Amer

What Amer does

Amer Trading Company, founded circa 2020 in Saudi Arabia and headquartered in Riyadh at Business Front, Airport Road, operates an integrated B2B digital marketplace connecting material suppliers, buyers, and transport drivers across 8 industrial sectors — construction materials, mining, petrochemicals, landscaping, equipment rental, laboratories, project surplus, and scrap & recycling. The platform targets Saudi industrial businesses and operates across the Kingdom and the broader GCC (United Arab Emirates, Oman, Qatar, Bahrain, Kuwait), with stated alignment to Saudi Vision 2030's domestic digitalization objectives.

The product architecture comprises two mobile applications distributed through Apple App Store and Google Play. The Amer Material Service app serves buyers and suppliers, providing inventory management, product listing and promotion, order monitoring, direct buyer-supplier chat and audio communication, and sales analytics with data export. The Amer Driver app serves transport companies, providing request matching, real-time earnings tracking, and secure payment processing. Underlying platform capabilities include an escrow payment system that releases funds only upon confirmed delivery, real-time shipment tracking, ZATCA-compliant e-invoicing on every transaction, and BNPL support through a Tamara integration. The company is licensed by the Ministry of Transport & Logistics and the Ministry of Commerce, and is registered with D-U-N-S and the Saudi Authority for Intellectual Property.

Amer runs a product-led, self-serve distribution model in which suppliers, buyers, and transporters join the platform at no cost; revenue is generated exclusively through transaction-based commissions — a 15% take rate on the total value of materials sold through the Amer Material Service app, and a 15% take rate on the total value of transportation services booked through the Amer Driver app — both deducted from the seller's or carrier's dues at settlement. The company maintains a small internal team of 1-10 employees, consistent with a lean operating model in which user acquisition and support are handled through the app-based product experience and digital channels rather than enterprise sales.

Name

Amer

Legal name

Amer Trading Company

Website

https://amer.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Amer Trading Company operates a B2B digital marketplace connecting material suppliers, buyers, and transport drivers across 8 industrial sectors in Saudi Arabia and the GCC. The platform monetizes via 15% commissions on materials and transportation, delivered through two mobile apps.

Ownership category

akta.pro rank

Product category

B2B Industrial Marketplace

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

akta.pro secondary industries

Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK), B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)

Keywords

• B2B industrial marketplace
• Construction materials marketplace
• Logistics marketplace platform
• Industrial procurement platform
• Transportation services platform

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Material Selling Commission: A 15% commission is charged on the total value of materials sold through the main Amer application, deducted from the Seller's dues.
2. Transportation Services Commission: A 15% commission is charged on the total value of transportation services via the Amer Driver application, deducted from the Carrier's dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Amer operates a B2B digital marketplace platform that connects material suppliers, buyers, and transport drivers across 8 industrial sectors (construction materials, mining, petrochemicals, landscaping, equipment rental, laboratories, project surplus, and scrap & recycling) in Saudi Arabia and the GCC. It offers two mobile applications — the Amer Material Service app for buyers/suppliers and the Amer Driver app for transport companies — plus a web platform that combines procurement, transportation booking, escrow payments, ZATCA-compliant e-invoicing, and real-time shipment tracking into a single integrated experience. Revenue is generated through a 15% commission on materials sold and a 15% commission on transportation services.

Product overview

Amer operates as a unified B2B digital trade platform architecture comprising two primary mobile applications: the Amer Material Service App for buyers and suppliers (enabling inventory management, order processing, chat/audio communication, and sales analytics) and the Amer Driver App for transport companies (providing request matching, real-time earnings tracking, and secure payment processing). The platform covers 8 industrial sectors (construction materials, mining, petrochemicals, landscaping, equipment rental, laboratories, project surplus, and scrap & recycling) with supplementary services including Digital Lab Testing for quality verification and an Escrow Payment System for transaction protection. Revenue is generated through a 15% commission on material sales via the main app and a 15% commission on transportation services via the Driver app.

Differentiator

Problem solved

Functional benefit

Brands

• Amer Material Service: Mobile application for buyers and suppliers to manage inventory, orders, and communications
• Amer Driver

Products and services

• Amer Material Service App Mobile application for buyers and suppliers to manage the full procurement lifecycle including inventory management, product listings, discount promotion, order monitoring, direct buyer-supplier chat and audio call communication, and access to detailed sales reports with data export capabilities.
• Amer Driver App Dedicated mobile application for transport companies and drivers to receive transportation requests, track earnings in real-time, benefit from the advanced transportation system, and receive secure and fast payments.
• Amer B2B Marketplace Platform Integrated digital trade marketplace platform connecting suppliers, buyers, and transport companies across 8 industrial sectors including construction materials, mining, petrochemicals, landscaping, equipment rental, laboratories, project surplus, and scrap & recycling. Combines procurement and transportation booking into a single platform.
• Digital Lab Testing Digital lab testing service for material samples offered through the platform. Results represent the specific sample tested, with the supplier bearing full responsibility if bulk quantity differs from the tested sample.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle OAuth integration provides secure authentication options for Amer platform users. Users can sign in with their Google accounts for easier registration and login process.
• Apple (App Store)coreTechnology or IntegrationAmer mobile applications (Amer Material Service app and Amer Driver app) are distributed through the Apple App Store, making the platform accessible to iOS users.
• Google PlaycoreTechnology or IntegrationAmer mobile applications (Amer Material Service app and Amer Driver app) are distributed through Google Play Store, making the platform accessible to Android users.
• Ministry of Transport & Logistics (Saudi Arabia)coreOthersAmer is licensed by the Ministry of Transport & Logistics, providing regulatory approval and credibility for operating as a logistics and transportation platform.
• Ministry of Commerce (Saudi Arabia)coreOthersAmer is licensed by the Ministry of Commerce, providing regulatory approval and credibility for operating as a commercial B2B marketplace.
• D-U-N-S (Dun & Bradstreet)coreOthersAmer is registered with D-U-N-S, providing business verification and credibility for the platform and its users.
• Saudi Authority for Intellectual PropertycoreOthersAmer is registered with the Saudi Authority for Intellectual Property, protecting the platform's intellectual property assets.
• ZATCA (Zakat, Tax and Customs Authority)coreOthersAmer implements ZATCA-compliant e-invoicing on every transaction, ensuring compliance with Saudi tax authority requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Uber Freight: Digital freight marketplace connecting shippers with carriers. Comparable on the logistics component of Amer's offering (transportation marketplace), but operates globally and focuses on trucking rather than heavy industrial last-mile.
• Alibaba.com: Global B2B e-commerce marketplace with significant presence across MENA industrial procurement. Comparable as a marketplace platform serving cross-border B2B buyers and sellers, though far broader in scope than Amer's industrial focus.
• Noon: Middle East-headquartered e-commerce platform (parent of Sary). Comparable as a regional B2C/B2B commerce platform serving the GCC with marketplace infrastructure that could expand into B2B industrial verticals.
• Procore: Construction management platform with procurement and supplier-management modules. Comparable as a digital infrastructure layer for construction procurement, though focused on project management rather than pure marketplace transactions.

Direct peers

• BuildingConnected (Autodesk): Construction bidding and procurement network owned by Autodesk. Comparable as a digital marketplace streamlining material sourcing and contractor coordination in the construction supply chain.
• Material Bank: US B2B marketplace for building materials and interior products serving architecture and design firms. Comparable as a vertical B2B marketplace in construction/building materials with logistics integration.
• Faire: Wholesale marketplace connecting independent retailers and brands with transaction-based commissions. Comparable business model (take-rate, free onboarding, logistics support) but in retail rather than industrial materials.
• Sary: Saudi Arabia-based B2B wholesale marketplace connecting buyers and sellers of FMCG and general goods. Directly comparable as a homegrown GCC B2B marketplace targeting SMEs, though Amer differentiates with industrial/heavy-materials focus and integrated logistics.

Others

• Mowasalat (SAPTCO): Saudi public transport and logistics operator. Comparable on the transportation component of Amer's ecosystem, representing the type of incumbent logistics infrastructure Amer competes against in GCC freight.

Regional players

• NawaSah: Saudi-based B2B platform serving similar industrial procurement needs in the Kingdom. Comparable as a regional B2B industrial marketplace competing for the same Saudi supplier and buyer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HubAmer
• Facebookfacebook.com/61580468621077

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amer