sailing trip tours
• Package travel tours
• Family sports camps

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pauschalreisen (Paketreisen): elan sportreisen tritt als Reiseveranstalter auf und verkauft Pauschalreisen, bei denen Übernachtung, Verpflegung (Halbpension oder All-Inclusive), Anreise (teils inklusive), Sportprogramm und Reiseleitung im Reisepreis enthalten sind. Der Reisepreis wird in zwei Raten gezahlt: Anzahlung 20% bei Erhalt der Reisebestätigung, Restbetrag 31 Tage vor Reisebeginn.
2. Reiseversicherungsvermittlung: Als erlaubnisfreier Annexvermittler gemäß § 34d Abs. 8 Nr. 1 GewO vermittelt elan Sportreisen Reiseversicherungen (Reiserücktrittskostenversicherung, Reiseabbruchversicherung, Jahresversicherung) über ihren Partner ERGO.
3. Zusatzleistungen und Bearbeitungsentgelte: Zusatzeinnahmen entstehen durch Flugzuschläge, Bearbeitungsentgelte für Flug-, Bahn- und Fährangebote (30-50€), Mietwagenvermittlung über Autoeurope, Bike-Transfer und kostenpflichtige Sportkurse (Windsurfen, Tauchen, Canyoning etc.) vor Ort.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

elan sportreisen is a German tour operator based in Cologne that organizes and sells package travel (Pauschalreisen) focused on sports and active vacations. The company offers family camps, family sports clubs, family ski vacations, family sailing trips, adult sports club weeks, sailing cruises, hike & bike adventures, adults-only ski trips, and singles ski travel across European and selected international destinations such as Greece, Croatia, Italy, Austria, Sweden, and Indonesia.

Product overview

elan sportreisen is a German sports and active travel operator founded in December 2012, specializing in package tours (Pauschalreisen) centered on physical activity and nature experiences. The portfolio is organized into two broad divisions: (1) Family Vacation (Familienurlaub) covering Familiencamps (tent-based camping across France, Slovenia, Germany, and Austria), Familiensportclubs (hotel-based sport packages in Greece, Croatia, Italy, and Sweden with flights included), Familienskiurlaub (family ski trips in the Alps and Scandinavia), Aktivurlaub für Familien (active adventures for families with teenagers), and Familiensegeln (family sailing trips); and (2) Sports & Active Travel without Children (Sommer ohne Kinder, Winter ohne Kinder) covering Sportclubs, Segeltörns (sailing cruises), Hike & Bike, Skiurlaub Adults Only, and Singles ski packages. Key supporting offerings include the CAMPINklusive all-in pricing model, the Viator Workspace booking platform, an elan-Bote newsletter, and loyalty/referral incentive programs. All trips emphasize sustainable tourism practices aligned with the forum anders reisen association.

Differentiator

Problem solved

Functional benefit

Products and services

• Familiencamps (Family Camps) Guided package family camp vacations where parents and children stay together and take part in joint sports, outdoor, and leisure activities; offered across multiple European destinations for the B2C family segment.
• Familiensportclubs (Family Sports Clubs) Multi-day sports-club-style vacations for families with joint sports programs, supervised children activities, and shared meal and leisure services.
• Familienskiurlaub (Family Ski Vacations) Package ski trips designed for families with children, combining accommodation, ski instruction, equipment, and on-slope activities at European ski destinations.
• Familiensegelurlaub (Family Sailing Vacations) Package sailing trips for families including skipper-led cruises suitable for parents and children, offered at Mediterranean and other destinations.
• PowerUrlaub Sportclub (Adult Sports Club Week) Adult-oriented sports-club package vacations featuring sports and outdoor activities without children, intended for individual travelers.
• Segeltörns (Sailing Cruises for Adults) Skipper-led package sailing cruises for adults without children, typically on yachts or catamarans in Mediterranean and international waters.
• Hike & Bike Adventures Guided package hiking and cycling trips combining outdoor activity, accommodation, and transport for adults.
• Skiurlaub ohne Kinder (Adults-Only Ski Vacations) Package ski vacations for adults traveling without children, including accommodation, lift access, and ski services at European resorts.
• Skifahren für Singles (Singles Ski Travel) Package ski trips targeted at solo single travelers, with group activities and shared accommodation at ski destinations.
• Gruppenreisen (Group Travel for Schools & Sports Clubs) Customized package trips for school classes, sports clubs, and other organized groups.

Quantifiable outcome

• Klimaneutrale Dienstreisen durch CO2-Kompensation über atmosfair (alle Teamer-Anreisen werden jährlich kompensiert)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• forum anders reisen e.V.coreStrategic or Co-development Partnerelan sportreisen ist Mitglied im forum anders reisen e.V., einem Zusammenschluss von ca. 130 Reiseveranstaltern, die sich dem nachhaltigen Tourismus verpflichtet haben. Bruno Peters (Inhaber) war als Inhaber von Yeti-Reisen 1998 Gründungsmitglied und 4 Jahre Vorstandsmitglied des Vereins. Das Forum fördert Tourismus, der ökologisch tragbar, wirtschaftlich machbar sowie ethisch und sozial gerecht ist.
• atmosfair gGmbHcoreStrategic or Co-development Partneratmosfair ist der Klimaschutzpartner von elan sportreisen. Die gemeinnützige Organisation bietet CO2-Kompensation für Flugreisen an, wobei über 90% der Spenden direkt in UNO-zertifizierte Klimaschutzprojekte (Solar-, Wasserkraft-, Biomasse- oder Energieeffizienzprojekte) in Entwicklungsländern fließen. elan kompensiert alle eigenen Dienstreisen und Teamer-Anreisen jährlich über atmosfair.
• AutoeuropeminorGTM or Marketing PartnerAutoeurope ist Partner für Mietwagenvermittlung. Kunden, die mit Bus, Bahn oder Flug anreisen und vor Ort mobil sein möchten, können über elan Mietwagen bei Autoeurope buchen. Je früher die Buchung, desto günstiger die Preise.
• ERGO (ERGO Reiseversicherung)coreChannel Partner/ Reseller/ DistributorERGO ist der Versicherungspartner für die Vermittlung von Reiseversicherungen. elan sportreisen vermittelt als erlaubnisfreier Annexvermittler gemäß § 34d Abs. 8 Nr. 1 GewO Reiserücktrittskostenversicherung, Reiseabbruchversicherung, Jahresversicherung, Gepäckversicherung und zusätzlichen Krankenschutz über ERGO.
• Blue Soul (Wassersportcenter)coreStrategic or Co-development PartnerBlue Soul ist das lokale Wassersportcenter und der Transferpartner von elan am Standort Cilento (Il Tempio). Das Center bietet Windsurf-, Katamaran-, Segel- und Tauchkurse an und führt den Transfer vom Flughafen Neapel zum Hotel durch. Langjährige Partnerschaft seit vielen Jahren.
• Mixtour.de (Online-Reisebüro)minorChannel Partner/ Reseller/ DistributorMixtour.de ist das Online-Reisebüro von elan sportreisen, das neben elan auch Chamäleon (Kleingruppenreisen weltweit), Frosch Sportreisen, Sunwave (Singlereisen) und Axolot (weltweite Reisen mit Partnern) anbietet.
• GLS BankminorOthersGLS Bank ist die Hausbank von elan sportreisen. BLZ: 430 609 67, Konto: 40 636 44 100, IBAN: DE7743 0609 6740 6364 4100, BIC: GENODEM1GLS.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frosch Sportreisen: Frosch Sportreisen is a German tour operator specializing in active and sports-oriented package holidays including family camps, sports clubs, ski vacations, and singles trips. It is the closest direct competitor to elan sportreisen and is listed alongside elan on Mixtour.de, serving the same German-speaking family and active-travel customer.
• Chamäleon Reisen: Chamäleon Reisen is a Berlin-based adventure tour operator focused on small-group, nature- and culture-oriented trips worldwide. It shares elan's forum anders reisen sustainability credentials and is co-listed with elan on Mixtour.de, making it a directly comparable small-group active adventure peer.
• Wikinger Reisen: Wikinger Reisen is a German active-travel specialist offering hiking, biking, and trekking tours worldwide with a sustainability orientation (also a forum anders reisen member). It overlaps directly with elan's Hike & Bike and active-adventure segments and competes for the same German-speaking active-traveler base.
• Hauser Exkursionen: Hauser Exkursionen is a long-established German adventure tour operator offering worldwide trekking, hiking, and active trips with small groups. It is also a forum anders reisen member, making it a directly comparable active/adventure peer to elan's hiking, biking, and overland product lines.
• Sunwave Reisen: Sunwave is a German tour operator specializing in singles and group travel with active and water-sports components. It is co-listed with elan on Mixtour.de and serves a directly overlapping singles/active-travel customer segment.
• Axolot Reisen: Axolot is a German tour operator offering partner-based worldwide trips including active and adventure components. Co-listed with elan on Mixtour.de, it is a directly comparable small-operator active-travel peer targeting German-speaking travelers.

Others

• Forumo Andereisen e.V. forum anders reisen e.V. is a German industry association of approximately 130 sustainability-committed tour operators of which elan sportreisen is a member. It functions as an industry ecosystem peer — not a competitor — providing shared sustainability standards, marketing, and B2B visibility for elan and its operator peers.

Broad incumbents

• Studiosus Reisen: Studiosus Reisen is a major German tour operator offering cultural, study, and active guided tours worldwide with a much larger portfolio and marketing reach than elan. It is a broad incumbent that overlaps with elan's group, family, and active-travel customers at the higher end of the German travel market.
• DER Touristik: DER Touristik is one of Germany's largest tour operators with a broad portfolio including family, sports, ski, and beach holidays across many brands. As a broad incumbent, it competes for the same German family and active-travel customer base as elan but at much larger scale and price points.
• TUI Deutschland: TUI Deutschland is the German arm of Europe's largest integrated travel and tourism group with broad family, sports, and ski offerings across many sub-brands. It is a broad incumbent peer representing the mass-market competitive backdrop against which elan's niche, sustainability-positioned offerings compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/elansportreisen
• Facebookfacebook.com/elansportreisen
• LinkedInlinkedin.com/company/elan-sportreisen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elan sportreisen